What is a DMP? A quick overview of a Data Management Platform (DMP) Copyright 2014, Oracle and/or its affiliates. All rights reserved.

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Luke Greene
7 years ago
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and fit into your operational workflow Fleible Audience Creation Capture variables such as SKUs, price points, model #s Access 3rd party data assets for prospecting On

2 What is a DMP?: Data Ingest Multiple sources aggregated into a single, centralized platform Deployment Ease Get started fast with easy to deploy self-service tools Maintain control and fit into your operational workflow Fleible Audience Creation Capture variables such as SKUs, price points, model #s Access 3rd party data assets for prospecting On the Fly Onboard Onboard online data in real time Onboard offline CRM files in <24 hours Onboard web analytics and internal data points instantly In a nutshell Ask about onboarding data from multiple sources, linking to hashed personally identifiable information (PII)/ , and true on the fly data onboarding and transfer. 2

3 What is a DMP?: Add Meaning Classify, analyze, and model your audiences Classification Look-Alike Modeling Work with classification eperts to define a granular and intuitive taonomy Leverage easy-to-use classification tools Analyze Complement 1 st party audiences with 3 rd party data Model your best converters to scale prospecting and increase conversion rates Audience Analytics Leverage private and public categories for analytics, audience optimization, and campaign strategy Drive ROI Optimize In a nutshell Ask about breadth and depth of data for analytics and modeling 3

DMP integrations Ensure high data transfer volume Oracle DMP processes over 7.

4 What is a DMP?: Data Activation Activate audiences via an open platform Open Platform Send audience segments to 200+ data activation partners across 10+ channels via DMP integrations Ensure high data transfer volume Oracle DMP processes over 7.9 trillion data events and 30 billion ID swaps every month Data Unchained True cross-channel data activation occurs when data is separated from eecution Deliver customer-centricity with personalized marketing In a nutshell Ask about the true scale of activation not only multiple partners and channels but also deep integrations with strong overlap and coverage 4

5 What a DMP Is NOT Demand-side platform (DSP): DMPs can be media agnostic Just for cookies: DMPs manage identity and data across channels A tag manager: DMPs can also ingest server-to-server data Just infrastructure: DMPs are central to your marketing team An analytics and data warehouse: DMPs activate data Just software: DMPs should provide marketing intelligence A closed ecosystem: DMPs free your data 5

6 Why Do I Need a DMP? Manage multiple online campaigns across different ad networks, echanges, and publishers Control over data assets, maimize segmentation, prevent leakage, and monitor partner usage Enhance niche-targeting, messaging capabilities, and scalability Improve response rates, conversion, and brand recognition Control advertising costs and improve overall ROI 6

Getting More Out of Your DMP with 3 rd Party Data The Oracle BlueKai Audience Data Marketplace Informs Smarter Actions Everywhere The DMP is pre-integrated with the Audience Data Marketplace 40+

8 Getting More Out of Your DMP with 3 rd Party Data The Oracle BlueKai Audience Data Marketplace Informs Smarter Actions Everywhere The DMP is pre-integrated with the Audience Data Marketplace 40+ branded data providers 40,000 data attributes Over 1 billion profiles globally Estimate reach and scalability of audiences before buying data Utilize data for customer analytics reporting, look-alike modeling and more! 8

Oracle Data Cloud for B2B Reach over 400MM business professionals across all channels B2B audience data: 300MM professionals in over 1,000 categories for prospecting,

9 Oracle Data Cloud for B2B Reach over 400MM business professionals across all channels B2B audience data: 300MM professionals in over 1,000 categories for prospecting, personalization and modeling. B2B known company and profile data: 100MM professionals for qualification, marketing, and profile enrichment. Sample branded providers: 9

10 Oracle Data Cloud for B2C Improve your marketing with 1B profiles across 40,000 categories In-market data (350M): auto, travel, education, financial, retail, services, CPG, real estate Demographic (1B): gender, age, household income, children Interest (1B): autos, arts & entertainment, hobbies, sports, politics & current events, and more. Predictors (125M): modeled in-market data Television (250M): viewership data aggregated from connected TV platforms Sample branded providers: 10

The new driving force of data-driven marketing

Oracle Data Cloud @OracleDataCloud The new driving force of data-driven marketing Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on