Get More From Your Marketing Automation Platform
|
|
- Shawn Hodge
- 8 years ago
- Views:
Transcription
1 Get More From Your Marketing Automation Platform
2 It can be daunting just thinking about global marketing, let alone doing it. Where do you start? How do you know you ll get the ROI you need to make it worth the effort? What do you need to consider when entering the global marketplace? We re here to help answer those questions so you can start your global efforts. Each part is important for the bottom-line, but don t worry - it s not as complex as it seems. There are three overarching areas to consider: Discussions about going global Researching what it takes to be global Planning ahead for marketing expansion This guide covers them all.
3 1 Discuss Going Global Marketing to a global audience isn t a decision you make offhand. There are multiple indicators for going global. These indicators are found through research and engagement with your sales and marketing teams: International form submissions Direct sales interactions Google and other analytics International market research International interest given at tradeshows and conventions Existing international direct and indirect competition Once you ve found multiple indicators that you have potential revenue streams in the global market, you need to figure out answers to a few high-level questions.
4 Get your stakeholders together for multiple meetings and be sure to cover these questions. There will be more questions you think of than listed here but these are a starting point for your conversations. What international markets should our product or service be expanded into? This isn t a question with any old answer. This question should be answered with relevant statistics and research on the countries within which your company has a potential niche. The research already done should at least start this conversation with a list of potential markets and why, at a high-level, these markets are a good fit. The markets you should first consider are the ones with the greatest potential ROI. This will likely mean that these markets have a combination of the following: Low entry to market High need for the service or product Low or no competition Should we centralize or localize our marketing department? This is a decision you ll have to come back to over and over again as your global marketing efforts grow. Many of the giant corporations do a combination of both but smaller companies will have to choose between them. Many smaller companies will find that centralizing is the most affordable option. But that doesn t mean it s true for you. There is no one right option.
5 Yet, if you do go towards centralizing your marketing, the limits of that approach can be minimized through the strategic use of agencies and contractors. Outsourcing parts of your marketing effort can effectively give you the advantages of a combined central and local marketing department that large corporations enjoy. Where should we start with our global marketing efforts? There are a number of areas you ll have to consider when going global. Some of them are your: Website Online downloadable assets Sales team communication capabilities Support communication capabilities Marketing campaigns The most important piece to get started is your ability to communicate with the international markets you want to branch into. Make sure to globalize your website, downloadable assets, and branding, and work on expanding your sales team - all the while keeping customer experience in mind. You want the globalization to be useable to your new audience. If the new setup isn t customer friendly, then you ll have issues entering the global market. Once you start globally marketing, you should investigate your support infrastructure to identify if it can be easily globalized. When you have won a few deals you can give special focus on supporting them, expanding various areas you find lacking during the process.
6 Finally, once the basic structure is in place, you can consider expanding the global effort to the less important, one-off marketing efforts. You need to have a foundation to build off of before you can dive into your global marketing efforts. That doesn t mean the foundation needs to be huge. Just make sure the structure is in place so when a prospect hears about you, they have something and someone to connect with. How does our business plan change with us going global? Your business plan is important. The business plan should be a guide for your marketing and sales efforts. You cannot simply expand your marketing without a plan. Keep it relevant and up-to-date so that you have a guide and rules to fall back on anytime you need it. Make sure the business plan has at least the following: 1. First year global expansion goals and guidelines What is the budget for the first year s efforts, broken down by business quarter? Which countries should the expansion focus on? What is the expected time to market per country listed? What are the internal goals per quarter for building the support for this global expansion? What is the estimated ROI needed to consider the first year a success? 2. Three year global expansion goals 3. Long-term business goals updated to incorporate the global efforts
7 Once the high level details are hashed out, it s time to pull together the team that will make it happen. There are some basic things that need to be decided on before any production work can be completed. Many of these decisions need to be decided with both the marketing and the sales side of the global effort. During these discussions remember to consider how to: Centralize marketing campaign requests Set up a global lead generation and lead assignment Update your lead scoring to take the global market into consideration Communicate with the new audience(s)
8 2 Reasearch What it Takes to go Global You cannot dive right into marketing to a new country and audience without researching it first. This research will guide your decisions and action plan. Proper research will take time and that will affect your time to market but that doesn t mean you should consider cutting corners. There are multiple, major sections that need to be researched properly. In the end, proper research will help improve your bottom-line. So make sure to do your research. Start off your research in the following areas. Laws + Your Target Countries Research the laws of each country into which you are going to expand. Make sure to talk with your legal team to find out what all you need to put into place.
9 Be sure to cover the following: Liability laws Subscription management Sales conduct such as what is considered a bribe Required product warnings Restricted or banned substances in products Required communication capabilities and support for your customer You can have legal repercussions if you do not follow the law of each country you are entering. For instance, Canada changed their subscription laws in 2014 and now require a double opt-in process. If you don t follow it you will be fined anywhere from $1-10 million per violation. So don t skip this. (That being said, we aren t lawyers, consider contacting one that is an expert and discussing these issues.) Countries Culture and Norms Every country has its own customs, language, and idiosyncrasies. It s a given that you should translate your marketing to the local language but that isn t the start and end in what you need to do. You or someone you are working with needs to know everything about that country that could pertain to your interactions with the people in it. This isn t just the language barrier, but how the language is used. Even English speaking countries have differences that you need to be aware of. You need to transcreate your marketing material and branding, not just translate it.
10 Above: A screenshot from Nike s Risk Everything Campaign. Created by Portland, Oregon agency Wieden + Kennedy for the FIFA 2014 World Cup. Take this Nike campaign as a good example on how to globally market. Nike made the campaign universally understood with their Risk Everything slogan. The marketing team made sure that slogan worked for every country they were marketing to. For Turkey, Nike changed the hashtag version of the slogan to #everythingisrevealed because research determined the original slogan would not work the way the marketing department wanted it to when translated. Because they did the research into the cultures they were marketing to, Nike had no issues with communicating their offerings. With no communication blunders, their ROI didn t take a hit.
11 Marketing Automation Platform While the cost of a marketing automation platform (MAP) may seem too expensive to be worth it, the ability to have everything in one place and actively connecting your marketing and sales efforts together can have huge benefits to your bottom-line. A MAP can help with: Easy production of automated campaigns in multiple languages Structuring global lead scoring Lead management (sales funnel) Marketing & Sales Alignment Building an international nurturing ecosystem Each MAP is different. There are different structures, advantages, and limitations of each. Above: A selection of major marketing automation platforms.
12 Some things you need to know about the MAP you are considering using or already have in place are: 1. Special Characters Does this system support double-byte characters I need to use to communicate with Middle Eastern and Asian countries in their language? Double-byte characters include Kanji. If one of the countries you are expanding to or plan to expand to in the future uses double-byte characters, you need to be certain the technology you are using will support the use of those characters. Not all MAPs do. 2. Structure What structure does the MAP support for organization, turning on and off campaigns, and archiving them? The more limited you are with these, the higher the chance the MAP will have performance issues down the line as your global marketing expands. 3. Subscription Management What are the MAPs subscription management capabilities? Some MAPs have a default structure that is setup to follow the USA CAN-Spam laws. USA laws are not international laws. A MAP that exclusively defaults to support USA law will not work for Canada law, for instance. If your MAP is defaulted to work with USA law, find out if there are ways to customize it to work for international laws before looking to change platforms.
13 3 Plan Ahead for Global Expansion Pushing into the global market is going to be expensive and time consuming, especially if you don t plan ahead. You can do a few things to help keep your costs down. Focus on the important information Keep your marketing efforts focused on what is important to communicate to your new audience. The only thing the lead needs to know is what you re offering, what it does for them, and why they should buy it. Focus on what will give you the greatest ROI. Start with the educational details and then move to the great, short term offers you want to bring to their attention.
14 Use Templates for Online Communication Building out branded templates will go a long way to help focus your marketing efforts. Templates give you guides on what content and how much content to make. They also go a long way in keeping your branding efforts tightly uniformed. Make sure to create templates that are both mobile-ready and optimized for multiple languages. Arab is read right to left. German is full of extremely long words. Be sure to keep a balance in short term and long term use for templates. For instance, do you need a landing page template focused on webinars right now? For the USA: probably For the rest of the countries: probably not Will you ever need that template for the rest of the world? Maybe. You ll have to decide how far ahead to look. Create Universal Campaigns The Nike Risk Everything campaign brought up earlier is an universal campaign. Focus your marketing efforts on creating your own universal campaigns with the help of your local teams, agencies, and/or contractors that can help transcreate the messages you want to bring across. Utilizing universal campaigns will help lower costs, as you aren t having to create unique marketing campaigns per country, and keep the branding clear.
15 Keeping the branding universal will allow your campaigns to build international brand recognition. And the more brand recognition, the greater the chance for a lead to become a customer, the greater the return. Kick-Starting your Global Marketing In the end, remember that you need to have: Identified a potential market with a possible ROI worth the effort Researched that market Planned ahead with setting up a foundation that will support your growing marketing efforts Iron-Point has marketed to over 36 countries in 24 languages. We have the expertise to help you take your marketing global. We re here to help. Contact us for any support you need.
16 Created by: Contact Iron-Point to discuss your global marketing needs us at: Call us at:
Defining Social Media. 7 Golden Rules to Successful Social Media in Business
Defining Social Media Social media isn t just a handful of social networks, it s anywhere on the web where you can interact and share your thoughts with others, ie most of the internet. It s also not stand
More informationSetting Up Email Marketing Automation
Setting Up Email Marketing Automation with MailChimp protocol 80, Inc. :: protocol80.com :: @protocol80 :: +protocol 80 1 If You Haven t Heard of Marketing Automation, You Probably Aren t Actively Marketing
More informationReasons you might think Google AdWords is not for you.
Reasons you might think Google AdWords is not for you. Think AdWords is not right for your business? Here are some reasons you might want to think again. Google AdWords is too expensive Small businesses
More informationIn an ethical and moral way, it should be taken as a community building process, not a sales channel.
Email list building is one of the most popular prospect engagement and customer acquisition strategies in the marketing world. As online marketing is evolving, the importance of email marketing is getting
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationUnderstanding How to Utilize Marketing Automation. www.parkerwhite.com life@parkerwhite.com we give brands life
Understanding How to Utilize Marketing Automation www.parkerwhite.com life@parkerwhite.com we give brands life INTRODUCTION: Marketing Automation Marketing Automation improves effi ciencies and allows
More informationWhat s the difference between email marketing and marketing automation?
Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact
More informationWSI White Paper. Prepared by: Ron Adelman Search Marketing Expert, WSI
Don t Leave Your Money on the Table WSI White Paper Prepared by: Ron Adelman Search Marketing Expert, WSI Introduction When was the last time that you looked online for a product or service? What stood
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationCONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers.
CONTENT MARKETING CONTENT MARKETING is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. 2 CONTENT MARKETING B2B buyers go through
More informationThe State of Demand Generation
Demand generation the practice of driving awareness and interest in a brand s products and services isn t new, but modern techniques for demand generation certainly are. Visionaries like Seth Godin have
More informationA Quicker, Simpler Path to Lead Management ROI
A Quicker, Simpler Path to Lead Management ROI A Step by Step Guide Lisa Cramer Co-Founder & President LeadLife Solutions lcramer@leadlife.com 770.670.6702 Because marketers are time, budget and resource-constrained,
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationGetting Started With Marketing Measurement
Introduction To Integrated Marketing: Getting Started With Marketing Measurement The B2B marketing world has changed a lot over the past decade. One especially important new trend is the growing emphasis
More informationThe Ultimate Guide to B2B Lead Nurturing
The Ultimate Guide to B2B Lead Nurturing What is Lead Nurturing? Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that
More informationWhat s the difference between email marketing and marketing automation?
Marketing automation is a technology platform for marketers to create, nurture, and pass leads to sales. Most marketing automation platforms (MAPs) have functions for email marketing, social media, contact
More informationMARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA
: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of
More informationmarketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?
marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in
More informationHOW TO CHOOSE A DIGITAL MARKETING AGENCY
Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion
More informationRAMP Marketing Automation Checklist
RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because
More informationCLOSED-LOOP REPORTING
1 CLOSED-LOOP REPORTING MODASSIC MARKETING 2 CONTENTS HOW CLOSED LOOP MARKETING WORKS 8 WHAT YOU NEED TO SET UP CLOSED-LOOP MARKETING 19 BECOME A BETTER MARKETER BY CLOSING THE LOOP 25 HOW TO FIX A BROKEN
More informationHow to Dominate Your Local Market Online Now
How to Dominate Your Local Market Online Now Get Leads Contacting You For Your Products And Services Quickly and Accurately Like A Gunslinger with Local PPC Who Jesse Anema? I am the owner and founder
More informationWEB ANALYTICS Where to Begin
WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information 1. That means your audience s first
More informationREAL-TIME MEDIA MANAGEMENT FOR B2B COMPANIES
REAL-TIME MEDIA MANAGEMENT FOR B2B COMPANIES info@globalhma.com 717-581-1919 globalhma.com WHY REAL-TIME MEDIA IS IMPORTANT By now, your business may realize real-time media (RTM) is important to your
More information6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY
6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why
More informationContent Management Guide
Content Management Guide Content marketing has a reputation for being difficult to measure, which can make it hard to obtain buy-in and support. But that s no excuse for playing it by ear there are plenty
More informationHow To Be Successful With Social Media And Email Marketing
Brought to you by: ExtremeDigitalMarketing.com B2B Social Media + Email Marketing: Rock Solid Strategies For Doing It Right! Businesses Connecting With Businesses Through The Power Of Social Media! By
More informationInbound Marketing vs. Outbound A Guide to Effective Inbound Marketing
Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may
More informationA KUNO CREATIVE EBOOK. How to Get Started with MARKETING AUTOMATION
A KUNO CREATIVE EBOOK How to Get Started with MARKETING AUTOMATION So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information
More informationmarketingcopilot Find Customers. Keep Customers.
The Marketing CoPilot Guide to understanding 4 main questions we tackle: 1. Do I need marketing automation? 2. What data should I have before I launch into marketing automation? 3. What roadmap should
More informationUSING SOCIAL MEDIA EFFECTIVELY TO MAKE
[Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found
More informationGrow Your Business with Email and Social Media
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Welcome Rebecca Esparza, MBA Authorized Local Expert, Constant Contact
More informationHOW TO GET. 1,000+ Followers ON TWITTER
HOW TO GET 1,000+ Followers ON TWITTER CONTENTS. 3. INTRODUCTION. 6. FIRST THINGS FIRST: CREATE AND OPTIMIZE YOUR PROFILE. 11. TWEET 24/7 (WITHOUT BEING ON TWITTER 24/7). 23.CURATE CONTENT LIKE A PRO.
More informationLead Scoring, Prioritization, Routing & Nurturing How Businesses Increase Conversion Rates by as much as 300%
Take your business to the next level Lead Scoring, Prioritization, Routing & Nurturing Brought to you by www.dwsassociates.com 651-315-7588 Lead Scoring, Prioritization, Routing & Nurturing Brought to
More informationCREATE A MARKETING PLAN
CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not
More information57% Aligning content marketing with the buying cycle. Marketing has changed. of buyer's journey is complete before contacting sales 1
Aligning content marketing with the buying cycle Marketing has changed. From product reviews and service forums through to technical specs and comparison sites, it has never been easier for customers to
More informationSpecial Report. 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience
Special Report 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your Audience JSA Interactive - Special Report 1 5 Tips for Creating the B2B Marketing Content That Really Speaks to Your
More informationThe Ultimate Guide to Content Marketing ROI. 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com
The Ultimate Guide to Content Marketing ROI 2014 NewsCred / NewsCred.com / (212) 989-4100 / sales@newscred.com Uniting a Brand's Left and Right Brain Content marketing is a discipline where art meets science.
