CORPORATE IDENTITY GUIDELINES. Guidelines for using the Markant brand name

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1 CORPORATE IDENTITY GUIDELINES Guidelines for using the Markant brand name

2 Content > Explanation 4 > Policy 6 1. Basic design 1.1 Brand name Pay-off Brand name variations 9 2. Use of colour 2.1 House style colours Full Colour use of colours QR codes Photography House style fonts 3.1 House font Avenir LT House font Humanist 777 BT Use of fonts Correspondence 4.1 Letter paper Business cards Envelopes Cover foruse Letter layout Presentation templates Sample and fabric maps Binders Presentation folders Notepad Product Branding 5.1 Conceptbrochures Advertisements Dealer promotions Boilerplate Press release Product release Spec sheets Manuals Positioning 6.1 Main lettering Textile labels Packaging & Tape Furniture services Return sticker Guarantee sticker Quality Control sticker Safety Precautions sticker Lettering on vehicle Sugar packets Name badges & Pens Mouse mats & Bags Company clothing 49 Version

3 CORPORATE IDENTITY EXPLANATION Explanation Uniformity is the key principle when implementing the corporate identity. The main representative of a corporate identity is the brand name. The brand name can be displayed on a product, a printed item, on company car, clothes or a trade fairs stand. Furthermore the corporate identity should be in conjunction with it s natural environment, e.g. colours and shapes. This document is intended to provide Markant staff with guidelines to eliminate any confusion concerning the use of the corporate identity of Markant. If one wants to deviate from the examples in this book or in case of doubt, designs must be presented to the Communications department of Markant in Utrecht. Everything described in this book is suitable for national and international use! Digital versions are available for all mentioned elements. They can be requested from the Communications department at the head office in Utrecht. Markant Corporate Identity Guidelines, April

4 CORPORATE IDENTITY POLICY Company name Our Company name is at all times Markant. When we communicate our name in the media such as editorials, etc. we use Markant. In the communication to our partners, suppliers and (end) customers we speak always about Markant. Our slogan Create your office is a marketing tool and is used as a pay-off with our logo, purely to support our marketing materials offline and online. Environmental policy Markant is environmentally concerned. We therefore kindly ask all sorts of documents and s not to print unless absolutely necessary. In case of doubt, please request advice from the Communications department at the head office in Utrecht. 6 7

5 CORPORATE IDENTITY BASIC DESIGN 1. Basic design A logo is a graphic expression that reflects the identity and perception of a brand. Implemented between numerous other visual elements, a logo provides a lasting visual impression. Examples and instructions for using and creating house style materials can be found in this handbook. >1.1 Brand name The Markant brand name is available in various digital versions for printing purposes; please contact the Communications department at the Markant head office in Utrecht for further info. The brand name must never be placed against the edge of the paper or against another object. The brand name is surrounded by a certain amount of space, which must be retained as a minimum. >1.3 Brand name variations Besides a brand name in the colour black, the variants displayed below can be used along with the slogan. Brand name without pay-off: If one needs to use a logo without pay-off, e.g. when there is not enough space. minimum format logo 25 mm minimum format logo 90 mm Our logo is made available by our Communications Department, so don t start typing! Black bar is for example, is not attached to the logo. Our logo is made available by our Communications Department, so don t start typing! Black bar is for example, is not attached to the logo. Brand name exception: If the brand name is used for advertisements or if it is too wide, like the page on the left, we use one of the brand names below. >1.2 Pay-off A pay-off is a short sentence that encompasses the essence of the company. Markant has selected the slogan Create your office as its pay-off. This pay-off aims to reinforce the Markant brand name. We would like to use this new pay-off to place even greater emphasis on the wide range we are able to offer. We want to give dealers/end users the feeling that they can design their offices to suit their wishes, without limitations. We implement the following rule at Markant: The pay-off will only be used in combination with the brand name. In principle, the pay-off will be placed next to the brand name or will be centred underneath the brand name, in the house font Avenir Light. It is the intention to use the pay-off at all times during communication, for example, on advertisements or editorials in newspapers, magazines and websites. It will also be used on items that have been printed for information purposes, like brochures, promotions, leaflets and user manuals. With the exception of give-aways, the logo can be used without the pay-off. minimum format logo 60 mm In case of doubt, please request advice from the Communications department at the head office in Utrecht. Our logo is made available by our Communications Department, so don t start typing! Black bar is for example, is not attached to the logo. 8 9

6 CORPORATE IDENTITY USE OF COLOUR 2. Use of colour The printing technique and the surface on which colours are printed influence the appearance of the colours. In fact, different colour specifications are needed for various techniques and surfaces. The specifications mentioned in this house style handbook are most commonly used in the Markant house style. Black: 100% > headers / subheaders on mailings and promotions Please note! The colours shown here have been printed digitally and should not be used as a colour reference or be seen to represent the end result. >2.1 House style colours The colour used for the brand name is 100% black. This will be 40% for the grey variant. Black: 75% > headers for on brochures / normal text on mailings and promotions >2.2 Full Colour use of colours If black blocks are used (no text) and we want to achieve a dark black colour, then we convert black in full colour for a perfect result. The CMYK values will thus be as follows: Black: 45% > normal text on brochures Cyan: 30% Magenta: 20% Yellow: 20% Black: 100% Black: 30% > lines and boxes (0.3 mm) To clarify instructions, you can use next to 30% black an extra orange color that you can use for arrows and dashed lines. The color choice is freely but make sure they can not be used interchangeably in one document / brochure. >2.3 QR codes QR codes are 2 dimensional barcodes that can be scanned quickly and easily with the photo camera of almost any modern mobile phone. The QR code is then converted into (interactive) text and/or a link to a website. On the internet you can find free QR code generators. Orange > instruction lines and arrows Cyan: 0% Magenta: 45% Yellow: 100% Black: 0% In case of doubt, please request advice from the Communications department at the head office in Utrecht. Rich Black > obtain dark black in full colour printing Cyaan: 30% Magenta: 20% Yellow: 20% Black: 100% Black: 75% > generate QR code in this color 10 11

7 CORPORATE IDENTITY USE OF COLOUR >2.4 Photography Photography is essential to Markant. After all, we sell furniture and accessories, and people like to see things they might buy. It is important to present the items as effectively, clearly and attractively as possible. Colour The photography used by Markant can feature strong colours and contrasts. It is better to be clear and direct than too cautious. Designs and images enhance one another when design colours are also featured in the photography. This makes the design powerful and helps to show the interior effectively. Original and professional Readers often focus more on images rather than text. Images are the eye-catching feature in any publication. It is thus best to use professional images and not just regard them as an after-thought. A good photographer can represent designs in an original and intriguing manner and knows how to avoid clichés. image 1 > working image 2 > archiving Media database online Markant possesses its own media database, which is constantly being updated with new images in low-res and high-res format. The media database can be found on our website: You can log into the extranet, where the media database is found under the heading downloads. The product photos used in the house style are a joint reflection of our range. The last series of 10 images, each from different product groups, can be found on the Markant website under the heading downloads. Using your own photos is NOT permitted. Cropping is an key factor in the composition, which means the design must always be presented to the Communications department in Utrecht. This can be done by sending a PDF file or a print-out. image 3 > sitting image 3 > accessoires Online applications When the logo is used on a monitor, and in digital creations like websites, an RBG colour version is used instead of a CMYK version. For an explanation and further information, please contact the Communication department at the head office in Utrecht. Example: atmosphere photography Photos that do not fill an entire image must feature a 0.3 pt outline in 30% black (this is to prevent photos with a high white content fading into the background)

8 CORPORATE IDENTITY HOUSE STYLE FONTS 3. House style fonts Markant has 2 house style fonts. For titles, we use Avenir. The same applies to the brandname. For normal text, we use Huminist 777 BT. This letter font is used in 2 versions at Markant: Humanist 777 BT Light and Humanist 777 BT Light Italic. These letter fonts have an Open Type extension. This is standard for fonts that are used in Windows and Mac operating systems. The font is available on your computer. If you encounter problems, please contact your local network administrator. >3.1 House style font Avenir Avenir is only used for titles and slogans in capitals, in the light version. >3.2 House style font Humanist 777 BT Humanist 777 BT is used in Markant s house style for all correspondence, e.g. text used in letters. The Light version is used for both the normal text and for sub-titles. >3.3 Use of fonts Neither font can be used when smaller than corps 4! All text must be aligned to the left and must never be filled in. Exceptions are made for promotions, when text can also be centred. Actions, letters and advertisements: Header Brochures: Header Font: Avenir Light Font: Avenir Light Corps: 13 pt Corps: 11 pt Colour: 100% black Colour: 75% black Interline: 17 pt Interline: 18 pt Broadening: 100% Broadening: 125% Tracking: 0 pt Tracking: 125 pt Notation: Standard Notation: All caps Font: Avenir Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw Font: Avenir Light Oblique ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw Font: Avenir Next LT Pro Ultra Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw We only use this font for slogans in advertisements & Living Office brochure and may not be used under a 15 pt corps! Sub-header Font: Humanist 777 BT Light Corps: 10 pt Colour: 100% black Interline: 14 pt Broadening: 100% Tracking: 0 pt Notation: Standard Normal text Font: Humanist 777 BT Light Corps: 9 pt Colour: 75% black Interline: 14 pt Broadening: 100% Tracking: 0 pt Notation: Standard Sub-header Font: Humanist 777 BT Light Corps: 10 pt Colour: 75% black Interline: 14 pt Broadening: 100% Tracking: 0 pt Notation: Kapitalen Normal text Font: Humanist 777 BT Light Corps: 9 pt Colour: 45% black Interline: 17 pt Broadening: 100% Tracking: 0 pt Notation: Standard Font: Humanist 777 BT Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw Font: Humanist 777 BT Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvw 14 15

