How to caluculate ROI when investing in a Business Intelligence / Data Analytics project

Size: px
Start display at page:

Download "How to caluculate ROI when investing in a Business Intelligence / Data Analytics project"

Transcription

1 White Paper How to caluculate ROI when investing in a Business Intelligence / Data Analytics project LÛCRUM, Inc. John Bostick March, 2011

2 LÛCRUM, Inc. LÛCRUM is a premier strategic consulting firm that provides breakthrough strategies for financial services, health services, manufacturing, utilities and general business. LÛCRUM's capabilities span the breadth of business systems and technology solutions. Capabilities include data management and data warehousing, analytical reporting, project management, business analytics and data architecture.

3 How to calculate ROI when investing in a Business Intelligence / Data Analytics project *and certainly a wrong way to address ROI as well! With the most recent exciting story behind IBM s Watson computer competing against celebrity Jeopardy contestants, it s again time to talk about what Business Intelligence and Data Analytics can do for you. First and foremost, it s common knowledge among CFO s, CIO s, and other executives that over the last 15 years the Road to Business Intelligence is littered with failed projects and half-done initiatives. Looking backwards, most of these initiatives failed not because of technology or competency of the personnel involved, but rather due to the lack of a true ROI analysis by the business users before the project got started. By using the words true ROI analysis, this white paper will show examples of the kind of detail required to establish a tangible economic baseline for any data analytics or intelligence initiative. Several iterations calculating the ROI are normal and require deep business planning by the user community. IT personnel do not normally do these types of business planning exercises which means that their participation is not required. In addition, traditional IT lacks the facilitation and leadership experience that is needed to complete the ROI planning exercise. What at first seems to be a fairly straight forward ROI analysis gets quickly blurred for several reasons. Most of the rationale lies in the area of expectations. Why? To be sure, the lure of technology as the focus instead of the Business ROI Analysis is part of the problem. Industry experts agree that there are 5 or so most common reasons that lead to failure. Failure in this sense of the word means not getting the original return off of the investment, budget-overruns, lack of useful functionality as define by the business users, and missed timeframes on the initiative itself. Here are the most common 5 situations: 1. Wrong Sponsorship: The initiative must have a business sponsor and not an IT sponsor. Like any tool, the tool-maker is not important; it s the persons using the tool that make the difference. Too often, IT leadership decides to solve the reporting and information sharing requirements once and for all. Since the users are not static, the requirements are not static, the data isn t static, and it s extremely tough to try to solve and then deliver. The road to heaven is paved with correct assumptions. 2. Treating the initiative as a discrete project. Business Intelligence is not project-based but more so Journey-Based. Discrete projects are laid out very carefully with requirements and designs 1 P a g e

4 documented and formally approved up-front. once the initial iteration is finished. Data analytics projects are just getting started 3. Lack of education of what to expect and how much the user community must participate. Inevitably, all Business Intelligence initiatives have changing requirements. Simply put, the business is constantly changing and thus, the questions one must ask about the business are constantly being tweaked and modified so as to ask the correct question. For example, commodity prices are at record highs this year; there weren t last year. Oil and other energy prices were on an upward spiral in 2007 and 2008 only to see excess capacity due to declining demand throughout the recent recession. Government legislation has made hiring full-time employees more expensive with the latest healthcare reform. Certainly labor has shortages and is more expensive; other labor has global capacity and thus is shifting from US-only to a global outsourcing center. Last but not least, global currencies are constantly changing and thus, making imports and exports change in their gross margins. The old saying, the only thing constant is change comes to mind. 4. Change in Business Leadership and/or Information Technology Leadership. Reorganizations are a fact of all businesses. With the points made in #3, the external factors in every market cause the internal management organization to adjust and shift constantly as well. 5. Believing you are finished. Again, there s no finish. Just like any honed process in a business, data analytics are a processed-based support system for the organization. Again, relative to ERP-style applications, BI initiatives never stop. They are never finished. ERP applications are implemented, tested, and then put into production where they simply run and run and run. Getting back to Watson: IBM publically claimed to invest $30M in creating the data and the technology to provide knowledge worker style answers for the Jeopardy game. Is that a lot of investment for most Fortune 500 companies? Can there be a clear ROI roadmap leading to a successful long-term initiative? Possibly, although certainly high risk. Let s take an example of a large company. In fact, for illustration purposes, let s take the Fortune 500 th company as an example. Well, it s Blockbuster, so let s take the 501 st one instead, Comerica. 2 P a g e