More informationFill Your Sales Pipeline With Business That You Don t Have to Work For
Sparta Success Systems Presents: Turn Your Website Into A Lead Generation Machine! Fill Your Sales Pipeline With Business That You Don t Have to Work For 508-243-6257 www.spartasuccess.com http://activerain.com/blogs/spartasuccess
More informationLEAD GENERATION METRICS
METRICS PLANNING In the age of the self-educated buyer, marketing is in a unique position to reinvent itself as a core part of a company s revenue engine. As the function that owns the relationship with
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationA Modern Sales Roadmap. 7 best practices to drive sales success. tellwise
A Modern Sales Roadmap 7 best practices to drive sales success tellwise Introduction Whether you re an inside sales rep or the Chief Sales Officer (CSO), you know sales is a demanding field, with countless
More informationEmail Marketing Best Practices. How To Grow Your Email List, Ensure Deliverability & Increase Engagement
Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement Email Marketing Best Practices How To Grow Your Email List, Ensure Deliverability & Increase Engagement
More information6 Steps to Marketing. yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients...
6 Steps to Marketing yourself as a contractor. a 6 step guide to marketing your services to agencies and end clients... Freestyle Contractor - the complete contracting solution! In these difficult economic
More information10 TIPS FOR ACCELERATING YOUR PIPELINE
10 TIPS FOR ACCELERATING YOUR PIPELINE Accelerate the Funnel The average sales cycle length has increased 22% over the past five years due to more decision makers being involved in the buying process (SiriusDecisions).
More informationEm@il Marketing integration and automation tactics that lift conversions and boost ROI.
Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.
More informationMEASURING THE SUCCESS
THE COMPLETE GUIDE TO MEASURING THE SUCCESS OF DIRECT MAIL MARKETING Everything you need for success in the modern marketing organization 1 Contents Introduction 3 Measure the effectiveness Part I 5 Driving
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationWhat is Marketing Automation? What is Marketing Automation?
What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3
More informationCOPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER
COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding
More informationDestination: Sales and marketing alignment.
Destination: Sales and marketing alignment. DemandGen International helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects. SITUATION The primary obstacle
More informationHow to. Create Personas For Your B2B Content Marketing Strategy
How to Create Personas For Your B2B Content Marketing Strategy Introduction Content marketers are never short on things to do. Whether it s determining the best time to promote to your social media accounts,
More informationWhat Is Pay Per Click Advertising?
PPC Management can be very confusing and daunting for newcomers to the field. Money is on the line and it s a very competitive arena where lots of people are trying to capitalize on the same keywords for
More informationMARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.
MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4
More informationDigital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND
DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing
More informationCustomer Activation. Marketing with a Measurable Purpose
Customer Activation Marketing with a Measurable Purpose INTRODUCTION As a marketing leader, you need to think about the lifecycle that each of your customers progresses through from potential customer
More information3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide
3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? WordStream Customer Success
More informationBetter Email Marketing: Making Sure Your Messages Get Read & Acted On
Better Email Marketing: Making Sure Your Messages Get Read & Acted On Better Email Marketing What to Know Where to Start What to Watch Out For Information You Need to Gather About Your Audience How to
More informationThe #1 Online Training System For Retailers
The #1 Online Training System For Retailers Increase Sales Improve Customer Loyalty Increase Staff Retention Improve Store Performance www.graffretail.tv Sustainable Retail Training with Proven Results
More informationThe Google Guide to Search Advertising. How to make search advertising work for your business
The Google Guide to Search Advertising How to make search advertising work for your business Contents Introduction... 2 Google AdWords: What s In It For You?... 2 5 Steps to Success: Setting Up & Maintaining
More informationTHE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS. How To Grow Your Email List, Increase Engagement & Ensure Deliverability
THE COMPLETE GUIDE TO OPTIMIZING EMAIL MARKETING FOR CONVERSIONS How To Grow Your Email List, Increase Engagement & Ensure Deliverability Table of Contents HOW TO GROW YOUR EMAIL LIST HOW TO INTEGRATE
More informationThe 7 Key Pieces To Successful Email Marketing
What Executives Really Need To Know About Email Marketing 65 Sprague Street Boston, Massachusetts Instead of creating an impressive 75 page Ultimate Guide To Email Marketing, Inbound Marketing, etc. What
More informationGenerating Leads While You Sleep
Generating Leads While You Sleep May 2013 CommuniGator 2013 Page 1 of 14 Contents Introduction... 3 Setting up the right infrastructure... 4 Page Scoring, Link Scoring and Lead Scoring... 7 Generating
More informationReady Set Grow. From Push to Pull: Creating Demand for your Offering. Season Three Webinar Two. Session Summary. May 11, 2010.
