SÃO PAULO, BRAZIL PROGRAM SCHEDULE ABSTRACTS THE 17 th CONFERENCE. Nove de Julho University, UNINOVE

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1 with and University of São Paulo, School of Economics, Business Administration and Accounting PROGRAM SCHEDULE AND ABSTRACTS 2014 THE 17 th CONFERENCE SÃO PAULO, BRAZIL April 9-11, 2014

2 Table of Contents 8:00 AM 9:00 AM Registration 9:00 AM Emerson Antonio Maccari, Ph.D., Director, Doctoral and Master Program, UNINOVE. Adalberto Fischmann, Ph.D., University of São Paulo, School of Economics, Business Administration and Accounting. Leonel Cezar Rodrigues, Ph.D. Organizing Committee, UNINOVE Marco Tutino, Ph.D., IAMB Advisory Board Member, Italy Shmuel Batzri, Ph.D. IAMB Staff Wednesday 9:20 AM 10:40 AM Adalberto Fischmann, Ph.D. and Drake Mullens, Ph.D. Xiaohong Quan, Ph.D Cristiane Pedron, Ph.D Elizabeth Reis, Ph.D. Portugal... 5 Murilo Oliveira, Ph.D Wednesday 11:00 AM 1:00 PM Marco Tutino, Ph.D. and Elza Veloso, Ph.D. Daniel Paulino Teixeira Lopes... 6 Omer Caha, Ph.D. Turkey... 6 Pilar Mosquera, MA Portugal... 6 Palina Prysmakova... 6 Fernando Serra, Ph.D Claudia Kniess, Ph.D Wednesday 2:30 PM 4:10 PM Leonel C. Rodrigues, Ph.D. and Iris Quan, Ph.D. Chih-Hua Lin Taiwan... 7 Devanathan Sudharshan, Ph.D Lu Zhang, Ph.D Gilberto Da Silva... 7 Eisa Johali, Ph.D. Saudi Arabia... 7 Wednesday 4:30 PM 6:30 PM Lu Zhang, Ph.D. and Eisa Johali, Ph.D. Cláudia Kniess, Ph.D Eduardo A. Mendes... 8 Reed Nelson, Ph.D Abdulrahman Alsughayir, Ph.D. Saudi Arabia... 8 Fabricio Imbrizi, MA... 8 Muhammad Husnain Pakistan... 8 Page 2 of 16

3 Thursday 9:00 10:40 AM Reed Nelson, Ph.D. and Daniel Lopes Ana Raquel Rocha... 9 Igal Ayal, DBA Israel... 9 Jeffrey Goldstein, Ph.D Jesus Argueta Honduras... 9 Ana Raquel Rocha... 9 Thursday 11:00 PM 12:40 PM Emerson Maccari, Ph.D. and Palina Prysmakova, Ph.D. Maria José Chambel, Ph.D. Portugal Robert Rybnicek, Ph.D. Austria Lu Zhang, Ph.D Leonardo Trevisan, Ph.D Gilvania Gomes, MA Marco Tutino, Ph.D. Italy Thursday 1:00 PM 2:30 PM Posters Leandro de Souza Nilson César Bertóli, MA Leandro de Souza/ Nilson C. Bertoli Thursday 2:30 PM 4:10 PM Adalberto Fischmann, Ph.D. and Robert Scully, Ph.D. Paula Faria Portugal Flavio Hourneaux Junior, Ph.D João Maurício G. Boaventura, Ph.D Thursday 4:30 PM 6:10 PM Sabine Bergner, Ph.D. and Maria José Chambel, Ph.D. Gilberto Silva Henrique Pacheco Gil de Góes, MA Melissa Senra, MA Drake Mullens, Ph.D Friday 9:00 AM 10:40 AM Reed Nelson, Ph.D. and Leonardo Trevisan, Ph.D. Cristiane Pedron, Ph.D Patrick J. Höflinger Germany Emerson A. Maccari, Ph.D Simone Aquino, Ph.D Ana Paula Cota Moreira, MA Page 3 of 16

4 Friday 11:00 AM 12:40 PM Emerson A. Maccari, Ph.D. and Jeffrey Goldstein, Ph.D. Gilvania Gomes, MA Marina Micucci/ Vanessa Meneghini Robert Scully, DBA Amélia Silveira, Ph.D Jesus Argueta Honduras Reed Nelson, Ph.D Friday 12:30 PM 4:10 PM Drake Mullens, Ph.D. and Leonel C. Rodrigues, Ph.D. Robson Rocha, Ph.D. Denmark Roque Rabechini, Ph.D Magda Donia, Ph.D. Canada Manuel A. S. P. V. Ferreira, Ph.D Reed Nelson, Ph.D Friday 4:30 PM 6:10 PM Cristiane Pedron, Ph.D. and Eduardo A. Mendes Drake Mullens, Ph.D Fernando Serra, Ph.D Supriya Katti, Ph.D. India Page 4 of 16