5 Comerica Incorporated is a financial services company headquartered in Dallas, strategically aligned into three major business segments: The Business Bank, The Retail Bank, and Wealth & Institutional Management. Comerica Bank locations can be found in Michigan, California, Texas, Florida and Arizona, with select businesses operating in several other states, as well as in Canada, Mexico and China. Comerica reported total assets of $57,1 billion at the end of March Comerica ranks among the 25 largest banking companies and has a presence in seven of the 11 largest U.S. cities. In 2009, the company reported revenues of $3.15 billion and net income of $217 million. At $3.15 billion in revenue, that equates to $60.5 billion per week in revenue and $4.1 M in net income per each of the 52 periods as well. They have 9,100 people with total payroll and benefits adding up to about 25% of the reported revenue on an annual basis or about $80,000. In looking at a large organization like Comerica, there s many areas in need of Business Intelligence. To be sure, data analytics is the center of the business user s universe and the technology is only the enabler. Let s dig deeper into what kinds of questions a user may have at a financial services firm like Comerica. The right frame of mind for one of these business knowledge workers is to think in what we call increase/decrease words. Here are some examples in the area of Commercial Banking (all factious but accurately portrayed): 1. Comerica has a desire to cross-sell more of their services to their existing commercial banking customers. a. Segment and profile existing clients in commercial banking. b. Identify single relationship clients most likely to buy specific category of other retail or wealth management products. c. Incorporate learning into field materials and training for cross-selling. d. With over 5,000 commercial customers, a single additional new client relationship to just 4 % of these would yield 200 new clients at a statistical average of $1,445 per relationship or $289,000 additional annual revenue. 2. The commercial loan credit analysts are trying to identify better ways to pro-actively identify bad risk. So the process may look like this. a. Conduct annual portfolio loss analysis by region and then by portfolio manager. b. Communicate results by categorizing the worst commercial loan officers to senior management. 3 P a g e

6 c. Take appropriate action to improve loss ratio. d. Extrapolate learning from both bad and good loan officers. Communicate to management across entire management organization. e. Our worst loan officers are costing the company over $23 M in above-average losses. Saving 15% of this amount would generate $3.3 M. 3. Improve potency of commercial customer leads. Tradition field marketing including canvassing, direct mail, telemarketing, and community relations has seen a recent decrease in productivity for gaining new clients for the bank. New methods are needed. a. Current hit rate is approximately 2 out of 53 cold calls. b. Create profile of prospective clients most likely to buy commercial services and use profile to create more receptive cold call leads. c. Improving the appointment rate from 2 to 2.3 (15% increase) would generate 125 new clients company-wide which will result in $324,000 in annual additional revenue. 4. Increase enterprise value of commercial client. a. Profile clients that use 5 or more services of the bank. b. Communicate profile to field. c. Develop screening methods, develop field sales materials, and improve field-training in overcoming likely objections. d. An increase of an average of 3.4 products per commercial client to 4.08 (20% increase) would provide $825,000 additional revenue on an annual basis. 5. The recent new funding of Small Business Administration ( SBA ) loans by the Obama administration has presented a green-field of growth for Commercial Banks to attract Small and Medium businesses that have existing relationships with existing loans a chance to restructure those loans and bring them into Comerica. Typically, 10-year loans, these loans could range from $1.0 M to a maximum of $5.0 M at a borrowing rate of 5%. The bank receives a healthy up-front fee for sponsoring and processing the loan and an additional fee over 10 years to manage the loans payment process. a. Educate Commercial Sales Force as to the business model for the SBA loans. b. Identify potential small and medium businesses that would fit the SBA profile. c. Establish a marketing campaign to contact, educate, and qualify candidate firms. d. By closing 100 loans at Comerica at an average of $2.5 M, this would equate to $250 M in additional assets. Up-front fees would be over $20,000,000 and processing fees would be an additional $2,000,000 over the 10-year period. Furthermore, these loans are backed by government guarantees and thus don t effect the borrowing base of the bank. 4 P a g e