Ready Set Grow Season Three Webinar Two Session Summary From Push to Pull: Creating Demand for your Offering May 11, 2010 Presented by: In collaboration with: Sponsored by: Introduction The Ready Set Grow
More informationDemand Generation Best Practices: Lead Scoring
TM Simply Powerful Online Marketing MARKETING RESOURCES Demand Generation Best Practices: Lead Scoring Deliver More and Higher Quality Leads to Your Sales Team with Canterris Marketing Suite Copyright
More informationBusiness Success Blueprints Choosing and using a CRM
Business Success Blueprints Choosing and using a CRM YOUR BLUEPRINT TO SUPER SUCCESS The definitive Entrepreneurs Circle Guide to managing your customer data. Choosing and Using a CRM Still trying to
More informationSPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS. What s Inside? OVERVIEW KEY # 1: RESPECT YOUR AUDIENCE
SPECIAL REPORT INFUSIONSOFT: 7 KEYS TO TOP RESULTS OVERVIEW You have your data imported, some follow-up sequences, and some initial results with Infusionsoft. Now what? Infusionsoft is a powerful product,
More informationMarketing 101 for MSPs: Marketing Automation
WHITE PAPER OCTOBER 2014 Marketing 101 for MSPs: Marketing Automation Strategies for Boosting Leads and Sales 2 WHITE PAPER: MARKETING 101 FOR MSPS: MARKETING AUTOMATION ca.com Table of Contents Introduction:
More informationTHE ECOMMERCE MARKETING GUIDE TO FACEBOOK
ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for small & medium businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationHow To Delegate Guide
How To Delegate Guide Deciding What Tasks To Delegate To Your 123Employee Agent This guide is NOT written exclusively for outsourcing to 123Employee. You can use this guide to help you create a delegation
More informationOptimizing Enrollment Management with Predictive Modeling
Optimizing Enrollment Management with Predictive Modeling Tips and Strategies for Getting Started with Predictive Analytics in Higher Education an ebook presented by Optimizing Enrollment with Predictive
More informationMarketing Analytics What needs to Be Measured
Marketing Analytics What needs to Be Measured A Xander Marketing Guide T: 03302232770 E: hello@xandermarketing.com W: www.xandermarketing.com Marketing Analytics What Needs to Be Measured Introduction
More informationClick to Lead:: The Website Challenge
Click to Lead:: The Website Challenge How to Reach Business Software Buyers and Convert Them to Sales-Ready Leads Michael Ortner ortner@capterra.com www.capterra.com Please feel free to post a link to
More informationInbound Marketing 101
Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What
More informationAN INTRODUCTION TO PINTEREST FOR BUSINESS.
AN INTRODUCTION TO PINTEREST FOR BUSINESS. A setup and strategy guide for marketers. A publication of 2 CONTENTS. 04 10 Why Use Pinterest? How to Create a Pinterest Business Account 15 15 Pinterest for
More informationSTATE & LOCAL GOVERNMENT DIGITAL ENGAGEMENT TRENDS REPORT: 2015
DIGITAL ENGAGEMENT TRENDS REPORT: 2015 INTRODUCTION TOPICS ENGAGEMENT TRENDS Each year brings with it new digital communication trends, technologies and strategies. That s why at the end of last year,
More informationGrow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits. Constant Contact 2015
Grow Your Business with Email and Social Media Simple Marketing Strategies for Small Businesses and Nonprofits Constant Contact 2015 Grow with Constant Contact All the channels that matter. Email. Mobile.