5 Program Schedule - The 17 th IAMB Conference 8:00 AM 9:00 AM Registration Wednesday 8:00 AM 9:20 AM 9:00 AM Emerson Antonio Maccari, Ph.D., Director, Doctoral and Master Program, UNINOVE. Adalberto Fischmann, Ph.D., University of São Paulo, School of Economics, Business Administration and Accounting. Leonel Cezar Rodrigues, Ph.D. Organizing Committee Marco Tutino, Ph.D., IAMB Advisory Board Member Shmuel Batzri, Ph.D. IAMB Staff Wednesday 9:20 AM 10:40 AM Technology Management Adalberto Fischmann, Ph.D. and Drake Mullens, Ph.D. Xiaohong Quan, Ph.D. Associate Department of Organization & Management College of Business San Jose State University San Jose, CA, Towards A Context-Contingent Stage Theory of Entrepreneurial Opportunity Author(s): Xiaohong Quan Cristiane Pedron, Ph.D. Associate São Paulo, SP, A CRM initiative in the Public Sector using a Benefits Management Approach Author(s): Mário Romão, Paulo Dias, Cristiane Pedron, Nuno Guimarães Elizabeth Reis, Ph.D. Portugal Department of Marketing, Operation and Management Business School of ISCTE Lisbon - University Institute Lisbon, Portugal The Influence of Person-Organization Fit for the Corporate Brand Perception according to the Contractual Situation Author(s): Virginia Aveiro, Elizabeth Reis, Conceição Santos, Catarina Marques Murilo Oliveira, Ph.D. Department of Business Administration Federal Fluminense University, UFF Volta Redonda Rio de Janeiro, Innovation and Organizational Performance: A Study with an Innovative ian Company Author(s): Murilo Oliveira, Juliane Silveira Page 5 of 16

6 Refreshment Break Wednesday 11:00 AM 1:00 PM Organizational Studies Marco Tutino, Ph.D. and Elza Veloso, Ph.D. Daniel Paulino Teixeira Lopes Universidade Federal de Minas Gerais Belo Horizonte Minas Gerais, Organizational Innovation and Bureaucracy: An Empirical Analysis of Professional Women's Perceptions in Author(s): Juliana Oliveira Andrade, Daniel Paulino Teixeira Lopes, Júnia Marçal Rodrigues, Allan Claudius Queiroz Barbosa Omer Caha, Ph.D. Yildiz Technical University Istanbul, Turkey Women Entrepreneurship in Turkey Author(s): Omer Caha Turkey Pilar Mosquera, MA Portugal Lisboa School of Economics and Management Lisboa University Lisbon, Portugal Dealing with Organizational Change: Predictors and Outcomes Author(s): Pilar Mosquera, James Werbel, Paulo Henriques Palina Prysmakova Research Assistant Florida International University Fort Lauderdale, FL, Work Motivation in Public and Non-Profit Sector in Eastern Europe: Communist Heritage Author(s): Palina Prysmakova Fernando Serra, Ph.D. São Paulo, Specialists Point of View about Organizational Decline Research Author(s): Fernando Serra, Manuel Portugal Ferreira Claudia Kniess, Ph.D. São Paulo, SP, Project Management in Higher Education Institutions: Pro-Administration Case Author(s): Giovane Costa, Emerson Maccari, Cibele Martins, Claudia Kniess Page 6 of 16

7 Lunch Break - Complimentary lunch by IAMB on Location Wednesday 2:30 PM 4:10 PM International Business Leonel C. Rodrigues, Ph.D. and Iris Quan, Ph.D. Chih-Hua Lin Taiwan Department of International Business National Chengchi University (NCCU) Taipei, Taiwan Do Multinational Companies have Two-Way Investments? Author(s): Chih-Hua Lin Devanathan Sudharshan, Ph.D. Stucker Endowed Chair College of Business University of Kentucky Lexington, Kentucky, The City Manager: Managing Headquarters-Subsidiary Relationship in Emerging Markets Author(s): Devanathan Sudharshan, Jeffrey Krug, L. Prasad Lu Zhang, Ph.D. Associate National University San Diego, California, Ethics and Culture - A Framework for Collaboratively Resolving Ethical Conflicts Author(s): Lu Zhang Gilberto Da Silva Instituto de Administração e Gerência Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, RJ, A Dimensionally-Structured Conceptualization for Firms "Degree of Internationalization" Construct" Author(s): Gilberto da Silva, Jorge Carneiro Eisa Johali, Ph.D. Saudi Arabia Lecturer King Saud University College of Applied Medical Sciences Riyadh, Saudi Arabia Is it possible to have Errors-Free, Zero-Defect Healthcare Management?i Author(s): Ali M. Almajwal, Eisa Johali Refreshment Break Page 7 of 16

