Excellence in Action Award, 5-Star Rating and State Administrator of the Year Awards recognize nursing home's commitment to quality

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1 FOR IMMEDIATE RELEASE Not-for-Profit Parkview Nursing & Rehabilitation Center Recognized for Outstanding Employee Satisfaction, 5-Star Rating and Delaware Administrator of the Year Excellence in Action Award, 5-Star Rating and State Administrator of the Year Awards recognize nursing home's commitment to quality Contact: Marisa Erdman Vice President of Marketing (302) WILMINGTON, DE September 6, 2012 Parkview Nursing & Rehabilitation, a notfor-profit nursing and rehabilitation center located on West 6 th Street, today received a My InnerView "Excellence in Action" award from National Research Corporation. This honor recognizes skilled nursing homes that achieve the highest levels of satisfaction excellence, as demonstrated by overall resident or employee satisfaction scores that fall within the top 10% of the My InnerView product database. This achievement caps a string of accolades received this year by Parkview in addition to completing a $1,000,000 renovation transforming the 147-bed inner-city facility. Just prior to its receipt of the Excellence in Action Award, Parkview was rated as 5 out of 5 Stars by the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services, and its Administrator Deborah Kardine selected as 2012 All-Star Administrator of the Year for the state of Delaware.

2 Excellence in Action Award The most important takeaway regarding the Excellence in Action awards is that the skilled nursing award recipients were first recognized by their own residents and employees through excellent satisfaction survey scores, said Susan L. Henricks, president and COO of National Research Corporation. This also underscores the importance for long term care providers to understand the value of measuring quality over time. This is not only true because of increasing regulatory scrutiny that may impact reimbursement rates in the future, plus the favorable perceptions that hospitals will look for in post-acute partnerships, but the differences that skilled nursing homes are making in the lives of their residents and employees every day. We salute our clients for taking the initiative to measure quality. The Excellence in Action awards are presented exclusively to National Research clients who use My InnerView products. Qualifying nursing homes (over 5,000) must have completed a customer or workforce satisfaction survey in 2011 (those products will be renamed to resident and family experience and employee engagement respectively in 2013). Winners must have also achieved a minimum of 10 responses with a minimum 30 percent response rate and scored in the top 10 % of qualifying facilities on the question What is your recommendation of this facility to others or What is your recommendation of this facility as a place to work? in terms of the percentage of respondents rating the facility as excellent. 5-Star Ranking - CMS' Highest Possible Rating Parkview Nursing & Rehabilitation Center has been rated as a 5-Star facility by the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services. A 5-Star Rating is the highest rating a center can achieve; only ten centers in the First State received a rating of 5-Star, including Parkview. According to the Medicare.gov website, a 5-Star rating denotes a rating Much Above Average. In addition to its overall 5-Star rating, Parkview was awarded a 5-Star rating in the subcategory of Quality Measures. About the CMS Compare From the CMS website ( In November 2002, the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services, began a national Nursing Home Quality Initiative (NHQI). The nursing home quality measures come from resident assessment data that nursing homes routinely collect on the residents at specified intervals during their stay, are

3 posted on nursing home compare.. [along with current quality measures]. These measures assess the resident's physical and clinical conditions and abilities, as well as preferences and life care wishes. These assessment data have been converted to develop quality measures that give consumers another source of information that shows how well nursing homes are caring for their residents' physical and clinical needs. From the Five-Star Quality Rating System was created to help consumers, their families, and caregivers compare nursing homes more easily and help identify areas about which you may want to ask questions. This rating system is based on continued efforts as a result of the Omnibus Reconciliation Act of 1987 (OBRA '87), a nursing home reform law, and more recent quality improvement campaigns such as the Advancing Excellence in America s Nursing Homes, a coalition of consumers, health care providers, and nursing home professionals. Nursing home ratings are taken from the following three sources of data: Health Inspections Staffing Quality Measures These three ratings are combined to calculate an overall rating. Delaware State Administrator of the Year Staff and management are pleased to announce that Parkview Administrator Debbie Kardine was presented the 2012 Administrator of the Year Award by the Delaware Healthcare Facilities Association (DHFCA). This competitive award requires nomination from staff members, a written essay in support of nomination and is open to all long-term-care facilities throughout the state of Delaware. Kardine's nomination essay highlighted not only her years of service to the residents of Parkview but also her leadership skills during the renovation project, on-going commitment to employee satisfaction and willingness to be hand-on on a day-to- day basis. This award is considered to be the highest honor a Nursing Home Administrator can receive from the association. $1 MM Renovation Transformation Making Parkview's 2012 accolades even more impressive is that the inner-city facility was able to achieve these prestigious honors while undergoing an intensive $1 MM renovation project. The renovation project to transform Parkview has taken approximately 1 year and has included nearly $1 MM in construction improvements, new furniture and equipment. The project was made possible through generous support from organizations including the Longwood Foundation and Delaware Health Corp.

4 RENOVATION HIGHLIGHTS: New modern rehabilitation gym including functional kitchen, bathroom, washer/dryer and more use of such equipment facilitates rehabilitation and creates a true home-like therapy experience. All resident rooms were transformed with new décor, wall covering and wall protection, window treatments, bedspreads and finishes in cool soothing colors. Lobby and common areas were transformed with new carpet in rich floral patterns, new wall covering, maple furniture, modern artwork, new window treatments and more. The center's four dining areas were modernized with beautiful plank flooring, brushed nickel and bronze accents, plush seating, new tables and seating, stateof-the-art equipment, bright décor and window treatments. New day room/lounge area was created featuring warm finishes in earth tones, plush carpeting, new wall covering and artwork, new maple furniture, comfortable lounge seating, modern decor and new flat screen HD TVs. Exterior improvements, mechanical system and life safety enhancements were also completed as a part of the renovation project. About Parkview Nursing &Rehabilitation Parkview Nursing & Rehabilitation Center is not-for-profit center owned by Delaware Health Corp., managed by Cadia Rehabilitation. The facility currently has four wings: Greenville, Westover, DuPont and Lancaster, a 43 bed Alzheimer Dementia Secured Unit. Parkview provides 147 beds total with a mix of shared and private rooms, has a Rehabilitation (Therapy) Gym, outdoor patios, patient lounge, on-site beauty shop and more. The facility offers long-term care/skilled nursing and short-term/rehabilitation care including physical, speech and occupational therapies. The facility currently has 141 residents and employs nearly 200 staff members. Since opening its doors in the community in January 1987, Parkview has provided more than a 4.1 Million Patient Care Hours. The Wilmington facility has been serving New Castle County and neighboring communities for more two decades under the same name: Parkview Nursing & Rehabilitation. Parkview s intimate and self-contained units exude a friendly and caring environment. Parkview strives to provide the highest quality care at the most reasonable cost in an environment that respects the dignity of its residents and offers valuable support and help to their families. Parkview provides a fully integrated range of therapeutic programs by a team of interdisciplinary healthcare professionals.

5 The address for the facility is listed below: Parkview Nursing & Rehabilitation Center 2801 West 6 th Street Wilmington, DE Facility Website: About Cadia Rehabilitation Cadia has provided long-term care, skilled nursing and rehabilitation services to the residents of Delaware for over 20 years. Cadia Rehabilitation is Delaware s largest rehabilitation and skilled nursing provider, operating 6 facilities with over 800 patient beds in all 3 counties, including Parkview Nursing & Rehabilitation Center located in Wilmington, DE. For more information about Cadia s services and locations, please visit or call (302) Please contact Marisa Erdman at (302) if you require any further information. Thank you for your consideration of covering this special story. ###