3Strategies to Use QR Codes

Transcription

1 3Strategies to Use QR Codes to Get More Clients Pam Lehr Go Mobile Media Marketing

2 Mobile is EVERYWHERE whether we adopt it or not. Your audience is mobile...is your business? CREATE, ENGAGE, and MEASURE What are QR Codes, and how do they work? (please refer to the "Basic Instructions for Downloading a QR Code App.PDF" for more detail): Step 1: Go to your phone's app store. Step 2: Search on your app store for a "QR Code Reader". Step 3: Select a 4 or 5-star rated QR Code Reader. Step 4: Install the QR Code Reader (this make take 4 or 5 minutes). Step 5: Once the app is installed, go to your apps and click on the QR Code Reader. Step 6: Find the QR Code you want to scan. Step 7: With the QR Code Reader open, make sure it is set to "scan", and point your phone's camera towards the QR Code. Once the QR Code is in focus, the phone's camera will capture the image, and open the URL. TRY IT NOW by scanning this QR Code: Scan Me to Take Survey 2

3 Are people scanning QR Codes? Almost 16 million scans in Q2 of % increase in scans from Q2 of 2011 to Q2 of

4 QR Codes are companies most used mobile component for ENGAGING customers. 4

5 WHY will someone scan a QR Code? Give me a reason to scan - A strong call-to-action must be printed with the QR Code. The #1 mistake business owners make when encouraging their customers to scan their QR Code, is that the QR Code is directed to a desktop website. For example... 5

6 *QR Codes are a convenient way to deliver content. *A scan must maintain a mobile experience. Scan Me to Take Survey Make sure you TEST, TEST, TEST to ensure it works before printing. 6

7 Static QR Codes vs. Dynamic QR Codes Static Content of where the QR Code is directed and cannot be changed Dynamic Print the QR Code once and change the content as often as required 7

8 What information could I offer when using QR Codes? 8

9 Scan Me to Download Contact Information Scan the above QR Code to download the vcard. Not sure how to do this? See visual instructions here. Using a QR Code on name badges at a conference for networking is invaluable! For more info

10 Scan & Download FREE Report 10

11 Scan Me For Testimonials Scan & Save 11

12 Scan & Enter to Win Scan to Donate 12

13 Scan For Tradeshow Info 13

14 QR Code marketing is like any form of marketing, and needs to be measured for effectiveness. 14

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16 To Recap Create a QR Code with a downloadable vcard for your business card. 2. Engage your audience with a landing page to launch a video, optin for a free offer, make a purchase, etc. 3. Measure your scans. We would love to hear from you by taking a quick survey on QR Codes: Scan Me to Take Survey 16

17 **BONUS draw - anyone who scans and completes the above survey within 48 hours will be entered to win a QR Code leading to a custom mobile webpage with downloadable vcard ($99 value)! PLUS: A Handout with References The QR Code "Look Book" 17

18 Go Mobile Marketing created an interesting QR Code for my business card that generates hits on my website and is translating into opt-ins and sales. If you want to look contemporary AND make money, get a QR Code from Pam! -Catherine Scheers We have worked with Go Mobile Media Marketing for all our mobile marketing needs for about 1.5 years now and for our 30th Anniversary in June we gave away thousands of dollars in prizes. In all of our promotional material and website we had 3 ways to enter to win; entry form in all stores, text to win campaign and a QR Code directed to landing page to enter to win. The landing page had 154 scans during the anniversary month and 75% of the scans resulted in a completed entry form. We felt that the promotion was very successful. -Don Chartrand, Marketing Director I had the privilege to work with Pam on the development of an article for the CAPS (Canadian Association of Professional Speakers) summer edition (2012) of the national publication Speaking of Impact. The article was on the potential of QR (Quick Response) codes. I needed a knowledgeable source on this technical topic. I reached out to Pam for assistance and she readily agreed to meet via a Skype call. She was very knowledgeable on the topic and provided some insightful considerations for the effective use of QR codes. I thoroughly enjoyed the opportunity to work with Pam. -Joel Sweeney, CAPS 18