Predictive Analytics at the Speed of Business

Transcription

1 Predictive Analytics at the Speed of Business How decision management and a real-time infrastructure get predictive analytics where and when you need them

2 2012 Decision Management Solutions 1 Your presenters James Taylor, CEO, Decision Management Solutions Works with clients to improve their business by applying analytic technology to automate & improve decisions Expert in Decision Management and developing Decision Management Systems Dr. Alex Guazzelli, Vice President of Analytics at Zementis Works with clients to put their predictive solutions to work: on site, in the cloud, in-database, or using Hadoop. PMML Evangelist Expert in Predictive Analytics

3 What speed are your analytics running at? 2012 Decision Management Solutions 2

4 2012 Decision Management Solutions 3 AGENDA Challenges in Getting a Return on Predictive Analytics Why Faster Decisions How to Speed up Predictive Analytics Demo: Qualify for a Mortgage Loan Questions? Win a book!

5 2012 Decision Management Solutions 4 Most analytics are stuck in low gear Data Model Batch Deploy (maybe)

6 But today s world is in high gear 2012 Decision Management Solutions 5

7 2012 Decision Management Solutions 6 Time to change gears Accelerate the Deployment Process Reduce Costs Deploy analytics where and when needed

8 Why Faster Decisions

9 2012 Decision Management Solutions 8 Faster decisions increase business value Business event Decision latency Action taken

10 2012 Decision Management Solutions 9 Decision Management Agile Analytic Adaptive

11 How To Speed Up Predictive Analytics

12 2012 Decision Management Solutions 11 Decision Management Speeds up Analytics Decisions Discover the operational decisions with highest ROI Models Rapidly build models that can influence these decisions Rules Apply the rules of the business - regulations, policies, best practices Deploy Deploy to a real-time operational infrastructure Improve Continuously improve decision and analytic results over time

13 2012 Decision Management Solutions 12 Discover High ROI Decisions Eligibility Validation Calculation Risk Fraud Opportunity

14 2012 Decision Management Solutions 13 Analytics power these decisions How do I prevent this customer from churning? make this offer compelling to this person? correctly estimate the risk of this transaction? It s not about aha moments It s about making better operational decisions

15 2012 Decision Management Solutions 14 The ROI of these decisions comes from scale Strategic Decision Tactical Decision Operational Decision

16 2012 Decision Management Solutions 15 Decisions provide context Processes Activities require decisions Events Trigger decisions Systems Implement decisions Organizational Units Make decisions Own decisions Are impacted by decisions Know which business processes will be improved by your analytics Know when your analytics might be calculated Know how you will have to deploy your analytics Know who cares about your analytics and who will have to believe them

17 Understand decisions to improve them 2012 Decision Management Solutions 16

18 2012 Decision Management Solutions 17 Embedding predictive analytics is key?? Decision

19 From Model Building to Deployment: THEN 2012 Decision Management Solutions 18

20 From Model Building to Deployment: NOW 2012 Decision Management Solutions 19

21 A few words about PMML 2012 Decision Management Solutions 20

22 2012 Decision Management Solutions 21 Apply rules to complete decisions Decision

23 Ensure continuous improvement 2012 Decision Management Solutions 22

24 Qualifying for a Mortgage Loan - Demo

25 2012 Decision Management Solutions 24 Qualifying for a Mortgage Loan Interactive Decision Diagram

26 2012 Decision Management Solutions 25 Qualifying for a Mortgage Loan ADAPA Web Console Models, Rules, Reports & Resources Downloading sample files Uploading and verifying predictive models Uploading and testing business rules ADAPA Add-in for Excel Web-Services Scoring loan applications directly from Excel Scoring tax data from Excel

27 A few words about ADAPA 2012 Decision Management Solutions 26

28 2012 Decision Management Solutions 27 Close the loop in your systems Operational Systems Analytic Systems Decision Decision Management and a real-time infrastructure link predictive analytics to operational systems for maximum ROI

29 Questions?

30 2012 Decision Management Solutions 29 About Decision Management Solutions Global clients in insurance, banking, healthcare, retail, travel, telco and financial services Exclusively focused on helping companies Adopt Decision Management Approach Select Decision Management Technologies Build Decision Management Systems with predictive analytics and business rules Services, training and software solution to get started quickly and focus efforts cost effectively

31 About Zementis 2012 Decision Management Solutions 30

32 Win a Book!

33 2012 Decision Management Solutions 32 Decision Management Systems What if you could make your systems active participants in optimizing your business? What if your systems could act intelligently on their own? Decision Management Systems can do all that and more. This book shows how to integrate operational and analytic technologies to create more agile, analytic, and adaptive systems. Discount Code: TAYLOR4389 For more information about this new release, visit

34 2012 Decision Management Solutions 33 PMML In Action (2 nd Edition) What if you could represent all your predictive solutions using a common language? What if these solutions could be deployed right-away? Amazon.com (Paperback and Kindle) PMML, the Predictive Model Markup Language, is the de facto standard to represent predictive solutions. With PMML, model deployment is instantaneous. This book guides you through the implementation of an entire solution in PMML, from data transformations to model.

35 Thank You More information at: