COLOMBIA. Oceans of Opportunities. Most awesome country in the world

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1 Economics and Business student Faculty association International Business Research COLOMBIA Oceans of Opportunities Most awesome country in the world

2 About Us Executive Board Introducing International Business Research Colombia 2013 Emerging markets play a critical role in major issues faced by today s business organizations. With the increasing importance of developing economies, Dutch businesses and non-profit organizations are increasingly focusing on non-european emerging economies. The increasing demand for in-depth knowledge of unknown markets raises the need to conduct tailor-made market research. International Business Research (IBR) is the largest and longest running research project of its kind in the Netherlands. For over 20 years we have been organizing independent research projects, focusing on emerging markets all over the world. Through ongoing and intensive collaboration with experienced business people, IBR offers you high quality research performed by carefully selected top students, at cost price. IBR Colombia is dedicated to offer you the best possible research in order to gain insights in the promising Colombian market. From left to right: Melvin de Vries (Vice-Chairman/Treasurer), Jenny Bekkering (PR/Travel Coordinator), Samy Lounis (Chairman), Alex Crick (External Relations), Gioia Nijenhuis (External Relations) Photo: Danny Dutch

3 Services What we offer IBR Colombia offers your company tailor-made, professional research at cost price. We have the capabilities to investigate organizations and markets in an objective manner and provide you with specific knowledge about Colombia. The research will be performed in close collaboration with contracting companies to make sure it will be customized to your needs. Our Strengths Research Opportunities Tailor-made, professional research at cost price Over 20 years of research experience Four months of intensive preparation by 25 top quality students Supervised by two senior professors of the University of Groningen and our advisory board Opportunity to get into contact with top quality students Commercial Activities Competitor Analysis Consumer Behavior Distribution Analysis Feasibility Research Import- and Export Analysis Sector Analysis Outsourcing On request, other research proposals can be offered. Research Set-up General Preparation Phase Specific Research Phase Reporting Phase In this phase, students knowledge of Colombia, market research and methodological research will be improved. During this phase, the specific needs of your company will be thoroughly examined. Also, the set-up of the research, the preliminary research and the field research in Colombia will be done. The last phase will consist of completing the research. Results will be presented to your company in a final research report. Results will be handled confidentially.

4 Opportunity Why Colombia? With an impressive economic growth of 5.7% in 2011, Colombia is one of the three most important countries dedicating to current Latin-American growth. Its ideal geographical location combined with a promising demographic growth perspective offers the potential for much more. With the country opening up to tourism and foreign investment, Colombia is turning into an investment hotspot. Moreover, the Dutch government recently changed Colombia s status from a developing to a transition economy. Multinationals, as well as small and medium-sized enterprises in the Netherlands are recognizing this high potential, as they are starting to lay eye on Colombia. With this in mind, it should come as no surprise that Colombia has been chosen as the country of focus for the International Business Research project of Interesting Sectors of Colombia Interesting Sectors Watermanagement - In 2011, the Colombia-Netherlands Water Partnership (CNWP) has been established. The goal of this partnership is to assist Colombia in becoming a transition economy, stimulate economic activity for the Dutch water sector and to protect its people for floods on a long-term level. Infrastructure - High economic growth supported by a strong backing from the Colombian government, will result in an increase in the country s infrastructure industry with an expected annual average real growth of just below 6% between 2012 and Agribusiness - This sector offers many opportunities for broad agricultural and farming investments due to the favorable weather conditions. In addition, the government stimulates this sector through tax cuts and many international trade agreements. Especially the large floricultural sector offers many possibilities for Dutch companies. Other sectors with high potential Oil and Gas Textile- and Clothing Sustainable Energy Mining Environmental Technology Automotive Industry Food Processing Machinery Please visit for more detailed information about these sectors.

5 History Recommendations IBR has focused on the characteristics of the agricultural market of Argentina (2009) and Brazil (2010), and provided us with valuable intelligence about the market of conveyor belts in these countries, which are key to our growth strategy. It was a great pleasure to work with these highly enthusiastic students, who came well prepared and were very committed to the task. J. Huisman General Director - EA Broekema In 2007, MeetIn organized a trip for the Dutch poultry sector to Brazil. IBR prepared a perfect study on the possibilities for Dutch companies and used their time in Brazil to introduce us and our trip to all relevant contacts and institutions. The students were of high quality, highly independent and very responsible and committed to deliver the best results. We enjoyed working with them, and are very content on the results. Therefore, I would like to recommend IBR to all entepreneurs who want to explore their possibilities in emerging markets, and who enjoy working with a young and dedicated team of high potentials! Drs. D.T. Aleven Director - MeetIn B.V. The students have identified very skillfully the opportunities for the export of used commercial vehicles into Brazil. As a result, Kleyn will further strenghten its market leadership as independent company in the trade of used commercial vehicles. Paul J. Overakker Former Kleyn International Over the years IBR has conducted research for over 150 organizations, including; Over the years IBR has conducted research for over 150 organizations, including: ABN Amro Bank N.V. Acquion AEGON Akzo Nobel Alphatron Capgemini Nederland Coram International Deloitte Douwe Egberts DSM Elsevier EVD Fair Trade Organization FGM FMO Friesland Foods Fugro Havenbedrijf Rotterdam Heineken IHC Holland IMD ING Group Kleyn International Nefit Peijnenburg Group Prescan Rabobank Randstad Royal Philips Electronics Royal P&O Nedlloyd Royal Vopak SBM Smit Internationale SHV Holdings Stop Aids Now Talent&Pro

6 Advisory Board Drs. D.T. Aleven Partner MeetIn B.V. Dhr. J.T. Bestebreurtje President NLABC NCH J. van Bree Chairman IBR 2012 Brazil Drs. J.B. Brounen Senior Officer Economic Affairs & Corporate Social Responsibility Royal Netherlands Embassy Bogotá Mr. P.J.K. Brouwer VP Customer Facing, Enhancement MSD-AH Bestuurslid FENEDEX MSD-AH Drs. P.J.F. Coerkamp Director/Co-Founder Royal Oil B.V. Dr. D.C. Faber Director Faber Management Dr. J.H. Garretsen Faculty Dean Professor of International Economics & Business University of Groningen H. Hartgers Consultant International Business Dutch Chamber Commerce Rotterdam E.F.H.J. Janssen E&M ExportManagement B.V. Corina Kerkmans Program Manager Transition Facility Colombia NL EVD International Mr. F.J.M. Kevenaar Wärtsilä Netherlands B.V. Msc. Cint Kortmann Talent&Pro Ltd. MA J. Kreeft EnergyWise Dhr. S.A. Kuipers Sales Manager LPF Flexible Packaging Ing. L.H. Luitjens Chief of Civil Engineering Department ARCADIS Nederland B.V. Casper Pieper Global Director Vegoils & Biofuels Koninklijke Vopak N.V. C.J. Rutte General Manager The Mild Coffee Company NV Ing. M. Smits Engineering and Consultancy Services Oranjewoud Mw. S.E. van Uden Int. Consultant Latin America Trade & Development Cooperation Mw. M. Valentien Relationship Manager FIEM Americas & Southern Europe Rabobank International Marc van der Lee Director Corporate Communications VION Food Group C. van Vliet / Owner Horticonsult Global Partners B.V. A.P.H. Vergroesen IRO P.H.J. Verlinden Manager International Department Koninklijke Metaalunie Drs. E.M. Waller Head of High Growth Markets KPMG J.J.G.M. van Wissen Latin America Trade & Investment Promotion

7 Board of Recommendation Drs. D.A. Benschop President Shell Nederland B.V. Dr. P.A.M. Berdowski Royal Boskalis Westminster N.V. J.F.M.L. Van Boxmeer & Chairman Executive Board Heineken N.V. H.W. Broeders Member Executive Committee Capgemini S.A. Capgemini Prof. Dr. R.J.M. Dassen, RA Deloitte Holding B.V. Mr. H.H.J. Dijkhuizen, RA Chairman Board of Management KPMG Netherlands P.C. Van Gelder MSc N.V. Nederlandse Gasunie Drs. C.C. t Hart FrieslandCampina Drs. F.A. Van Houten President & Chairman Board of Management Koninklijke Philips Electronics N.V. Drs. M.E. Hulshof Director Business Line Buildings Royal HaskoningDHV Drs. P.J.A.M. Jongstra RA Managing Partner Ernst & Young Nederland en België Drs. N.C. Jue ING Nederland Prof. Dr. K.H.W. Knot President De Nederlandsche Bank N.V. Drs. G.J. Lankhorst Gasterra Mr. B.J. Marttin MBA Member of the Executive Board Rabobank Nederland B.J. Noteboom & Chariman of the Executive Board Randstad Holding N.V. Prof. Dr. A.H.G. Rinnooy Kan President Social and Economic Council of the Netherlands Drs. W.J. Prinsen Benelux TNT Express J.P. Rehwinkel Mayor of Groningen City of Groningen Drs. F. Sijbesma & Chairman Managing Board Royal DSM N.V. Supervisory Board of DNB Prof. Dr. E. Sterken Rector Magnificus University of Groningen Prof. Dr. G.T. Timmer CFO ORTEC Drs. Sj. S. Vollebregt & Chairman Stork B.V. and Fokker B.V.

8 International Business Research Colombia 2013 Faculty of Economics and Business University of Groningen Nettelbosje AE Groningen The Netherlands T: +31 (0) E: colombia@ibr-groningen.nl For further information please visit our website:

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