9 16 17 Article 1: General 1. These general terms and conditions apply to the assumption and performance of all obligations between the companies registered in the Netherlands belonging to the Markant Group (including Markant Nederland B.V., Markant International B.V., Markant R&D B.V., Argo Business Machines B.V.) with its registered office in Utrecht, the Netherlands, hereafter called Markant, and its customers or clients, hereafter called the Buyer, arising from any agreement or the law. 2. Markant shall not be bound by any departure from, addition to or clauses conflicting with these terms and conditions unless it has explicitly accepted same in writing. 3. If any provision in these terms and conditions appears to be contrary to any statutory rule, said provision shall be deemed to be modified to the extent required to comply with said rule. If no such modification is possible, said provision shall cease to apply without affecting the other provisions. 4. Markant explicitly rejects the applicability of any general terms and conditions of the Buyer. For the purposes of these terms and conditions, goods shall be understood to include the supply of services, such as project support, assembly, programming and maintenance. Buyer shall be understood to include any client or customer. Article 2: Offer and Acceptance 1. All offers and quotations for the supply of goods or services submittedby or on behalf of Markant, including those made by any representative of Markant and regardless of whether the representative had authority to act, shall be free of obligation and may be revoked at all times. 2. An agreement shall be deemed to have been concluded upon Markant s written confirmation. 3. In the event that Markant fails to confirm any agreement in writing, once a start on the supply of goods or services has been made, this shall constitute conclusive evidence of the existence and date of the agreement. 4. If an offer is accepted by the Buyer, Markant may nevertheless revoke same within two working days of such acceptance if Markant decides for any reason not to enter into an agreement. Article 3: Delivery 1. Subject to any agreement to the contrary, delivery shall be made ex works. The delivery of goods to the Buyer shall take place at the time when the goods sold are made available to the Buyer. If Markant arranges for transport, the transport costs shall be payable by and the risk of loss of or damage to the goods shall pass to the Buyer as from the time of loading. Subject to any agreement to the contrary, prices quoted shall be exclusive of VAT, shipping, transport and insurance. Unless otherwise stated in Markant s sales price list, offer or order confirmation, delivery in the Netherlands, Belgium and Luxembourg (the Benelux) shall be made carriage paid to border. 2. Markant may at all times deliver a separable order in two or more parts and invoice such parts immediately. 3. Markant reserves the right to supply goods cash on delivery. 4. Subject to any express written agreement to the contrary, the risk of loss of or damage to goods sold shall pass to the Buyer upon delivery. 5. Agreed delivery times shall not be of the essence. If any delivery time is exceeded, Markant shall enter into consultations with the Buyer. 6. The Buyer shall take delivery of the goods at the time when they are made available to the Buyer or when they are delivered to the Buyer in accordance with the agreement. 7. If the Buyer refuses to take delivery or fails to provide such information or instructions as are necessary to deliver the goods, the goods shall be stored at the Buyer s risk, with the Buyer being charged the additional costs, in any case including the storage costs. 8. In principle, once delivered, goods will not be taken back by Markant. If, for any reason, Markant expressly allows the Buyer to return any goods, they shall be transported at the Buyer s risk, with the loading, shipping, storage and other associated costs being paid by the Buyer. Article 4: Project Support 1. The costs of preparing CAD drawings, collations and presentations and the costs of project support shall be charged to the Buyer. 2. Markant shall provide any advice, presentations, instructions and so on to the best of its ability. However, Markant does not guarantee that same will produce the results desired by the Buyer. Article 5: Complaints 1. The Buyer shall inspect, or have others inspect, the goods upon delivery in terms of their quantity, quality, kind and other characteristics without delay and report any variances to Markant without delay, whilst at the same time sending written confirmation of same. 2. In all cases, the question of whether the goods meet the agreed requirements shall be answered on the basis of the state of the goods upon delivery. 3. Any goods about which the Buyer has lodged a complaint may not be used and shall be stored in one or more suitable places, to which Markant must be allowed immediate access. The Buyer may not return these goods without Markant s permission. However, if it does, it must pay the ensuing costs. 4. If the Buyer fails to lodge a complaint within the period stated in Article 7.3, confirm the complaint in writing, or meet the requirementof Article 5.3, the Buyer shall be deemed to have accepted the goods delivered as being of sound quality in all respects and to have relinquished any causes of action in that regard. 5. The right to complain shall lapse once all or any part of the goods delivered have been put to use. Article 6: Retention of Title 1. Title to the goods sold and delivered by Markant to the Buyer shall pass to the Buyer if and as soon as the Buyer has fully met all of its obligations towards Markant. 2. The term obligations as used in Article 6.1 shall be understood to include any damages, including any interest, penalties and costs, which the Buyer may owe Markant for failure to meet such obligations properly, on time or at all. 3. The Buyer shall be under an obligation to take out and maintain insurance to cover the goods which have been delivered subject to retentionof title against any damage by fire, explosion or water conditions and against theft, pledge all its claims against the insurers to Markant and submit the insurancepolicy for inspection to Markant. 4. The Buyer may only sell goods delivered by Markant subject to retention of title in the normal course of the Buyer s business operations. In such cases, the Buyer shall be obliged also to retain title to those goods when delivering same. 5. The Buyer may not pledge or otherwise encumber any of the goods delivered by Markant subject to retention of title. 6. If the Buyer fails to meet its obligations imposed under Articles 6.3 and/or 6.4 or there is good reason to fear that this will be the case, Markant may repossess or have others repossess the goods from the Buyer or from any third party keeping the goods in custody for the Buyer. The Buyer shall be under an obligation to assist in any such repossession, failing which it shall owe Markant a penalty of 10% (ten per cent) of the amount owed by the Buyer for each day the Buyer continues to default. The amount owed by the Buyer shall remain fully payable upon demand. Article 7: Liability 1. Markant shall not accept liability for any defect in goods delivered if caused by any defect in a product supplied to Markant by a third party. 2. If Markant is liable for any defect arisen in the course of any act performedby or attributable to Markant, and Article 7.1 does not apply, Markant s liability shall be limited to the insurance money if and to the extent that the insurance covers such liability. If the insurance company does not pay out or the damage is not covered by the insurance, Markant s liability shall be limited to the net invoice value of the relevant goods or services supplied, subject to a maximum of (twenty-two hundred and seventy euro). 3. Any defect in goods or services supplied by Markant must be invoked by the Buyer as against Markant within eight working days of the Buyer having discovered or having reasonably been able to discover same. 4. Any cause for an action for damages based on Markant s liability for any defect in goods or services supplied shall become barred one year after the date of delivery. 5. Markant s liability for any damage resulting from an act, omission or error on the part of a person who is not on Markant s payroll but whose services Markant has engaged shall be limited in accordance with Article If any person as referred to in Article 7.5 is called to account for any damage caused by him when performing work for Markant, said person shall be entitled to rely on the limitation or exclusion of liability clause stipulated by Markant as against Markant s client or customer. 7. Markant shall not accept liability for any consequential damage suffered by the Buyer. Article 8: Dissolution 1. The Buyer s right to have an agreement dissolved out of court on the grounds of any failure by Markant to perform its obligations is hereby excluded. 2. An agreement shall be deemed to have been dissolved by operation of law if and as soon as the Buyer refuses to take delivery of the goods purchased without good cause, without this affecting Markant s right to be reimbursed for the value of such goods and its right to damages. Article 9: Damages 1. Without prejudice to Markant s right to damages for any failure by the Buyer to perform an agreement, the Buyer shall reimburse Markant for any additional losses it may suffer as a result of the Buyer s failure. 2. The term losses as used in Article 9.1 shall in any case include: - interest at a rate of 1% per month on any overdue amounts as from the day of the Buyer s default until the day of full payment; - all collections costs, including the costs of any return bills of lading, receipts, complaints and all such judicial and extra-judicialcollection costs as Markant considers it necessarily incurred, including lawyers fees, which collection costs shall be fixed at 15% of the overdue amount, subject to a maximum of (two hundred and twenty-seven euro). Article 10: Passing of Rights If Markant grants or is deemed to have granted the Buyer any warranty or other right in connection with any of the goods sold, said warranty or right shall not pass to the person who subsequently acquires same processed or unprocessed from the Buyer by contract or any other act of the Buyer and/ or said person. Article 11: Force Majeure 1. Any failure by Markant to meet its obligations as a result of circumstances beyond its control and which will not entitle the Buyer to any damages other than on the grounds of unjust enrichment shall include: a. any failure inevitably resulting from a natural disaster, war, threat of war or warlike conditions, uprisings or serious rioting; b. any failure resulting from: - the interrupted supply of finished products as a result of unforeseen weather conditions; - illness of staff on such a scale as to reasonably prevent proper and/or timely performance; - strikes, work stoppages, picketing or similar actions at or mounted against the business of Markant or its suppliers or against the businesses of any third parties engaged by Markant; - damage to business assets as a result of fire, gales or other unforeseen external causes; - any measures introduced by a national or an international government authority. 2. Once an agreement has been concluded, if Markant has good reason to believe that the Buyer is insufficiently creditworthy or that it is failing to make payment within the applicable payment period or at all, Markant may postpone its delivery obligations and demand that the Buyer immediately pay the amount due or provide security for same, regardless of the agreed payment conditions. Article 12: Payment 1. Unless otherwise stated in the invoice, payment must be made within 30 days of the invoice date, without applying any deduction or set-off. If the Buyer is established outside the Netherlands, prior to delivery, the Buyer shall have a letter of credit issued to Markant. Markant may demand payment in cash or a down payment at all times. 2. In the event of any liquidation or bankruptcy of or suspension of payments by the Buyer, Markant may claim immediate performance of the Buyer s obligations. 3. If the Buyer fails to meet the deadline specified in Article 12.1, it shall be deemed to be in default without any notice of default being necessary and owe interest as from that date in accordance with Article In the event of late payment, Markant may postpone the delivery of other goods in connection with the agreement or terminate part of the agreement without court order, and claim full damages from the Buyer. 5. Subject to any express written statement from Markant to the contrary, payment by the Buyer shall be applied first to satisfy any interest and collectioncosts due and then to pay the Buyer s oldest outstanding debt to Markant, regardless of the amount paid and instructions issued by the Buyer. 6. Any payment made to a representative of Markant in connection with goods supplied by Markant shall not release thev Buyer from its payment obligations towards Markant. 7. All charges, commission fees, taxes and other expenses howsoever named and owed in connection with the payment for the goods - regardless of the method of payment - or related transfer of money shall be payable by the Buyer. Article 13: Intellectual Property 1. All data and records manufactured by Markant, whether or not in the context of a specific order or delivery, and all intellectual property rights therein shall unconditionally remain with Markant. No part of such data or records may be reproduced and/or disclosed and/or submitted to any third party for any purpose whatsoever without Markant s express written permission. The Buyer shallbe liable towards Markant for any damage caused as a result of any third party having access to such data or records. 2. Any data and records which the Buyer receives from Markant shall become the Buyer s property and may be used by the Buyer on condition that it meets its financial obligations towards Markant. The intellectual property rights in same shall remain with Markant. 3. In the event of Markant using any data or records obtained from the Buyer or from any third party via the Buyer, the Buyer guarantees that such use will not infringe the intellectual property rights of any third party and shall indemnify and hold Markant harmless from any claims arising from such use. If any third party asserts any alleged right against Markant as envisaged in the preceding sentence, Markant shall be entitled on this basis alone to cease using the relevant documents with immediate effect and demand reimbursement of all costs incurred from the Buyer, without this affecting Markant s right to additional compensation and without Markant incurring any liability for damages to the Buyer. Article 14: Applicable law and competent court 1. All agreements made by Markant, the conclusion, performance and interpretation of same and all acts performed by Markant shall be governed exclusively by the laws of the Netherlands. 2. Any dispute arising from an agreement or act referred to in the preceding sentence, even if considered a dispute by only one party, shall be submitted for resolution to the competent court in Utrecht, the Netherlands. GENERAL TERMS AND CONDITIONS OF DELIVERY MARKANT Article 1: General 1. These general terms and conditions apply to the assumption and performance of all obligations between the companies registered in the Netherlands belonging to the Markant Group (including Markant Nederland B.V., Markant International B.V., Markant R&D B.V., Argo Business Machines B.V.) with its registered office in Utrecht, the Netherlands, hereafter called Markant, and its customers or clients, hereafter called the Buyer, arising from any agreement or the law. 2. Markant shall not be bound by any departure from, addition to or clauses conflicting with these terms and conditions unless it has explicitly accepted same in writing. 3. If any provision in these terms and conditions appears to be contrary to any statutory rule, said provision shall be deemed to be modified to the extent required to comply with said rule. If no such modification is possible, said provision shall cease to apply without affecting the other provisions. 