Anthem Marketing Solutions 549 W. Randolph, Suite 700, Chicago IL,

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "1111111 Anthem Marketing Solutions 549 W. Randolph, Suite 700, Chicago IL, 60661 312.441.0382 www.anthemedge.com"

Transcription

1

2 Executive Summary Anthem Marketing Solutions has completed its seventh semiannual market basket analysis of in-store and online pricing trends for a commonly purchased bundle of consumer products. Consistent with previous studies, 70% of items observed have the same price online and offline. When there is a price difference, online dominates with 65% of observations favoring the online channel and 35% favoring offline. Highlights 70% of items observed have the same price online and offline. This is consistent with the previous six studies. Online dominates where a price difference is observed with 65% of observations favoring this channel. The convenience category has shifted to online preference, driven primarily by a shift in the lowest price tier of $0-$5 from offline to online advantage. In-store savings can be exceptional when an item is found at a lower price instore Price parity or online advantage has been observed at all price levels. Overall, the convenience category (<$20) has shifted to an online preference. Previously 58% of observations favored the in-store channel. In this study, 66% of observations favor the online channel. A key contributor to this change is a distinct shift in channel preference in the lowest price tier of $0-$5. Previously 61% of observations favored the in-store channel. In this study, 66% of observations favor the online channel. Online advantage for considered purchases (>$20) has decreased from 85% of observations in our previous study to 64%. Considering the same product categories as in our previous study, three exhibited notable high-level results. Men s and women s personal care saw significant shifts in preference favoring the online channel. Previously, men s personal care showed parity in both total observations and savings opportunity. We now see a 94% probability of finding a product cheaper online with a 14% savings opportunity. Electronics saw a decline in online advantage, from 86% to 66% probability of finding a given product at a lower price online. The entertainment category saw a notable increase in online favor in terms of overall observations, from 50% in our previous study to 86% presently. The electronics and entertainment categories, however, show the greatest savings opportunities when a product is found cheaper in-store, at 45% and 76% respectively.

3 Methodology The objective of this study was to compare listed online and offline prices for the same items purchased on the same day, excluding available coupons and discount codes. Researchers selected a variety of commonly purchased consumables, including health and beauty items and specialty items such as small electronics, intending to be representative of a typical family s periodic household needs 1 (We continued to exclude general grocery items, as they do not have broad online availability at the current time). When possible, the items selected were consistent with those included in previous iterations of this study to allow for comparisons across time. The selected items were standardized by brand and unit size, and were only included if available for purchase in three or more physical stores and at three or more online retailers 2. Sales tax and shipping costs were excluded for purposes of comparison and analysis, as were coupons and discount codes. Comparisons were made across product categories, purchase type, outlet categories, channel and timing 3. In line with previous studies, we looked at channel performance in the $0-$5, $5-$20, and >$100 price ranges. Additionally, items were classified as convenience items if they were in lower price tiers and were generally purchased for immediate or near-term consumption, and as considered purchases if they were in one of the higher price tiers and generally involve pre-purchase research. In-Store vs. Online Pricing Consistent with previous studies, approximately 70% of items reviewed were found at the same price both online and offline. When there was a price difference for a specific item, 65% of observations favored the online channel and 35% favored the offline channel. This percentage favoring the online channel has been increasing over time. However, while the online channel leads in total observations, offline provided greater average savings when there was a price difference; the online channel averages 26% savings and the offline channel averages 32%. When an item is found at a lower price in-store, savings can be exceptional, but it s getting harder to find those opportunities. One example is the entertainment category: when a price difference was observed there was just a 15% chance of finding the better deal in-store. However, in those situations, average savings was a substantial 76%, suggesting it continues to pay to do price comparisons for certain categories. Examining the results by dimensions such as price tier, category and store, uncovers further insights, as detailed below.

4 Category Observations In the beauty category, 91% of products were found at a lower price online, with an average savings opportunity of 27%. This finding is consistent with the previous study. However, offline savings opportunity has increased from 13% previously to 17% currently. In the books category, 80% of observations had an online price advantage with an average savings opportunity of 21%. This is directly in line with the previous study showing 76% of observations at a lower price online and 25% average online savings. Beauty and books were the two categories where it was most likely to observe different prices online and offline. In the beauty category, 51% of products were observed with different prices online and offline. In the books category, 63% of items had different prices by channel. In the electronics category, observations were split: 1/3 of the items were less expensive offline, and 2/3 were less expensive online. This is a notable shift; in our last study, 86% of items were observed with a lower price online. Online savings averaged 13%, vs. 45% for offline savings. 86% of items in the entertainment category were less expensive online, and 14% were less expensive offline. This also represents a significant shift from our last study, where we observed 50% of items in this category with a lower price online, and 50% with a lower price offline. The online savings opportunity was a moderate 26%, while the offline savings opportunity was a substantial 76%. In the hardware and home improvement category observations split the opposite way, with 2/3 of items found at a lower price offline, and 1/3 at a lower price online. This result is consistent with the previous study. When pricing favored the in-store channel, the savings opportunity averaged 32%. The online savings opportunity averages 24%.