More informationHow Inbound Marketing With HubSpot Changed Our Business
How Inbound Marketing With HubSpot Changed Our Business Alisa Meredith is co-owner at Scalable Social Media, a HubSpot VAR and online marketing company. Alisa is an avid writer and enjoys the process of
More informationPRESENTS. Increasing Trade Show ROI using Online Marketing and Tools. Mar 3, 2011 www.activeconversion.com & United Safety Solutions
PRESENTS Increasing Trade Show ROI using Online Marketing and Tools Agenda Marketing Automation Trade Shows Issues Lead Nurturing Before/During/After tradeshow Lead Nurturing Automation Lead Management
More informationWritten by: Francois Muscat, Digital Marketing Expert
Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationInbound Marketing Methodology
White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been
More informationGoogle Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST. The Foundation of Google AdWords
Google Lead Generation For Attorneys - Leverage The Power Of Adwords To Grow Your Law Business FAST You re about to discover the secrets of fast legal practice success with Google AdWords. Google AdWords
More informationHow to Select a Lifecycle Marketing Automation Solution
How to Select a Lifecycle Marketing Automation Solution rightoninteractive.com It s a brutal world out there for marketers. After years of having budgets slashed, it doesn t look like it s getting better.
More informationMarketing Automation: One Step at a Time
Marketing Automation: One Step at a Time 345 Millwood Road Chappaqua, NY 10514 www.raabassociatesinc.com Compliments of: Imagine a wall. Your small business is on one side and a pot of gold is on the other.
More informationLIFECYCLE MARKETING AUTOMATION
1 THE ULTIMATE BUSINESS GUIDE TO LIFECYCLE MARKETING AUTOMATION How to Track Your Customers from Strangers to Evangelists 2 FOREWORD By John Beveridge Lifecycle marketing automation is a process by which
More informationA Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation.
1 A Powerful Email Solution for Reaching the Inbox fast, while Protecting your Brand Reputation. With INinbox email marketing tools and expert services from you can make every email count, receive the
More informationTable of Contents. Introduction 3. Why You Need a Customer Relationship Management (CRM) System 4. The Sales and Marketing Funnel 8
Table of Contents Introduction 3 Why You Need a Customer Relationship Management (CRM) System 4 Key benefits of CRM systems 4ting Sales Processes via Email 6 Why email? 6 Sales email cycles 7 The Sales
More informationYour guide to email marketing
Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way
More informationThe ROI of Customer Acquisition: Aligning Marketing & Sales
The ROI of Customer Acquisition: Aligning Marketing & Sales Table of Contents Best Practice #1: Build and implement ongoing email lead nurturing programs. Best Practice #2: Leverage inbound tactics to
More informationTABLE OF CONTENTS. Why Email Marketing? Growing Your Subscribers. Email Content Ideas. Email Best Practices. Conclusion
Growing Your Business with Email Marketing TABLE OF CONTENTS Why Email Marketing? Growing Your Subscribers Email Content Ideas Email Best Practices Conclusion 1 6 10 15 18 WHY EMAIL MARKETING? Email marketing
More information10 Steps To Getting Started With. Marketing Automation
So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.
More informationWhite Paper Managing Compliance with Digital Asset Management
White Paper Managing Compliance with Digital Asset Management 1 Brand & Regulatory Compliance with Digital Asset Management Digital marketing has forever changed the way companies communicate with employees,
More informationHow To Train Online For Retail
The #1 Online Training System For Retailers Increase Sales Improve Customer Loyalty Increase Staff Retention Improve Store Performance www.graffretail.tv Sustainable Retail Training with Proven Results
More informationLEAD NURTURING. Master s Series Lead Nurturing Basics. Marketing Qualified. Engaged. Sales Accepted. Sales Qualified. Anonymous. Closed. Lead.
Master s Series Nurturing Basics Engaged Marketing Qualified Sales Accepted Anonymous Sales Qualified s Closed Nurturing Campaigns L E A D N U R T U R I N G The Net-Results Master s Series started as an
More information28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST
28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach
More informationMARKETING AUTOMATION
MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research
More informationFOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE. Read this e-book before planning your 2014 media budget
FOUR EMERGING MEDIA TRENDS B2B MARKETERS CAN T IGNORE Read this e-book before planning your 2014 media budget 1 THIS USED TO BE SO EASY For many enterprise software and services companies that specialize
More informationFive Steps to Inbound Marketing Bliss. Presented by
Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop
More information