AABB. Anaheim. meeting 15. Exhibitor Prospectus. c a l i f o r n i a. October 24-27, 2015 Anaheim convention center Anaheim, California, USA

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1 c a l i f o r n i a AABB annual 20 meeting 15 Anaheim October 24-27, 2015 Anaheim convention center Anaheim, California, USA the Global Marketplace for the Transfusion Medicine and Cellular Therapy Community Exhibitor Prospectus Science. Education. Innovation.

2 CONTACTS AABB Annual Meeting Management Sharon D. Moffett, CAE Director, Education and Professional Development Exhibit Management Sarah Driver, CEM Exhibits & Sales Manager Tyniah Christian Exhibit and Sales Coordinator AABB Headquarters 8101 Glenbrook Road Bethesda, MD Web site: Main: Fax: Official Contractors Freeman Company Freeman Audio Visual Solutions Experient Registration and Housing Services About AABB AABB advances the practice and standards of transfusion medicine and cellular therapies to optimize patient and donor care and safety. Established in 1947, AABB (formerly known as the American Association of Blood Banks) is an international, not-forprofit association dedicated to the advancement of science and the practice of transfusion medicine and cellular therapies. The association is committed to improving health by developing and delivering standards, accreditation and educational programs and services to optimize patient and donor care and safety. AABB membership consists of nearly 2,000 institutions and 8,000 individuals, including physicians, nurses, scientists, researchers, administrators, medical technologists and other health care providers. Members are located in more than 80 countries. Exhibiting at the AABB Annual Meeting AABB strives to deliver science, education and innovation to AABB Annual Meeting attendees. The exhibit hall is a vital complement to the Annual Meeting educational experience. Attendees take advantage of this opportunity to meet face-to-face with industry leaders and find solutions to their challenges. Exhibiting with AABB is your opportunity to further enhance the attendees knowledge and introduce your products, equipment or services. If your goal is to reach decision makers in these communities, AABB should be on your exhibit schedule this year! WHAT S THE #1 Reason to Exhibit at the 2015 AABB Annual Meeting? Face-to-face interaction with current and prospective customers! If you are not providing solutions to your customers challenges, then your competitor will! More than half of the attendees visit the AABB Annual Meeting to find new vendors. Successful businesses know that the best strategy and use of marketing dollars are opportunities that put them in direct contact with customers. With access to more than 6,000 participants, this annual event provides that opportunity. 2

3 Demographics & Stats AABB delivers a buying audience of key decision-makers from more than 75 countries. This audience is looking for the latest advances and solutions to optimize patient and donor care and safety. Are AABB annual meeting attendees the people you need to reach? 83% are U.S. based Attendees 17% are International 81% attend to learn about the latest product innovations 78% have 10+ years of experience 64% are involved in the purchasing process 62% attend to look or are looking for new vendor contacts Exhibitors 72% 77% 70% rate overall exhibit hall traffic as good to excellent rate current customer interaction as good to excellent rate the number of new leads collected as good to excellent 1. Qualified Buyers More than 64% of professional attendees are involved in the purchasing process. 2. Diverse Competitive Mix AABB attracts CEOs, medical directors/ managers, physicians, technicians, technologists and many other transfusion medicine and cellular therapy professionals. Top 6 3. One-on-One Interaction Private VIP hours, product demonstrations and Learning Lab sessions present targeted contacts. REASONS TO EXHIBIT 4. High Return on Investment The Exhibit Hall Guide, Virtual and the Annual Meeting Mobile App puts your company name in front of the right audience before, during and after the meeting. 5. Lead Retrieval Collect addresses from booth visitors for fast and efficient follow up. 6. Complimentary Meeting Registration One complimentary full meeting registration for the first 10 x 10 booth purchased. (Complimentary full meeting registration is excluded for non-profit booth purchases.) 3

4 General Information 2015 Dates Saturday, October 24 Tuesday, October 27 Location Anaheim Convention Center Halls C & D 800 W Katella Avenue Anaheim, CA Located south of Los Angeles, Anaheim is the heart of sunny Southern California and the second largest city in Orange County. Anaheim offers a wide array of activities, from exploring cultural arts and dining at award-winning restaurants to soaking up the sun along Orange County s 42-mile coastline. This unique region has a vibrant yet laid-back vibe, with a creative spirit that offers vistors the feeling of walking on sunshine. Headquarter Hotels Anaheim Marriott & Hilton Anaheim 6,000+ 4, ,000 Anticipated Total Attendance Anticipated Professional Attendance Anticipated Number of Exhibiting Companies Net Sq. Ft. of Exhibits 4