4. Markant explicitly rejects the applicability of any general terms and conditions of the Buyer. For the purposes of these terms and conditions, goods shall be understood to include the supply of services, such as project support, assembly, programming and maintenance. Buyer shall be understood to include any client or customer. Article 2: Offer and Acceptance 1. All offers and quotations for the supply of goods or services submittedby or on behalf of Markant, including those made by any representative of Markant and regardless of whether the representative had authority to act, shall be free of obligation and may be revoked at all times. 2. An agreement shall be deemed to have been concluded upon Markant s written confirmation. 3. In the event that Markant fails to confirm any agreement in writing, once a start on the supply of goods or services has been made, this shall constitute conclusive evidence of the existence and date of the agreement. 4. If an offer is accepted by the Buyer, Markant may nevertheless revoke same within two working days of such acceptance if Markant decides for any reason not to enter into an agreement. Article 3: Delivery 1. Subject to any agreement to the contrary, delivery shall be made ex works. The delivery of goods to the Buyer shall take place at the time when the goods sold are made available to the Buyer. If Markant arranges for transport, the transport costs shall be payable by and the risk of loss of or damage to the goods shall pass to the Buyer as from the time of loading. Subject to any agreement to the contrary, prices quoted shall be exclusive of VAT, shipping, transport and insurance. Unless otherwise stated in Markant s sales price list, offer or order confirmation, delivery in the Netherlands, Belgium and Luxembourg (the Benelux) shall be made carriage paid to border. 2. Markant may at all times deliver a separable order in two or more parts and invoice such parts immediately. 3. Markant reserves the right to supply goods cash on delivery. 4. Subject to any express written agreement to the contrary, the risk of loss of or damage to goods sold shall pass to the Buyer upon delivery. 5. Agreed delivery times shall not be of the essence. If any delivery time is exceeded, Markant shall enter into consultations with the Buyer. 6. The Buyer shall take delivery of the goods at the time when they are made available to the Buyer or when they are delivered to the Buyer in accordance with the agreement. 7. If the Buyer refuses to take delivery or fails to provide such information or instructions as are necessary to deliver the goods, the goods shall be stored at the Buyer s risk, with the Buyer being charged the additional costs, in any case including the storage costs. 8. In principle, once delivered, goods will not be taken back by Markant. If, for any reason, Markant expressly allows the Buyer to return any goods, they shall be transported at the Buyer s risk, with the loading, shipping, storage and other associated costs being paid by the Buyer. Article 4: Project Support 1. The costs of preparing CAD drawings, collations and presentations and the costs of project support shall be charged to the Buyer. 2. Markant shall provide any advice, presentations, instructions and so on to the best of its ability. However, Markant does not guarantee that same will produce the results desired by the Buyer. Article 5: Complaints 1. The Buyer shall inspect, or have others inspect, the goods upon delivery in terms of their quantity, quality, kind and other characteristics without delay and report any variances to Markant without delay, whilst at the same time sending written confirmation of same. 2. In all cases, the question of whether the goods meet the agreed requirements shall be answered on the basis of the state of the goods upon delivery. 3. Any goods about which the Buyer has lodged a complaint may not be used and shall be stored in one or more suitable places, to which Markant must be allowed immediate access. The Buyer may not return these goods without Markant s permission. However, if it does, it must pay the ensuing costs. 4. If the Buyer fails to lodge a complaint within the period stated in Article 7.3, confirm the complaint in writing, or meet the requirementof Article 5.3, the Buyer shall be deemed to have accepted the goods delivered as being of sound quality in all respects and to have relinquished any causes of action in that regard. 5. The right to complain shall lapse once all or any part of the goods delivered have been put to use. Article 6: Retention of Title 1. Title to the goods sold and delivered by Markant to the Buyer shall pass to the Buyer if and as soon as the Buyer has fully met all of its obligations towards Markant. 2. The term obligations as used in Article 6.1 shall be understood to include any damages, including any interest, penalties and costs, which the Buyer may owe Markant for failure to meet such obligations properly, on time or at all. 3. The Buyer shall be under an obligation to take out and maintain insurance to cover the goods which have been delivered subject to retentionof title against any damage by fire, explosion or water conditions and against theft, pledge all its claims against the insurers to Markant and submit the insurancepolicy for inspection to Markant. 4. The Buyer may only sell goods delivered by Markant subject to retention of title in the normal course of the Buyer s business operations. In such cases, the Buyer shall be obliged also to retain title to those goods when delivering same. 5. The Buyer may not pledge or otherwise encumber any of the goods delivered by Markant subject to retention of title. 6. If the Buyer fails to meet its obligations imposed under Articles 6.3 and/or 6.4 or there is good reason to fear that this will be the case, Markant may repossess or have others repossess the goods from the Buyer or from any third party keeping the goods in custody for the Buyer. The Buyer shall be under an obligation to assist in any such repossession, failing which it shall owe Markant a penalty of 10% (ten per cent) of the amount owed by the Buyer for each day the Buyer continues to default. The amount owed by the Buyer shall remain fully payable upon demand. Article 7: Liability 1. Markant shall not accept liability for any defect in goods delivered if caused by any defect in a product supplied to Markant by a third party. 2. If Markant is liable for any defect arisen in the course of any act performedby or attributable to Markant, and Article 7.1 does not apply, Markant s liability shall be limited to the insurance money if and to the extent that the insurance covers such liability. If the insurance company does not pay out or the damage is not covered by the insurance, Markant s liability shall be limited to the net invoice value of the relevant goods or services supplied, subject to a maximum of (twenty-two hundred and seventy euro). 3. Any defect in goods or services supplied by Markant must be invoked by the Buyer as against Markant within eight working days of the Buyer having discovered or having reasonably been able to discover same. 4. Any cause for an action for damages based on Markant s liability for any defect in goods or services supplied shall become barred one year after the date of delivery. 5. Markant s liability for any damage resulting from an act, omission or error on the part of a person who is not on Markant s payroll but whose services Markant has engaged shall be limited in accordance with Article If any person as referred to in Article 7.5 is called to account for any damage caused by him when performing work for Markant, said person shall be entitled to rely on the limitation or exclusion of liability clause stipulated by Markant as against Markant s client or customer. 7. Markant shall not accept liability for any consequential damage suffered by the Buyer. Article 8: Dissolution 1. The Buyer s right to have an agreement dissolved out of court on the grounds of any failure by Markant to perform its obligations is hereby excluded. 2. An agreement shall be deemed to have been dissolved by operation of law if and as soon as the Buyer refuses to take delivery of the goods purchased without good cause, without this affecting Markant s right to be reimbursed for the value of such goods and its right to damages. Article 9: Damages 1. Without prejudice to Markant s right to damages for any failure by the Buyer to perform an agreement, the Buyer shall reimburse Markant for any additional losses it may suffer as a result of the Buyer s failure. 2. The term losses as used in Article 9.1 shall in any case include: - interest at a rate of 1% per month on any overdue amounts as from the day of the Buyer s default until the day of full payment; - all collections costs, including the costs of any return bills of lading, receipts, complaints and all such judicial and extra-judicialcollection costs as Markant considers it necessarily incurred, including lawyers fees, which collection costs shall be fixed at 15% of the overdue amount, subject to a maximum of (two hundred and twenty-seven euro). Article 10: Passing of Rights If Markant grants or is deemed to have granted the Buyer any warranty or other right in connection with any of the goods sold, said warranty or right shall not pass to the person who subsequently acquires same processed or unprocessed from the Buyer by contract or any other act of the or said person. Article 11: Force Majeure 1. Any failure by Markant to meet its obligations as a result o beyond its control and which will not entitle the Buyer to any than on the grounds of unjust enrichment shall include: a. any failure inevitably resulting from a natural disaster, war, threat of war or warlike conditions, uprisings or serious rioting; b. any failure resulting from: - the interrupted supply of finished products as a result of unf conditions; - illness of staff on such a scale as to reasonably prevent pro performance; - strikes, work stoppages, picketing or similar actions at or mounted against the business of Markant or its suppliers or against the busines parties engaged by Markant; - damage to business assets as a result of fire, gales or other external causes; - any measures introduced by a national or an international gov authority. 2. Once an agreement has been concluded, if Markant has good re believe that the Buyer is insufficiently creditworthy or that it payment within the applicable payment period or at all, Markant postpone its delivery obligations and demand that the Buyer imm pay the amount due or provide security for same, regardless of the agreed payment conditions. Article 12: Payment 1. Unless otherwise stated in the invoice, payment must be made 30 days of the invoice date, without applying any deduction or Buyer is established outside the Netherlands, prior to delivery, the Buyer shall have a letter of credit issued to Markant. Markant may demand payment in cash or a down payment at all times. 2. In the event of any liquidation or bankruptcy of or suspensi by the Buyer, Markant may claim immediate performance of the Buyer s obligations. 3. If the Buyer fails to meet the deadline specified in Article deemed to be in default without any notice of default being nec owe interest as from that date in accordance with Article In the event of late payment, Markant may postpone the deliv goods in connection with the agreement or terminate part of the agreement without court order, and claim full damages from the Buyer. 5. Subject to any express written statement from Markant to the payment by the Buyer shall be applied first to satisfy any inter collectioncosts due and then to pay the Buyer s oldest outstand Markant, regardless of the amount paid and instructions issued 6. Any payment made to a representative of Markant in connection with goods supplied by Markant shall not release thev Buyer from its payme towards Markant. 7. All charges, commission fees, taxes and other expenses howso and owed in connection with the payment for the goods - regardless of the method of payment - or related transfer of money shall be payab Buyer. Article 13: Intellectual Property 1. All data and records manufactured by Markant, whether or not context of a specific order or delivery, and all intellectual property rights therein shall unconditionally remain with Markant. No part of such data or records may be reproduced and/or disclosed and/or submitted to any thir any purpose whatsoever without Markant s express written permis Buyer shallbe liable towards Markant for any damage caused as a third party having access to such data or records. 2. Any data and records which the Buyer receives from Markant s the Buyer s property and may be used by the Buyer on condition its financial obligations towards Markant. The intellectual prop same shall remain with Markant. 3. In the event of Markant using any data or records obtained f or from any third party via the Buyer, the Buyer guarantees that such use will not infringe the intellectual property rights of any third party and shall indemnify and hold Markant harmless from any claims arising from such use. If any third party asserts any alleged right against Markant as envisaged in the preceding sentence, Markant shall be entitled on this basis alo using the relevant documents with immediate effect and demand reimbursement of all costs incurred from the Buyer, without this affecting Markant s right to additional compensation and without Markant incurring any liability for damages to the Buyer. Article 14: Applicable law and competent court 1. All agreements made by Markant, the conclusion, performance interpretation of same and all acts performed by Markant shall exclusively by the laws of the Netherlands. 2. Any dispute arising from an agreement or act referred to in the preceding sentence, even if considered a dispute by only one party, shall be submitted for resolution to the competent court in Utrecht, the Netherlands. GENERAL TERMS AND CONDITIONS OF DELIVERY MARKANT (naam) (t.a.v.) (Adres) (postcode en woonplaats) Utrecht, 12 januari 2012 Betreft: Markant Living Office en prijslijst 2012 Geachte relatie, De Living Office 2011 en de bijbehorende prijslijst spelen de hoofdrol om u en uw (potentiële) klanten op juiste wijze te informeren. Een uitgekiend assortiment inclusief het conceptmeubel Scenarios en de introductie van het nieuwe kastenprogramma C-Store. Daarnaast is er ook dit jaar weer veel aandacht besteed aan fotografie om de uitstraling die u van Markant mag verwachten ook voor 2011 te continueren. Uiteraard zijn alle nieuwe beelden ook te downloaden via de link op onze website: deze vind u onder de link fotomateriaal op onze website Bijgaand treft u aan: - De Living Office 2011: de nieuwe catalogus met het actieve* assortiment van Markant. Living Office 2011 catalogi zijn tevens na te bestellen bij de afdeling Sales Support. - Prijslijst 2011: het actieve en passieve assortiment alsmede de uitlopende producten. * Het actieve assortiment van Markant is tevens te raadplegen via onze webshop: webshop.markantoffice.com. Hier kunt u 24 uur per dag, 7 dagen per week de voorraad inzien, product updates volgen en bovenal direct uw bestellingen plaatsen. Voor kunt u contact opnemen met uw accountmanager of via Sales Support op telefoonnummer: Ik vertrouw erop u hierbij voldoende geïnformeerd te hebben en wens u veel succes met de verkoop. Met vriendelijke groet, Cees Spijker Directeur Markant Nederland B.V. Markant Nederland BV Reactorweg 9A 3542 AD Utrecht P.O. Box AD Utrecht the Netherlands Office: +31 (0) Sales: +31 (0) Bank: IBAN: NL66 ABNA BIC: ABNA NL 2A VAT: NL B01 C of C: ,5 mm 10 mm 25 mm 44,5 mm Markant Nederland BV Reactorweg 9A 3542 AD Utrecht P.O. Box AD Utrecht the Netherlands Office: +31 (0) Sales: +31 (0) Bank: IBAN: NL66 ABNA BIC: ABNA NL 2A VAT: NL B01 C of C: Article 1: General 1. These general terms and conditions apply to the assumption and performance of all obligations between the companies registered in the Netherlands belonging to the Markant Group (including Markant Nederland B.V., Markant International B.V., Markant R&D B.V., Argo Business Machines B.V.) with its registered office in Utrecht, the Netherlands, hereafter called Markant, and its customers or clients, hereafter called the Buyer, arising from any agreement or the law. 2. Markant shall not be bound by any departure from, addition to or clauses conflicting with these terms and conditions unless it has explicitly accepted same in writing. 