Virtual Causeway. Online Media (Campaign Optimization) Premium Package

Transcription

1 Virtual Causeway Online Media (Campaign Optimization) Premium Package

2 Why Virtual Causeway

3 Who is Virtual Causeway? Virtual Causeway Fast Facts 11 years of industry experience Located in Waterloo, Ontario Named one of Canada s fastest growing companies by Profit 100 in 2005, 2007 and 2008 Virtual Causeway is a sales and marketing services firm focusing on Business to Business Markets Online and Offline Services Technology and Strategic Consulting Over 1 million leads generated! 2012 SAP AG. All rights reserved. 3

4 Uniquely Positioned Marketing Partner Domain Expertise Previous Sybase Product, Channel & Marketing Management on staff Previous SAP/BOBJ Project, Partner, Sales Management on staff We understand your partners and your target market! Sales and Marketing Performance Pay for Performance Methodologies Strong fit with SAP program methodologies and P4P Unique combination of online lead generation expertise with teleprospecting Supported 100s US and Canadian SAP, Sybase and SAP Partner Programs! Proven Track Record over 11 years in the market! 2012 SAP AG. All rights reserved. 4

5 SAP and Sybase Product Experience SAP Product Experience SAP ERP Platforms SME and Enterprise BI Platforms BI Dashboards Business Objects Data Integrator SAP Crystal Solutions Mobile Sybase Product Experience Database Management Data Warehousing BI and Analytics Platforms Modeling & Development Mobile 2012 SAP AG. All rights reserved. 5

6 Some of Our Clients 2012 SAP AG. All rights reserved. 6

7 Online Media (Campaign Optimization) - Premium Package Virtual Causeway Demand Generation Program

8 Leverage This Full Service Package to Create Demand and Drive Awareness to Your Brand 1. Expand current products into new markets: New Verticals New Market Regions in the USA or Canada 2. Launch new products into existing markets: Accelerate Demand Generation through the launch of a new product 3. Re-energize and refocus sales through demand generation: Qualified leads for the sales force to pursue 2012 SAP AG. All rights reserved. 8

9 Online Media (Campaign Optimization) Premium Package Overview For North America Channel Partners only, this end-to-end, multi-touch marketing offer will be executed by an SAP Certified Marketing Agency. The following activities outline the flow of the lead generation process: 2-page optimization includes on page evaluation, copy, and implementation. Virtual Causeway will provide direction on what layout, copy and imagery will drive the best SEO results, traffic and leads. Implement a 90 day pay-per-click campaign designed to drive leads. Includes ad development, monitoring, recommendations and a $2500 media spend budget. Continually test and optimize ads, keywords and pages to improve conversion rates and lead quality. Telephone outreach to leads generated through online campaign to assess the market potential of the suspects and ultimately understand their lead potential. Establish qualified contact entry points for the sales force to pursue. Develop the suspects into prospects or leads based on qualification questions. Any time-sensitive leads will be transitioned to client by an agreed-upon method. Generate measurable and repeatable results that impact the overall Return on Marketing Investment SAP AG. All rights reserved. 9

10 What to Expect Online campaign optimization inlcuding search enging optimizaiton (SEO), page optimization and pay-per-click (PPC). 2-page optimization includes on page evaluation, copy, and implementation. Implement a 90 day pay-per-click campaign designed to drive leads. Includes ad development, monitoring, recommendations and a $2500 media spend budget. 25 Qualified Leads Qualified Leads (L3): 14 Qualified Leads (L2): 4 Qualified Leads (L1): 7 Cost Per Qualified Lead: $ target contacts available for future sales and marketing campaigns. Execution Timeframe: 6 months Program Investment: $20,000 USD/CDN (includes $2,500 in media spend budget) 2012 SAP AG. All rights reserved. 10

11 Additional Program Information Marketing Messaging: SAP Solution Specific Marketing Messaging Marketing Assets: Optimized pages (on page evaluation, copy, and implementation), pay-perclick text copy ads, teleprospecting call guide, target contact and account list, etc. Marketing Offers: SAP Solution Specific Offer Service Inclusions: Virtual Causeway will design and execute a closed loop online lead generation program targeted to drive qualified leads for any of SAP s Products and Services. The following campaigns and/or solutions are eligible for this marketing offer: ALL SAP Products and Services 2012 SAP AG. All rights reserved. 11

12 Program Deliverables Online campaign optimization including search enging optimizaiton (SEO), page optimization and pay-per-click (PPC). Includes $2,500 media spend budget. Data base sourcing and televerification for pay-per-click of 545 target contacts. Virtual Causeway will also supplement with data from their Prospect Intelligence Database, matching Partner target list against our Proprietary Data Warehouse to fill in the gaps, add new contacts, scrub any bad records, etc. As prospects opt-in they would be available for future sales and marketing campaigns conducted by the Partner. Outbound teleprospecting to up to 545 contacts. Qualified Leads: 25 Qualified Leads (L3): 14 Qualified Leads (L2): 4 Qualified Leads (L1): 7 Weekly reporting. Campaign management and execution SAP AG. All rights reserved. 12

13 Working Together All of our programs are supported directly by our SAP Program Team and will be assigned a Campaign Manager & Project Lead. We realize you are busy, our goal is not to tax your already busy team!: As your primary contact, the Campaign Manager is responsible for making sure the program is on track by managing the logistics of your campaign and ensuring that service levels are met. In addition, we aim to identify areas of program improvement and make ongoing recommendations. We strive for quick turnaround to standard questions/issues. As your secondary contact, the Project Lead is responsible for the day-to-day logistics of the campaign including calendar management, project coordination, and coaching other team members to make your program successful. Less than 24-hour turnaround to standard questions/issues. Our clients are set up on our confidential client site to view weekly lead generation progress SAP AG. All rights reserved. 13

14 Data Exchange Full data export in Excel or CSV to be provided to the client upon completion of program. Data export list to include all data fields captured or updated. This includes new contacts built or added by Virtual Causeway during the program SAP AG. All rights reserved. 14

15 Partner Benefits

16 Partner Benefits Include Exclusive 100% MDF reimbursement for this campaign. Fast time to-market and predictable ROI. End-to-end campaign management. Including: Program setup including; project management, project strategy session, page optimization, page implementation, data import/export, CRM setup, all reporting setup and delivery, and team training. Lead management fees includes all online optimization, PPC media budget, campaign and calling activities including long distance fees. Guaranteed lead routing and assignment SAP AG. All rights reserved. 16