Trilha TV DIGITAL Braz Izaias da Silva Junior
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1 Trilha TV DIGITAL Braz Izaias da Silva Junior Broadcom Sales Director - South America
2 Contents Broadcom in-a-nutshell Digital TV and Digital Convergence Digital TV and Social Inclusion Challenges for Digital TV Analog-switch-off Broadcom Platform for Digital Terrestrial TV
3 BROADCOM IN-A-NUTSHELL Fortune 300 Global Leader in Semiconductors for Wired and Wireless Communications One of the Largest Volume Fabless Semiconduct or Suppliers One of the Industry s Broadest IP Portfolios with >20,850 U.S. and Foreign Patents and Applications One of Top 5 Semiconductor Companies by Revenue* HQ in Irvine, Calif. With Design Centers Around the World Source: Gartner Top 10 Semiconductor Vendors by Revenue, Worldwide, Excluding memory companies. 3
4 WE ARE Connecting everything 99.98% of All Data Traffic Crosses at Least One Broadcom Chip Cloud Data Center Corporate Enterprise Service Provider Network Fiber Fiber Wi-Fi Router Coax Ethernet DSL Home Macro Base Station Microwave Backhaul CMTS DSLAM OLT PON Coax Powerline Ethernet Wi-Fi Router Source: Broadcom internal estima
5 TECHNOLOGY LEADERSHIP FUELING CUSTOMER EXPANSION Broadband & Connectivity Group Infrastructure & Networking Group 2014 Broadcom Corporation. All rights reserved. 5
6 SUSTAINED RECORD OF INTELLECTUAL PROPERTY INNOVATION Total patents issued and pending ~20,650 10,900 12,900 14,000 Issued Patents 8, ,630 2,630 3,490 4,500 5,350 6, Note: patent issued numbers are rounded Patent Issued
7 Contents Broadcom in-a-nutshell Digital TV and Digital Convergence Digital TV and Social Inclusion Challenges for Digital TV Analog-switch-off Broadcom Platform for Digital Terrestrial TV
8 New Content & Services Proliferation of Devices Exponential Network Traffic By 2018 Content services including mobility, cloud, big data and social media is expected to become a $137B market. Source: IDC Futures Report,
9 New Content & Services Proliferation of Devices Exponential Network Traffic By 2020 There will be more than 40.9 billion wireless connected devices that will exceed the world s population. Source: ABI Research, August 2014 oration. All rig 9
10 New Content & Services Proliferation of Devices Exponential Network Traffic By 2018 Every second, nearly a million minutes of video content will cross the network. Source: Cisco Visual Networking Index, June Broadcom Corporation. All rights reserved. 10
11 Digital Convergence: An unstoppable Trend SW Appl, Internet, conference IT Skype SMS, , Telecom Phone services (fixed and mobile) streaming Broadcasting TV services (DTT, Cable, SAT)
12 Digital Convergence phases T B IT Telco Net Cable SAT Broad Net Internet Servers WiFi WiMesh T B IT Telco Net Cable SAT Broad Net Internet Servers WiFi WiMesh Convergent Infrastructure Phones TVs STB PCs Laptop Palmtops Phones TVs STB PCs Laptop Palmtops Convergent Devices Voice Serv. Video Serv. Data Serv. Voice Serv. Video Serv.. Data Serv. Convergent Services Previous situation Current situation Next Model
13 Digital TV: a Digital convergent area Broadcasting (DTT) Elctrical and Electronics devices 1 to N paradigm Sponsor-based business model Public concession Content Based Services Mobile Services Individual devices 1 to 1 paradigm Monthly payment busines model Public concession and payment model Voice and data channels High customization N to N paradigm Information Technology (PC + internet) Sponsor-based and monthly payment business model Private company business model Content and data delivery business model
14 Contents Broadcom in-a-nutshell Digital TV and Digital Convergence Digital TV and Social Inclusion Challenges for Digital TV Analog-switch-off Broadcom Platform for Digital Terrestrial TV
15 Digital TV & Interactivity PC penetration: 65% of Brazilian households (1) DTT TV: 98% of Brazilian households (3) Broadband: 30% of Brazilian Households (2) (1) Computer Industry Almanac / IBGE (2) Telecom/ IBGE (3)
16 A Digital Inclusion Strategy DTV Interactivity High FTA TV Penetration Low PC/Internet Adoption Terrestrial DTV as a high-potential environment for digital inclusion programs in Brazil
17 Contents Broadcom in-a-nutshell Digital TV and Digital Convergence Digital TV and Social Inclusion Challenges for Digital TV Analog-switch-off Broadcom Platform for Digital Terrestrial TV
18 Digital TV Players Marketing agencies Consumer electronics Manufacturers Digital Terrestrial TV Government / Telco companies Digital TV transmission equipment manufacturers Broadcasters
19 Digital TV equipments
20 Equipment Manufacturer Value chain CHIPSET COMPANY SW PARTNERS OEM ODM CONSUMER EMS
21 Digital TV Players Marketing agencies Consumer electronics Manufacturers Digital Terrestrial TV Government / Telco companies Digital TV transmission equipment manufacturers Broadcasters
22 (EPG - Electronic Program Guide)
23 (EPG - Electronic Program Guide)
24 Exemplos de Utilização T Commerce
25 Exemplos de Utilização T Government
26 Exemplos de Utilização Services: Banking services Banking loan simulation Income tax
27 Exemplos de Utilização Games
28 Exemplos de Utilização Music presentations sing along features
29 Exemplos de Utilização Soup operas
30 Contents Broadcom in-a-nutshell Digital TV and Digital Convergence Digital TV and Social Inclusion Challenges for Digital TV Analog-switch-off Broadcom Platform for Digital Terrestrial TV
31 KEY SUCCESS FACTORS FOR DTT ASO in brazil ISDB-T Complian t Platform Ginga- Ready Platform Platform High Integratio n Focus on Governme nt Programs $ Competitive Price and Superior Added-value
32 Thank you Braz Izaias da Silva Junior Sales & Alliances Director
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