7 Totaling the first 4 examples would have a savings or revenue improvement of M annually and a financial expense savings of $3.3 M. Adding in #5 would provide significant value to the firm. In each business case, the numbers used were provided by the departments that would carry out the plans. The authors of the above business cases provided very conservative numbers in their case. Is this kind of return real? Two LUCRUM clients in particular followed this roadmap and generated over $20M in greater profits in the initial 12-months after an average investment of $700K. ROI and the IT Business Intelligence Platform. It is recommended that the business provide 5-7 of these initiatives to provide a larger set of financial improvements. One single area with solid business improvement can holistically justified the journey of Business Intelligence. Once the business cases have been formally established, establishing the budget for the IT-related expenses can be identified and set against the increases in productivity. The timelength set for the ROI for the initial Business Intelligence depends on the company s accounting and investment policies and practices. The IT investments will be a combination of People and Technology. Using Comerica s example, there will be 5 persons from IT assigned to the initiative; they will leverage existing server and storage capacity within IT, and make no new technology purchases for the tools except for a SAS statistical analysis 2-person user license. Total investments will be $ 350,000 over the initial 6 month period. Summary: The above examples suggest that Business Intelligence is really thoughtful business strategies using data as a weapon. It doesn t center on the technology, the IT strategy enabling the technology nor the actual project for project s sake. 5 P a g e

8 For additional information LÛCRUM, Inc Montgomery Road, Suite 160 Cincinnati, Ohio

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Introduction to Business Intelligence

Introduction to Business Intelligence IBM Software Group Introduction to Business Intelligence Vince Leat ASEAN SW Group 2007 IBM Corporation Discussion IBM Software Group What is Business Intelligence BI Vision Evolution Business Intelligence

More information

SURVEY FINDINGS. Executive Summary. Introduction Budgets and Spending Salaries and Skills Areas of Impact Workforce Expectations

SURVEY FINDINGS. Executive Summary. Introduction Budgets and Spending Salaries and Skills Areas of Impact Workforce Expectations SURVEY FINDINGS TEKsystems Annual IT Forecast 2015 Executive Summary More than 500 IT leaders (CIOs, IT VPs, IT directors and IT hiring managers) were polled on the current state of IT spending, skills

More information

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition?

Powering Performance with Customer Intelligence. Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Powering Performance with Customer Intelligence Are you ready to make Customer Intelligence your performance advantage to outpace the competition? Frequently Asked Questions (FAQs) PNT Marketing Services

More information

The new economics of educational lending under the ihelp program

The new economics of educational lending under the ihelp program The new economics of educational lending under the ihelp program Finally, a private student loan program that makes financial sense for community banks and their customers. Students- still a great investment

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

CREATING PACKAGED IP FOR BUSINESS ANALYTICS PROJECTS

CREATING PACKAGED IP FOR BUSINESS ANALYTICS PROJECTS CREATING PACKAGED IP FOR BUSINESS ANALYTICS PROJECTS A PERSPECTIVE FOR SYSTEMS INTEGRATORS Sponsored by Microsoft Corporation 1/ What is Packaged IP? Categorizing the Options 2/ Why Offer Packaged IP?

More information

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers.

TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. of the BROADER ROLE TELEMARKETING Don t miss a Golden Egg opportunity to turn your telemarketing campaigns into profit centers. NEW 1555 Pony Express Hwy Home, KS 66438 (800) 882-0803 ronen@bluevalley.net

More information

9 Reasons Your Product Needs. Better Analytics. A Visual Guide

9 Reasons Your Product Needs. Better Analytics. A Visual Guide 9 Reasons Your Product Needs Better Analytics 02 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 A Visual Guide Better Analytics for Your Users Table of Contents Introduction... 2 As a product

More information

Peter Duflo Managing Partner

Peter Duflo Managing Partner Virtual IT in the Cloud By Mike Pellegrino, who is the former CIO at Sun Products, CIO at Frontier Communications, VP of IT at FujiFilm Holdings America and now a strategic IT consultant and President

More information

Introduction. Now, I ll turn the call over to Mark Loughridge.