8 Wednesday 4:30 PM 6:30 PM Finance & Accounting / Management Studies Lu Zhang, Ph.D. and Eisa Johali, Ph.D. Cláudia Kniess, Ph.D. São Paulo, SP, Adopting the Balanced Scorecard: A Case Study in ian Agribusiness Cooperative Author(s): Antonio Lopes, Cláudia Kniess Eduardo A. Mendes Universidade Presbiteriana Mackenzie São Paulo, SP, The Capital Structure and Institutional Isomorphism Author(s): Eduardo Alexandre Mendes, Maria Luisa Mendes Teixeira, Ricardo Q. Gouvêa Reed Nelson, Ph.D. Graduate School of Management Carbondale, IL, On the Recursive Relationship between Leadership and Authority Author(s): Reed Nelson Abdulrahman Alsughayir, Ph.D. Saudi Arabia Assistant Dean of Student Affairs Al-Imam Muhammad ibn Saud Islamic University Riyadh, Saudi Arabia Leadership and Organizational Performance through Human Resource Strategies Author(s): Abdulrahman Alsughayir Fabricio Imbrizi, MA São Paulo, SP, Agile Software Development and Project Portfolio in Dynamic Environments: An Exploratory Case Study Author(s): Fabricio Imbrizi, Emerson A. Maccari Muhammad Husnain Pakistan Mohammad Ali Jinnah University Islamabad, Punjab, Pakistan Volatility Spillover, Asymmetric Behavior and Role of Terrorism in Financial Markets: Empirical Evidence from Pakistan Author(s): Muhammad Husnain, Arshad Hassan Page 8 of 16

9 Thursday 9:00 10:40 AM Marketing Management and Education & Training Reed Nelson, Ph.D. and Daniel Lopes Ana Raquel Rocha Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, RJ, Selling the Paradise: Content Analysis of Cruise Ads in ian Newspapers Author(s): Ana Raquel Rocha, Angela da Rocha Igal Ayal, DBA Head of Marketing Department School of Management and Economics The Academic College of Tel Aviv-Yaffo Tel Aviv, Israel The Value of Service Quality in a Bank Author(s): Igal Ayal Israel Jeffrey Goldstein, Ph.D. Robert B. Willumstad School of Business Adelphi University Garden City, NY, Applying Complexity Science to Organizational Dynamics: Instructional Challenges and Benefits Author(s): Jeffrey Goldstein Jesus Argueta Honduras Faculty of Economics and Social Science Universidad Nacional Autonoma de Honduras Tegucigalpa, Francisco Morazan, Honduras Can Employee Satisfaction Trigger Superior Educational Performance among World Class Standards? Author(s): Jesus Argueta, Taria Ruiz, Norma Argueta Ana Raquel Rocha Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, RJ, Ethnographic Interviews in Consumer Research Author(s): Barbara Pagliari Levy, Angela da Rocha, Ana Raquel Rocha Refreshment Break Page 9 of 16

10 Thursday 11:00 PM 12:40 PM Human Resource Management Emerson Maccari, Ph.D. and Palina Prysmakova, Ph.D. Maria José Chambel, Ph.D. Portugal Universidade de Lisboa Lisbon, Portugal HRM and Temporary Workers' Well-being: A Study in Portugal and Author(s): Maria José Chambel, Anete Souza Farina Robert Rybnicek, Ph.D. Austria Department of Corporate Leadership and Entrepreneurship University of Graz Graz, Austria On The (Brain) Map - A Framework for Structuring Neuroscientific Results in the Field of Leadership Author(s): Robert Rybnicek, Sabine Bergner, Alfred Gutschelhofer Lu Zhang, Ph.D. Associate National University San Diego, CA, Legal and Ethical Implications of Using Social Media in Human Resource Management Author(s): Lu Zhang Leonardo Trevisan, Ph.D. Faculty of Business Administration Pontifical Catholic University of Sao Paulo São Paulo, SP, Professional Transition in and the Need for Career Vision Review Author(s): Elza Veloso, Joel Dutra, Rodrigo Silva, Leonardo Trevisan Gilvania Gomes, MA Assistant Faculdade de Ciências Contábeis Universidade Federal de Uberlândia Uberlandia, Minas Gerais, Student's Perception of a University in Triangulo Mineiro on Social and Environmental Accounting Author(s): Gilvania Gomes Marco Tutino, Ph.D. Italy Department of Business Studies Faculty of Economics Roma TRE University Rome, Italy Is Forward-Looking Quantitative Information Really Predictive? Empirical evidence in Italy Author(s): Marco Tutino, C. Regoliosi, A. D Eri Page 10 of 16