3. If any provision in these terms and conditions appears to be contrary to any statutory rule, said provision shall be deemed to be modified to the extent required to comply with said rule. If no such modification is possible, said provision shall cease to apply without affecting the other provisions. 4. Markant explicitly rejects the applicability of any general terms and conditions of the Buyer. For the purposes of these terms and conditions, goods shall be understood to include the supply of services, such as project support, assembly, programming and maintenance. Buyer shall be understood to include any client or customer. Article 2: Offer and Acceptance 1. All offers and quotations for the supply of goods or services submittedby or on behalf of Markant, including those made by any representative of Markant and regardless of whether the representative had authority to act, shall be free of obligation and may be revoked at all times. 2. An agreement shall be deemed to have been concluded upon Markant s written confirmation. 3. In the event that Markant fails to confirm any agreement in writing, once a start on the supply of goods or services has been made, this shall constitute conclusive evidence of the existence and date of the agreement. 4. If an offer is accepted by the Buyer, Markant may nevertheless revoke same within two working days of such acceptance if Markant decides for any reason not to enter into an agreement. Article 3: Delivery 1. Subject to any agreement to the contrary, delivery shall be made ex works. The delivery of goods to the Buyer shall take place at the time when the goods sold are made available to the Buyer. If Markant arranges for transport, the transport costs shall be payable by and the risk of loss of or damage to the goods shall pass to the Buyer as from the time of loading. Subject to any agreement to the contrary, prices quoted shall be exclusive of VAT, shipping, transport and insurance. Unless otherwise stated in Markant s sales price list, offer or order confirmation, delivery in the Netherlands, Belgium and Luxembourg (the Benelux) shall be made carriage paid to border. 2. Markant may at all times deliver a separable order in two or more parts and invoice such parts immediately. 3. Markant reserves the right to supply goods cash on delivery. 4. Subject to any express written agreement to the contrary, the risk of loss of or damage to goods sold shall pass to the Buyer upon delivery. 5. Agreed delivery times shall not be of the essence. If any delivery time is exceeded, Markant shall enter into consultations with the Buyer. 6. The Buyer shall take delivery of the goods at the time when they are made available to the Buyer or when they are delivered to the Buyer in accordance with the agreement. 7. If the Buyer refuses to take delivery or fails to provide such information or instructions as are necessary to deliver the goods, the goods shall be stored at the Buyer s risk, with the Buyer being charged the additional costs, in any case including the storage costs. 8. In principle, once delivered, goods will not be taken back by Markant. If, for any reason, Markant expressly allows the Buyer to return any goods, they shall be transported at the Buyer s risk, with the loading, shipping, storage and other associated costs being paid by the Buyer. Article 4: Project Support 1. The costs of preparing CAD drawings, collations and presentations and the costs of project support shall be charged to the Buyer. 2. Markant shall provide any advice, presentations, instructions and so on to the best of its ability. However, Markant does not guarantee that same will produce the results desired by the Buyer. Article 5: Complaints 1. The Buyer shall inspect, or have others inspect, the goods upon delivery in terms of their quantity, quality, kind and other characteristics without delay and report any variances to Markant without delay, whilst at the same time sending written confirmation of same. 2. In all cases, the question of whether the goods meet the agreed requirements shall be answered on the basis of the state of the goods upon delivery. 3. Any goods about which the Buyer has lodged a complaint may not be used and shall be stored in one or more suitable places, to which Markant must be allowed immediate access. The Buyer may not return these goods without Markant s permission. However, if it does, it must pay the ensuing costs. 4. If the Buyer fails to lodge a complaint within the period stated in Article 7.3, confirm the complaint in writing, or meet the requirementof Article 5.3, the Buyer shall be deemed to have accepted the goods delivered as being of sound quality in all respects and to have relinquished any causes of action in that regard. 5. The right to complain shall lapse once all or any part of the goods delivered have been put to use. Article 6: Retention of Title 1. Title to the goods sold and delivered by Markant to the Buyer shall pass to the Buyer if and as soon as the Buyer has fully met all of its obligations towards Markant. 2. The term obligations as used in Article 6.1 shall be understood to include any damages, including any interest, penalties and costs, which the Buyer may owe Markant for failure to meet such obligations properly, on time or at all. 3. The Buyer shall be under an obligation to take out and maintain insurance to cover the goods which have been delivered subject to retentionof title against any damage by fire, explosion or water conditions and against theft, pledge all its claims against the insurers to Markant and submit the insurancepolicy for inspection to Markant. 4. The Buyer may only sell goods delivered by Markant subject to retention of title in the normal course of the Buyer s business operations. In such cases, the Buyer shall be obliged also to retain title to those goods when delivering same. 5. The Buyer may not pledge or otherwise encumber any of the goods delivered by Markant subject to retention of title. 6. If the Buyer fails to meet its obligations imposed under Articles 6.3 and/or 6.4 or there is good reason to fear that this will be the case, Markant may repossess or have others repossess the goods from the Buyer or from any third party keeping the goods in custody for the Buyer. The Buyer shall be under an obligation to assist in any such repossession, failing which it shall owe Markant a penalty of 10% (ten per cent) of the amount owed by the Buyer for each day the Buyer continues to default. The amount owed by the Buyer shall remain fully payable upon demand. Article 7: Liability 1. Markant shall not accept liability for any defect in goods delivered if caused by any defect in a product supplied to Markant by a third party. 2. If Markant is liable for any defect arisen in the course of any act performedby or attributable to Markant, and Article 7.1 does not apply, Markant s liability shall be limited to the insurance money if and to the extent that the insurance covers such liability. If the insurance company does not pay out or the damage is not covered by the insurance, Markant s liability shall be limited to the net invoice value of the relevant goods or services supplied, subject to a maximum of (twenty-two hundred and seventy euro). 3. Any defect in goods or services supplied by Markant must be invoked by the Buyer as against Markant within eight working days of the Buyer having discovered or having reasonably been able to discover same. 4. Any cause for an action for damages based on Markant s liability for any defect in goods or services supplied shall become barred one year after the date of delivery. 5. Markant s liability for any damage resulting from an act, omission or error on the part of a person who is not on Markant s payroll but whose services Markant has engaged shall be limited in accordance with Article If any person as referred to in Article 7.5 is called to account for any damage caused by him when performing work for Markant, said person shall be entitled to rely on the limitation or exclusion of liability clause stipulated by Markant as against Markant s client or customer. 7. Markant shall not accept liability for any consequential damage suffered by the Buyer. Article 8: Dissolution 1. The Buyer s right to have an agreement dissolved out of court on the grounds of any failure by Markant to perform its obligations is hereby excluded. 2. An agreement shall be deemed to have been dissolved by operation of law if and as soon as the Buyer refuses to take delivery of the goods purchased without good cause, without this affecting Markant s right to be reimbursed for the value of such goods and its right to damages. Article 9: Damages 1. Without prejudice to Markant s right to damages for any failure by the Buyer to perform an agreement, the Buyer shall reimburse Markant for any additional losses it may suffer as a result of the Buyer s failure. 2. The term losses as used in Article 9.1 shall in any case include: - interest at a rate of 1% per month on any overdue amounts as from the day of the Buyer s default until the day of full payment; - all collections costs, including the costs of any return bills of lading, receipts, complaints and all such judicial and extra-judicialcollection costs as Markant considers it necessarily incurred, including lawyers fees, which collection costs shall be fixed at 15% of the overdue amount, subject to a maximum of (two hundred and twenty-seven euro). Article 10: Passing of Rights If Markant grants or is deemed to have granted the Buyer any warranty or other right in connection with any of the goods sold, said warranty or right shall not pass to the person who subsequently acquires same processed or unprocessed from the Buyer by contract or any other act of the Buyer and/ or said person. Article 11: Force Majeure 1. Any failure by Markant to meet its obligations as a result of circumstances beyond its control and which will not entitle the Buyer to any damages other than on the grounds of unjust enrichment shall include: a. any failure inevitably resulting from a natural disaster, war, threat of war or warlike conditions, uprisings or serious rioting; b. any failure resulting from: - the interrupted supply of finished products as a result of unforeseen weather conditions; - illness of staff on such a scale as to reasonably prevent proper and/or timely performance; - strikes, work stoppages, picketing or similar actions at or mounted against the business of Markant or its suppliers or against the businesses of any third parties engaged by Markant; - damage to business assets as a result of fire, gales or other unforeseen external causes; - any measures introduced by a national or an international government authority. 2. Once an agreement has been concluded, if Markant has good reason to believe that the Buyer is insufficiently creditworthy or that it is failing to make payment within the applicable payment period or at all, Markant may postpone its delivery obligations and demand that the Buyer immediately pay the amount due or provide security for same, regardless of the agreed payment conditions. Article 12: Payment 1. Unless otherwise stated in the invoice, payment must be made within 30 days of the invoice date, without applying any deduction or set-off. If the Buyer is established outside the Netherlands, prior to delivery, the Buyer shall have a letter of credit issued to Markant. Markant may demand payment in cash or a down payment at all times. 2. In the event of any liquidation or bankruptcy of or suspension of payments by the Buyer, Markant may claim immediate performance of the Buyer s obligations. 3. If the Buyer fails to meet the deadline specified in Article 12.1, it shall be deemed to be in default without any notice of default being necessary and owe interest as from that date in accordance with Article In the event of late payment, Markant may postpone the delivery of other goods in connection with the agreement or terminate part of the agreement without court order, and claim full damages from the Buyer. 5. Subject to any express written statement from Markant to the contrary, payment by the Buyer shall be applied first to satisfy any interest and collectioncosts due and then to pay the Buyer s oldest outstanding debt to Markant, regardless of the amount paid and instructions issued by the Buyer. 6. Any payment made to a representative of Markant in connection with goods supplied by Markant shall not release thev Buyer from its payment obligations towards Markant. 7. All charges, commission fees, taxes and other expenses howsoever named and owed in connection with the payment for the goods - regardless of the method of payment - or related transfer of money shall be payable by the Buyer. Article 13: Intellectual Property 1. All data and records manufactured by Markant, whether or not in the context of a specific order or delivery, and all intellectual property rights therein shall unconditionally remain with Markant. No part of such data or records may be reproduced and/or disclosed and/or submitted to any third party for any purpose whatsoever without Markant s express written permission. The Buyer shallbe liable towards Markant for any damage caused as a result of any third party having access to such data or records. 2. Any data and records which the Buyer receives from Markant shall become the Buyer s property and may be used by the Buyer on condition that it meets its financial obligations towards Markant. The intellectual property rights in same shall remain with Markant. 3. In the event of Markant using any data or records obtained from the Buyer or from any third party via the Buyer, the Buyer guarantees that such use will not infringe the intellectual property rights of any third party and shall indemnify and hold Markant harmless from any claims arising from such use. If any third party asserts any alleged right against Markant as envisaged in the preceding sentence, Markant shall be entitled on this basis alone to cease using the relevant documents with immediate effect and demand reimbursement of all costs incurred from the Buyer, without this affecting Markant s right to additional compensation and without Markant incurring any liability for damages to the Buyer. Article 14: Applicable law and competent court 1. All agreements made by Markant, the conclusion, performance and interpretation of same and all acts performed by Markant shall be governed exclusively by the laws of the Netherlands. 2. Any dispute arising from an agreement or act referred to in the preceding sentence, even if considered a dispute by only one party, shall be submitted for resolution to the competent court in Utrecht, the Netherlands. GENERAL TERMS AND CONDITIONS OF DELIVERY MARKANT Markant Nederland BV Reactorweg 9A 3542 AD Utrecht P.O. Box AD Utrecht the Netherlands Office: +31 (0) Sales: +31 (0) Bank: IBAN: NL66 ABNA BIC: ABNA NL 2A VAT: NL B01 C of C: Markant Nederland BV Reactorweg 9A 3542 AD Utrecht P.O. Box AD Utrecht the Netherlands Office: +31 (0) Sales: +31 (0) Bank: IBAN: NL66 ABNA BIC: ABNA NL 2A VAT: NL B01 C of C: schrijfruimte Markant Nederland BV Reactorweg 9A 3542 AD Utrecht P.O. Box AD Utrecht the Netherlands Office: +31 (0) Sales: +31 (0) Bank: IBAN: NL66 ABNA BIC: ABNA NL 2A VAT: NL B01 C of C: CORPORATE IDENTITY CORRESPONDENCE 4. Correspondence A number of details are used as background illustrations in the Markant section. These include detailed photos of products within the range. The photos, of which there are 4, have been taken to create a composition that can be effectively combined with the brand name. These photos are always used in 100% tints. 4 images are used interchangeably for letter paper and business cards. >4.1 Letter paper The same templates are used for all letter paper. This enables efficient and systematic information management within the company. The reverse side shows the delivery conditions in English. The basic template has been compiled based on A4 format. The horizontal lines serve as a guide when positioning all details. This letter paper is used by the head office, association, transport and the divisions. The intention is for the printer to use all 4 types interchangeably. Execution: A4, 210 x 297 mm Paper: 90grams wood-free bond white front 1 front 2 front 3 front 4 back

