Missouri Partnership Update. MEDC Fall Conference
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1 Missouri Partnership Update MEDC Fall Conference
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4 Today s Update 2013 Cooperative Marketing Program highlights Additional marketing events and activities in 2013 Business recruitment pipeline update Progress on project status update template
5 2013 Cooperative Marketing Program Key Highlights
6 2013 Cooperative Marketing Plan Key elements include: Consultant outreach activities/events Conferences and trade shows Special advertising sections Capacity building efforts
7 Highlights of 2013 Co-Op Plan More consultant briefing missions To more geographic markets Additional opportunities for consultant outreach Change in conference/tradeshow sector targets Different role with MEDC Lakeside event Capacity building initiatives to assist local partners with competitive positioning
8 Highlights of 2013 Co-Op Plan Registration window opens at 9 a.m. CT on Monday, December 3 rd First-come, first-served for limited spaceavailable marketing activities Discount for Hawthorn Foundation investors Registration window closes on January 31 st
9 2013 Cooperative Marketing Plan Key goals remain: Helping our partners position themselves for new investment projects Helping our partners get their message out to decision-makers and decision-influencers Facilitating relationship-building between our partners and key site-selectors Enabling our partners to participate in a wide range of marketing activities at a fraction of the cost
10 Cover of new Missouri special advertising section in October 2012 issue of Industry Week
11 Additional Marketing Activities in 2013
12 Additional Marketing in 2013 Online and print advertising Targeted industry conferences and trade shows (attending vs. exhibiting) Site-selection consultant outreach Earned media outreach
13 Online and print advertising Online advertising Target of 6.6 million online impressions through island and banner ad placements in business journals for the following markets: Chicago Dallas San Jose Minneapolis/St. Paul Atlanta Additional market TBD Washington DC / Northern VA
14 Online and print advertising Online advertising Additional visibility through search-engine and social media advertising Google Adwords LinkedIn
15 Online and print advertising Print advertising Target of 860,000 print impressions through ad placements in business journals for the following markets: Chicago Washington, DC / Northern VA Houston
16 Online and print advertising Print advertising Target of 742,000 print impressions through quarterly ad placements in Mizzou alumni magazine
17 Targeted industry events Ag Connect (January) Kansas City InnoPlast Bioplastics (March) Las Vegas IAMC Spring Forum (March) Charleston, SC Nuclear Supply Chain Conference (April) TBD Hannover Messe (April) Hannover, Germany Pet Food Forum (April) Chicago BIO International (April) Chicago
18 Targeted industry events IMN Data Centers (May) Location TBD WINDPOWER Expo (May) Chicago ILSI Biomed (May) Tel Aviv, Israel Int l. Fuel Ethanol Workshop (May) St. Louis Paris Air Show (June) Paris, France Intersolar Europe (July) Munich, Germany IFT Food Expo (August) Chicago
19 Targeted industry events CAR Annual Conf. (August) Traverse City, MI Midwest US-Japan Assn. (Sept.) Tokyo, Japan Pack Expo (September) Las Vegas IAMC Fall Forum (September) Salt Lake City CoreNet Global Annual (October) Las Vegas FABTECH (November) Chicago
20 Site Consultant Outreach Site Selectors Guild Annual Conference (February) New Orleans Area Development FDI Forum (April) St. Louis SEDC Meet the Consultants (May) TBD Area Development Women s Forum (October) - Chicago
21 Earned media outreach Host 3 to 5 national business and/or tradepublication reporters for an in-state tour of center of excellence operations in Missouri Possibly combined with Industry Week facility tour
22 Recruitment Pipeline Update As of September 30, 2012
23 Pipeline Snapshot 9/30/2012 9/30/2011 Active Projects New Jobs 16,170 17,032 New Annual Payroll $364mm $478mm New Investment $7.4bb $2.5bb % from Consultants 44% 43% % involving FDI 32% 26% Prospects/Inquiries
24 Progress on Project Status Update
25 Project Status Update Report Key priorities: Proactive updates to partners re: all Partnershipsourced active projects Confidentiality of project identity and Missouri s competitive position Continued open line policy with recruitment project managers
26
27 Questions?
28 Christopher Chung Chief Executive Officer Missouri Partnership
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BDPA CORPORATE OPPORTUNITIES PORTFOLIO. www.bdpa.org
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