11 Thursday 1:00 PM 2:30 PM Posters Leandro de Souza Student Universidade Paulista, UNIP São Paulo, SP, Halal Inter-Organizational, International Knowledge Networks Author(s): Julio Carneiro da Cunha, Flavio Macau, Nawfal Alssabak, Leandro de Souza Nilson César Bertóli, MA Student Universidade Paulista, UNIP São Paulo, SP, Trust and Commitment Relations as Basis to Structure and Governance of Networks Author(s): Nilson César Bertóli, Ernesto Michelangelo Giglio, Celso Augusto Rimoli Leandro de Souza, Nilson C. Bertoli, Students Universidade Paulista, UNIP Francisco Morato, Sao Paulo, Competitiveness of Networks: The Case of ian Halal Poultry Exporters Author(s): Nawfal A. M. Alssabak, Leandro de Souza, Nilson C. Bertoli Lunch Break - Complimentary lunch by IAMB on Location Award Ceremony Thursday 2:30 PM 4:10 PM Adalberto Fischmann, Ph.D. and Robert Scully, Ph.D. Paula Faria Portugal School of Economics and Management University of Porto Porto, Portugal CEO Compensation in High-Tech Firms: The Choice between Performance and Innovation Author(s): Paula Faria, Francisco Vitorino Martins, Elísio Brandão Flavio Hourneaux Junior, Ph.D. Assistant São Paulo, SP, Measuring Firm's Performance Using Triple Bottom Line Approach Author(s): Flavio Hourneaux Junior, Marcelo Gabriel Special Presentation João Maurício Gama Boaventura, Ph.D. Editor, Revista Brasileira de Gestão e Negócios da FECAP (ian J. of Management and Business of FECAP) São Paulo, Writing manuscripts for Publication in International Journal (No Abstarct) Page 11 of 16

12 Refreshment Break Thursday 4:30 PM 6:10 PM International Business Sabine Bergner, Ph.D. and Maria José Chambel, Ph.D. Gilberto Silva Instituto de Administração e Gerência Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, RJ, Internationalization Path of ian Franchises Author(s): Gilberto Silva, Angela da Rocha, Jorge Silva Henrique Pacheco IAG Business School Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, RJ, Internationalization of ian Book Publishers Author(s): Henrique Pacheco, Angela da Rocha Gil de Góes, MA Research Assistant Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, RJ, The Internationalization of the ian Video-game Industry Author(s): Gil de Góes, Jorge Ferreira Melissa Senra, MA Pontifical Catholic University of Rio de Janeiro Rio de Janeiro, Brasil The Internationalization of ian Design Firms: What do we Know? Author(s): Melissa Senra, Angela da Rocha Drake Mullens, Ph.D. Assistant Tarleton State University Stephenville, Texas, Family Firms: Poised for Diversification? Author(s): Drake Mullens Page 12 of 16

13 Friday 9:00 AM 10:40 AM Technology Management Reed Nelson, Ph.D. and Leonardo Trevisan, Ph.D. Cristiane Pedron, Ph.D. Associate São Paulo, SP, The Relevance of the Enterprise Digital Identity in Social Network Sites Author(s): Paulo Gonçalves, Carla Curado, Cristiane Pedron Patrick J. Höflinger Germany Chair for Strategy and Organization Technische Universität München München, Germany Gamification in Cost Engineering Increasing: Motivation for Sustainable Cost Optimization Author(s): Patrick J. Höflinger, Philipp G. Sandner, Eric Zimmerling Emerson A. Maccari, Ph.D. Director of Doctoral and Master Program São Paulo, SP, University-Enterprise Technological Cooperation and Sustainable Innovation Author(s): Daniela Althoff Philippi, Emerson Antonio Maccari, Claudia Brito Silva Cirani Simone Aquino, Ph.D. São Paulo, SP, Acceptance of Irradiation in the Cosmetic Industry: The Paradigm Shift to the Application Author(s): Simone Aquino, Camille De La Cruz Lui, Débora D. P. Rodriguez Ana Paula Cota Moreira, MA Fundação Pedro Leopoldo Pedro Leopoldo, The Hong Kong Model-Validation and Application in the Analysis of Tourist Satisfaction in Business and Events Author(s): Ana Paula Cota Moreira Moreira, José Edson Lara, Ronaldo Lamounier Locatelli Refreshment Break Page 13 of 16

14 Friday 11:00 AM 12:40 PM Education & Training Management Emerson A. Maccari, Ph.D. and Jeffrey Goldstein, Ph.D. Gilvania Gomes, MA Assistant Faculdade de Ciências Contábeis Universidade Federal de Uberlândia Uberlandia, Minas Gerais, Relationship between Characteristics of Accounting Research in National Journals Author(s): Gilvania Gomes, Sirlei Lemes Marina Dibo Micucci Vanessa Basso Meneghini s Federal University of Uberlândia Uberlândia, Minas Gerais, Profile of school bullying: bibliometric study Author(s): Marina Dibo Micucci, Vanessa Basso Meneghini, Patricia de Souza Costa, Sirlei Lemes Robert Scully, DBA Barry University Miami Shores, FL, Management Education: Using Film to Enhance Student Engagement in Leadership Author(s): Michael Provitera, Robert Scully Amélia Silveira, Ph.D. São Paulo, SP, Self-Effectiveness and Entrepreneurial Competencies: What do the University Students Reveal? Author(s): Suzete A. Lizote, Miguel A. Verdinelli, Amélia Silveira Jesus Argueta Honduras Faculty of Economics and Social Science Universidad Nacional Autonoma de Honduras, UNAH Tegucigalpa, Francisco Morazan, Honduras A Qualitative Approximation: How do World Class Research Universities Trigger their Performance? Author(s): Jesus Argueta, Norma Argueta, Abril Laitano Reed Nelson, Ph.D. Faculty of Business Administration Carbondale, IL, National Culture and Organizational Culture in Hospitals: An Exploratory Study of Subcultural Clusters in 9 hospitals in and the Author(s): Reed Nelson, Augusto Amaral Lunch Break - Complimentary lunch by IAMB on Location Page 14 of 16

15 Friday 12:30 PM 4:10 PM Management Studies Drake Mullens, Ph.D. and Leonel C. Rodrigues, Ph.D. Robson Rocha, Ph.D. Associate Aarhus Business School Aarhus University Aarhus, Denmark Translating Private Equity in Denmark Author(s): Robson Rocha Denmark Roque Rabechini, Ph.D. São Paulo, SP, Management of Public Projects in a Contingency Approach: An Empirical Investigation and Proposed Roadmap Author(s): Leandro Girardi, Roque Rabechini Magda Donia, Ph.D. Canada Assistant Telfer School of Management University of Ottawa Ottawa, Ontario, Canada Serving the Servants: Positive Employee Outcomes of Servant Leadership Author(s): Magda Donia, Usman Raja, Alexandra Panaccio Manuel A. S. P. V. Ferreira, Ph.D. Masters and Doctoral Program in Business Administration São Paulo, SP, A Bibliometric Study on Spin offs Research Author(s): Manuel A.S. Portugal Vasconcelos Ferreira, Roberta Manfron de Paula Reed Nelson, Ph.D. Graduate School of Management Carbondale, IL, Structuration and Community Context among Entrepreneurial Types in two ian Communities Author(s): Reed Nelson, Anderson Santanna Refreshment Break Page 15 of 16

16 Friday 4:30 PM 6:10 PM Strategic Management Cristiane Pedron, Ph.D. and Eduardo A. Mendes Drake Mullens, Ph.D. Assistant Tarleton State University Stephenville, Texas, Top Management Teams Transactive Memory System on Firm Performance: The Moderating Role of Human Capital Author(s): Drake Mullens Fernando Serra, Ph.D São Paulo, SP, The Model of the Axiological Decisions: A Proposal of Integration between Personal Values and Personal Strategic Planning Author(s): Marcello Calvosa, Fernando Serra, Manuel Portugal Ferreira Supriya Katti, Ph.D. India Scientist Indian Institute of Technology, IIT Kanpur, Uttar Pradesh, India The Effect of Business Group Affiliation and Diversification on the Pricing of New Equity Issues Author(s): Supriya Katti, B.V. Phani Page 16 of 16

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