5 The household items category showed no advantage for either channel in terms of total observations. This is a change from our previous study, in which 65% of observations favored the offline channel. When a product in this category was found at a lower price online, the average savings was 25%. When the product was less expensive in-store, the savings opportunity was 58%. This is significantly higher than the savings observed in our previous study, which averaged 10% in the offline channel. The hardware and household items categories showed the greatest consistency in pricing across channels with 80+% of observations found at the same price in both channels (vs. an average of 70%). The office and school supplies category offered higher savings opportunities in both the online and offline channels as compared to our previous study. Online average savings rose from 18% to 41% and offline average savings rose from 14% to 24%. Total observations, however, have remained consistent with 56% favoring online pricing (compared to 55% in our previous study). As noted in our previous study the personal care category has been further broken down into four subcategories: general, kids/infants/toddlers, men, and women: In the general personal care category, findings are consistent with previous results: 69% of items were found cheaper in-store. Savings opportunity in either channel with pricing preference was 23%. This is higher than in our previous version when both channels showed an average savings opportunity of 16%. The kids/infants/toddlers personal care results are also in line with previous findings with online results having a price advantage for 80% of the items with an average savings opportunity of 17%. Offline savings opportunity was only 5%.

6 The men s personal care category showed a big shift from our previous study in which no preference was found for either channel either in terms of total observations or savings opportunity. We now observe a 94% probability of finding a product cheaper online with a 14% savings opportunity. Only 6% of observations favored the in-store channel with an average savings opportunity of 9%. The women s personal care category also indicated a big shift, now showing overall favor in the online channel, with 67% of products showing preferential online pricing. In our previous version we saw 67% in-store favor. In-store savings opportunity is fairly consistent with our previous version at 12% (vs. 14% previously) and online savings opportunity has increased from 6% in our last study to 19%. Price Tiers We considered differences by price tier in a manner consistent with our previous studies. The lowest price tier of $0-$5, which accounts for 47% of total observations, observed a dramatic tilt from offline to online favor. In previous studies we found a distinct advantage for the offline channel in this price tier. In the current study, 66% of observations favor the online channel, suggesting a dramatic change in pricing strategy among online retailers for lower-priced items. When an item was cheaper online, savings averaged 25%. When favorable pricing was found in-store, savings averaged 34%. In the price tier of $6-$20, we observed a shift from a slight in-store advantage (53%) to a solid online advantage, with 65% of observations favoring the online channel. This price tier accounted for approximately 40% of total observations. For products with an average price of $100 or more, 42% showed in-store advantage, with an average savings opportunity of 54%. 58% showed online advantage with an average savings opportunity of 15%. In our previous study this price tier showed offline favor in 83% of observations.

7 Convenience versus Considered Purchases Considered purchases, defined as an item priced greater than $20, to be consistent with previous reports, represent 13% of total observations. The previous study found 82% of items in this category favored the in-store channel. In this current iteration, 64% of considered purchases now have an online preference. When an item in this price tier was found cheaper offline, savings averaged 37%. When the item was found cheaper online, savings averaged 16%. In the convenience category, defined as a product priced lower than $20, 66% of items showed an online price advantage with 27% average savings. 34% of items favored in-store pricing with 31% average savings. This is a shift from previous studies in which the convenience category had offered an instore advantage. In our most recent prior study, 58% of items in this price tier offered more favorable in-store pricing. Same Store Comparisons 8 of the 12 stores included in the study offered more favorable online pricing. Of the stores considered, Walgreens showed the greatest tilt toward online preference in overall observations (81%), similar to their results in our previous study (91%). Best Buy, Target, Kmart and CVS also showed significant overall preference to the online channel with each having greater than 70% of items favoring this channel (in order: 80%, 77%, 72%, 71%). These stores also recorded notable savings opportunities via the online channel:

8 In the discount department store category, Walmart offered a nearly even split in total observations: 47% favoring offline and 53% favoring online. When a cheaper price was found online, savings averaged 30%. Offline, when a price was lower, savings were a substantial 62%. Target and Kmart both showed preference to the online channel in overall observations (+70%). Target offered an 18% average savings opportunity online and 32% offline. Kmart returned a 16% average savings opportunity online and 13% offline. In the retail pharmacy category, both CVS and Walgreens showed a strong online preference in terms of overall observations (CVS 71%, Walgreens 81%). Both offered average online savings of ~20%. Walgreens offered offline savings of 27% when a product was lower priced in-store and CVS offered offline savings of 15% when a product was less expensive in-store. CVS and Walgreens had the greatest proportion of products having a different price online and offline. In excess of 55% of items at these stores were offered at a different price by channel. This is significantly higher than the overall average of 30% of items having a different price in each channel. The big box office supply stores seemed to take different approaches to pricing parity. Office Depot generally offers lower prices off-line, while Staples offers more items at a lower price online, and no preference was observed for Office Max. Interestingly, all three did show notable online savings opportunity when price advantage was found online. Office Max in particular showed a great disparity between online and offline pricing: when an item can be found cheaper online, often times it is offered at nearly ½ the price of in-store.

