KNOWLEDGE ECONOMY SOCIETY GLOBAL AND REGIONAL CHALLENGES OF THE 21 ST CENTURY ECONOMY

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1 KNOWLEDGE ECONOMY SOCIETY GLOBAL AND REGIONAL CHALLENGES OF THE 21 ST CENTURY ECONOMY

2

3 CRACOW UNIVERSITY OF ECONOMICS Faculty of Management FOUNDATION OF THE CRACOW UNIVERSITY OF ECONOMICS KNOWLEDGE ECONOMY SOCIETY GLOBAL AND REGIONAL CHALLENGES OF THE 21 ST CENTURY ECONOMY Edited by Paweł Lula, Bogusz Mikuła, Andrzej Jaki Cracow 2013

4 Reviewer Jarosaw Karpacz All papers have been prepared in English by the Authors Publikacja dofinansowana przez Ministerstwo Nauki i Szkolnictwa Wyższego z dotacji przyznanej Uniwersytetowi Ekonomicznemu w Krakowie na badania statutowe The book is subsided by the Ministry of Science and Higher Education from the grant for the Cracow University of Economics Copyright by the Cracow University of Economics, Cracow 2013 ISBN Publishing House Foundation of the Cracow University of Economics ul. Rakowicka 27, Kraków, Poland

5 Table of contents Introduction PART I CHALLENGES OF THE GLOBAL ECONOMY Chapter 1 Anna Odrobina Global Innovation Networks: Motives, Nature and Development Chapter 2 Alina S. Bodrunova The Formation Of The Corporate Mechanism Of Innovation Implementation Chapter 3 Angelika Wodecka-Hyjek Innovation as a Determinant of Entrepreneurship in the Public Sector Chapter 4 Oksana Y.Dolinovska International Credit: Economic Nature, Essence and Kinds Chapter 5 Jolanta Walas-Trębacz Technology Transfer in the Global Economy Chapter 6 Filip Mossoczy Business Technology Parks as an Instrument of Transfer of Knowledge to the Economy Chapter 7 Smovzhenko Tamara, Kuznyetsova Anzhela Financial Literacy of the Population as a Foundation of the Economic Development of the Country... 89

6 6 Table of contents Chapter 8 Katarzyna Cymbranowicz The Contemporary Challenges for Europe s Intellectual Capital Management from the Perspective of Polish Membership in the European Union Chapter 9 Marcin Kędzierski, Michał Możdżeń The Higher Education in the Host-country as a Determinant of Foreign Direct Investments (FDI) Chapter 10 Marian Bursztyn Selected Aspects of the Educational Process in Tourism Development Sector Chapter 11 Tadeusz Wawak Transnational Learning Mobility A Challenge for University Management and a Chance for Students Chapter 12 Jan W. Wiktor The System of Conducting Student Opinion Surveys Applied by the Management Faculty of Cracow University of Economics Concept, Structure and Organization Chapter 13 Alessandro Anastasi Knowledge of the Subordination in Labour Law in the European Social Perspective Chapter 14 Pierangelo Grimaudo Civil Rights and Balancing of Constitutionally Protected Values Chapter 15 Agnieszka Leszczyńska Identification of Conditions of Corporate Adaptation to Climate Change: A Conceptualized Model Chapter 16 Bartosz Kurek, Anna Golec An Empirical Analysis of the Sarbanes-Oxley Act Influence on Long-Term Capital Growth Rates. The S&P s indices case Chapter 17 Marek Ćwiklicki, Mirosław Golanko Role of Management Control from the Perspective of New Public Management

7 Table of contents 7 Chapter 18 Tomasz Kafel Professionalization of Non-governmental Organizations Towards the Normative Isomorphism Phenomenon Chapter 19 Janusz Fudaliński Dysfunctions of Non-profit Organization Sector in Poland Towards the Challenges of Internationalization and Globalization of Operations in Comparison with Selected Countries Chapter 20 Zora Arsovski, Pere Tumbas, Slavko Arsovski, Zoran Kalinic A New View on Business Processes in Digital Economy Chapter 21 Bernard Ziębicki Dependence Between Management Concepts and Organizational Effectiveness in Public Sector Entities Chapter 22 Piotr Zając The Use of Personnel Controlling in the Context of Globalization PART II REGIONAL DETERMINANTS OF SOCIAL AND ECONOMIC PROCESSES Chapter 23 Zbigniew Makiela Management by Entrepreneurial and Innovative Region (Conception and Development Conditioning) Chapter 24 Magdalena Bielawska Managing Knowledge Transfer within Regional Innovation System Czapter 25 Magdalena Gorzelany-Dziadkowiec, Julia Gorzelany-Plesińska Portfolio Methods as Tools Supporting the Formulation of Commune Development Strategies

8 8 Table of contents Chapter 26 Regina Skoczek Streamlined Communication within an Organization as a Tool to Improve the LaborEffectiveness. SEKAP as an Example of Utilizing a CT Tool in the Management of the Local Government Administration in the Silesian Province Chapter 27 Irina-Virginia Dragulanescu Quality Strategy A Tool for Sustainable Development of Tourism Chapter 28 Zbigniew Zontek Factors Influencing the Innovation of Tourism Enterprises in the Region Chapter 29 Maurizio Lanfranchi, Carlo Giannetto Rural Tourism and Districts: Economic Models for Farms Multifunctional Chapter 30 Sebastian Brańka Cracow s Image Among Tourists Visiting the City Implications for the City s Marketing Activities Chapter 31 Małgorzata Ćwiek Enterprise Culture of Cracow s Higher Education Students in the Context of Activity in Academic Business Incubators Chapter 32 Szymon Flaga The Activity of the Office of Tourism Marketing in Kraków City Hall PART III PRACTICAL ASPECTS OF CHANGES IN THE 21 ST CENTURY ECONOMY Chapter 33 Galyna Azarenkova, Olena Golovko, Oleksandr Trydid Improvement of Assessment of Financial Stability of the Bank Chapter 34 Oleksandr Baranovskyi, Roman Vovchenko Key Aspects of Finabcial Security Implementation in the Banking Sector of the Economy of Ukraine

9 Table of contents 9 Chapter 35 Girchenko Tetiana, Musiy Jaroslav Mergers and Acquisitions in the Banking Sector: Advantages and Disadvantages for the Ukrainian Domestic Market Chapter 36 Vitaliy Rysin Modern Trends of Ensuring Banking Sector s Stability in Ukraine Chapter 37 Jurij Renkas Labor Productivity of the Ukrainian Economy Estimation and International Comparison Chapter 38 Jarosław Kaczmarek Restructuring vs Effectiveness in the Polish Economy s Mesostructure Chapter 39 Konrad Kolegowicz Changes in the Concentration Level of Business Activity within Large Enterprises in Poland in the Years Chapter 40 Piotr Bartkowiak, Anna Bartkowiak Rational Management Agricultural Farm in Terms of Sustainable Development of Agriculture Chapter 41 Katarzyna Żmija Supporting the Development of Micro-Enterprises in Rural Areas in Poland Chapter 42 Rafał Bill Methodics of Knowledge Transfer in Poland. Chosen Case Studies Chapter 43 Marta Łętek Business Angels as a Potential Financial Engine for Start-Ups and as a Support for Management in Poland Chapter 44 Sylwia Białas, Joanna Litwin Personal Correlations of Job Satisfaction Facets. The Case of Polish Shipyard Industry Employees Chapter 45 Dzmitry Ramancou Sector of Business Services in Poland. Perspectives of Growth and Development

10 10 Table of contents Chapter 46 Iwona Lupa The Role of Social Media in Building Customer Loyalty. A Case Study of Activity of Orange Polska on Facebook Social Network Chapter 47 Goksel Gulec, Canan Eryigit Factors Influencing Export Mode Choice: An Empirical Examination on Turkish Textile Exporters to Russia Chapter 48 Dr. Nassr Saleh Mohamad Ahmad, Dr. Adel Imhmed Ishwerf On the Use of Content Analysis Categories in Corporate Environmental Disclosure in Libya: Developing Up A Framework For Future Researches PART IV IT TOOLS AND QUANTITATIVE METHODS IN 21 ST CENTURY ORGANIZATIONS Chapter 49 Zoran Kalinic, Vladimir Rankovic, Zora Arsovski, Dragana Rejman Petrovic, Igor Milanovic Product Delivery Management and Multi-Depot Vehicle Routing Optimization using Genetic Algorithm Approach Chapter 50 Beata Olszewska-Łabędź Management of ICT Technologies in Modern Business Environment Chapter 51 Karolina Orzeł, Maciej Wołoch Barriers to the Implementation of ERP Systems in Poland on the Example of a Meat Processing Company Chapter 52 Jan Jekielek Structured Streamlining for Enterprise Improvement Chapter 53 Stanisław Grochmal Evaluation of Conformity of Management Practicewith a Paradigm of Unity in Economy of Communion Businesses by Quantitative Methods

11 Table of contents 11 Chapter 54 Jan Ministr The Utilizing of the Witness Tool for Modeling and Simulation of Economic and Administrative Processes Chapter 55 Jan Trąbka Workflow Systems Modelling Tools Proposed Methodology Chapter 56 Paweł Wołoszyn Economy as Longest-Route Optimizing System: Growing Cycle Approach to Travelling Salesman Problem Chapter 57 Daniel Kosiorowski, Zygmunt Zawadzki Selected Estimators of the Simple Regression in Analysis of Economic Data Streams Chapter 58 Tomasz Suwaj Relation between the Traffic Source and the Behavior of Website Users Chapter 59 Mariusz Grabowski Assessing the Maturity of Cloud Computing Chapter 60 Katarzyna Wójcik, Janusz Tuchowski Sentiment Analysis of Opinions about Hotels Extracted from the Internet

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