Ifrah Law Internet Advertising Practice

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1 IfrahLaw Hands-on Counsel, Gloves-off Litigation Ifrah Law Internet Advertising Practice

2 About Ifrah Law Ifrah Law, headquartered a block from the White House in Washington, D.C., is a leading provider of compliance and litigation services to corporations. From Los Angeles to Salt Lake, New York to Miami, the firm is actively handling 33 client matters in 13 states. As a boutique firm made up of former federal prosecutors and veterans of some of the country s largest law firms, we provide outstanding results along with superior client attention and service. Ifrah has a particular focus on serving clients who have 21st century legal needs, which includes internet advertising and marketing and igaming. The firm has been at the center of most of the important Internet marketing and igaming-related litigations in the past four years, including defending companies in several major class actions. The firm s attorneys are equally skilled in providing regulatory and compliance advice to companies as they are with defending their clients in government investigations that venture into new and unchartered areas of the law. Ifrah s attorneys include a former special assistant U.S. Attorney, a former assistant U.S. Attorney and Manhattan Assistant District Attorney, and a number of highly trained veterans from some of the nation s largest and most respected law firms. Founder Jeff Ifrah is frequent speaker, author and commentator on white collar crime issues and the co-author of the book Federal Sentencing for Business Crimes (LexisNexis, 2009), the only complete treatise on the topic. The firm has established relationships and credibility with federal prosecutors and investigators in such agencies as the Justice Department, the FTC, CFTC, SEC, and DOD, among others. 2

3 About Ifrah Law CHAMPIONING THE RIGHTS OF INTERNET ADVERTISERS Ifrah PLLC represents businesses and individuals that are involved in Internet advertising and marketing, direct and indirect online sales, electronic-payment processing and interactive gaming. We assist clients in two critical areas: (1) helping avoid run-ins with the government through regulatory and compliance guidance and (2) tenaciously defending our clients against aggressive plaintiffs and government investigations. Through extensive experience, we have developed an in-depth understanding of the federal statutes that regulate Internet commerce. We have handled a number of high-profile FTC, CFTC and U.S. Department of Justice investigations and enforcement actions involving Internet marketing campaigns and related issues such as the scientific substantiation of advertising claims. Additionally, our team includes a former staff attorney for the Federal Trade Commission s Bureau of Consumer Protection. We also represent companies targeted by State Attorneys General for matters relating to allegedly false or deceptive advertising. In a Florida case in which our client received multiple subpoenas from the state attorney general, we were able to resolve the matter with no finding of wrongdoing or payment of penalties by our client. We are highly respected for our comprehensive litigation strategies. Our Internet advertising clients turn to us for aggressive defense of matters involving criminal charges, complex civil fraud, and class actions. We have demonstrated success for Internet Advertising clients against an array of plaintiffs. 3

4 Attorneys Rachel Hirsch / SENIOR ASSOCIATE Rachel approaches her work in the Internet advertising space with an enthusiasm and drive that mirrors this rapidly evolving, cutting-edge industry. Her professional career has developed alongside the Internet advertising industry, giving her a deep understanding of her clients businesses and the challenges they encounter. Navigating the complex regulatory and legal issues of Internet advertisers is second nature to Rachel, and she knows what it takes to resolve business interruptions and to get her internet-based business clients back up and running. Rachel routinely advises clients on compliance with FTC and federal and state consumer regulations. Her clients include, among others, a variety of ad technology companies, advertisers, affiliate networks, publishers, and software and data providers. Her experience as a litigator, first honed during her tenure at Venable LLP, has been key to her practice of counseling clients on how to implement measures to reduce their exposure to liability. By combining her solid understanding of the industry with her ability to overcome challenging legal issues in order to identify legal grounds that work in her clients favor, Rachel is able to meet her clients high-stakes needs. 4

5 Attorneys A. Jeff Ifrah / FOUNDING PARTNER Jeff Ifrah has an international reputation for successfully representing executives and companies facing high-stakes government investigations and complex litigation. Clients turn to Jeff when they need a lawyer who can apply innovative, box-breaking strategies to achieve results. Whether clients consider Jeff s string of victories in federal cases involving criminal and civil antitrust laws, securities laws and the Civil False Claims Act or his successful representation of some of the most well-known businesses in the country, they know he understands the nuances and challenges of defense matters within the regulatory sphere. His work in this area has been recognized by the prestigious Chambers USA Guide for four consecutive years. 5

6 Attorneys Michelle Cohen / MEMBER Michelle Cohen s practice is focused on a myriad of sectors within the E-Commerce industry technology, manufacturing, and compliance. Michelle helps ensure that clients communications comply with the laws and regulations regarding marketing and privacy whether through sweepstakes/contests, telemarketing, marketing or beyond. Michelle s communications experience includes licensing, enforcement, contracts, rulemaking and advocacy. When clients find themselves involved in an enforcement matter with the Federal Trade Commission, Federal Communications Commission or state agencies, Michelle s deep knowledge in these areas and her strong footing in the privacy community help her to resolve issues in the most expedient manner possible. Michelle also advises clients as to what policies and procedures can be put in place to show a company s good faith efforts, should the government come knocking. Michelle has received certification as a Certified Information Privacy Professional (CIPP-US) from the International Association of Privacy Professionals (IAPP). The IAPP s extensive training and continuing education in the area of privacy ensures that Michelle stays abreast of developments in the U.S. and abroad, so that she can provide the most up-to-date information her clients need. 6

7 Attorneys David Deitch / MEMBER David Deitch is a Senior Partner at Ifrah Law. Building on his experiences as a prosecutor who tried well over a hundred felony jury cases, David has spent his career in private practice representing prominent men and women under investigation by the government for alleged business crimes and in commercial litigation, and assisting companies in conducting internal investigations into allegations of wrongdoing. David has proven a formidable advocate for his clients at Ifrah Law and several other highly regarded law firms, including Covington & Burling and Janis, Schuelke & Wechsler, representing clients facing investigations and prosecutions involving a wide variety of federal crimes, including wire fraud, bribery, export control violations, and violations of the Foreign Corrupt Practices Act. David s experiences enable him to recognize what strategy is likely to be most effective for a particular client s case, and give him the kind of respect and credibility that make him an effective advocate in dealing with government agencies. 7

8 Case Summaries 4 Negotiated favorable settlement in trademark litigation on behalf of firm client sued by Google which alleged that client illegally used Google s name in its advertising and marketing campaign. (Google v. Pacific Webworks, Inc., et al., Case No. 2:09-cv-1068-BSJ (United States District Court for the District of Utah)) 4 Successfully defended chairman of the board, independent board member and general counsel of publicly traded company in defamation and wrongful termination action brought by former executive officer of the company (Korzeniewski v. Verisign, Inc., No. 1:08CV707 (U.S. District Court, Eastern District of Virginia)). 4 Obtained a historic settlement with the Department of Justice in the representation of a payment processing company regarding a seizure of over $2 million of alleged illegal proceeds by Maryland federal authorities in connection with an investigation of illegal sports betting. (United States v. Contents of Various Accounts, etc., No. CCB (U.S. District Court, District of Maryland)) 4 Achieved successful resolution of $2.5M contract dispute between an Internet retailer and affiliate network. 4 Substantially reduced penalties for alleged CFTC violations, including reversal of domain name seizure, against financial services company involved in online trading. (CFTC v. InstaForex, Case No. 1:11-cv (U.S. District Court, District of Columbia)) 8

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