Annual Report Accredited Member

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1 International Assembly for Collegiate Business Education Annual Report Accredited Member Institution: Misericordia University Academic Business Unit: Business Department Academic Year: International Assembly for Collegiate Business Education Strang Line Road Lenexa, Kansas USA

2 IACBE ANNUAL REPORT For Academic Year: This annual report should be completed for your academic business unit and submitted to the IACBE by November 1 of each year. General Information Institution s Name: Institution s Address: Misericordia University 301 Lake Street City and State or Country Dallas, PA Zip or Postal Code Name of Submitter: Title: Your Address: Timothy F. Kearney Chair, Business Department Telephone (with country code if outside of the United States): (570) Date Submitted: 10/31/2013 Total Headcount Enrollment of the Institution for : 3,002 Accreditation Information 1. If applicable, when is your next institutional accreditation site visit? 2014 Year 2. When is your next reaffirmation of IACBE accreditation site visit? 2013 Year 3. Provide the website address for the location of your public notification of accreditation by the IACBE: 4. Provide the website address for the location of your public disclosure of student learning results: id=108&page_id=284 id=108&page_id= If your accreditation letter from the IACBE Board of Commissioners contains notes that identified areas needing corrective action, please list the number of the IACBE s Accreditation Principle for each note in the table below. Indicate whether corrective action has already been taken or that you have made plans to do so. (Insert additional rows as necessary.) Commissioners Notes Action Already Taken Action Planned Increase doctorally prepared faculty for graduate programs Since 2004, six doctorally prepared full time aculty have been hired The department continues to search for doctorally prepared adjuncts. Assessment should be given more 2004 was exemplary The chair and coordinator of IACBE Annual Report:

3 Commissioners Notes Action Already Taken Action Planned weight in light of faculty assessment are actively overloads developing assessment Financial resources for the department The Department is housed in a state of the art facility The department has grown quickly, and is looking to consolidate faculty in no more than two locations. Expand international Business Study Opportunities An exchange program with Fortleza Brazil was worked on but put to hiatus due to security concerns. Finalize an agreement with the SSM in time for a Spring 2015 semester abroad. The Department is working with Administration to develop a semester abroad with the Swiss School of Management Administrative Information 1. Provide the following information pertaining to the current president/chief executive officer of your institution: Name: Title: Thomas Botzman President Highest Earned Degree: PhD Telephone (with country code if outside of the United States): (570) x Check here if this represents a change from the previous year. Fax (with country code if outside of the United States): (570) Provide the following information pertaining to the current chief academic officer of your institution: Name: Title: Mari King Vice President, Academic Affairs Highest Earned Degree: Ed. D. Telephone (with country code if outside of the United States): (570) Fax (with country code if outside of the United States): (570) Check here if this represents a change from the previous year. IACBE Annual Report:

4 3. Provide the following information pertaining to the current head of your academic business unit: Name: Title: Timothy F. Kearney Chair, Business Department Highest Earned Degree: PhD Telephone (with country code if outside of the United States): (570) Fax (with country code if outside of the United States): (570) Check here if this represents a change from the previous year. 4. Provide the following information pertaining to your current primary representative to the IACBE, i.e., the person who is your primary contact for the IACBE and who votes on behalf of the academic business unit on IACBE matters (if not the same as the head of the academic business unit): Name: Title: Highest Earned Degree: Telephone (with country code if outside of the United States): Fax (with country code if outside of the United States): Check here if this represents a change from the previous year. 5. Provide the following information pertaining to your current alternate representative to the IACBE: Name: Title: John Kachurick Associate Professor Highest Earned Degree: DBA Telephone (with country code if outside of the United States): (570) Fax (with country code if outside of the United States): (570) Check here if this represents a change from the previous year. Programmatic Information IACBE Annual Report:

5 1. For each of your IACBE-accredited business programs, provide the total headcount enrollment and the number of degrees conferred in the program (including each major, concentration, specialization, and emphasis) for (insert rows in the table as needed): 2. Program Enrollment Number of Degrees Conferred Accounting Business Administration Health Care Management Information Technology 28 7 Management 19 4 Marketing 16 3 Sports Management MBA Organizational Management Totals for All Programs Combined (Please do not double-count students who pursued multiple programs during the reporting year, e.g., students who double-majored in both accounting and finance.) Do you offer any of your IACBE-accredited business programs outside of your home country? x No. If no, proceed to item 3 below. Yes. If yes, please identify the programs and countries in the table below. In addition, if the programs are delivered in partnership with other institutions, please identify those institutions as well. (Insert rows in the table as needed.) Program Country or Countries Partner Institution(s) 3. Did you terminate any business programs during the reporting year? x No. If no, proceed to item 4 below. Yes. If yes, please identify the terminated programs in the table below. (Insert rows in the table as needed.) IACBE Annual Report:

6 Terminated Programs 4. Were changes made in any of your business programs? No. If no, proceed to item 5 below. x Yes. If yes, please identify the changes on a separate page at the end of this report. 5. Were any new business programs (including new majors, concentrations, specializations, and/or emphases) established during the academic year? x No. If no, proceed to the Outcomes Assessment section below. Yes. If yes, please identify the new programs on a separate page at the end of this report, and answer item 6 below. 6. If applicable, was approval of your institutional accrediting body required for any of the programs identified in item 5 above? x No. If no, proceed to the Outcomes Assessment section below. Yes. If yes, please attach a copy of the material that you sent to your institutional accrediting body. Outcomes Assessment 1. Has your outcomes assessment plan been submitted to the IACBE? x Yes No. If no, when will the plan be submitted to IACBE? 2. Is the original or revised outcomes assessment plan that you submitted to the IACBE still current or have you made changes? x The outcomes assessment plan that we have previously submitted is still current. Changes have been made and the revised plan is attached. We have made changes and the revised plan will be sent to the IACBE by: 3. Complete the Outcomes Assessment Results form below and include it with this annual report to the IACBE. Note: Section II of the form (Operational Assessment) needs to be completed only if you received first-time accreditation or reaffirmation of accreditation after January 1, IACBE Annual Report:

7 Other Issues Briefly comment on other issues pertaining to your academic business unit that you would like to share with the IACBE. The Department weathered considerable volatility in At the beginning of Spring 2012, then- Department Chair John Sumansky had emergency heart bypass surgery and was not able to return to the University. He had been planning to retire in June 2012, and fortunately a national search had been completed in the Fall 2011 semester. Dr. Timothy Kearney was asked to immediately take over the Chair position in February 2012 rather than in July 2012 as had been the plan. Dr. Kearney is the third chair in a four year period. Prior to the start of the Fall 2012 semester, the Administration of the University, for infrastructure purposes, moved the Health Care Informatics graduate and undergraduate programs as well as the University s Computer Science major to be administered by the Business Department. These programs are not business programs. The Information Technology major was changed in , to make it more of a technology major rather than a business major. That is, the IT major had low enrollment, in part because it required completion of the 36 credit Business Department core. That has been reduced to 21 credits beginning in Fall 2013, replacing business courses with technology courses. The Department believes that there is room for this major to grow in the technology area. IACBE Annual Report:

8 IACBE Annual Report:

9 Outcomes Assessment Results For Academic Year: Section I: Student Learning Assessment Intended Student Learning Outcomes for BS in Accounting: Student Learning Assessment BS in Accounting 1. Students will be able to explain the processes for establishing the various principles, laws, regulations, and standards that govern accounting, taxes, and auditing. 2. Students will be able to locate, find, and interpret financial accounting standards and, based upon the findings, be able to prepare basic financial statements in accordance with generally accepted accounting principles. 3. Students will be able to use and interpret the results of a cost accounting system and other managerial accounting information systems. 4. Students will be able to locate, find, and interpret tax laws and rulings and, based upon the findings, be able to analyze the tax consequences and prepare the information necessary for tax return preparation. 5. Students will be able to interpret an audit plan, follow an audit program, and perform audit procedures. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. End of Program Internship 80% of graduating students in the Accounting major will score at least 70% in their internships. 2. Comprehensive Undergraduate Examination 80% students in the Accounting major will have a mean score of at least 40 on the comprehensive examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of accounting major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the accounting program. 2. Course Evaluations On the course evaluation forms for Accounting capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out IACBE Annual Report:

10 Summary of Results from Implementing Direct Measures of Student Learning: of a possible 5 representing very successful ). 1. End of Program Internship x 2. Comprehensive Undergraduate Examination - 86% of graduating students in the Accounting major earned a mean score of at least 40 on the comprehensive examination. Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of accounting major participants was 3.75 on the question that they were intellectually challenged to meet the intended outcomes of the accounting program. 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. (Course of Action 1) 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