10 CORPORATE IDENTITY CORRESPONDENCE >4.2 Business cards All business cards use the same template. This enables efficient and systematic information management within the company. Consideration has also been given to enabling all types of details, both national and international. The back of each business card will feature a photographic image, which has 4 variants, and the logo + slogan Create your office. Dirk Rutten Creative Director Markant International BV Reactorweg 9A 3542 AD Utrecht P.O. box AD Utrecht the Netherlands M. +31 (0) F. +31 (0) back 1 back 2 9 mm 9 mm Dirk Rutten Creative Director 6 mm 9 mm Markant International BV Reactorweg 9A 3542 AD Utrecht P.O. box AD Utrecht the Netherlands 85 mm 4mm 48 mm M. +31 (0) F. +31 (0) mm 55 mm 4mm back 3 back 4 Execution: Paper: Landscape, 85 x 55 mm 350 grams wood-free bond white 18 19

11 CORPORATE IDENTITY CORRESPONDENCE >4.3 Envelopes Envelopes in various formats are used within the Markant organisation. This section addresses the most common formats. 50 mm We have identified 4 standard formats: EA5, C4, Square format and Monster envelopes. Square envelope without window This envelope is used by the head office for mailings to dealers. These envelopes are pre-printed with the postage-paid stamp of Post NL. 20 mm EA5 envelope with window This window envelope is used by the head office and the divisions. EA5 envelope without window This envelope is used by the head office and the divisions. C4 envelope with window This window envelope is used by the head office and the divisions. 20 mm P.O. Box AD Utrecht the Netherlands 66 mm Monster envelope without window This envelope is used by the head office and the divisions for sending pricelist and brochures. Format: Paper: EA5 envelope with window 156 x 220 mm 90 grams wood-free bond white Pre-printed with postage-paid stamp. 20 mm 20 mm P.O. Box AD Utrecht P.O. Box AD Utrecht the Netherlands the Netherlands 20 mm 20 mm Format: Paper: square envelope 220 x 220 mm 120 grams wood-free bond white Format: Paper: EA5 envelope without window 156 x 220 mm 90 grams wood-free bond white 20 21

12 CORPORATE IDENTITY CORRESPONDENCE 20 mm 20 mm P.O. Box AD Utrecht the Netherlands 20 mm P.O. Box AD Utrecht the Netherlands 20 mm Format: C4 envelope with window 229 x 324 mm Format: Monster envelope without window 230 x 350 x 38 mm Paper: 120 grams wood-free bond white Paper: 150 grams wood-free bond white 22 23

13 CORPORATE IDENTITY CORRESPONDENCE >4.4 Cover foruse with window envelopes For the C4 (A4 size) window cover document envelopes we developed a template where the adress is automatically positioned correctly. Use this template at all times to prevent having to scribble down the adress manually. There is also a With Compliments copy. When you want to send something out without an accompanying letter, you can use this automated message. It contains four options that can be checked to highlight your desired message. This an International docuements in four languages (Dutsch, English, French and German). Both of the above mentioned templates are available in OpenOffice under this icon: Download template: go to > log in in with your extranet account > downloads > templates >4.5 Letter layout Letters are mainly used for exchanging confidential information or confirming formal agreement. By signing a letter, it gains legality. Complaints and formal objections are also best presented by formal letter. Therefore it is important that we all include all format required information. This contains: sender, adresse, subject, salutation, body, closure and goodbye. All these items are included in the letter template. Both of the above mentioned templates are available in OpenOffice under this icon: Download template: go to > log in in with your extranet account > downloads > templates Naam bedrijf Naam persoon Adres PC en Woonplaats Land Mixedlime Naam bedrijf Jurgen Naam persoon Joosten Hooft Adres Graaflandstraat PC en VN Woonplaats Utrecht Nederland Land Markant Nederland BV Reactorweg 9A 3542 AD Utrecht Datum: 9 augustus 2012 Betreft: Betreft Betreft: test Betreft: Betreft Geachte heer J. Joosten, Geachte Aanhef, Bijgaand zenden wij u: We send you: Ci-joint vous trouverez: Angeschlossenen senden wir Ihnen: n.a.v. telefoongesprek d.d. regarding our telephone conversation suite à notre entretien téléphonique in bezug auf unser telefongespräch n.a.v. onze/uw brief d.d. regarding our/your letter of suite à votre courrier du in bezug auf unsere/ihre brief des ter informatie for your information pour votre information zu ihrer information ter completering van uw documentatie to complete your documentation pour compléter votre documentation nach abschluss ihrer dokumentation Met vriendelijke groet, Type hier je naam Type hier eventueel de bedrijfsnaam Wij Geachte staan Aanhef, weer aan het begin van een zeer uitdagend jaar! Markant is de voorbije weken volop bezig geweest om u ook dit jaar weer van de nodige communicatie uitingen Bijgaand te zenden voorzien. wij u: Het resultaat mag er zijn, oordeelt u zelf! We send you: Met Ci-joint gepaste vous trots trouverez: doet Markant u een exemplaar van de Living Office catalogus en de prijslijst 2012 toekomen. Angeschlossenen Hierin vindt senden u zoals wir Ihnen: ieder jaar een zorgvuldig samengestelde afspiegeling van het productassortiment van Markant. Wij hebben n.a.v. er telefoongesprek het volste vertrouwen d.d. in dat we met dit uitgekiende productgamma voor iedere gewenste inrichting regarding een passend our telephone antwoord conversation voor u zullen hebben! suite à notre entretien téléphonique in bezug auf unser telefongespräch Bijgaand treft u tevens uw persoonlijke dealercontract namens Markant met uw specifieke condities. n.a.v. onze/uw brief d.d. Deze condities zijn van toepassing op de brutoprijzen die geldig zijn tot en met 31 december regarding our/your letter of suite à votre courrier du in bezug auf unsere/ihre brief des Het dealercontract bestaat uit een pagina met uw contactgegevens en daarnaast treft u een bijlage aan met de specifieke kortingen per productgroep en de algemene voorwaarden met betrekking tot leveringen, ter informatie inhuizingen en overige services. for your information pour votre information zu ihrer information Mocht u vragen hebben naar aanleiding van het delaercontract, aarzel dan niet om contact op te nemen met uw account manager. ter completering van uw documentatie to complete your documentation pour compléter votre documentation nach abschluss ihrer dokumentation Met vriendelijke groet, Met vriendelijke groet, Cees Spijker Algemeen Directeur Markant Type hier je naam Type hier eventueel de bedrijfsnaam 24 25

14 CORPORATE IDENTITY CORRESPONDENCE >4.6 Presentation templates There will be an international PowerPoint template available with fixed values for background, font s, colors and font use. When this is ready we will communicate this to everyone. The template is avaible for the follwoing programs: OpenOffice / Microsoft Powerpoint / Google docs / Apple Keynote. Project studio presents a standard format for presentations, on A3 landscape format, and be made at the request of the dealer as a tool to convince his customer. The presentations will be printed internally and equipped with a wire-o binding. Download template: go to > log in with your extranet account > downloads > templates Onderwerp SCENARIOS van de presentatie CONCEPT OFFICE CREATE YOUR OFFICE Thema 1. Huisvestingsadvies 2. Conceptontwikkeling 6. After-Sales & Onderhoud Thema 3. Interieurdesign TITEL PRESENTATIE 5. Service & Montage 4. Projectmanagement Ommo et C. Fultorum deorehebunc vigit. Ommo et C. Fultorum deorehebunc vigit. Ommo et C. Fultorum deorehebunc vigit. P.O BOX AD UTRECHT REACTORWEG 9A 3542 AD UTRECHT THE NETHERLANDS

15 EN COMPOSITION WEIGHT WIDTH COLOUR FASTNESS RUBBING DRY RUBBING (UNI EN ISO 105 X 12) 5 WET RUBBING (UNI EN ISO 105 X 12) 4 FLAMMABILITY BS 5852 CRIB 5 NL MATERIAAL 95%PL, 5%CO GEWICHT 540 GR/MT BREEDTE 140 CM SLIJTVASTHEID (MARTINDALE BS2543/BS5690 ISO ) PILLING (MARTINDALE BS EN ISO ) 5 KLEURECHTHEID (BS EN ISO B02 UNI EN ISO 105 x 12) 5 95%PL, 5%CO 540 GR/MT 140 CM ABRASION RESISTANCE (MARTINDALE BS2543/BS5690 ISO ) PILLING TEST (MARTINDALE BS EN ISO ) 5 COLOUR FASTNESS TO LIGHT (BS EN ISO B02 UNI EN ISO 105 x 12) 5 KLEURECHTHEID BIJ WRIJVEN DROOG WRIJVEN (UNI EN ISO 105 X 12) 5 NAT WRIJVEN (UNI EN ISO 105 X 12) 4 BRANDWERENDHEID BS 5852 CRIB 5 Office: +31 (0) Sales: +31 (0) FR COMPOSITION POIDS LARGEUR 95%PL, 5%CO 540 GR/MT 140 CM RESISTANCE A L USURE (MARTINDALE BS2543/BS5690 ISO ) BOULOCHAGE (MARTINDALE BS EN ISO ) 5 RESISTANCE A LA LUMIERE (BS EN ISO B02 UNI EN ISO 105 x 12) 5 RESISTANCE AU FROTTEMENT FROTTEMENT SEC (UNI EN ISO 105 X 12) 5 FROTTEMENT MOUILLE (UNI EN ISO 105 X 12) 4 INFLAMMABILITE BS 5852 CRIB 5 DE ZUSAMMENSETZUNG 95%PL, 5%CO GEWICHT 540 GR/MT BREITE 140 CM SCHEUERFESTIGKEIT (MARTINDALE BS2543/BS5690 ISO ) PILLING (MARTINDALE BS EN ISO ) 5 LICHTECHTHEIT (BS EN ISO B02 UNI EN ISO 105 x 12) 5 REIBECHTHEIT REIBECHTHEIT NASS (UNI EN ISO 105 X 12) 5 REIBECHTHEIT TROCKEN (UNI EN ISO 105 X 12) 4 FEUERSICHERUNG BS 5852 CRIB 5 EN POWDER ThICKNESS COAT PROCESS NL POEDER DIKTE COATED PROCES EPOXY POLYESTER for INTERIOR USE MICRONS BEfORE POWDERCOATING, ThE PRODUCT GETS AN ANTI-CORROSION TREATMENT WITh PhOSPhOR. 10 MINUTES BY 180 DEGREES CELSIUS EPOXY POLYESTER VOOR BINNNENGEBRUIK MICRON 10 MIN. OP 180 GRADEN CELSIUS VOOR het POEDERCOAT PROCES KRIjGT het PRODUCT EEN ANTI-CORROSSIE BEhANDELING MET fosfor. office: +31 (0) Sales: +31 (0) fr MELAMINE TOPS / MELAMINE BLADEN / MÉLAMINE PLATEAUX / MELAMIN BL EN FR THICKNESS 25 MM / 38 MM ÉPAISSEUR HIGH DENSITY CORE NOYAU CHIPBOARD DENSITY 670 KG / M 3 DENSITÉ TOP COATING MELAMINE COUCHE SUPÉRIEURE 2 MM PVC EDGE BANDING EDGE FINITION (SCRATCH RESISTANTEDGING) E1 COMPLIANT (FORMALDEHYDE EMISSIONS) CONFORME AUX NORME E1 POUR LE BOTTOM OF THE WORKTOP WITH SIMILAR DECOR AS TOP COATING BAS DU PLAN DE TRAVAIL AVEC LE M NL DIKTE 25 MM / 38 MM HOGE DICHTHEID KERN SPAANPLAAT DICHTHEID 670 KG / M 3 TOPLAAG MELAMINE 2 MM PVC BAND (STOOT-VASTE AFWERKING RANDAFWERKING) VOLDOET AAN E1 NORM VOOR FORMALDEHYDE UITSTOOT ONDERZIJDE BLAD VOORZIEN VAN ZELFDE DECOR ALS TOPLAAG COMPACT BLADEN / COMPACT BLADEN / PLATEAUX COMPACTS / COMPACT B EN FR THICKNESS 12 MM ÉPAISSEUR CORE COMPACT LAMINATE NOYAU DENSITY THICKNESS 1440 KG / M 3 DENSITÉ EDGE ROUNDED, COMFORTABLE FINITION E1 COMPLIANT CONFORME AUX NORME E1 POUR LE EN438 AND ISO4586 COMPLIANT CONFORME EN438 ET ISO4586 BOTTOM OF THE WORKTOP WITH SIMILAR DECORS AS TOP COATING BAS DU PLAN DE TRAVAIL AVEC LE M NL DIKTE 12 MM DOOR EN DOOR HOOGWAARDIGE KERN KUNSTSTOF; ZEER SLIJTVAST DICHTHEID 1440 KG/M 3 AFGERONDE, AFWERKING COMFORTABELE RAND VOLDOET AAN E1 NORM VOOR FORMALDEHYDE UITSTOOT VOLDOET AAN DE NORMEN EN438 EN ISO4586 ONDERZIJDE BLAD VOORZIEN VAN ZELFDE DECOR ALS TOPLAAG époxy POLYESTER POUR UNE UTILISATION POUDRE EN INTéRIEUR EPAISSEUR MICRONS PROCESSUS ROBE 10 MINUTES à 180 DEGRéS CELSIUS PROCéDé POUR LE REVêTEMENT EN POUDRE LE PRODUIT OBTIENT UN TRAITEMENT ANTI-CORROSION AVEC DU PhOSPhORE. DE PULVER EPOXID-POLYESTER für INNENBEREICh DICKE MIKRON COAT-PROZESS 10 MINUTEN BEI 180 GRAD CELSIUS für DIE PULVERBESChIChTUNG ERhäLT DAS PRODUKT EIN ANTI-KORROSIONS-BEhANDLUNG MIT PhOSPhOR. DE DICKE KERN DICHTE TOP-BESCHICHTUNG KANTEN E1-KONFORM (FORMALDEHYD-EMISS UNTERSEITE DER TISCHPLATTE MIT ÄH DE DICKE KERN DICHTE KANTEN E1-KONFORM (FORMALDEHYD-EMISS ENTSPRICHT EN438 UND ISO4586 UNTERSEITE DER TISCHPLATTE MIT ÄH Office: +31 (0) Sales: +31 (0) CORPORATE IDENTITY CORRESPONDENCE >4.7 Sample and fabric maps * Given the wide range of colors, different fabrics, frame colors and decors Markant has developed for each collection a sample- or fabric map including the specifications of the used material. The cards are all set up in four languages: Dutch, English, German and French. WORKWAYS STOELEN EN FR COMPOSITION 100% WOOL COMPOSITION To date the following maps are digitally available on our website: WEIGHT 460 GR/M 2 WIDTH 140 CM ABRASION RESISTANCE (MARTINDALE BS2543/BS5690 ISO ) POIDS LARGEUR RESISTANCE A L USURE PILLING TEST (MARTINDALE BS EN ISO ) N.A. BOULOCHAGE (MARTIN COLOUR FASTNESS TO LIGHT (BS EN ISO B02 UNI EN ISO 105 x 12) 5 RESISTANCE A LA LUMIE Furniture en filing: COLOUR FASTNESS RUBBING DRY RUBBING (UNI EN ISO 105 X 12) 4 RESISTANCE AU FROTTE FROTTEMENT SEC (UNI - Worktops - Frame colors GLAMOUR WET RUBBING (UNI EN ISO 105 X 12) 4 FLAMMABILITY BS EN 1021, BS 7176 NL MATERIAAL 100% WOL GEWICHT 460 GR/M 2 BREEDTE 140 CM FROTTEMENT MOUILLE INFLAMMABILITE DE ZUSAMMENSETZUNG GEWICHT BREITE SLIJTVASTHEID (MARTINDALE BS2543/BS5690 ISO ) SCHEUERFESTIGKEIT (M Markant social seating: PILLING (MARTINDALE BS EN ISO ) N.A. KLEURECHTHEID (BS EN ISO B02 UNI EN ISO 105 x 12) 5 PILLING (MARTINDALE B LICHTECHTHEIT (BS EN I - Fabrics map Mandalay (Workways) - Fabrics map Glamour (Workways) KLEURECHTHEID BIJ WRIJVEN DROOG WRIJVEN (UNI EN ISO 105 X 12) 4 NAT WRIJVEN (UNI EN ISO 105 X 12) 4 BRANDWERENDHEID BS EN 1021, BS 7176 REIBECHTHEIT REIBECHTHEIT NASS (UN REIBECHTHEIT TROCKEN FEUERSICHERUNG - Fabrics map Moon (Gajah) BLAZER Markant chairs en screens: Office: +31 (0) Sales: +31 (0) sale - Fabrics map Blazer - Fabrics map Xtreme Plus - Fabrics map Zeta - Fabrics map Fiji ** - Fabrics map Soul (MyScreen) - Fabrics map Custom Print (MyScreen) You can find the maps here: > products > services > project-studio They are also available in the extranet section under downloads > usp sheets STOELEN EN COMPOSITION WEIGHT WIDTH MARKANT 100% PL 700 GR/MT 140 CM ABRASION RESISTANCE (MARTINDALE BS2543/BS5690 ISO ) FR COMPOSITION POIDS LARGEUR 100% PL 700 GR/MT 140 CM RESISTANCE A L USURE (MARTINDALE BS2543/BS5690 ISO ) PILLING TEST (MARTINDALE BS EN ISO ) 5 BOULOCHAGE (MARTINDALE BS EN ISO ) 5 COLOUR FASTNESS TO LIGHT (BS EN ISO B02 UNI EN ISO 105 x 12) 5 RESISTANCE A LA LUMIERE (BS EN ISO B02 UNI EN ISO 105 x 12) 5 COLOUR FASTNESS RUBBING RESISTANCE AU FROTTEMENT DRY RUBBING (UNI EN ISO 105 X 12) 5 WET RUBBING (UNI EN ISO 105 X 12) 5 FLAMMABILITY BS 5852 NL MATERIAAL 100% PL GEWICHT 700 GR/MT FROTTEMENT SEC (UNI EN ISO 105 X 12) 5 FROTTEMENT MOUILLE (UNI EN ISO 105 X 12) 5 INFLAMMABILITE BS 5852 DE ZUSAMMENSETZUNG GEWICHT 100% PL 700 GR/MT * The above cards are developed only for the Dutch collection for now. ** Can also be used on screens. MARKANT BREEDTE 140 CM SLIJTVASTHEID (MARTINDALE BS2543/BS5690 ISO ) PILLING (MARTINDALE BS EN ISO ) 5 KLEURECHTHEID (BS EN ISO B02 UNI EN ISO 105 x 12) 5 KLEURECHTHEID BIJ WRIJVEN DROOG WRIJVEN (UNI EN ISO 105 X 12) 5 NAT WRIJVEN (UNI EN ISO 105 X 12) 5 BRANDWERENDHEID BS 5852 BREITE DECORS 140 CM SCHEUERFESTIGKEIT (MARTINDALE BS2543/BS5690 ISO ) PILLING (MARTINDALE BS EN ISO ) 5 LICHTECHTHEIT (BS EN ISO B02 UNI EN ISO 105 x 12) 5 REIBECHTHEIT REIBECHTHEIT NASS (UNI EN ISO 105 X 12) 5 REIBECHTHEIT TROCKEN (UNI EN ISO 105 X 12) 5 FEUERSICHERUNG BS MOON Office: +31 (0) Sales: +31 (0) COLORS