5 Booth Selection Booth spaces are selected using a priority point system and then on a first-come, first-served basis. Every effort is made to accommodate first preference booth selections. A 50% deposit is required by January 28, 2015 to reserve booth space. 100% payment is due with signed contract by May 1, To view a current floor plan and obtain an exhibit space contract, visit > Exhibitor Information. Booth Space Rates Include: Pre-registered attendee and post-registered attendee direct mailing lists available three to four weeks prior to and post the Annual Meeting. (physical addresses only; request forms available in the Exhibitor Services Manual) One full-meeting registration for first 10 x 10 booth purchased. (Non-profit booth space excluded). Additional meeting registrations accrue based on additional booths purchased. Four exhibit hall only booth personnel badges per 10 x 10 1booth purchased. Company identification sign, eight-foot draped back wall and three-foot draped side walls, island 2014 Exhibit Hall Schedule Saturday, October :45 pm 8:00 pm Sunday, October :00 am 4:30 pm Monday, October :00 am 4:30 pm Tuesday, October :00 am 2:00 pm Daily Unopposed Hours (no education during this time) 10:00 am - 10:30 am - Break 12:00 pm - 2:00 pm: Lunch in the Exhibit Hall 3:30 pm - 4:00 pm - Break exception. (Carpet is required and must be purchased separetely.) Complimentary basic (50 words) listing on the virtual exhibit hall site, the 2015 AABB Annual Meeting mobile app and Expo Guide (deadlines apply). VIP Passes and FREE One Day Customer Passes (allotment based on booth size). Access to the Exhibitor s Lounge. Participation in the Exhibitor s Forum. Current Corporate Affiliate, NBF CORD and Partner Member recognition in the exhibit hall. 24-hour exhibit hall perimeter security service. Booth Sizes & Rates (Fees per 10 x 10 booth space) Before 1/21/2015 After 1/22/2015 (Onsite or Online Rebooking) Inline $3,450 $3,550 Corner $3,650 $3,750 Island Booths & Vehicles $3,650 $3,750 *Non-profit 10x10 $1,000 $1,200 (must provide 501c form) *does not include a complimentary full meeting registration. Auxillary Considerations Your booth rate covers the cost of the physical space rental only. Exhibitors are responsible for placing orders and the cost of carpet, booth furnishings, lead retrieval, utilities, shipping and material handling. Carpet is required. A 10 x 10 carpet and booth furnishings package special is available (deadlines apply). Exhibit Service Manual The Exhibit Service Manual contains complete details, valuable information and order forms for the 2015 AABB Annual Meeting. The service manual will be available online in June

6 Exhibitor Housing and Registration Top Reasons to Book Hotel Rooms in the Block Obtain ONE additional priority point. Receive complimentary access to convention shuttle transportation. Ensure access to pertinent meeting information alerts and changes. Support AABB and help keep conference costs competitive. Save yourself the time and expense of finding a hotel in Anaheim. AABB has secured a block of rooms specifically for exhibitors at each of the official hotels to fit within every budget. Exhibitor registration opens in mid-june. Exhibitors will be provided a link to the online exhibitor registration and housing site at that time. Exhibitors earn an additional priority point by using Experient, AABB s official housing provider, to secure 100% of hotel rooms within AABB s official hotels. Need 15 or More Rooms? Exhibitors requesting fifteen (15) or more hotel rooms at any hotel can their request to Hotel blocks are allocated in priority point order, then on a first-come basis as availability and space permits. Need 14 or Fewer Rooms? Exhibitors requesting up to fourteen (14) hotel rooms may submit their request online at org/annualmeeting > Exhibitor Information in July Your company is invited to exhibit at this global event for transfusion medicine and cellular therapy professionals. Take advantage of this selling opportunity and interaction with your existing and potential customers. Put your team in touch with your target audience at the 2015 AABB Annual Meeting. Contact the AABB exhibits team today! Sarah Driver, CEM tyniah Christian Exhibits & Sales Manager Exhibit and Sales Coordinator

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