9 In the big box hardware category, there was about a 50/50 chance of finding an item cheaper in either channel when a price difference exists. This store category showed the greatest pricing consistency with 83% of observations being the same in both channels, significantly higher than the average of 70%. Home Depot recorded the greatest average savings opportunity of 67% when an item could be found at a lower price online. Lowe s offered the greatest average offline savings opportunity, with 40%. Impact of Coupons on Channel Preference Through the course of this study, coupons were acquired for in-store and online discounts where available. Coupons were recorded for individual products and store or category wide discounts. Individual product coupons were found to be more prevalent for in-store shopping, while broad coupon deals (EG: 20% off your entire order when you spend $20) were more prevalent online. The application of coupons to any of the above reported results may change the outcome. CVS CVS Coupon Coupon For example, in the general personal care category, we found 69% of products at a lower price in-store. Applying a CVS coupon, received via for 20% off your purchase, the outcome is reversed. Prior to applying the coupon, the general personal care category at CVS found 4 in 5 items to be cheaper instore with an average savings of 20%. With the coupon, 4 in 5 items are cheaper online with an average savings of 17%. Of the coupons collected during the study, CVS appears to be the most frequent user of site-wide discounts, often at up to a 30% discount. More recently, their direct competitor, Walgreen s, has started to provide blanket discounts for as well. Interestingly, Walgreen s is offering the discounts for use in-store as well as online. Walgreen s Coupon

10 Implications Online is winning the price wars they have forced brick-and-mortar retailers to move to price parity in many categories, and are gaining price advantage at all price tiers. Even so, it is still worth doing price comparisons for consumers because if they can find a better price, it is often substantial. But in general, in-store price comparisons ( showrooming ) as a phenomenon will fade over time as consumers become used to the idea that better pricing can be found online no matter the category or price tier. Retail stores will have to focus on immediacy and customer service to justify higher pricing, especially for commodity products with low touch and low levels of complexity. We re already seeing changes in how some stores merchandise in response to these changes, with smaller showcases for products, introduction of kiosks for ordering, and ship-to-home delivery options. In our next study we ll consider the impact of shipping charges and also factor in best price, meaning we will aggressively seek out available coupons and discounts and factor that into our analysis. Marketplace Fairness Little progress has been reported in the Marketplace Fairness Act since our last study. There remain 24 states that have adopted measures to simplify sales tax in order to compel retailers to collect appropriate taxes. Enactment continues to face compliance and implementation issues for which proposals continue to be mulled and re-written. Alternative solutions to the existing measures are being considered in Congress 4. Any reported updates and their implications will be reviewed in our next study. About Anthem Marketing Solutions Anthem Marketing Solutions helps clients turn big data into smart growth. We are a data-driven marketing agency that provides strategy and cutting-edge tools to solve challenges for today s omnichannel marketer. Serving a broad range of industries, from casual dining to home services and B2B product distribution, Anthem Marketing Solutions is one of the fastest growing companies in America, according to Inc. Magazine's Annual Inc rankings in 2012 and Categories included: personal care for infants, toddlers, men and women, beauty, electronics, hardware and home improvement products, books, entertainment, household products, and school supplies 2 Online and in-store prices were compared for: Wal-Mart, Target, Kmart, Office Max, Office Depot, Staples, Sears, Ace Hardware, Lowes, Home Depot, Best Buy, CVS, and Walgreens; only online prices were taken for Amazon.com 3 All prices and analysis in this study exclude taxes, shipping and other applicable fees unless otherwise noted. Prices also reflect the lowest available price listed in February 2014, including clearance and card member prices 4 House considers alternatives to Internet sales tax bill. Grant Gross, March 12,

Deal Seeking: Online vs. In-Store

Deal Seeking: Online vs. In-Store Summer 2013 Deal Seeking: Online vs. In-Store Semi-Annual Online/In-Store Pricing Comparison Executive Summary Anthem Marketing Solutions has completed its sixth semiannual market basket analysis of in-store

More information

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD

SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD SEPTEMBER 2015 RETAIL ADVERTISING REPORT CARD MAKING THE GRADE IN AN OMNICHANNEL WORLD IS YOUR DIGITAL MARKETING MAKING THE GRADE? A 7% These days, everyone is an omnichannel consumer. We shop in stores,

More information

Reinventing retail: What Businesses Need to. Walker Sands 2014 Future of Retail Study

Reinventing retail: What Businesses Need to. Walker Sands 2014 Future of Retail Study Reinventing retail: What Businesses Need to Know for 2014 Walker Sands 2014 Future of Retail Study Walker Sands 2014 Future of Retail Study examines changing trends and consumer behaviors in retail. Based

More information

Black Friday: Navigating the Omni-Purchase Ecosystem

Black Friday: Navigating the Omni-Purchase Ecosystem Market Track Perspective TM Black Friday: Navigating the Omni-Purchase Ecosystem Retailers strive to meet demands for a seamless shopping experience If shoppers thought shopping after Thanksgiving dinner

More information

Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results

Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results Exclusive new survey findings point to the priorities and investments retailers are planning for over the next 36 months. Forward-looking results unveil the internal goals and external pressures driving

More information

An RIS News Whitepaper

An RIS News Whitepaper An RIS News Whitepaper The Omnichannel PRODUCED BY There is abundant evidence that the shopper preference for buying online and picking up in a store has become part of mainstream retailing. It is a logical

More information

2014 Holiday Retail Spending Report

2014 Holiday Retail Spending Report 2014 Holiday Retail Spending Report With the air feeling crisp and the days getting shorter, some U.S. consumers have already begun to amass the holiday gifts they ll be doling out this December. More

More information

Insights from McKinsey s Global iconsumer Research. Six Strategies to Win the Mobile Consumer Showdown

Insights from McKinsey s Global iconsumer Research. Six Strategies to Win the Mobile Consumer Showdown Insights from McKinsey s Global iconsumer Research Six Strategies to Win the Mobile Consumer Showdown iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a series documenting

More information

Channel Blurring: Trends and Implications for Manufacturers and Retailers

Channel Blurring: Trends and Implications for Manufacturers and Retailers Channel Blurring: Trends and Implications for Manufacturers and Retailers VENKATESH SHANKAR, COLEMAN CHAIR PROFESSOR OF MARKETING, DIRECTOR OF RESEARCH, MAYS BUSINESS SCHOOL Venky@venkyshankar.com; http://www.venkyshankar.com

More information

Supplier Strategies for e-tailing Success A Fresh Look at e-tailing, Online Shopping And the Aftermarket

Supplier Strategies for e-tailing Success A Fresh Look at e-tailing, Online Shopping And the Aftermarket A Fresh Look at e-tailing, Online Shopping And the Aftermarket Automotive Aftermarket Suppliers Association November 2015 Delivered by UPS A Fresh Look at e-tailing, Online Shopping and the Aftermarket

More information

THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW

THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW THE 5 KEY CANADIAN CONSUMERS GROUPS YOU NEED TO KNOW 1 1 Canada is home to interesting and diverse markets and boasts one of the most dynamic economies in the world. However, even today, there is an oversimplified

More information

Sponsored by. Personalizing. Experience. revamping The In-Store Environment With Merchandising And POP Displays. White Paper

Sponsored by. Personalizing. Experience. revamping The In-Store Environment With Merchandising And POP Displays. White Paper Sponsored by 5 Steps To Personalizing The In-Store Experience revamping The In-Store Environment With Merchandising And POP Displays White Paper 5 Steps To Personalizing The In-Store Experience Table Of

More information

A COMPLETE CONSUMER MARKETING SOLUTION

A COMPLETE CONSUMER MARKETING SOLUTION A COMPLETE CONSUMER MARKETING SOLUTION Create a Positive Consumer Experience Think about all the different ways that your store brand makes an impression upon your customers, your channel partners, your

More information

Omni-channel stores offer seamless offline and online retail experiences

Omni-channel stores offer seamless offline and online retail experiences Cheil s Up II Written by Jiyoung Shon, Retail Marketing Team 06 Omni-channel stores offer seamless offline and online retail experiences With the spread of mobile devices, more people are purchasing things

More information

Grocery Rewards Programs Consumer Insights

Grocery Rewards Programs Consumer Insights Grocery Rewards Programs Consumer Insights Key Insights 1. Grocery Tops Retail Rewards Membership 62% of consumers belong to at least one grocery store rewards program, with an average of two memberships

More information

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market

More information

Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014

Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey RETAILER SURVEY - CONDUCTED NOVEMBER 2014 Digital Commerce in Retail: Supporting a Common Mobile Customer Journey CONTENTS 1. Background

More information

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER

More information

Customer Experience as the Final Retail Frontier:

Customer Experience as the Final Retail Frontier: Customer Experience as the Final Retail Frontier: Mitigating Price Factors By Delivering What Consumers Really Want in the In-store and Online Experience By: Mark Marone, PhD Developing the 21st century

More information

The Future of Retail Advertising

The Future of Retail Advertising The Future of Retail Advertising By: J Zarwan Partners 165 Queen Elizabeth Drive Charlottetown, Prince Edward Island Canada C1A 3B2 (902) 892-7272 jzarwan@islandtelecom.com 2015 PRIMIR TABLE OF CONTENTS

More information

INTERNET VS. STORE BASED RETAILING: THE GLOBAL MOVE TOWARDS OMNICHANNELS

INTERNET VS. STORE BASED RETAILING: THE GLOBAL MOVE TOWARDS OMNICHANNELS INTERNET VS. STORE BASED RETAILING: THE GLOBAL MOVE TOWARDS OMNICHANNELS Not to be distributed without permission. INTERNET VS. STORE- BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING EXTRACT

More information

2015 Back-to-School Survey Reading, writing, and retail. Conducted July 5-8, 2015 1,015 responses

2015 Back-to-School Survey Reading, writing, and retail. Conducted July 5-8, 2015 1,015 responses Back-to-School Survey Reading, writing, and retail Conducted July 5-8, 1,015 responses About the survey The survey was commissioned by Deloitte and conducted online by an independent research company between

More information

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015

Balancing Multi-Generational Retail Strategies. Millennials, Boomers and the changing retail landscape. August 2015 Balancing Multi-Generational Retail Strategies Millennials, Boomers and the changing retail landscape August 2015 It is no secret that Baby Boomers are a shopping force and have provided many retailers

More information

How Mobile Technology is Transforming the Retail Shopping Environment

How Mobile Technology is Transforming the Retail Shopping Environment How Mobile Technology is Transforming the Retail Shopping Environment And what CPG companies can do to support Drug, Grocery and Big Box Retail Partners Moira Koch, Vice President Maia Strategy Group With

More information

Building Your O2O Funnel

Building Your O2O Funnel Building Your O2O Funnel Table of Contents Executive summary.... 3 Get More Shoppers.... 5 Local Search Matters.... 6 Don t Get Left Behind... 7 Building Your O2O Funnel... 9 Step 1 Create a solid local

More information

Courting Customers Through Cart Abandonment. 2013 Mystery Shopping and Merchant Survey Insights. Have you optimized cart abandonment?

Courting Customers Through Cart Abandonment. 2013 Mystery Shopping and Merchant Survey Insights. Have you optimized cart abandonment? View online version Courting Customers Through Cart Abandonment 2013 Mystery Shopping and Merchant Survey Insights June 11, 2013 Quick Links: The Details The Trends The Checklist The Company The Study

More information

SHOPPING EXPERIENCE. Canadian Shopper Insights Study Highlights

SHOPPING EXPERIENCE. Canadian Shopper Insights Study Highlights CREATING A BETTER SHOPPING EXPERIENCE Canadian Shopper Insights Study Highlights Dec. 20, 2011 1 Shopping Experience Study Highlights Shopping Experience is extremely/very important to 53% of shoppers

More information

STUDY. Rethinking Retail. Insights from consumers and retailers into an omni-channel shopping experience

STUDY. Rethinking Retail. Insights from consumers and retailers into an omni-channel shopping experience STUDY Rethinking Retail Insights from consumers and retailers into an omni-channel shopping experience The growth and maturity of digital channels have steadily increased the expectations of the consumers,

More information

HOW BRICK-AND-MORTAR RETAILERS CAN WIN THE OMNICHANNEL BATTLE

HOW BRICK-AND-MORTAR RETAILERS CAN WIN THE OMNICHANNEL BATTLE HOW BRICK-AND-MORTAR RETAILERS CAN WIN THE OMNICHANNEL BATTLE Forward-looking retailers are using wireless mobile technology to integrate the dueling worlds of in-store and online shopping, communications

More information

The Power of Private Brands. Kit Vale Global Director March 19, 2014

The Power of Private Brands. Kit Vale Global Director March 19, 2014 The Power of Private Brands 1 Kit Vale Global Director March 19, 2014 2 3 Europe Outpaces the US in PB Share (all Categories) Private Brand Value Share by Country - CY 2013 Global Growth of Private Brands

More information

2014 COUPON TRENDS 2013 YEAR-END REPORT

2014 COUPON TRENDS 2013 YEAR-END REPORT 2014 COUPON TRENDS 2013 YEAR-END REPORT Copyright February 2014, Inmar, Inc. All rights reserved. No part of this book may be reproduced in any form without written permission from Inmar. Inquiries regarding

More information

Holiday Gift Card Trends 2014: Lessons Learned and How to Drive Sales in 2015 and Beyond

Holiday Gift Card Trends 2014: Lessons Learned and How to Drive Sales in 2015 and Beyond Holiday Gift Card Trends 2014: Lessons Learned and How to Drive Sales in 2015 and Beyond First Data s 2014 U.S. Gift Card Holiday Mystery Shopping Study sent mystery shoppers into approximately 658 stores

More information

The Cardlytics Back to School Report

The Cardlytics Back to School Report The Cardlytics Back to School Report Published August 2015 A look into which categories and retail trends scored an A with customers. The Back to School (B2S) shopping season is once again in full swing,

More information

How Advanced Analytics is Helping CPG Manufacturers to Build Direct-to-Shopper Engagement and Drive Sales

How Advanced Analytics is Helping CPG Manufacturers to Build Direct-to-Shopper Engagement and Drive Sales How Advanced Analytics is Helping CPG Manufacturers to Build Direct-to-Shopper Engagement and Drive Sales Shopping behaviors are changing rapidly across the US and the global marketplace. From shifts in

More information

What s ahead for online grocery?

What s ahead for online grocery? What s ahead for online grocery? Growth forecast and implications October 2014 By Steve Bishop Co- founder and Managing Director, Brick Meets Click Brick Meets Click helps organizations understand, plan

More information

RETAIL INSIGHT. Spotlight on Modern Retail

RETAIL INSIGHT. Spotlight on Modern Retail Made Made possible possible by generous by generous support support from: from: RETAIL INSIGHT Spotlight on Modern Retail About This Report Retail moves fast, and the definition of modern retailing is

More information

HOW THEY ARE SHOPPING NOW

HOW THEY ARE SHOPPING NOW HOW THEY ARE SHOPPING NOW Current trends and challenges in digital retailing An NCR white paper Are you ready for today s retailing? It s not just about what consumers want to buy. It s about how they

More information

Online vs. In-Store Shopping

Online vs. In-Store Shopping Online vs. In-Store Shopping Since 2005, Retail Sales have grown... GAFO Stores = 16.7% Electronic Retailers = 112.9% $1,192,197 $1,143,426 $1,155,854 $1,136,469 $1,110,155 $1,114,590 $1,088,369 $1,059,599

More information

Grocery Cross-Shopper Behavior

Grocery Cross-Shopper Behavior Grocery Cross-Shopper Behavior 2013 ClickIQ, Inc. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying,

More information

Rev Up Your Online Experience to Fuel Shopper Satisfaction

Rev Up Your Online Experience to Fuel Shopper Satisfaction 2015 What s Driving the Automotive Parts Online Shopper Study Share on: WHITE PAPER Rev Up Your Online Experience to Fuel Shopper Satisfaction INTRODUCTION Today s automotive parts and accessories online

More information

POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication

POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY. Executive Summary Report An official POPAI publication POPAI 2014 MASS MERCHANT SHOPPER ENGAGEMENT STUDY Executive Summary Report An official POPAI publication A letter from POPAI Dear POPAI Members, For more than 65 years, POPAI has emphasized the importance

More information

The Future of Omni-Channel in the New World of Retail

The Future of Omni-Channel in the New World of Retail The Future of Omni-Channel in the New World of Retail Peter Sheldon, Principal Analyst Forrester Research @peter_sheldon 63% of consumers visit a manufacturers site to find product information 2 ...and

More information

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,

More information

The Visible Store Data Platform for Retail Excellence

The Visible Store Data Platform for Retail Excellence Safer. Smarter. Tyco. TM DRIVE SALES AND CUSTOMER SATISFACTION WITH ACCURATE, REAL-TIME VISIBILITY. SEE ON-FLOOR AVAILABILITY DETERMINE SALES FLOOR LOCATION OF LOSS EVENTS The Visible Store Data Platform

More information

Succeeding in Grocery e-commerce

Succeeding in Grocery e-commerce GMA Leadership Forum Succeeding in Grocery e-commerce August 23, 2014 Grocery delivery has been around for a while McCall s Magazine New York City 1913 A.T. Kearney 7/08.2014/GMA/52465 2 ..but we are still

More information

EXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014

EXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014 EXPERIAN FOOTFALL: FASHION CONVERSION BENCHMARKING REPORT: 2014 An overall look into fashion conversion performance across different countries, sectors and categories. OVERVIEW The fashion conversion benchmark

More information

OMNICHANNEL LOGISTICS COUNTERING AMAZON

OMNICHANNEL LOGISTICS COUNTERING AMAZON OMNICHANNEL LOGISTICS COUNTERING AMAZON OMNICHANNEL LOGISTICS Now in its teenage years, e-commerce continues to barrel along a path of exponential growth, finding new ways to reach shoppers and expanding

More information

Location Analytics for. Marketing A Knowledge Brief

Location Analytics for. Marketing A Knowledge Brief Location Analytics for Marketing A Knowledge Brief Improving Customer Insight and Intimacy with Location Analytics This use case details how Esri helps companies enhance the performance of marketing campaigns

More information

CONSUMER DRIVERS OF FRESH FOOD GROWTH. Sarah Schmansky Nielsen Perishables Group

CONSUMER DRIVERS OF FRESH FOOD GROWTH. Sarah Schmansky Nielsen Perishables Group CONSUMER DRIVERS OF FRESH FOOD GROWTH Sarah Schmansky Nielsen Perishables Group WHAT S DRIVING FRESH GROWTH AND HOW DO WE CAPITALIZE? Consumer demand for fresh is driving retailer strategies Consumers

More information

Winning in Retail in the next decade. Turn Showroomers and Digital Shoppers into Omnichannel advocates

Winning in Retail in the next decade. Turn Showroomers and Digital Shoppers into Omnichannel advocates Winning in Retail in the next decade Turn Showroomers and Digital Shoppers into Omnichannel advocates The Digital Shopper Profile Price-conscious, showrooming, real-time, all time Millennials and Other

More information

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver

Driving greater loyalty in Europe. What consumers want and where brands are failing to deliver Driving greater loyalty in Europe What consumers want and where brands are failing to deliver Research commissioned with consumers in France, Germany and Switzerland Executive summary Fast-changing technology,

More information

The Online Grocery Shopper 2013

The Online Grocery Shopper 2013 The Online Grocery Shopper 2013 What attracts consumers to online shopping? Exploring emerging opportunities and ways to engage more consumers in a new era of digital technology A Hartman Group National

More information

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media INTRODUCTION We re living in an always on society where business and life never slow down for a moment. To stay on top of their busy lives, your target customers are constantly connected. Whether watching

More information

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL

HOW THE GAME IS CHANGING: BIG DATA IN RETAIL BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2013 HOW THE GAME IS CHANGING: BIG DATA IN RETAIL We ve been tracking retailing professionals experiences and attitudes toward big data regularly over the past two

More information

Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape

Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape A Commissioned Study Prepared For The Electronic Retailing Association by Forrester Consulting March, 2008 Mapping The Path To Purchase How Consumers Navigate The Multi-Channel Landscape Table Of Contents

More information

The Shopatron Omni-Channel Playbook

The Shopatron Omni-Channel Playbook The Shopatron Omni-Channel Playbook The Shopatron Omni-Channel Playbook ecommerce, like football, is all about strategy. The plays you choose and your execution decide whether or not you win the game.

More information

Driving shopper engagement through digital technology

Driving shopper engagement through digital technology Driving shopper engagement through digital technology Third annual study of the impact of digital technology on the retail landscape. June 2015 The habits of many retail shoppers are changing. Some key

More information

2015 Winter Holiday Wrap Up

2015 Winter Holiday Wrap Up 2015 Winter Holiday Wrap Up www.kantarmedia.com Outline 1. Introduction 2. Retail Ad Spending Top Advertisers; Media Mix; Timing of Spend; Message Strategies 3. Digital - Paid Search 4. Social Media Performance

More information

The Need is Now: Incorrect or insufficient data about any product means it s instantly out of the running.

The Need is Now: Incorrect or insufficient data about any product means it s instantly out of the running. A CG T W h i t e p a p e r The Need is Now: Meeting Retail Demand for Digital Content Today s retail marketplace is all about the empowered consumer, and much of that power comes from access to information.