Introduction. Now, I ll turn the call over to Mark Loughridge. Introduction Thank you. This is Patricia Murphy, Vice President of Investor Relations for IBM. I m here with Mark Loughridge, IBM s Senior Vice President and CFO, Finance and Enterprise Transformation.

More information

Justifying Marketing Automation and Pilot Program

Justifying Marketing Automation and Pilot Program Introduction Marketing automation - is the name given to software platforms designed for marketing departments and organizations to simplify processes by automating repetitive tasks. Marketing departments

More information

Developing a Business Analytics Roadmap

Developing a Business Analytics Roadmap White Paper Series Developing a Business Analytics Roadmap A Guide to Assessing Your Organization and Building a Roadmap to Analytics Success March 2013 A Guide to Assessing Your Organization and Building

More information

Hitachi Consulting Growing to $1 Billion Organization Leveraging the Power of the Oracle Cloud. March 27, 2015. Better

Hitachi Consulting Growing to $1 Billion Organization Leveraging the Power of the Oracle Cloud. March 27, 2015. Better Hitachi Consulting Growing to $1 Billion Organization Leveraging the Power of the Oracle Cloud March 27, 2015 Better Chris Buri Chris Buri is the Vice President and CIO of Hitachi Consulting and joined

More information

DEFINITELY. GAME CHANGER? EVOLUTION? Big Data

DEFINITELY. GAME CHANGER? EVOLUTION? Big Data Big Data EVOLUTION? GAME CHANGER? DEFINITELY. EMC s Bill Schmarzo and consultant Ben Woo weigh in on whether Big Data is revolutionary, evolutionary, or both. by Terry Brown EMC+ In a recent survey of

More information

Insurance customer retention and growth

Insurance customer retention and growth IBM Software Group White Paper Insurance Insurance customer retention and growth Leveraging business analytics to retain existing customers and cross-sell and up-sell insurance policies 2 Insurance customer

More information

Business Intelligence: How better analytics can lead your business to higher profits.

Business Intelligence: How better analytics can lead your business to higher profits. Business Intelligence: How better analytics can lead your business to higher profits. Introduction The economic downturn is forcing business leaders to rethink strategic plans. To remain competitive, businesses

More information

Solve Your Toughest Challenges with Data Mining

Solve Your Toughest Challenges with Data Mining IBM Software Business Analytics IBM SPSS Modeler Solve Your Toughest Challenges with Data Mining Use predictive intelligence to make good decisions faster Solve Your Toughest Challenges with Data Mining

More information

Embrace the Data-driven Marketing Plan

Embrace the Data-driven Marketing Plan Embrace the Data-driven Marketing Plan By Sandeep Kharidhi WHITE PAPER MARKETING SERVICES Executive Summary A sound marketing plan for any bank or credit union must be based on solid metrics derived from

More information

Making the Case for BPM: A Benefits Checklist

Making the Case for BPM: A Benefits Checklist : A Benefits Checklist Jim Rudden Business Process Management (BPM) has become a top priority for companies in 2006 and 2007. A recent survey of more than 1,400 CIOs revealed that the top business priority

More information

Electronic Invoice Adoption Benchmark Report

Electronic Invoice Adoption Benchmark Report Electronic Invoice Adoption Benchmark Report Based on the Results of PayStream s einvoice Survey Q1 2013 Featuring Insights on... Centralized vs. Decentralized AP Operations Underwritten in part by AP

More information

Sonata Managed Application Lifecycle Services

Sonata Managed Application Lifecycle Services Sonata Managed Application Lifecycle Services Leveraging IT to Deliver Growth-Centric Business Transformation Make IT an Enabler of Your Business with the Right Partner In today s complex and ever-changing