16 CORPORATE IDENTITY CORRESPONDENCE >4.8 Binders Ring binders are used to bind our marketing creations, like brochures, price lists, leaflets and colour and fabric samples. They will only feature the logo and the website, which means ring binders can be used internationally. Inside there s an envelope to place, for example, a business card. >4.9 Presentation folders They will only feature the logo and the website, which means presentation folders can be used internationally, for example, offers. Inside there s an slot to place a business card

17 CORPORATE IDENTITY CORRESPONDENCE >4.10 Notepad The notepad features 100 pages and a cover sheet. notepad coversheet notepad 32 33

18 CORPORATE IDENTITY PRODUCT BRANDING 5. Product branding >5.1 Concept brochures For our exclusive ranges, we use concept brochures in horizontal A4 format. This series is being expanded slowly. To make it look like a single series, it is important for all brochures to comply with the guidelines identified in this spread. - Headers must never consist of more than one line. - Normal text can be placed in one line or in 2 equal lines across the entire width between the identified margins. - Line thickness of less than 0.3 pt must never be used. - The product must be the centre point in concept brochures and the brand name must be used with the pay-off on one line. 43 mm SCENARIOS 94 mm 40 mm 47 mm 88 mm 12 mm 88 mm 43 mm 69 mm 24 mm 19 mm EEN NIEuw SCENARIO front Het nieuwe werken vraagt om nieuwe oplossingen, daarom komt Markant met Scenarios. Het meubelprogramma dat altijd aansluiting vindt bij het actuele scenario In een Scenarios kantoor vinden uw medewerkers altijd de werkplek en omgeving die de noodzakelijke werkzaamheden het best faciliteert. van uw organisatie. Organisaties worden virtueler! Het fysieke werk hoeft immers lang Een Scenarios werkplek is altijd plug-and-play. Door de volledige integratie van ICT, niet altijd meer plaats te vinden achter het bureau. Uw medewerkers werken onderweg elektrificatie en bekabeling kan de gebruiker na het instellen van de werkplek en het in een wegrestaurant, gedetacheerd bij klanten of tijdens informeel overleg in het opstarten van de computer direct aan het werk. 45 mm 45 mm SCENARIOS 15 mm bedrijfscafé. Scenarios is een zeer veelzijdig inzetbaar systeemmeubel en kan ingezet worden als solitaire werkplek, flex-werkplek, teamwerkplek of vergadertafel. Door de turbulente mondiale marktontwikkelingen moeten organisaties hun strategie en werkzaamheden razendsnel kunnen aanpassen. Om in te spelen op deze ontwikkelingen kunt u met Scenarios de organisatie opnieuw inrichten zonder fysieke verhuisbewegingen van het meubilair. Door de clustering van werkplekken en de geïntegreerde elektrificatie kan er met Scenarios gebouw onafhankelijk worden ingericht. Scenarios is vrijstaand in de ruimte te plaatsen; bekabeling kan vanuit het plafond of de vloer direct worden aangesloten op de werkplek. Met deze manier van inrichten neemt de flexibiliteit in het kantoor toe en kunnen er forse besparingen worden behaald op bijvoorbeeld ruimtegebruik, systeemwanden en klimaatinstallaties. 120 mm 125 mm 125 mm 32 mm 88 mm 88 mm 43 mm Scan hier links de QR-code met uw Smartphone om naar de website te gaan mm 19 mm back interior Example: Scenarios brochure: Headers: Avenir Next LT Pro Ultra Light, 125% broadened, 125 spacing, 73 pt. Lines: 0.3 pt., 30% black. Headers: Avenir LT Std 35 Light, 125% broadened, 125 spacing, 11 pt. Normal text: Humnst777 BT Light, 100% broadened, 0 spacing, 9 pt., Interline 14 pt. Lines: 0.3 pt., 30% black

19 M A R K A N T CORPORATE IDENTITY PRODUCT BRANDING >5.2 Advertisements We advertise in magazines and on websites. This involves adverts, press releases and banners. In both offline and online publications. For these creations, we will always use the brand name incl. the pay-off or with the title of the productline under the brand name. Below are some examples. >5.3 Dealer promotions For our own products, we have a fixed template for a double-sided A4 leaflet. This product leaflet, or Spec. sheet, contains photos, main properties and dimensions for the product in question. The fixed template is available from the Communication department at the head office in Utrecht. ZOMERACTIE METROPOLIS URBAN OFFICE SLEDESTOEL SARA Netto zomer actieprijs * 125,- Create your scenario for the office Metropolis workstations allow for virtual limitless design freedom making use of interchangeable MyScreen panels and is compatible with a variety of storage accessories and combines perfectly with Markant Backbone. With it s unsurpassed engineering based on Markant s philosophy of designing for modularity and disassembly, Metropolis meets all the requirements for Good Environmental Choice Australia (GECA). Mooie, slanke bezoekersstoel met stijlvol Italiaans design. De combinatie van de zwart lederen kuip met het hoogglans verchroomde slede onderstel maakt de Sara een blikvanger in ieder interieur. Uitvoering: Sledeframe chroom Victoria Victoria Kuip zwart leder WORKWAYS THE OFFICE LANDSCAPE M A R K A N T U VINDT ONS OOK BIJ ORGATEC HAL 6 STANDNR. B-038/C-038 U VINDT ONS OOK BIJ ORGATEC Western Australia New South Wales Queensland Australia Capital Territory New South Wales Queensland * Actiedatum: geldig t/m 31 augustus Actieprijs niet van toepassing op andere modellen en andere uitvoeringen. ARTIKELNUMMER: Workways van Markant herdefinieert de kantooromgeving. Workways opereert los van de ouderwetse cellenkantoren om de gebruiker alle vrijheid te geven. Door alle mogelijke activiteiten te faciliteren met een representatieve meubellijn biedt Markant de mogelijkheid uniformiteit en veelzijdigheid te combineren. Concentreren of communiceren, alleen, 1-op-1 of in een team, de ideale werkplek is nooit ver weg. De modulaire componenten zijn eenvoudig koppelbaar. Met Workways van Markant creëer je jouw eigen kantoorlandschap

20 CORPORATE IDENTITY PRODUCT BRANDING >5.4 Boilerplate All official announcements regarding Markant, actively distributed but unaddressed, are accompanied by means of a boilerplate at all time. As a standard the boilerplate will be added at the bottom of a news item and contains a brief description of the company and its activities and one or more media contact persons for more information. The text of the boiler template is default and will not be tailored to the content of the message (apart from media contact persons). >5.5 Press release To inform parties outside the organisation, Markant will use a press release format to push general information (such as dealer events, fair exhibitions, company results etc.). A press release will be published and distributed digitally through ings and making use of social media like Twitter and Google+. The content is always set up in a promotional and commercial context, spreading a positive vibe and does not contain detailed numerical information. For more information always refer to a designated contact person of the Communication department of Markant. A boiler plate is added to the press release as a standard. >5.6 Product release To inform parties outside the organisation, Markant will use a product release format to push information about new products that are or are about to be released. A product release will be published and distributed digitally through ings and making use of social media like Twitter and Google+. The content is always exclusively about the product and written in a promotional and commercial context, spreading a positive vibe and does not contain detailed numerical information. For more information always refer to a designated contact person of the Product Managment or Communication department of Markant. A boiler plate will be added to the press release as a standard. Augustus 2012 Monitorarm: Ionic ZoomFlex Als leverancier van totaaloplossingen voor het kantoor introduceert Markant weer een bijzondere ergonomische aanvulling op het assortiment monitorarmen. Al enige jaren hebben Markant en de internationale monitorarmen specialist Ionic een strategische alliantie, waarbij de wederzijdse internationale ervaring en expertise op kantoor(meubel) gebied tot reeds tot een succesvolle synergie heeft geleid. Als exclusieve verdeler voor de Benelux van het Ionic assortiment kan Markant als eerste de nieuwe ZoomFlex gasveerarm aan het grote publiek tonen. ZoomFlex is een gasveerarm, leverbaar in stijlvol wit. Gasveerarmen winnen snel aan populariteit in de groeiende trend van flexibele kantooromgevingen. Door de continue hoogteverstelbaarheid van de monitoren en de traploze gewichtsinstelling biedt ZoomFlex extra functionaliteit en gebruiksgemak voor zowel de gebruiker als de facilitair manager en de IT-afdeling. De speciale constructie maakt het mogelijk om beide segmenten 360 graden te roteren, waardoor volledige bewegingsvrijheid ontstaat. Met de toevoeging van Ionic ZoomFlex aan het assortiment versterkt Markant wederom haar positie op het gebied van kantoor ergonomie. Specificaties: Dubbele gasveerarm Maximaal belastbaar gewicht: 3 tot 7.5 kg Maximale hoogte: 475 mm Maximaal horizontaal bereik: 490 mm Standaard met M12 bladverbinding Optioneel met klem of roset Standaard VESA aansluitingen: 75 x 75 mm & 100 x 100 mm Optioneel uitbreidbaar tot: 200 x 200 mm PRODUCT RELEASE Media contactpersoon Matthias de Weerd Marketing & Communicatie Markant T: +31 (0) M: +31 (0) F: +31 (0) E: Markant (opgericht in 1948 als Argo) is een internationale meubelproducent en inrichter van werkomgevingen. Met productielocaties in Nederland, Maleisië en China en verkooplocaties in Nederland, Duitsland, België, de Verenigde Staten, China, Maleisië en Australië beschikt Markant over de ideale combinatie van internationale know-how en Nederlandse nuchterheid. Markant richt samen met meer dan 500 dealers wereldwijd dagelijks inspirerende werkomgevingen in, die de gebruikers maximaal motiveren en ondersteunen in hun dagelijkse werkzaamheden. Markant meubelen zijn het resultaat van jarenlange structurele toepassing van de Markant ontwikkelingsfilosofie van value for money en functionaliteit met een hoogwaardige vormgeving. Uitgangspunt van Markant meubelen is altijd optimale modulariteit. Het veelgeprezen MSA (Markant System Architecture) is hier de bekendste exponent van. Example Product release 38 39

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