More information

Best Practices: Advertising and Marketing

Best Practices: Advertising and Marketing Market Track Best Practice Series Best Practices: Advertising and Marketing Insight into developing a plan for cadence, volume, themes and versions Before Category Managers and Merchants pick and choose

More information

Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012

Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season. August 2012. Copyright 2012 Back-to-School Shopping A Report Card on Consumer Intentions for the 2012 Season August 2012 Copyright 2012 BOSTON CHICAGO NEW YORK LOS ANGELES SAN FRANCISCO Overview According to the National Retail Federation,

More information

Viewpoint on the Canadian Retailing Sector

Viewpoint on the Canadian Retailing Sector on the Canadian Retailing Sector August 2014 E-commerce Growth Opportunities in a Changing Retail Environment The traditional retail model is changing at a rapid pace in Canada and as a consequence, retailers

More information

The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel

The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel A Forrester Consulting August 2014 Thought Leadership Paper Commissioned By RetailMeNot The State Of Digital Coupons How Digital Coupons Are Adapting To Mobile And Omnichannel Table Of Contents Executive

More information

FOR INDEPENDENT RETAILERS

FOR INDEPENDENT RETAILERS 4 WAYS TO WIN FOR INDEPENDENT RETAILERS MARCH 2014 The 2014 Independent Retail Report Joint Research from LoyaltyOne and the Retail Council of Canada page 1 Facing down the competition means focusing less

More information

Mobility in Retail. RapidValue Solutions

Mobility in Retail. RapidValue Solutions Mobility in Retail Retail Industry : Changing Landscape Why Go Mobile? Increased penetration of mobile Increased need to focus on the mobile market. M-commerce growth is outpacing traditional E-commerce

More information

Leverage Insights. Ignite Brand Engagement.

Leverage Insights. Ignite Brand Engagement. Leverage Insights. Ignite Brand Engagement. Connect with Your Customers through Individualized Insights from the Teradata Integrated Marketing Cloud. We power marketing. 86% of Customers Say Relevant Offers

More information

Local Ad Dollars 2013 What Business Categories Are Spending and Where. Wednesday, June 19, 2013

Local Ad Dollars 2013 What Business Categories Are Spending and Where. Wednesday, June 19, 2013 Local Ad Dollars 2013 What Business Categories Are Spending and Where Wednesday, June 19, 2013 Introduction & Agenda Welcome, and thank you for joining us Trends from our Media Ad View Plus Forecast Nationwide

More information

October 2014. The Walmart Canada Business

October 2014. The Walmart Canada Business October 2014 The Walmart Canada Business Walmart Canada History Our history 1960s to early 1990s The origins of Walmart Canada can be traced back to 1962. At that time, the F.W. Woolworth Company Ltd.

More information

BRICKS-AND- MORTAR RETAIL

BRICKS-AND- MORTAR RETAIL HOW TO THRIVE IN AN ONLINE WORLD BRICKS-AND- MORTAR RETAIL Today, e-commerce matters in every retail market. In some such as books, entertainment, and electronics it has already brought massive upheaval

More information

Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market

Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Investec India Digital Media & E-Commerce Building momentum in a rapidly evolving market Why India? Demographic Headwinds all point towards colossal growth By 2030, India will be the 3 rd largest economy

More information

CASE STUDY. Ren s Pets Depot. renspets.com. pet food & products

CASE STUDY. Ren s Pets Depot. renspets.com. pet food & products CASE STUDY Ren s Pets Depot renspets.com pet food & products The flexibility of Sweet Tooth software allows us to offer our rewards program online and instore. This enables our customer to view and earn

More information

The Future of Applications in Retail. Three Strategies for Winning the Digital Battle

The Future of Applications in Retail. Three Strategies for Winning the Digital Battle The Future of Applications in Retail Three Strategies for Winning the Digital Battle EXECUTIVE SUMMARY Can retailers applications deal with today s digital challenge? Traditional retailers are under multiple

More information

Marketing strategies for highly personalized online experiences

Marketing strategies for highly personalized online experiences Marketing strategies for highly personalized online experiences Retail Perspective Personalization is retail s future; especially as more advanced technologies allow marketers to handle personalization

More information

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.S. Survey Findings)

Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.S. Survey Findings) Catch and Keep Digital Shoppers How To Deliver Retail Their Way (U.S. Survey Findings) Summary Digital influence has captured the mass shopper market, with 78 percent of all consumers using digital sources

More information

Winning with Digital Marketing

Winning with Digital Marketing National Association of Chain Drug Stores Annual Conference Winning with Digital Marketing #NACDSTSE NACDS Survey Insights, Context, and Considerations August 25, 2014 Todd Huseby @ToddHuseby Hana Ben-Shabat

More information

Converged Retailing Roadmap Can general merchandise retailers deliver the shopping experience consumers really want? An NCR White Paper

Converged Retailing Roadmap Can general merchandise retailers deliver the shopping experience consumers really want? An NCR White Paper Converged Retailing Roadmap Can general merchandise retailers deliver the shopping experience consumers really want? An NCR White Paper 02 Are retailers providing consumers with the shopping experience

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

Annual Online Shopping Spend of Women in Low Tier Cities Is. Only RMB 339 Less Than Their Tier 1 & 2 Counterparts

Annual Online Shopping Spend of Women in Low Tier Cities Is. Only RMB 339 Less Than Their Tier 1 & 2 Counterparts Shanghai, 10th January 2012 Annual Online Shopping Spend of Women in Low Tier Cities Is Only RMB 339 Less Than Their Tier 1 & 2 Counterparts MEC research decodes e-commerce potential of women in 583 low

More information

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save

The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for

More information

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com

Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com WHITE PAPER Total Cost of Ownership for Point-of-Sale and PC Cash Drawer Solutions: A Comparative

More information

Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers. September 2014 Insight Report

Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers. September 2014 Insight Report Clothing and Shoe Retail: The Buying Preferences of In-Store vs. Online Consumers September 2014 Insight Report About this Insight Report CivicScience developed this report using our InsightStore solution