More information

The optimization maturity model

The optimization maturity model The optimization maturity model Know where you are so you can move forward Table of contents 1 Digital optimization 2 Optimization maturity model 2 Five levels of optimization maturity 5 Benefits of becoming

More information

Creating the Strategy that Drives Your CRM Initiative. Debbie Schmidt FIS Consulting Services

Creating the Strategy that Drives Your CRM Initiative. Debbie Schmidt FIS Consulting Services Debbie Schmidt FIS Consulting Services 1 800 822 6758 Table of Contents More Than an IT Project...2 One Size Does Not Fit All...2 Moving Toward an Effective CRM Strategy...3 The Process...4 The Technology...4

More information

Lead Scoring for Success. A practical guide to achieving better results with lead scoring

Lead Scoring for Success. A practical guide to achieving better results with lead scoring Lead Scoring for Success A practical guide to achieving better results with lead scoring Lead Scoring The Growing Need for Lead Scoring The Growing Need for Lead Scoring A company s website is still one

More information

IBM Business Partners: Top Five Best Practices for Maximizing Your Success Selling IBM Software

IBM Business Partners: Top Five Best Practices for Maximizing Your Success Selling IBM Software IBM Business Partners: Top Five Best Practices for Maximizing Your Success Selling IBM Software Judith Hurwitz President and CEO Marcia Kaufman COO and Principal Analyst Sponsored by IBM Introduction IBM

More information

Harness the Power of Partnership Everything is possible when you have the right partner.

Harness the Power of Partnership Everything is possible when you have the right partner. Technology Success Accelerate Harness the Power of Partnership Everything is possible when you have the right partner. Avnet Technology Solutions, Americas Intelligent Collaboration Disruptive technologies

More information

QUICK FACTS. Delivering a Unified Data Architecture for Sony Computer Entertainment America TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES

QUICK FACTS. Delivering a Unified Data Architecture for Sony Computer Entertainment America TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES [ Consumer goods, Data Services ] TEKSYSTEMS GLOBAL SERVICES CUSTOMER SUCCESS STORIES QUICK FACTS Objectives Develop a unified data architecture for capturing Sony Computer Entertainment America s (SCEA)

More information

An Oracle Strategy Brief April 2011. Building the Case for Business Intelligence in the Insurance Industry

An Oracle Strategy Brief April 2011. Building the Case for Business Intelligence in the Insurance Industry An Oracle Strategy Brief April 2011 Building the Case for Business Intelligence in the Insurance Industry Executive Overview... 1 Before and After Business Intelligence... 2 Challenges of Measuring ROI

More information

Survey Report. Business strategy and technology priorities in the wealth management industry. Examination of top US wealth management firms

Survey Report. Business strategy and technology priorities in the wealth management industry. Examination of top US wealth management firms Survey Report Business strategy and technology priorities in the wealth management industry Examination of top US wealth management firms Balaji Yellavalli Infosys Ltd. Jaroslaw E. Knapik Datamonitor In

More information

How Effectively Are Companies Using Business Analytics? DecisionPath Consulting Research October 2010

How Effectively Are Companies Using Business Analytics? DecisionPath Consulting Research October 2010 How Effectively Are Companies Using Business Analytics? DecisionPath Consulting Research October 2010 Thought-Leading Consultants in: Business Analytics Business Performance Management Business Intelligence

More information

SYMANTEC CORPORATION 4Q13 and FY13 RESULTS PREPARED REMARKS

SYMANTEC CORPORATION 4Q13 and FY13 RESULTS PREPARED REMARKS Introduction Helyn Corcos, Vice President Investor Relations Good afternoon and thank you for joining our call to discuss our fourth quarter and fiscal year 2013 results. With me today are Steve Bennett,

More information

Bank of America Merrill Lynch Banking & Insurance CEO Conference Bob Diamond

Bank of America Merrill Lynch Banking & Insurance CEO Conference Bob Diamond 4 October 2011 Bank of America Merrill Lynch Banking & Insurance CEO Conference Bob Diamond Thank you and good morning. It s a pleasure to be here and I d like to thank our hosts for the opportunity to

