UNIVISION ACA LOCAL COVERAGE AND SPONSORSHIP OPPORTUNITIES

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1 UNIVISION ACA LOCAL COVERAGE AND SONSORSHI OORTUNITIES

2 Local Initiatives

3 Connect with Hispanics Build Awareness Across Relevant 360 Content On Air Sponsorships hone Banks Segments and Capsules On-the-Go Awareness Interviews Custom Vignettes Live Reads Appearances DJ Influencers Interactive Content Custom microsite Editorial content Slideshows Trivia Video (Custom/U-Video) Unique ad formats On Site Engagement Face to Face Information Hands on Assistance 3

4 Local Strategy Educate and Mobilize Hispanics Get Enrolled! Understand Understand the lan Benefits and Costs State Regulations Where/How To Get Help Q&A repare What repare You Need Get Ready to Apply Step by Step Q&A Act Call to Action Deadline Reminders Enroll Assistance Q&A

5 Connecting and Engaging Build Awareness Leverage local talent to introduce ACA Inform & Educate :30 Salud Es Vida Vignettes drive learning Create a Movement Local DJ s /morning show talent get involved Remind and Keep Reminding :30 Vignettes and online countdowns 5

6 How the Local Connection Works Content Builds Awareness Align with Univision s Salud Es Vida platform with local vignettes Health rograms and Campaign Sponsorships Leverage local Radio DJ s and programming Event Engagement Builds Education Feature client experts at major health events across the US Logo and mention in health fair promo spots Highlight experience on local TV Hands on Help Builds Enrollment Booth opportunity at community events that expand beyond health, such as local walks or cultural fairs Logo and mention in promos; mentions from stage at events Highlight experience on local TV 6

7 Examples of Local Events Health and Family Fairs Family Expos Community Events Diabetes Expo Chicago Fiestas atrias or tu Salud Dallas Cinco de Mayo Nuestra Salud Houston Back to School Feria de la Mujer y la Familia New York remios Texas Feria de la Salud Unase al Reto Salud es Vida Vive tu Vida San Francisco Copa Univision Unase al Reto hone Banks Education Fairs 7

8 HEALTH FAIRS As part of the Salud Es Vida Initiative, Univision local stations promote and celebrate family physical activity and health awareness fairs in our local markets in partnership with some of the best national and local health organizations. Attendees can enjoy a variety of free health screenings, physical activity workshops, nutrition seminars, and information on prevention of health conditions that benefit the whole family. Markets: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco, hoenix, Austin, McAllen Topics: Healthy Habits, Diabetes, Nutrition, Heart Health, Exercising, Baby and Children Fitness, Family Exercising, Cholesterol, Women s Health Checks, Adult Exercising, Vision

9 Unase Al Reto A Simple Concept with Impressive Results Local Univision Talent invites the community to join them for a walk in the park.with shared objectives romote Exercising Build Community Unite Families Make a ersonal Health Statement

10 Unase Al Reto The Event: One Hour Walk in a ublic ark After the 5M News Workout Activities Mini-onsite Health Workshops Community rograms Neighborhood Associations

11 hone Banks Línea de Ayuda: Concept Help Line hone Bank Jan-Dec 2013 The secret behind the unique Univision connection with the Hispanic Community in the U.S. is a community service vocation that has changed lives for better around all U.S. cities! An integral part of that vocation is the phone bank program that Univision stations develop in partnership with community organizations. and now, clients can benefit from this very successful initiative through on-air phone banks, hosted by local Univision talent, with a direct call to action during prime time programming!

12 Copa Univision: A Family Affair Fastest Growing Amateur Soccer Tournament in the US 12 Markets in Over 12,000 layers and 250,000 attendees! Multi game 2-day tournament Categories: Youth and Adult teams (8 under, 10 u, 12 u, 14 u, 16 u, 18 u and 18+ adults) 3 game minimum per team rizes awarded to 1 st and 2 nd place teams & MV s of each division Family Fair and Sponsor Booth Area Onsite

13 Health Local Opportunities Los New York hx Sac San Antonio MARKETS Atlanta Aus Chi Dallas Fre Houston Angeles Miami DELIVERABLES :30 Spots :10 Spots 1:00 Health Minute (Did You Know) 1:00 Informational/Educational Sales Vignettes Linea de Ayuda/ Linea Abierta News Digital romotions/ Marketing San Francisco ACA Saturdays 30 minute Medicare Special 2:00 DA Cut In Interview Segments aid rograms Weekly Health Segment Operacion Trabajo A Su Lado Lower 3rd Countdown October- Step by Step How to Enroll In Studio interviews w/ stakeholders Weekly Family Stories/ACA Stories Hablemos de Negocios Weekly Live Health Expert SA Landing page & Content Social media content & push Unase al Reto Events Town halls En Su Communidad Cinco de Mayo Festival Fiestas atrias Salud es Vida Vignettes El Grito Feria Es el Momento Community Calendar Copa Univision Health Fairs Community/ublic Affairs Shows 13

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