Brand Guidelines. January Commercial In-Confidence

Transcription

1 V2 Commercial In-Confidence

2 Contents Identity Messaging Short Messaging Long Messaging This document sets out the BETFUZE brand and associated messaging. It is to be used as a guide for external parties to follow when referencing BETFUZE. Logo Colour, font and size Format Marketing Assets Logo and app icon Facebook and Twitter assets Device Mockups UI images Digital banners and in-app ads ATL and OOH Contact Details

3 Identity Who are we? BETFUZE is a revolutionary step forward for sports betting and is the most innovative mobile sports betting platform in the world. We are working alongside the biggest and best sports betting operators to deliver an unrivalled user experience and one which will deliver unparalleled customer engagement and conversion. We provide customers with access to the top bookmakers, providing the best odds across all markets. Our aim is to provide users with the most compelling mobile sports betting experience, open up new markets and welcome a new audience to the world of sports betting. BETFUZE is a brand new way to immerse yourself in the experience of sports with your own personalized view. We aspire to be the first point of call for sports fans.. BETFUZE is: Intelligent and agile. Innovative, forward thinking; advanced. Social, engaging. Inclusive. Cool and adventurous. Daring to be different, diverse; revolutionary. Inspired to be global. Fresh; cutting edge. Adaptive.

4 Identity How to refer to us? We are the most innovative sports betting platform offering the smart way to bet on your mobile device. designed specifically for mobile. We are NOT a betting operator and do not have a betting license. BETFUZE is one word and always in capital letters. Our key messages are: The smart way to bet on your mobile The most advanced sports betting platform in the world The world s first social sentiment analysis engine for gambling

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6 Short Messaging for SMS, push messaging and banner ads: Bet intelligently on your mobile/ipad. Use the crowd. Bet smarter. The smart way to bet on your mobile/ipad. All your favourite bookies in one place. The next generation of mobile betting is here. The most advanced sports betting platform in the world. Get the upper hand with our unique analysis tools. The gambling app designed specifically for your mobile. The only gambling app you need on your mobile. The best sports entertainment companion. Personalised sports betting experience. The app that learns what content you like. We help to beat the odds. Get ahead of the bookies. The leading sports betting app through social opinion. Sports betting just became easier. Bet confidently on your mobile. All your sports betting needs in one app. Odds comparison from major bookmakers in one app. The best odds on your mobile. The first point of call for sports fans. Exclusive bets and sign up bonuses from BETFUZE.

7 Long Messaging for media such as and websites: The Smart Way to Bet on Your Mobile. We have the best odds from your favourite bookmakers on every sporting event, and our unique analysis tools are designed to give you the upper hand. BETFUZE combines the latest news, stats and insight from across the globe to help you bet more intelligently. Quite simply, this is the most advanced sports betting platform in the world. Sentimeter Introducing the world s first crowdsourced Twitter sentiment engine for gambling. Sentimeter gives you an instant prediction on the outcome of any bet by analysing the tweets of millions of sports fans in real-time. Perfect for in-play betting where time is at a premium.

8 Long Messaging Personalisation Using the latest artificial intelligence, the app learns what content you like to deliver markets, insights and sentiment. You can even set reminders for events and alerts for when odds significantly lengthen or shorten. Customise your layout, odds format and notification settings in an instant. Intelligent Content Imagine having your own team of writers that prepare content on the sports you love. BETFUZE is a new way to discover expert opinion. With trending bets you can easily spot movements in the market, whilst the latest venue, weather and form information ensures you know that all-important context surrounding any event. Designed for mobile BETFUZE is designed specifically for mobile. This means the clutter and confusion of traditional betting websites has been set aside in favour of always showing only what you need to know. Together with a powerful event search engine, our focus on design cuts down browsing time so you can find what you want, when you want it.

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10 Logos Name The brand name is one of the most important identifiers. It signifies what we are. Therefore the shape, colour and letter type should not be changed randomly. The colour should be expressed in a way of consistent form on various media (printing, signs, etc.), and its accurate colour, colour value and hue should be maintained. The brand name BETFUZE may be used without the application logo but the app logo cannot be used alone. Capitalisation BETFUZE is one word and is always displayed in upper case. The font size is equal or bigger than the brand names mentioned in the communication materials. Logo-Icon Differentiation The BETFUZE logo is technically a logotype and it includes all 7 letters. The letters must never be broken up onto two lines. BETFUZE is a metaphor for togetherness after all The logotype can be created from the Bariol Bold font; however, please note that kerning or tracking should be set to 30 on most editors. The app store B icon is not the BETFUZE logo, but is instead a representation of it. It should be used in App Store appropriate settings where the context makes it clear that the B stands for BETFUZE.

11 Logotypes and Icon Logotype (white on purple) Application Icon Logotype (purple on white)

12 Logotypes and Icon Spacing Backgrounds Maintaining ample white space around the logotype is important to distinguish it from other text. It allows the logotype to breathe ; to stand out from other content on the same page. The white or purple backgrounds should be used whenever possible. No other factor should intrude into the specified clear space. However, in certain situations where more immersive artwork is required, photographic or gradient backgrounds may be used. In these cases, the background should have a low level of detail and local contrast to ensure that an adequate contrast between the logotype and its setting is maintained. Gaussian blurred images are a perfect example.

13 Colour Pallet The BETFUZE colour scheme has been chosen to both differentiate the brand from others in the market and to maintain a smart, fresh identify. Dark Purple Purple Light Purple Green Pink Orange #3B3C65 Main brand colour. Logo background colour, and body text colour. #878DAE Main accent colour. Typically used alongside dark purple. #F1F0F6 Used for many buttons inside the app. #83B7AE Action colour. Typically associated with LIVE events. #BD6387 Reminder colour. Used to gently warn of events ending, for example. #E37468 Alert colour. Something needs attention. Yellow White Grey Dark Green Dark Pink Dark Orange #FEDA41 Call to action. Used on dark purple background. High impact. #FFFFFF Main accent colour. Typically used alongside dark purple. #F9F9F9 Background colour. Used for backgrounds in web pages, app and presentations. #517F7A Green accent colour. Alternative background colour. # Pink accent colour. Alternative background colour. #BB6457 Orange accent colour. Alternative background colour.

14 Marketing Assets You may find samples of high resolution marketing assets here: Logotype App Icon Facebook and Twitter assets Device Mockups UI Images Digital web banners In-app ads Press ads DOWNLOAD PRESS PACK 66mb

15 Marketing Assets Facebook and Twitter Asset Examples (typically ~600kb.png files)

16 Marketing Assets High-resolution Device Mockups (typically ~4mb.png files)

17 Marketing Assets User Interface Images

18 Marketing Assets Static Hero Banner Examples Typically used as advertising on the web or within other applications. Animated versions are also available.

19 Contact Liam Houghton Chief Product Officer +44 (0) Should you have any questions regarding the use of the BETFUZE brand please contact the relevant person on the left. We ll endeavour to get back to you as soon as possible. Jon Binstead Chief Marketing Officer +44 (0) Alexandra Szomora Head of Partnership Marketing +44 (0)

20 facebook.com/betfuze betfuze.com