Residential Rentals Ad Rates

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1 Residential Rentals Ad Rates The Washington Post Washington Post Media covers 64% of the Washington metro market in an average week, with a cumulative* seven-day reach of 3.1 million readers in the Washington Designated Market Area (DMA) and more than 2.7 million readers in the Washington metro market. The Washington Post Nearly half of Washington metro market adults read the printed Post each week. TOTAL PRINT CIRCULATION: 359,158 (Daily); 551,360 (Sunday) AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 992,727 (Daily); 1,352,906 (Sunday) AVERAGE ISSUE READERSHIP, WASHINGTON DMA: 1,089,964 (Daily); 1,516,082 (Sunday) Sources: Nielsen Scarborough 2016, Release 1; AAM Audit, 2015 washingtonpost.com reaches nearly 1.7 million adults in the Washington DMA each month and more than 66 million unique visitors across the United States. Readers rely on washingtonpost.com for award-winning, up-to-the-minute news, live online discussions and original video content. Sources: Nielsen Scarborough 2016, Release 1; comscore Media Metrix, April-June 2016, three-month average Express is our free daily newspaper published in a convenient tabloid format to provide a brief read of the day s news. It is distributed via courtesy racks and hawkers at key urban locations and Metro stations to active and upwardly-mobile Washingtonians Monday through Friday. TOTAL CIRCULATION: 143,132 AVERAGE ISSUE READERSHIP, WASHINGTON METRO MARKET: 339,864 Sources: Nielsen Scarborough 2016, Release 1; CAC Quarterly Data Report, Q Residential Rentals Washington Post Mobile offers anyone with a mobile phone access to The Washington Post s unparalleled local and national news, analysis and commentary; readers can also sign up for text alerts to make sure they stay informed wherever they are. Washington Post Mobile leverages the latest mobile advertising technologies to help advertisers benefit from this highly-engaging medium. Washington Post Mobile Apps The Washington Post App for ipad The Washington Post App for Kindle Fire The Washington Post News App The Going Out Guide App D.C. Rider Explore D.C. *Cumulative includes The Washington Post, washingtonpost.com and/or Express in a seven-day period. Source: Nielsen Scarborough 2016, Release 1 Visit washingtonpost.com/mediakit for the latest information, including advertising rates, deadlines, sales contacts, new opportunities and details about how to send ad materials electronically. 1

2 Contacts Advertising General Hotline Toll-Free (ext ) Washington, D.C. Metro Area Tel: Fax: Local Residential Rentals Rate Qualifications The following rates apply to classified advertising for the rental of apartments, houses and townhouses, as well as rental services in the local rate area, which is composed of the District of Columbia, Maryland, Delaware, Virginia and West Virginia. Local rates apply when either the property or the advertiser s billing address is located within the local rate area. In cases where both the property and the advertiser s billing address are located outside of the local rate area, General rates apply. Advertising Web Site washingtonpost.com/mediakit Please refer to separate rate schedules for: n Automotive Industry n Education n Express n Financial n General n Jobs n Movie Distributor n Real Estate Broker n Real Estate Builder n Retail n Special Industry including Travel/Resort and Co-Op) n The Washington Post Magazine n washingtonpost.com All positions are at the publisher s option. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. The Washington Post will seek to comply with position requests and other stipulations that appear on insertion orders. 2

3 Express Publishes Monday through Friday, with additional Ready to Rent distribution on Saturdays 2017 Residential Rentals Ad Rates n MODULAR AD RATES Premium Position Rates (modular) Double Truck $1,783 Full Page Open 10x 20x 35x 50x Within 7 days Open 2x 3x 4x 5x Double Truck Color $10,467 $9,392 $8,892 $8,092 $7,914 B&W $8,677 $7,791 $7,281 $6,465 $6,125 Full Page Color $4,982 $4,562 $4,319 $3,930 $3,767 B&W $4,132 $3,711 $3,468 $3,078 $2,917 Back Pages Other Sponsorship Page 4 11 Specified Premium $1,050 $1,050 $853 $1,206 n PER COLUMN INCH RATES Annual Open 10x 20x 35x 50x Within 7 days Open 2x 3x 4x 5x Rates $76 $69 $65 $58 $55 Color Premium (per column inch) $14 Premium Position Rates (per column inch) Inside Front $19 Page 3 Strip $22 Pages 4 to 11 $19 Weekend Pass Strip (front) $16 Other Specified Pages $16 Sponsorship Premium $22 Coverwraps 2-page Coverwrap $18,029 4-page Coverwrap $27,043 Sticky Notes Printing and Application $7,250 Application Only $6,000 24x Frequency Discount Per Column Inch $28 n Minimum 2 per property, per ad n Ads must be ordered at one time and run for 24 consecutive days (Monday through Thursday in Express; Friday through Saturday in the Ready to Rent tabloid) n Contact your Account Manager for more details n Additional charge for color Express Ready to Rent Package Run four consecutive weeks of a Monday through Thursday classified display ad in Express for $28 per column inch and pay an additional $1,250 for a four-week Ready to Rent Directory package. A minimum 2 per property, per ad, is required. Express Combination Discount Advertisers that publish an ad in Express within a seven-day period before or after placing the same ad in other Washington Post products (ROP, The Washington Post Magazine, Local Living, the Extras, TV Week, Special Sections and Preprints) are entitled to the 50x rate for the Express ad. All ads must be on the same order. 3

4 The Washington Post Magazine Publishes Sunday. Contact your Account Manager for complete information. You ll find ground-breaking journalism and great lifestyle features like Date Lab and restaurant reviews from Tom Sietsema - and a focus on entertainment through the Going Out Guide. Publishing Sunday and attracting affluent readers each week, The Washington Post Magazine is a high-quality, four-color visual environment boasting metro Washington s largest magazine audience: nearly 1 million readers. 4

5 Classified Rates 2017 Residential Rentals Ad Rates Open Rates (per agate line) Daily (Mon. - Thu.) Consecutive Insertions Friday and Saturday* Sunday 1 Insertion $16.79 N/A* $ Insertions $15.84 $31.68 $ to 6 Insertions $13.31 $26.62 $ to 9 Insertions $12.34 $24.68 $ or More Insertions $11.49 $22.97 $16.17 *Friday and Saturday ads run in the Ready to Rent tabloid, therefore they must purchased as a two-day package. Properties for Rent (modular ads) Publishes in Sunday Real Estate; full run only; must contain photo 2 columns x 25 lines $325 2 columns x 35 lines $573 2 columns x 50 lines $819 Annual Agreement Rates (per agate line) The following rates apply to signed annual agreements: Daily 1x 2x* 3x* 4x* 6 or more* $650,000 $10.35 $9.32 $8.78 $7.86 $7.34 $500,000 $10.47 $9.45 $8.88 $7.98 $7.47 $400,000 $10.54 $9.53 $8.96 $8.04 $7.55 $300,000 $10.59 $9.56 $9.02 $8.09 $7.58 $225,000 $10.67 $9.64 $9.09 $8.16 $7.69 $150,000 $10.74 $9.73 $9.18 $8.27 $7.74 $100,000 $10.75 $9.75 $9.19 $8.29 $7.75 $50,000 $10.77 $9.77 $9.21 $8.30 $7.76 $25,000 $10.98 $9.95 $9.37 $8.46 $7.91 $10,000 $11.02 $9.99 $9.40 $8.49 $7.95 $5,000 $11.13 $10.09 $9.53 $8.59 $8.09 $2,500 $11.53 $10.48 $9.91 $9.00 $8.47 Sunday 1x 2x 3x 4x 6 or more* $650,000 $14.61 $13.44 $12.81 $11.06 $10.37 $500,000 $14.70 $13.50 $12.88 $11.14 $10.42 $400,000 $14.75 $13.58 $12.93 $11.20 $10.50 $300,000 $14.80 $13.66 $13.04 $11.27 $10.58 $225,000 $14.94 $13.76 $13.11 $11.37 $10.67 $150,000 $14.98 $13.82 $13.17 $11.42 $10.75 $100,000 $14.99 $13.83 $13.18 $11.45 $10.76 $50,000 $15.00 $13.84 $13.21 $11.46 $10.77 $25,000 $15.26 $14.10 $13.46 $11.67 $10.97 $10,000 $15.32 $14.13 $13.49 $11.71 $11.01 $5,000 $15.46 $14.24 $13.61 $11.83 $11.14 $2,500 $15.87 $14.66 $14.01 $12.24 $11.53 *There is a 10-line minimum per insertion, repeated consecutively. To receive multiple insertion discounts, all insertions must be on the same order without changes. Ask your Account Manager about rates for annual agreements over $650,000. 5

