Engage Your Customers Through the Power and Reach of Mobile

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1 SAP Brief SAP Mobile Services SAP Engagement 365 Objectives Engage Your Customers Through the Power and Reach of Mobile

2 Build relationships with customers via their mobile devices Build relationships with customers via their mobile devices Get a fast and effective direct line to consumers with the SAP Engagement 365 mobile service. Interact with your customers and prospects anytime, anywhere, via their mobile phone with, loyalty, and research programs. The service supports the entire customer lifecycle from awareness creation to purchase facilitation, postpurchase support, and retention. SAP Engagement 365 is a way of building lasting relationships with your customers using a mobile device. It is the unified platform that brings together every strand of mobile relationship marketing, customer experience, and customer relationship management. It lets you use SMS, mobile Web applications, and social media to create engagement, build loyalty, gain insight, gather data, and socially interact to deliver a deeper, more valuable relationship with your customers. The solution is intuitive to set up and gets your campaign running quicker. You can manage a campaign in minutes to control all your mobile engagement activity. Increase your company brand awareness and customer loyalty by launching brand-new attractive campaigns for the end users. You can design around your customers, which means that you can engage better. 2 / 7

3 Engage with customers through Engage with customers through Encourage brand loyalty Conduct mobile research SAP Engagement 365 for marketing, enabled by Synapta, offers a unique all-in-one platform for creating mobile-driven campaigns. Touch the entire customer journey from brand awareness and simple calls to action through to customer acquisition and retention. The solution helps deliver a campaign that is targeted, strategic, and integrated into everything that communicates through mobile devices, from SMS to social interactions. It can drive brand awareness and give you feedback immediately. In addition, you can create bounceback, registration, voting, and competition channels in minutes. If you need to run premium, standard, and free-to-end-users campaigns, you can use a broad range of options for mixing and matching campaigns any way necessary. You can also line up mobile payback, vouchers, and coupons to encourage and acquire customers. SAP Engagement 365 allows you to build in live status reporting for things such as uptake, opting in and opting out, message delivery, and data capture. All this helps you track your campaign and see how it s performing. Drive all your marketing campaigns through one platform. 3 / 7

4 Encourage brand loyalty Engage with customers through Encourage brand loyalty Conduct mobile research To run any business successfully, you must build close and faithful relationships with current and potential customers. As a result of such actions, your consumers can bring you profit as well as become your evangelists. SAP Engagement 365 for loyalty, enabled by Synapta, helps do just this. The mobile service is flexible and can adapt to any size of campaign operating in any industry. The solution can run a loyalty program based entirely on mobile or one that spans a number of media channels. Acquire new customers and retain current ones by offering appropriate rewards for their loyalty. You can drive footfall with mobile vouchers and special-offer coupons, and then use the built-in analysis to see how many people cash them in. SAP Engagement 365 for loyalty gives you all the segmenting tools you need to drive offers and marketing messages to the right people at the right time. Increase loyalty by creating rewards-based scenarios using voucher and coupon solutions. 4 / 7

5 Conduct mobile research Engage with customers through Encourage brand loyalty Conduct mobile research SAP Engagement 365 for research, enabled by Synapta, comes with a feature-rich research component. This lets you design and launch surveys very quickly so you can conduct any research instantly and effectively with real-time reporting and analysis. Participants of surveys tend to be more candid and straightforward when participating in a mobile survey. They respond quickly and often when they are using or experiencing your brand. You can undertake research through creating SMS or mobile Web-delivered surveys. Try a sample of your best customers or trigger selection through the application programming interface to track interactions in real time. You can also personalize survey content and collect data to use in the future. In addition, our intuitive questionnaire builder allows you to create complex, multiquestion, routed surveys in a matter of minutes. You can see the data as it comes in so you can react, adapt, and respond accordingly. This mobile service provides a full-scale solution to manage the most complex research interactions as well as simple snap polls. Instant reporting informs you about real-time key performance indicators of any campaign being managed. 5 / 7

6 Why SAP Engagement 365 Why SAP Engagement 365 SAP Engagement 365 is a powerful platform that can meet the requirements of any size company while launching and managing single or multiple campaigns. The opportunity to reach any customer, on any device, on any mobile operator s network through personalized, targeted communication and marketing campaigns lets you improve customer engagement significantly. In addition, the solution helps you encourage loyalty and maximize customer retention with real-time interactions and rewards programs. Create and manage unique vouchers and coupons that work on any device. Finally, SAP Engagement 365 supports everything from snap polls to complex research. This lets you gain a deeper understanding of your customers needs and preferences with engaging, personalized surveys presented right on their mobile phone. The solution injects your brand into mobile activities. 6 / 7

7 Objectives Summary SAP Engagement 365 is an all-in-one mobile service that lets you interact with your customers through mobile phones. Create multiple marketing campaigns that engage and entertain and retain and reward your customers. Increase your customers loyalty by launching unique rewarding campaigns and creating appropriate vouchers and coupons. Monitor all the launched campaigns in real time and establish your own more complex research as well as simple polls. Objectives Acquire new customers with compelling Build consumer relationships with mobile loyalty and coupon programs Gain deep customer insight with madefor-mobile research and survey tools SAP Engagement 365 for marketing, enabled by Synapta, to launch targeted marketing campaigns SAP Engagement 365 for loyalty, enabled by Synapta, for mobile-based loyalty schemes SAP Engagement 365 for research, enabled by Synapta, to conduct surveys and polls through customers mobile devices Enhance customer satisfaction with personalized and targeted communications and marketing campaigns Increase loyalty using mobile rewards programs Gain a deeper understanding of customer needs Reach any mobile subscriber, on any network, in any market Learn more For more information on how you can benefit from SAP Engagement 365, visit 7 / 7 Studio SAP 29940enUS (14/03)

8 No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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