11 Student Learning Assessment for BS in Business Administration Intended Student Learning Outcomes for BS in Business Administration: 1. Identify the theoretical and empirical components of Business Administration. 2. Apply managerial skills and operational management techniques. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. Comprehensive Undergraduate Examination 80% students in the Business Administration major will have a mean score of at least 40 on the comprehensive examination. 2. Required Capstone Assessment Specific to Each Program On the capstone-project evaluation rubric, at least 80% of graduating students in business majors in the Business Department will achieve an met or exceeded rating on each learning outcome-related evaluation criterion. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of business administration major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the Business Administration program. 2. Course Evaluations On the course evaluation forms for Business Administration capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). Summary of Results from Implementing Direct Measures of Student Learning: 1. Comprehensive Undergraduate Examination 90% of graduating students in the Business Administration major earned a mean score of at least 40 on the comprehensive examination. IACBE Annual Report:

12 2. Required Capstone Assessment Specific to Each Program x Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of business administration major participants was 4.14 on the question that they were intellectually challenged to meet the intended outcomes of the Business Administration program. 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. Tenured professors are not required by the University to do course evaluations. Capstone professors will do course evaluations going forward. 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

13 Intended Student Learning Outcomes for BS in Information Technology: Student Learning Assessment for BS in Information Technology 1. Apply appropriate computer methods, software and technology to business. 2. Analyze business needs and present them accurately and clearly to systems developers. 3. Accurately evaluate the security needs of organization. 4. Evaluate continuing technical change for application to business processes. 5. Implement appropriate electronic communications. 6. Define the legal implications and requirements of computer systems. 7. Explain the economic implications of alternate technologies. Direct Measures of Student Learning: 1. Final Project/Paper in MIS 491, Information Technology Management (Capstone course). Performance Targets/Criteria for Direct Measures: At least 80% of graduating students in the MIS program will achieve a met or exceeded rating on each learning outcome-related evaluation criterion. 2. Comprehensive Undergraduate Examination 80% students in the IT major will have a mean score of at least 40 on the comprehensive examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of IT major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the IT program. 2. Course Evaluations On the course evaluation forms for IT capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). IACBE Annual Report:

14 Summary of Results from Implementing Direct Measures of Student Learning: 1. Final Project/Paper in MIS 491, Information Technology Management (Capstone course). x 2. Comprehensive Undergraduate Examination - 75% students in the IT major earned a mean score of at least 40 on the comprehensive examination. Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of IT major participants was 3.75 on the question that they were intellectually challenged to meet the intended outcomes of the IT program. x 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. The results were not reported due to the small number of students. 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

15 Intended Student Learning Outcomes for BS in Management 1. Discuss the nature of society. 2. Construct a personal social philosophy. Student Learning Assessment for BS in Management 3. Define and describe the American economic system and the major functional areas of business. 4. Develop management strategies. 5. Analyze and evaluate management strategies. 6. Implement strategic management through the use of management concepts. Direct Measures of Student Learning: 1. Final Projectin BUS 491 Seminar in Business Policies (Capstone course). Performance Targets/Criteria for Direct Measures: At least 80% of graduating students in the Management program will achieve a met or exceeded rating on each learning outcome-related evaluation criterion. 2. Comprehensive Undergraduate Examination 80% students in the Management major will have a mean score of at least 40 on the comprehensive examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of mananagement major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the management program. 2. Course Evaluations On the course evaluation forms for Management capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). Summary of Results from Implementing Direct Measures of Student Learning: IACBE Annual Report:

16 1. Final Project/Paper in BUS 472, Business Internship, or BUS 491 Seminar in Business Policies (Capstone course). x 2. Comprehensive Undergraduate Examination 100% students in the Management major earned a mean score of at least 40 on the comprehensive examination. Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of mananagement major participants will exceed 3.71 on the question that they were intellectually challenged to meet the intended outcomes of the management program. 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. The 3.5 score target was not met, as it was 3.4. Instructor to review semester for changes. 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