6 Preprinted Inserts Size Flexie (6"x 7" to 9"x 11") Tab (over 9"x 11" up to 11"x 13") Standard (over 11"x 13") Number of Pages N/A N/A up to N/A up to Rates Per 1,000 Pieces (based on number of pages selected) Open Rate $66.03 $99.46 $ $ $ $ $ Total Pieces Per Year 500,000 $58.29 $63.95 $84.70 $ $ $ $ $ ,000,000 $57.37 $61.87 $69.97 $98.93 $ $ $ $ ,500,000 $54.64 $57.82 $68.32 $95.13 $ $ $ $ ,000,000 $54.27 $57.19 $67.31 $93.24 $ $ $ $ ,000,000 $53.38 $56.55 $66.80 $89.58 $ $ $ $ ,000,000 $52.65 $56.43 $66.42 $89.46 $ $ $ $ ,000,000 $51.43 $55.80 $65.58 $86.78 $ $ $ $ ,000,000 $50.21 $52.91 $64.84 $81.76 $90.91 $ $ $ Each additional increment of two pages in excess of those shown above is $3.06 per 1,000 pieces. For preprints over 80 pages, ask your Account Manager for details. n A separate preprint agreement must be signed in advance to qualify for annual agreement rates. TMC quantities count toward the fulfillment of annual preprint agreements. n Inserts with editorial content will be charged a 30% premium and require the words Advertisement or Advertising Supplement to appear on each page. n Page size is determined by the way an insert reads as an advertising panel not by its final folded size. Billing is based on actual size, weight and page count as verified by the publisher at the time of insertion. n The Washington Post reserves the right to determine the page equivalent of free-standing inserts, including envelopes, cards, flaps or other inserts. n Distribution: Preprints are inserted into Tuesday, Wednesday, Thursday, Friday and Sunday newspapers. Minimum quantities apply; contact your Account Manager. n Different rates apply for Tuesday preprints. n Space reservations must be made before preprinted inserts are shipped to The Washington Post. n Preprints distributed on Thanksgiving Day are subject to a 10% premium surcharge. n The above rates are based on inserts meeting the published Market Select preprint specifications. Please refer to the Washington Post Ad Book or washingtonpost.com/mediakit for details. n Preprint advertisers are billed based on the ordered quantity, which is at the advertiser s discretion and which is reflected on the accepted insertion order. The ordered quantity may be equal to, greater or less than the estimates provided by The Washington Post. Provided, however, that if an advertiser ships a quantity greater than the ordered quantity, such advertiser may be required by The Washington Post to pay for any overage up to the applicable quantity set forth in The Washington Post s estimates. Those period estimates, as published by The Washington Post, may vary from the number of inserts distributed on a particular day. The Washington Post will not be responsible, nor will provide billing or rate adjustments, for shortages or overages resulting from these variances, including variances due to errors in the insertion or distribution process, shortages in the advertiser s delivery of preprints and inserts that are not within The Washington Post s insert specifications. n A $5 CPM premium will be applied to all microzones ordered. n Topper position available; contact your Account Manager. Shared Mail The Washington Post s shared mail program allows advertisers to reach non-subscribers on Thursday and Friday through the mail. Corresponding preprint rates apply for inserts weighing up 1.21 ounces. For pieces weighing more than 1.21 ounces, contact your Account Manager. Print and Deliver (P&D) The Washington Post offers insert creative, printing and distribution services. Custom quotes can be requested for non-standard products. P&D inserts can run in-paper, in shared mail, and/or in Savings Now!. Savings Now! Savings Now! is the Sunday optin preprint package distributed in targeted Zip codes. Savings Now! delivers preprints in a full-page color broadsheet that features quick-read shopping news and information. Available Zip-level zones include D.C., Fairfax, Arlington/Alexandria, Montgomery, Prince George s, Anne Arundel, Howard, Charles, Prince William and Loudoun. ROP advertising is available on the broadsheet. There is no duplication with in-paper or shared mail. More Opportunities Run your inserts in Express. See your Account Manager for details. All advertising is accepted subject to the terms and conditions and specifications of The Washington Post. For complete terms, conditions and specifications, please refer to the Washington Post Ad Book or washingtonpost.com/mediakit in addition to the information contained on this rate card. There will be a penalty charged for all ads cancelled or killed after the applicable deadline specified in the Washington Post Ad Book: 10% of the price of the cancelled ad (had it run). The rates contained in this document are subject to change. 6

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