More information

2015 8 TH ANNUAL GLOBAL SHOPPER STUDY. June 2015

2015 8 TH ANNUAL GLOBAL SHOPPER STUDY. June 2015 2015 8 TH ANNUAL GLOBAL SHOPPER STUDY June 2015 2015 Global Shopper Study One of the most important insights from the 2015 Shopper s Study is that in the world of channel convergence, shoppers are demanding

More information

Application of Big Data in Retail

Application of Big Data in Retail Application of Big Data in Retail 5Ways Retailers Can Use Big Data Analytics Contents Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Personalization ecommerce

More information

Rethinking Retail Series:

Rethinking Retail Series: IN Rethinking Retail Series: Reinventing the store shelf edge in the age of omni-channel shopping STORE E SL Product $4.99 Reinventing the store shelf edge in the age of omni-channel shopping The meteoric

More information

BRIDGING THE OMNICHANNEL DIVIDE

BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE BRIDGING THE OMNICHANNEL DIVIDE While ecommerce is recognized as one of the most exciting opportunities in the Consumer Packaged Goods industry, poised to make up 5% of

More information

Understanding Amazon Price Disruption. 3 Steps. Manufacturers Can Take Today to Restore Marketplace Balance. Courtesy Of:

Understanding Amazon Price Disruption. 3 Steps. Manufacturers Can Take Today to Restore Marketplace Balance. Courtesy Of: Understanding Amazon Price Disruption 3 Steps Manufacturers Can Take Today to Restore Marketplace Balance Courtesy Of: If you are a manufacturer or retailer, the disruption being caused by Amazon.com is

More information

OMNI CHANNEL RETAILING

OMNI CHANNEL RETAILING OMNI CHANNEL RETAILING Omni Channel Retailing By ERP Omni-channel retailing is more than a trend it s what consumers are demanding. Thus truly, Omnichannel as a means of improving service for customers

More information

[The Economist] [Case Study Competition 2015] 11/9/2015. Taylor Ternullo, Olawale Olaleye, Junaid Ahmed

[The Economist] [Case Study Competition 2015] 11/9/2015. Taylor Ternullo, Olawale Olaleye, Junaid Ahmed 11/9/2015 [The Economist] [Case Study Competition 2015] Taylor Ternullo, Olawale Olaleye, Junaid Ahmed Table of Contents Amazon vs. Wal-mart:... 3 2015 Retail Trends:... 4 Future Growth:... 5 Analyst Recommendations:...

More information

MERCHANDISING OPTIMIZATION DRIVING SALES AND LOWERING COSTS

MERCHANDISING OPTIMIZATION DRIVING SALES AND LOWERING COSTS MERCHANDISING OPTIMIZATION DRIVING SALES AND LOWERING COSTS Better Merchandising Procurement and Sourcing Supply Chain Management Toronto Montreal Chicago 90 Richmond Street E., Suite 100 600 de Maisonneuve

More information

CLEAR DIRECTION ON USING BIG DATA TO SOLVE RETAIL PROBLEMS

CLEAR DIRECTION ON USING BIG DATA TO SOLVE RETAIL PROBLEMS BRICK MEETS CLICK BIG DATA UPDATE, 4Q 2014 CLEAR DIRECTION ON USING BIG DATA TO SOLVE RETAIL S A look at impact vs. effort We help organizations find growth opportunities as traditional and digital food

More information

Best Practices for Creating Digital Guided Selling Experiences

Best Practices for Creating Digital Guided Selling Experiences Best Practices for Creating Digital Guided Selling Experiences WHAT YOU LL LEARN How guided selling can increase revenue, conversion and AOV Effective uses of guided selling 4 key steps to success Design

More information

Digital Promotions Drive Holiday Shopping Early print and online promotions impact purchase behavior

Digital Promotions Drive Holiday Shopping Early print and online promotions impact purchase behavior Ad Dynamics Perspective TM Digital Promotions Drive Holiday Shopping Early print and online promotions impact purchase behavior Digital disruption it s the phrase that may best sum up the 2011 Holiday

More information

The Operational Implications of Omnichannel Retailing

The Operational Implications of Omnichannel Retailing The Operational Implications of Omnichannel Retailing How Creating a Balanced Retail Strategy Can Increase Basket Size, Grow Conversion Rates, and Reduce Inventory Losses By Edward Westenberg, Bharat Popat,

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

HEALTHCARE REFORM SOLUTIONS. Designing a Pharmacy Benefit for the New Public Health Exchange Consumers

HEALTHCARE REFORM SOLUTIONS. Designing a Pharmacy Benefit for the New Public Health Exchange Consumers HEALTHCARE REFORM SOLUTIONS Designing a Pharmacy Benefit for the New Public Health Exchange Consumers FEBRUARY 2013 EXECUTIVE SUMMARY Designing a Pharmacy Benefit for the New Public Health Insurance Exchange

More information

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More

MARKETPLACES. be seen. CHANNELADVISOR MARKETPLACES WILL ENABLE YOU TO: And Many More DATA SHEET be seen. MARKETPLACES Amazon, ebay and other marketplaces like Jet.com, Newegg and Sears account for a growing portion of global online retail sales. Online retailers of all sizes are recognizing

More information

NO 2 E-COMMERCE: SUCCESS IS IN THE BAG

NO 2 E-COMMERCE: SUCCESS IS IN THE BAG E-COMMERCE: SUCCESS IS IN THE BAG WELCOME TO ONEUPWEB WE RE A full-service digital marketing AGENCY ONEUPWEB TRAVERSE CITY, MI What does that mean? Glad you asked. We re a house of strategic and creative

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information