More information

Explosive Growth Is No Accident: Driving Digital Transformation in the Insurance Industry

Explosive Growth Is No Accident: Driving Digital Transformation in the Insurance Industry Explosive Growth Is No Accident: Driving Digital Transformation in the Insurance Industry By Mike Sarantopoulos, SVP, Insurance Practice, NTT DATA, Inc. and David Liliedahl, VP, Life & Annuity Portfolio,

More information

Getting From Headhunter Hell to Headhunter Heaven

Getting From Headhunter Hell to Headhunter Heaven The Benefits of Great Headhunting Without the Messy Side Effects Thought Leadership 1 Introduction It s one of the paradoxes of corporate recruiting: Corporate recruiters pride themselves on being skilled

More information

WHITE PAPER. 7 Keys to. successful. Organizational Change Management. Why Your CRM Program Needs Change Management and Tips for Getting Started

WHITE PAPER. 7 Keys to. successful. Organizational Change Management. Why Your CRM Program Needs Change Management and Tips for Getting Started 7 Keys to successful Organizational Change Management Why Your CRM Program Needs Change Management and Tips for Getting Started CONTENTS 2 Executive Summary 3 7 Keys to a Comprehensive Change Management

More information

WHITEPAPER. How to Credit Score with Predictive Analytics

WHITEPAPER. How to Credit Score with Predictive Analytics WHITEPAPER How to Credit Score with Predictive Analytics Managing Credit Risk Credit scoring and automated rule-based decisioning are the most important tools used by financial services and credit lending

More information

IBM Information Governance

IBM Information Governance Information Governance Practice IBM Information Governance Michel Bouma Information Governance Practice Leader Europe Data Stewardship at Social Services Agency Questions from Legislature How many children

More information

Nonprofit Intelligence Business intelligence for nonprofits

Nonprofit Intelligence Business intelligence for nonprofits White Paper Business for Nonprofits Executive Summary Information is more than just power it is the key to the success, growth and continued viability of every nonprofit organization. Yet, as many nonprofits

More information

Solve your toughest challenges with data mining

Solve your toughest challenges with data mining IBM Software IBM SPSS Modeler Solve your toughest challenges with data mining Use predictive intelligence to make good decisions faster Solve your toughest challenges with data mining Imagine if you could

More information

Seven Dashboard Metrics Financial Services Marketers Can t Afford to Overlook in 2014

Seven Dashboard Metrics Financial Services Marketers Can t Afford to Overlook in 2014 Seven Dashboard Metrics Financial Services Marketers Can t Afford to Overlook in 2014 MARKETING SERVICES Like other financial services marketers, you likely track numerous metrics to determine and prove

More information

Customer Experience Analytics

Customer Experience Analytics Customer Experience Analytics By eloyalty s Marketing Solutions Service Line 9.16.2003 OPTIMIZING CUSTOMER INTERACTIONS Customer Experience Analytics Abstract This paper will describe a method of quantifying

More information

Social Business Analytics

Social Business Analytics IBM Software Business Analytics Social Analytics Social Business Analytics Gaining business value from social media 2 Social Business Analytics Contents 2 Overview 3 Analytics as a competitive advantage

More information

Explore the Possibilities

Explore the Possibilities Explore the Possibilities 2013 HR Service Delivery Forum Case Study: Communicating the Value of Total Rewards at Comerica 2013 Towers Watson. All rights reserved. Session agenda Opening Welcome and introductions

More information

next-gen AWS Analytics Platform at half the cost BI TRANSFORMATION CASE STUDY I give a huge amount of credit to Insight Consulting

next-gen AWS Analytics Platform at half the cost BI TRANSFORMATION CASE STUDY I give a huge amount of credit to Insight Consulting next-gen AWS Analytics Platform at half the cost CASE STUDY I give a huge amount of credit to Insight Consulting for their leadership in building a business intelligence foundation for our company. Director,

