How to Market Your Expert Report on Brand Republic Insight

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1 Transforming Lead Generation Brand Republic Insight is a groundbreaking new resource which is home to the most popular Expert Reports, surveys and webinars in the marcomms field. All products benefit from detailed audience research, technical know-how and targeted marketing to generate advertisers the richest possible leads. Have a look at Some results: XX 100% delivery of guaranteed leads XX 82% advertiser rebook rate X X 4.8 out of 5 stars average audience rating Contact For more information or to book, contact your account manager or: Andrew.McArthur@haymarket.com Some of our clients:

2 Promotion Each product is marketed to thousands of relevant professionals guaranteeing you leads and brand awareness: X X s to all relevant, opt-in professionals within Haymarket s database (c. 10,000 each) Talk To Your Audience Brand Republic Insight s webinar offering is a complete package. We don t believe that lead generation is an open and shut exercise and we work with you to ensure the content, marketing, technical delivery and follow-up of your webinar are all just right to give you maximum audience engagement and maximum conversions. X X Targeted s to people who have demonstrated an interest in similar topics (c. 500 each) X X Display adverts on relevant sites such as Brand Republic (c. 650,000 uniques p/m) and on relevant bulletins X X Targeted use of social media sites such as Twitter and LinkedIn (over 50,000 followers) Click Play to find out more What s Involved? X X We research the topic of your webinar with your target market to ensure maximum relevance X X We help get a client-side speaker on board where appropriate and senior member of the editorial team X X We market the webinar to the right people to ensure that you get the right leads X X We manage the full technical delivery of the webinar X X We enrich the leads we send you through votes, questions and ratings so your sales team s approach is informed X X We give you tried-and-tested advice to help convert your leads Pricing & Guarantees Prices vary according to the minimum number of leads requested and the format you choose: Ä Ä Live audio webinar with a minimum guarantee of 100 leads and 348,000 opportunities to see your company logo/name in the pre-event marketing: 7,500 * If activity is done with an expert report or survey as part of a package, we will offer a discounted rate ** Live video and studio-based webinars are also available, please ask for details *** Price excludes VAT Contact For more information or to book, contact your account manager or: Andrew.McArthur@haymarket.com

3 Promotion Each product is marketed to thousands of relevant professionals guaranteeing you leads and brand awareness: X X s to all relevant, opt-in professionals within Haymarket s database (c. 10,000 each) X X Targeted s to people who have demonstrated an interest in similar topics (c. 500 each) Listen To Your Audience Brand Republic Insight s survey offering gives you detailed information regarding your target market. Sponsoring one gives you relevant leads from our database as well as their answers to each of the survey questions. Surveys can also form a great prelude to webinar packages as they provide a number of practical findings to add into the live discussion. X X Display adverts on relevant sites such as Brand Republic (c. 650,000 uniques p/m) and on relevant bulletins X X Targeted use of social media sites such as Twitter and LinkedIn (over 50,000 followers) Reports You receive full contact details of every respondent as well as their answers to each question. You also receive their collated answers in graphs and charts such as this: Brand Republic Insight Survey: What s Involved? XWe X work with you to compile some relevant questions on your subject of choice that will give you detailed insight into your audience s key concerns X X We market the survey to the right people to ensure that you get the right leads X X We send you a full report that gives you the leads of all respondents plus a collated graph of the key findings to use in your product development and follow-up X X We give you tried-and-tested advice to help convert your leads Pricing & Guarantees Prices vary according to the minimum number of leads requested and the format you choose: Ä Ä 100 leads and 189,000 views of your company logo/name - 4,950 Ä Ä 200 leads and 312,000 views of your company logo/name - 8,950 Ä Ä 300 leads and 455,000 views of your company logo/name - 11,500 * A one-off introductory rate of 3,450 is available for 50 leads, please ask for details ** If activity is done with a Webinar and/or Expert Report, discounted rates are available ** All prices exclude VAT Contact For more information or to book, contact your account manager or: Andrew.McArthur@haymarket.com

4 Promotion Each product is marketed to thousands of relevant professionals guaranteeing you leads and brand awareness: Inform Your Audience Brand Republic Insight s Expert Report offering gives you leads from within your target market as well as a platform through which to engage them with your expertise. Uploading your Expert Report onto Brand Republic Insight allows you to benefit from extensive promotion across the Brand Republic network. You will receive regular lead reports of all relevant professionals who download your Expert Report. X X s to all relevant, opt-in professionals within Haymarket s database (c. 10,000 each) X X Targeted s to people who have demonstrated an interest in similar topics (c. 500 each) X X Display adverts on relevant sites such as Brand Republic (c. 650,000 uniques p/m) and on relevant bulletins X X Targeted use of social media sites such as Twitter and LinkedIn (over 50,000 followers) What s Involved? XWe X post your Expert Report(s) on the Brand Republic Insight Expert Report library. We recommend that you use Brand Republic Insight to create your Expert Report for you capitalising on our in-depth audience research. This has always led to higher conversion rates. X X We market the Expert Report to your target audience X X We send you a lead report that gives you the leads of all those who who have downloaded the report Pricing & Guarantees To include Brand Republic Insight writing the Report for you based on audience research. Ä Ä 100 leads and 189,000 views of your company logo/name - 5,250 ÄÄ 200 leads and 312,000 views of your company logo/name - 9,250 ÄÄ 300 leads and 455,000 views of your company logo/name - 12,250 * If activity is done with a Webinar and/or Audience Survey, discounted rates are available ** All prices exclude VAT Contact For more information or to book, contact your account manager or: Andrew.McArthur@haymarket.com

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6 Bazaarvoice Case Study: Social Media ROI Campaign The challenge In Q4 of 2012 Bazaarvoice were keen to drive targeted leads using high value, engaging content. The solution Brand Republic Insight worked with Bazaarvoice to deliver a 3 part campaign entitled Social Media ROI: Turning Conversations Into Conversions. This included: Part 1 A survey of relevant segments of Brand Republic s audience. It was designed to get to grips with where marketers were at with social media, how they used it and what results they were seeing. Part 2 An Expert Report was produced and marketed, factoring in the findings of the survey as well as market statistics and case studies from Bazaarvoice s clients. Part 3 A live webinar was produced and marketed. It covered the most revealing survey findings as well as excerpts from the Expert Report. It featured a Brand Republic Insight moderator, a speaker from Bazaarvoice and an in-house speaker from Buyagift.com. The results XX 492 leads delivered against a guarantee of 300 X X 578,500 opportunities to see the Bazaarvoice logo on the campaign s marketing Testimonial: The campaign on Social Media ROI we ran with Brand Republic was incredibly successful. The Brand Republic Insight content team took the time to understand our objectives and worked tirelessly to satisfy our demands on content, campaign execution and results. The campaign not only over-delivered on our lead targets but has provided us with high quality assets to promote in other channels of our business. This has allowed us to keep driving return from the initial campaign way after its completion date. Ultimately, I was impressed with the way the team took initiatives to drive the project forward and continued to add value throughout each stage of the project. They really took the stress out of delivering an ambitious campaign and gave us confidence that our investment in them would drive tangible business results. Tom Pressley, Marketing Campaign Manager EMEA, Bazaarvoice

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