What we do: We have worked for: We work with financial organisations and financial technology providers to build their brands. Our services include:

Transcription

1

2 Brandex Financial is a marketing and communications agency providing customised services to financial organisations and technology providers around the world. Specialising in marketing and PR strategy and delivery, building brands and reputation management, services draw from over 15 years experience in sales, marketing and PR in the global financial markets. What we do: We work with financial organisations and financial technology providers to build their brands. We work across all marketing and communication disciplines to provide a bespoke service that delivers a consistent brand experience. Whatever services and media you choose, you can be sure your message and values will be communicated across all channels. We are marketing and PR specialists in financial markets and our insight delivers creative brand communication for our financial clients around the world. Our integrated approach delivers consistent messaging in all marketing and PR activities. Clients include banks, brokers, trading platforms and technology vendors. We are specialists in FX, Fixed Income, Payments and Cash Management, and Trade Services. Our services include: Brand development across multiple channels - media relations, sales support, advertising, direct marketing, CRM, events, websites, social media, webinars, animation and video Strategic Marketing and PR planning Product launches Reputation management through a combination of planned media campaigns and responsive PR Marketing and PR audits Budget allocation and ROI Crisis management Industry poll management Production of online and offline marketing materials We have worked for: Brandex Financial is part of the Brandex Group Aviva Plc Bartlett Insurance British Insurance Brokers Association CCV (Towergate) CME Group Citi Clausen Miller LLP CLS Group ClientKnowledge CNA Insurance Cobra Insurance European Financial Services RT FXMarketSpace Hansen and Klein A/S (Denmark) HSBC J.P. Morgan Kiln Group Leeds Building Society Managing General Agents Association Mastercard Nexus Group NMU (Munich Re) N&P Building Society Reich Insurance Group RK Harrison Insurance Brokers Saffron Building Society Saffron Insurance Tokio Marine Europe Tokio Marine Global Tokio Marine & Nichido West Brom Building Society Yorkshire Building Society 02 Brandex Financial Brandex Financial 03

3 CLS Group Exhibition stand Launched in 2002, CLS Group is the largest multicurrency cash settlement system for foreign exchange trades, settling between US$ trillion every day. We evolved the CLS brand and designed a new concept for its imagery, using clocks from around the world to convey the importance of time to CLS s operations. We reviewed all marketing and PR activity and established a new plan including rebranding and launching a new company website, producing corporate brochures, direct mail, exhibition stands and banners, together with other related digital and print marketing collateral. We managed its PR, protecting its reputation and achieving positive coverage in numerous industry publications and global media including the Financial Times, the Wall Street Journal and the Economist. ITN news report Animation Settling FX transactions time and time again New York GMT -5 London GMT +0 Tokyo GMT +7 Interview with Sibos TV For over 10 years, CLS has settled FX transactions with finality, settling over USD 8,200 trillion. In addition to mitigating FX settlement risk, CLS delivers multiple benefits to Members. Efficient» liquidity management» multilateral netting, resulting in a net funding requirement of approximately 4%» credit line management» payment through enhanced Straight Through Processing (STP) Media coverage Potential» for growth in third party business» to expand your range of counterparties Magazine advert Corporate website Interviews in Profit & Loss and FX Week Corporate brochure Media coverage in The Economist 04 Brandex Financial Brandex Financial 05

4 Poster campaign SICURA COMODA CONVENIENTE ESCLUSIVAMENTE PER CITTADINI DEL MONDO SENTIRSI DEL POSTO OVUNQUE SI VADA PARTI CON TUTTO IL DENARO CHE VUOI SENZA PENSIERI SICURA COMODA CONVENIENTE SICURA LEI SA COME FARLO NON E COLLEGATA AL TUO CONTO CORRENTE CARTA ADDIZIONALE PER OGNI EVENIENZA ASSISTENZA TELEFONICA GRATUITA 24/7 IN TUTTO IL MONDO CARTA MULTI VALUTA FOREXCHANGE SETTE VALUTE, UNA SOLA CARTA 43897MC Italian Posters AW.indd 2 CONTROLLO COMPLETO: FISSI IL TASSO DI CAMBIO, SPOSTI I FONDI DA UNA VALUTA ALL ALTRA, CONTROLLI I MOVIMENTI ONLINE ATTIVA DA SUBITO: LA ACQUISTI ED È GIÀ PRONTA ALL USO ACCETTATA OVUNQUE: E MASTERCARD SICUREZZA TOTALE: ASSISTENZA TELEFONICA GRATUITA 24/7 IN TUTTO IL MONDO ACCETTATA OVUNQUE: E MASTERCARD CARTA MULTI VALUTA FOREXCHANGE SETTE VALUTE, UNA SOLA CARTA Multi-currency Cash Passport è una Carta emessa da R. Raphael & Sons plc, in piena conformità con la licenzadi MasterCard International. MasterCard ed il marchio MasterCard sono marchi registrati di MasterCard International Incorporated. 24/09/ :08 CONVENIENTE LA USI COME UNA CARTA DI CREDITO LOCALE: SENZA COMMISSIONI AGGIUNTIVE SETTE VALUTE DISPONIBILI: ACQUISTI E PRELEVI IN QUALSIASI PARTE DEL MONDO, LA CARTA SA SEMPRE QUAL È LA VALUTA GIUSTA DA UTILIZZARE CARTA MULTI VALUTA FOREXCHANGE SETTE VALUTE, UNA SOLA CARTA Multi-currency Cash Passport è una Carta emessa da R. Raphael & Sons plc, in piena conformità con la licenzadi MasterCard International. MasterCard ed il marchio MasterCard sono marchi registrati di MasterCard International Incorporated. COMODA 43897MC Italian Posters AW.indd 4 Multi-currency Cash Passport è una Carta emessa da R. Raphael & Sons plc, in piena conformità con la licenzadi MasterCard International. MasterCard ed il marchio MasterCard sono marchi registrati di MasterCard International Incorporated. 24/09/ : MC Italian Posters AW.indd 3 24/09/ :08 Mastercard Cash Passport Working for Access Prepaid, part of the global MasterCard group, we have designed and produced presentations for the company s representatives to use out in the field, exhibition stands, web banners, digital advertising and supporting literature. We created downloadable point-of-sale literature from a central marketing portal for both the UK and North America and designed and developed the Cash Passport Facebook profile. Latest work includes developing the Cash Passport Facebook Australia presence. Digital advertising NEED HOLIDAY MONEY? CASH PASSPORT PREPAID CURRENCY CARD IS CONVENIENT 0% COMMISSION & FREE ATM WITHDRAWALS* SECURE KEEP YOUR MONEY CHIP & PIN PROTECTED ADAPTABLE AVAILABLE IN CA$, US$, NZ$, GB, EU, AU$, ZAR BUY ONLINE TODAY TERMS & CONDITIONS APPLY *SOME ATM OPERATORS MAY CHARGE AN ADDITIONAL FEE OR SET THEIR OWN LIMITS. Card designs Web banner adverts 06 Brandex Financial Brandex Financial 07

