MODULE 1: Introduction to Online Marketing Management

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1 The Online Marketing Manager Certification curriculum is supported by a variety of handouts that put the knowledge gained into immediate action, empowering you to build a winning OMM business. MODULE 1: Introduction to Online Marketing Management How To Run A Poll On Facebook A Step-By-Step Guide Creating A Survey With Survey Monkey A Step-By-Step Guide Practical Research and Planning Checklist Planning My Marketing Funnel Checklist Giving Your Customer Their Big Dream Checklist What Mistakes Can Teach You Checklist Marketing Funnel Examples Online Marketing Funnel Blank Template Introduction to Online Marketing Management Presentation Introduction to Online Marketing Management Transcript Branding and Positioning Presentation Branding and Positioning Transcript MODULE 2: Branding and Positioning 1

2 FUNDAMENTALS Online Marketing Fundamentals Mobile Marketing Fundamentals Study Guide and Workbook: Introduction to Mobile Marketing Study Guide and Workbook: Mobile s Role In the Marketing Mix Study Guide and Workbook: Rules, Regulations and Best Practices Study Guide and Workbook: Permission, Personalization and Relevance Study Guide and Workbook: Communicating with Your Audience Study Guide and Workbook: User Expectations Study Guide and Workbook: Mobile Measurement Study Guide and Workbook: Keeping Up With Technology Changes Search Engine Optimization Fundamentals Study Guide and Workbook: Keyword Research Study Guide and Workbook: Competitive Analysis Study Guide and Workbook: Site Design and Architecture Study Guide and Workbook: On-Page SEO Study Guide and Workbook: Link Building Study Guide and Workbook: SEO Measurement Study Guide and Workbook: Anatomy of A Search Engine Result Pay-Per-Click Fundamentals Study Guide and Workbook: Introduction to Pay-Per-Click Advertising Study Guide and Workbook: Targeting Opportunities Study Guide and Workbook: Keyword Research Study Guide and Workbook: Ad Copywriting Study Guide and Workbook: The Buying Cycle Study Guide and Workbook: The Pay-Per-Click Auction Study Guide and Workbook: Pay-Per-Click Measurement 2

3 Social Media Fundamentals Study Guide and Workbook: Introduction to Social Media Study Guide and Workbook: Social Media Channels Study Guide and Workbook: Reputation Management Study Guide and Workbook: Finding and Communicating with Influencers Study Guide and Workbook: Social Media Management Web Analytics Fundamentals Study Guide and Workbook: Introduction to Web Analytics Study Guide and Workbook: Structure and Planning Study Guide and Workbook: Web Analytics Business Considerations Study Guide and Workbook: Segmentation Study Guide and Workbook: Competitive Intelligence Study Guide and Workbook: Qualitative Research Study Guide and Workbook: Key Performance Indicators Study Guide and Workbook: Testing and Experimentation Conversion Optimization Fundamentals Study Guide and Workbook: Introduction to Conversion Optimization Study Guide and Workbook: The Four Personas Study Guide and Workbook: Maintaining Scent Study Guide and Workbook: Essential Conversion Tips 3

4 MODULE 4: Content Marketing Content Marketing Presentation Content Marketing Transcript List Profit System Transcript Product Development Transcript MODULE 5: List Building and Product Development Back-End Sales Strategies Checklist Product Launch Presentation Product Launch Transcript MODULE 6: The Product Launch Process 4

5 MODULE 7: Affiliate and Joint Venture Partner Relationship Management Affiliate Program Creation Checklist Affiliate Promotional Tools Affiliate s Swipe Files Affiliate Promotion and Recruitment Checklist Affiliate Welcome Sample Letter Affiliate Sales Notification Sample Letter Affiliate Payout Sample Letter Affiliate Management Transcript Customizable Affiliate Training Manual Affiliate Management Presentation Affiliate Management Transcript Joint Venture Marketing Do s and Don ts Potential Joint Venture Partner Research Template Tips for Creating a Joint Venture Agreement Joint Venture Partnership Offer Form Joint Venture Partner Relationship Management Presentation Joint Venture Partner Relationship Management Transcript 5

6 Sample Client Intake Process The SWOT Analysis Process SWOT Analysis Example Marketing Strategy Questionnaire ecommerce Audit Checklist Offer Funnel Example Webinar Funnel Example Action Plan Worksheet Revenue Projection Worksheet Promotional Plan Worksheet Launch Plan Worksheet Client Service Report (CSR) Template Client Planning and Strategy Presentation Client Planning and Strategy Transcript MODULE 8: Client Planning and Strategy Virtual Assistant Checklist Virtual Assistant Assignment Template Graphic Designer Checklist Graphic Design Assignment Template Copywriter Checklist Writing Assignment Template Website Design Assignment Template Project and Team Management Presentation Project and Team Management Transcript MODULE 9: Project and Team Management 6

7 MODULE 10: Marketing Yourself As A Certified Online Marketing Manager Marketing Yourself As A Certified Online Marketing Manager Presentation Marketing Yourself As A Certified Online Marketing Manager Transcript OMMC Student Case Study Instructions Case Study Presentation Template Case Study Instructions 7

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