17 Intended Student Learning Outcomes for Marketing : 1. Identify the theoretical and empirical bases of marketing. Student Learning Assessment for BS in Marketing 2. Evaluate and compare the economic, social, and strategic components of marketing. 3. Apply marketing analysis skills and operational marketing techniques. 4. Apply accepted marketing standards and practices in their professional lives. Direct Measures of Student Learning: 1. Final Project/Paper in BUS 403 Strategic Marketing (Capstone course). Performance Targets/Criteria for Direct Measures: At least 80% of graduating students in the Management program will achieve a met or exceeded rating on each learning outcome-related evaluation criterion. 2. Comprehensive Undergraduate Examination 80% students in the Marketing major will have a mean score of at least 40 on the comprehensive examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of marketing major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the marketing program. 2. Course Evaluations On the course evaluation forms for Marketing capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). Summary of Results from Implementing Direct Measures of Student Learning: 1. Final Project/Paper in BUS 403 Strategic Marketing (Capstone course). x 2. Comprehensive Undergraduate Examination 100% students in the Marketing major earned a mean score of at x IACBE Annual Report:

18 least 40 on the comprehensive examination. Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of marketing major participants will exceed 3.00 on the question that they were intellectually challenged to meet the intended outcomes of the marketing program. 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. The lead Marketing professor has returned from 3 semester research leave. 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) x IACBE Annual Report:

19 Intended Student Learning Outcomes for (Program 1) : Student Learning Assessment for Sport Management 1. Explain the principles of sport management theories involved in staffing, communicating, motivating, and evaluating job performance in sport organizations. 2. Identify the elements of the marketing mix (5 Ps; product, place, promotion, price, and public relations) and apply their unique characteristics to sport business areas. 3. Explain the legal aspects of the sport industry including liability, intellectual properties, and risk management for sport products, facilities, contracts, and services. 4. Analyze the types of control processes for financial management of sport business organizations. 5. Express the main methods for financing sport in the United States and economic factors and principles confronting sport managers. 6. Demonstrate sport management theories by developing and utilizing basic and practical knowledge regarding the sport industry. 7. Demonstrate the ability to integrate real-world-based learning experiences with learned sport management concepts and practices. Direct Measures of Student Learning: Performance Targets/Criteria for Direct Measures: 1. End of Program Internship 90% of graduating students in the Sport Management major will at least meet expectations in their internships. 2. Comprehensive Undergraduate Examination 80% students in the Sport Management major will have a mean score of at least 40 on the comprehensive examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of sport management major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the sport management program. 2. Course Evaluations On the course evaluation forms for Sport Management capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). IACBE Annual Report:

20 Summary of Results from Implementing Direct Measures of Student Learning: 1. End of Program Internship x 2. Comprehensive Undergraduate Examination 79% students in the Sport Management major earned a mean score of at least 40 on the comprehensive examination. x Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of sport management major participants will exceed 4.14 on the question that they were intellectually challenged to meet the intended outcomes of the sport management program. 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. (Course of Action 1) 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

21 Intended Student Learning Outcomes for Health Care Management : Student Learning Assessment for Health Care Management 1. Explain all aspects of the health care system in the United States and discuss its strengths and weaknesses. 2. Express well-versed views, opinions and defense of existing or proposed changes in health care policies, regulations, and laws. 3. Analyze and manage all cost, revenue, and reimbursement factors for a health care entity. 4. Manage a health care facility in a strategic manner that is responsive to changes, both internal and external, in the health care environment. 5. Develop, implement, and maintain a comprehensive marketing plan for a health care entity. Direct Measures of Student Learning: 1. Final Project/Paper in HCM 403, Health Care Strategic Management (Capstone course). Performance Targets/Criteria for Direct Measures: At least 80% of graduating students in the Health Care Management program will achieve a met or exceeded rating on each learning outcome-related evaluation criterion. 2. Comprehensive Undergraduate Examination 80% students in the Health Care Management major will have a mean score of at least 40 on the comprehensive examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Senior Exit Survey On the exit survey instrument, the mean score of health care management major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the Health Care Management program. 2. Course Evaluations On the course evaluation forms for Health Care Management capstone courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). Summary of Results from Implementing Direct Measures of Student Learning: IACBE Annual Report:

22 1. Final Project/Paper in HCM 403, Health Care Strategic Management (Capstone course). x 2. Comprehensive Undergraduate Examination 88% students in the Health Care Management major earned a mean score of at least 40 on the comprehensive examination. Summary of Results from Implementing Indirect Measures of Student Learning: 1. Senior Exit Survey - On the exit survey instrument, the mean score of health care management major participants will exceed 3.52 on the question that they were intellectually challenged to meet the intended outcomes of the Health Care Management program. 2. Course Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

23 Student Learning Assessment for MS in Organizational Management Intended Student Learning Outcomes for MS in Organizational Management : Students will be able to analyze problems, synthesize solutions, communicate decisions, and understand the organizational impact of those decisions. Students will able to develop ethical organizational leadership. Students will be able to think deeply and broadly from a system viewpoint about the roles, the functions and the tasks of managers. Students will be able to develop and use a variety of management skills and prescriptions in organizational environments. Students will be able to understand and appreciate management theory in various managerial situations. Students will be able to demonstrate academic excellence and critical thinking. Students will be able to conduct independent investigations and research. Direct Measures of Student Learning: 1. Final Project/Paper in OM 586 Strategic Planning, OM 515 Research hods or OM 587 MIS Policy and Management of Technology Performance Targets/Criteria for Direct Measures: 90% of graduating students in the OM Program will have a rating of expectations on the final project. 2. Comprehensive Graduate Examination 85% of graduating students in the OM Program will have an overall score of at least 45 on the Comprehensive Graduate Examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduate Exit Survey On the exit survey instrument, the mean score of OM major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the OM program. 2. Evaluations On the course evaluation forms for OM capstone and research courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or higher (out of a possible 5 representing very successful ). Summary of Results from Implementing Direct Measures of Student Learning: IACBE Annual Report:

24 1. Final Project/Paper in OM 586 Strategic Planning, OM 515 Research hods or OM 587 MIS Policy and Management of Technology 2. Comprehensive Graduate Examination 92% of graduating students in the OM Program earned an overall score of at least 45 on the Comprehensive Graduate Examination. x Summary of Results from Implementing Indirect Measures of Student Learning: 1. Graduate Exit Survey - On the exit survey instrument, the mean score of OM major participants was 3.71 on the question that they were intellectually challenged to meet the intended outcomes of the OM program. 2. Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. The Department will review methods in the capstone course. 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

25 Student Learning Assessment for Master in Business Administration (MBA) Intended Student Learning Outcomes for Master in Business Administration (MBA) Analyze business challenges through the application of the knowledge gained in the study of humanities and social studies. Evaluate business challenges through the application of the knowledge gained in the study of humanities and social studies. Evaluate data and information as components of decision-making in business. Interpret data and information as components of decision-making in business. 5. Integrate the principles and concepts of the major business functions across those functions and with the mechanisms of individual behavior and the social aspects of humanity into the management of people. 6. Integrate the principles and concepts of the major business functions across those functions and with the mechanisms of individual behavior and the social aspects of humanity into the design of business strategies. 7. Integrate the principles and concepts of the major business functions across those functions and with the mechanisms of individual behavior and the social aspects of humanity into the implementation of business strategies. Direct Measures of Student Learning: 1. Final Project/Paper in MBA 650, Integrative MBA Capstone Experience Performance Targets/Criteria for Direct Measures: 90% of graduating students in the MBA Program will have a rating of least met expectations on the final project. 2. Comprehensive Graduate Examination 85% of graduating students in the MBA Program will have an overall score of at least 45 on the Comprehensive Graduate Examination. Indirect Measures of Student Learning: Performance Targets/Criteria for Indirect Measures: 1. Graduate Exit Survey On the exit survey instrument, the mean score of marketing major participants will exceed 3.5 on the question that they were intellectually challenged to meet the intended outcomes of the MBA program. 2. Evaluations On the course evaluation forms for MBA capstone and research courses, the weighted average rating on the item dealing with the degree of student success in achieving course learning objectives will be 3.5 or IACBE Annual Report:

26 Summary of Results from Implementing Direct Measures of Student Learning: higher (out of a possible 5 representing very successful ). 1. Final Project/Paper in MBA 650, Integrative MBA Capstone Experience x 2. Comprehensive Graduate Examination - 100% of the graduating students in the MBA Program earned an overall score of at least 45 on the Comprehensive Graduate Examination. Summary of Results from Implementing Indirect Measures of Student Learning: 1. Graduate Exit Survey - On the exit survey instrument, the mean score of MBA major participants was 4.33 on the question that they were intellectually challenged to meet the intended outcomes of the MBA program. 2. Evaluations x Proposed Courses of Action for Improvement in Areas for which Performance Targets Were : 1. (Course of Action 1) 2. (Course of Action 2) 3. (Course of Action 3) 4. (Course of Action 4) IACBE Annual Report:

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