5 FXMarketSpace Digital advertising in Times Square FXMarketSpace was a global foreign exchange (FX) platform, owned by CME Group and Thomson Reuters, which launched in We managed its press relations (both planned and responsive), protecting the brand and generating significant coverage in global and industry publications. We designed its corporate identity and produced all its marketing material, from campaigns and animated files to printed marketing literature. We delivered direct marketing s for product launches and billboard advertising in Times Square. Exhibition stand Party invitations Interview with CNBC Web banner adverts Animation for FXSettle launch Financial Times article Wall Street Journal article Media coverage Corporate brochure Belly band advert Newsletter copywriting and production 08 Brandex Financial Brandex Financial 09

6 European office signage Corporate website Tokio Marine Insurance (Europe) With over 24,000 staff in over 40 countries, Tokio Marine is a global leader in the insurance industry. We were responsible for the rebrand of Tokio Marine across Europe. From producing initial brand guidelines to managing signage installation and stationery for all the European offices, we managed and produced marketing communications for the company. Exhibition stand Annual report and accounts 10 Brandex Financial Brandex Financial 11

7 HSBC HSBC is one of the leading banks in Global Markets, with strong franchises in Foreign Exchange and Fixed Income. Trading platform demo We worked with HSBC as it transitioned from voice to e-commerce trading, producing internal training materials for sales people, a client newsletter, brochures, advertisements and a trading demo. We identified a target group of industry publications, with whom we generated news coverage, creating a positive reputation for HSBC in e-commerce trading. We supported media interviews with detailed Q&As and key messages, and managed submissions to the media, achieving a key industry award. Technical manual Direct mail Media coverage Sponsored editorial in FT Mandate Print advert Product brochure Award submission and management in Profit & Loss Internal training 12 Brandex Financial Brandex Financial 13

8 J.P. Morgan ClientKnowledge J.P. Morgan Treasury Services is a recognised as a leader in cash management and trade services. We worked with J.P. Morgan, reviewing and formulating a marketing plan targeted at financial institution clients globally. We created unique x-ray visuals that were distinctive and supported J.P. Morgan s positioning of a clearer vision. We also wrote copy and designed brochures, launched a client newsletter and created presentations for use by the company s representatives in meetings and client seminars. ClientKnowledge was a firm of Capital Markets industry consultants, which has been bought by EBS/ICAP. We audited all ClientKnowledge s marketing and PR activity and implemented new plans. We developed a new identity for ClientKnowledge, producing an eye image within which was displayed digital financial data and graphs. This showed the people element of their consultancy business, but also their work developing trading algorithms. We produced an animated version of this image for their website and also designed and printed their corporate brochures. We managed their PR, creating and issuing press releases, and keeping the brand in the press by regularly providing quotes and opinion to industry publications. Corporate folder Campaign poster series Media coverage Web banner advert Corporate brochure Online newsletter 14 Brandex Financial Brandex Financial 15

9 Saffron Building Society Corporate website Saffron Building Society was established in 1847 and is now a top 25 UK Building Society with assets of 784 million. We worked with Saffron to provide all their marketing communications across all media including retail POS, print, direct mail and online advertising. We also provided full integration between the Wedding Plan & Save website and Saffron s back-end banking systems to allow customers to identify their savings online. Kiln Group Social media page Kiln Group is an international insurance and reinsurance company offering a wide portfolio of specialist risks. We were initially commissioned to design and develop a new corporate website. In celebration of Kilns 50th birthday we have also produced a clock (in conjunction with Dent), a book and a film to mark the occasion. Company newsletter 50 year anniversary book 50 year anniversary film Corporate website 16 Brandex Financial 17

10 Contact Us London St Clements House Clements Lane London EC4N 7AE T: +44 (0) Norwich 4th Floor, Haldin House Queen Street Norwich NR2 4SX T: +44 (0) E: W: