Overall Algorithm. Domain Level Link Authority. Page Level Link Metrics. Page Level Keyword Usage. Page Level Keyword Agnostic
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1 Overall Algorithm Domain Level Link Authority Features 8.22 Page Level Link Metrics 8.19 Page Level Keyword & Content 7.87 Page Level Keyword Agnostic Features 6.57 Domain Level User Usage / Traffic Data 6.55 Domain Level Brand Metrics 5.88 Domain Level Keyword Usage 4.97 Domain Level Keyword Agnostic Features 4.09 Page Level Social Media Metrics 3.98 Domain Level Link Authority Quantity of unique linking domains to the website Topical relevance of linking domains Raw popularity of the domain as measured by the sum of the links (like PageRank) Quantity of links from high authority site Topical relevance of linking pages Topical relevance of linking domains Page Level Link Metrics Page Level Keyword Usage Keyword present in the Title tag Keyword present in the paragraph content of the page Page contains synonyms or close variations Page Level Keyword Agnostic Uniqueness of the content on the page 7.85 Page is mobile friendly (for mobile rankings) 7.77 Click through rate from Google to the page for the keyword 6.92 This category overall is the 5th most important category User Usage & Traffic / Query Data 6.55 Domain Level Brand Metrics Search volume for the domain 6.54 Existence of verified real world business info 6.33 Quantity of citations for the domain name across web 6.26 Keyword is the exact match root domain Keyword is present in the root domain Keyword is closely related to domain name Domain Level Keyword Usage Domain Level Keyword Agnostic Features
2 Uniqueness of content across the whole site (limited duplicate content on site pages) Use of responsive, adaptive or mobile friendly code Aggregated CTR from Google SERP's Engagement with content / URL on social networks Quantity of Google+ shares and +1s Raw count of tweets associated with the URL Page Level Social Metrics Negative Factors above 6.0 (Things That Hurt Your Rankings) Number of unnatural links to pages and domain Page is composed of duplicate content Page content is thin Amount of over-optimized anchor text to the page Non-mobile friendly (for mobile SERPs) Keyword stuffing in pages Page links to spam pages Page has relative poor searcher satisfaction / low CTR Slow page speed Page has poor engagement / usage metrics Total amount of advertising on the page Page links to a high number of 404 pages
3 Most Important to Least Important (Note: Items with a score of less than 6 are not included in these results) Category Ranking Factor 2015 Page KWs Keyword present in the Title tag 8.34 Page Info Uniqueness of the content on the page 7.85 Page KWs Keyword present in the main paragraph content of the page 7.80 Page Links Quantity of links from high authority sites 7.78 Page Info Page is mobile friendly 7.77 Domain Info Uniqueness of content across the whole site (limited duplicate content on site pages) 7.52 Domain Links Quantity of unique linking domains to the website 7.45 Page Links Topical relevance of linking pages 7.40 Domain Links Topical relevance of linking domains 7.36 Page Links Topical relevance of linking domains 7.26 Domain Links Raw popularity of the domain as measured by the sum of the links (like PageRank) 7.15 Domain Links Overall trust of the domain 7.01 Domain Links Distribution of linking domains 6.95 Page KWs Page contains close variations of the phrase in the content 6.95 Page Links Diversity of link anchor text to the page 6.94 Page Info Click through rate from Google to the page for the keyword 6.92 Page Links Quantity of links from known brands & entities 6.92 Page Links Quantity of unique linking domains to the page 6.84 Page KWs Degree of optimization for a topic model 6.70 Domain Links Backlinks from sites of your own area or language 6.69 Page Links Trust as measured by the distance from a trusted set of sites 6.69 Page Info Page load speed 6.60 Branding Search volume for the domain 6.54 Page Links Position of the inbound link (sidebar, footer, home page, etc) 6.43 Page Links Raw popularity of the page as measured by the sum of the links (like PageRank) 6.39 Branding Existence of verified real-world business info 6.33 Domain Info Use of responsive, adaptive or mobile friendly code 6.33 Branding Quantity of citations for the domain name across the web 6.26 Domain Links Percentage of links with brand terms in the anchor text 6.25 Domain Info Aggregated CTR from Google SERP's 6.24 Domain Info Freshness of content on the site 6.22 Page Info Quantity of searches for the keyword + brand name or URL 6.20 Branding Quantity of having the keyword and the brand show up together across web 6.15 Page Info Pure bounce rate of that page (return visits to the search results page) 6.15 Page Links Velocity of link acquisition of that page 6.14 Domain Links Velocity of link acquisition 6.07 Page Info Design or User Experience 6.02 Domain KWs Keyword is the exact match root domain 5.83 Domain KWs Keyword is present in the root domain 5.22 Page Social Engagement with URL on social networks 3.87 Page Social Quantity of Google+ shares and +1s 3.63
4 Interesting Findings Page KWs Keyword present in the Title tag has remained the #1 single issue for over 10 years Item #1 Page Info Uniqueness of the content on the page Item #2 Page KWs Keyword present in the main paragraph content of the page Item #3 Page Links Quantity of links from high authority sites Item #4 Page Info Page is mobile friendly - this one went from extremely low to the top 5 Item #5 Domain Links Domain level link authority remains the #1 most important category Page Links 8 of the top 13 & 15 of top 25 factors are all link related Page KWs Keyword density essentially remains a non issue Branding Mentions on social sites, +1's, social profiles, etc are all less than 5 Page Social There were lots of social factors, but they all dropped in importance dramatically Page Social The Page Level Social Category dropped to the bottom of the 9 categories
5 2013 Diff
6 Category Term Explanations Link Building Domain Level Anchor Text Anchor text of links pointing to the domain Google has cracked down on over-optimized anchor text But this is still a very important item Link Building Page Level Anchor Text Anchor text metrics to the individual page on the site Google has cracked down on over-optimized anchor text But this is still a very important item Link Building Domain Link Authority Link metrics of the overall root domain Quantity, freshness and diversity are very important Link Building Page Link Authority Number of links, MozRank, diversity of links Page Authority is the #1 factor to determine ability to rank high Link Building Page Level Social 3rd party metrics from social media sources Includes Facebook, Twitter, Google+ etc Google+ ranks the highest, then Facebook and Twitter On Site SEO On Page Keyword Use Use of the keyword phrase in key places on the site Correlation of Title, H1, and body text is still important Coding / Hosting Page Keyword Agnostic Non keyword metrics such of loading speed and page length Bigger penalty now for slow loading pages URL Domain Keyword Agnostic Length of the domain URL Domain Keyword Use Keyword use in the domain name and subdomain Lots of debate of how Google is changing this one Branding Brand Metrics Quality and quantity of mentions of the brand name
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