More information

Analytical Data Sourcing and Optimization

Analytical Data Sourcing and Optimization Analytical Data Sourcing and Optimization Willy Sennott Sr. Director, Business Analytics & Research, People to People Ambassador Programs Ozgur Dogan SVP, Data Solutions Leader, Merkle Presenter Backgrounds

More information

Marketing Services. Checking Account Acquisition Campaign

Marketing Services. Checking Account Acquisition Campaign Advisors Plus Checking Acquisition Campaign Sends Pen Air s Membership and Account Growth Soaring Overview Client Profile Pen Air Federal Credit Union was chartered in 1936 to serve military and civil

More information

Customer Experience Strategy and Implementation

Customer Experience Strategy and Implementation Customer Experience Strategy and Implementation Enterprise Customer Experience Transformation 2014 Andrew Reise, LLC. All Rights Reserved. Enterprise Customer Experience Transformation Executive Summary

More information

Recognized Leader in Human Capital Management. Paul Lacy President Mark Julien Chief Financial Officer 1

Recognized Leader in Human Capital Management. Paul Lacy President Mark Julien Chief Financial Officer 1 Recognized Leader in Human Capital Management Paul Lacy President Mark Julien Chief Financial Officer 1 Safe Harbor Statement This presentation may contain forward-looking statements that involve a number

More information

Big Data Services From Hitachi Data Systems

Big Data Services From Hitachi Data Systems SOLUTION PROFILE Big Data Services From Hitachi Data Systems Create Strategy, Implement and Manage a Solution for Big Data for Your Organization Big Data Consulting Services and Big Data Transition Services

More information

The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor. www.halobi.com. Share With Us!

The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor. www.halobi.com. Share With Us! The 5 Questions You Need to Ask Before Selecting a Business Intelligence Vendor www.halobi.com Share With Us! Overview Over the last decade, Business Intelligence (BI) has been at or near the top of the

More information

Mitigating Risk through OEM Partnerships. Leveraging OEM to Drive the Bottom Line

Mitigating Risk through OEM Partnerships. Leveraging OEM to Drive the Bottom Line Mitigating Risk through OEM Partnerships Leveraging OEM to Drive the Bottom Line Executive Summary Incorporating third-party technology to add new capability to existing applications is not a new concept

More information

TABLE OF CONTENTS. Introduction: 3. Finding #1: Organizations are currently using a wide variety of contact channels to interact with customers 5

TABLE OF CONTENTS. Introduction: 3. Finding #1: Organizations are currently using a wide variety of contact channels to interact with customers 5 TABLE OF CONTENTS Introduction: 3 Finding #1: Organizations are currently using a wide variety of contact channels to interact with customers 5 Finding #2: Most organizations do not believe their current

More information

Accenture CAS: Trade Promotion Optimization

Accenture CAS: Trade Promotion Optimization Accenture CAS: Trade Promotion Optimization Develop winning promotions Understanding the market Increasingly, retailers and manufacturers expect more from their trade promotions: more sales, profitability

More information

White Paper: 6 Ways to Increase Inventory Profitability The Guide to Better Inventory Performance Management. 2014 EazyStock, a division of Syncron

White Paper: 6 Ways to Increase Inventory Profitability The Guide to Better Inventory Performance Management. 2014 EazyStock, a division of Syncron White Paper: 6 Ways to Increase Inventory Profitability The Guide to Better Inventory Performance Management 2014 EazyStock, a division of Syncron The Challenges of Managing Inventory Performance For any

More information

Direct marketing success in today s economy

Direct marketing success in today s economy Direct marketing success in today s economy Leverage automated predictive analytics to drive marketing ROI An Experian white paper Marketplace campaign analysis When Sugar Creek Gardens, a specialty nursery

More information

SOA ROI, Deconstructed by: Kyle Gabhart, SOA Lead, Web Age Solutions

SOA ROI, Deconstructed by: Kyle Gabhart, SOA Lead, Web Age Solutions SOA ROI, Deconstructed by: Kyle Gabhart, SOA Lead, Web Age Solutions The search for technology return on investment (ROI) is an on-going endeavor that seems to receive more or less attention depending

More information

FY15 Supplemental Information January 5, 2016

FY15 Supplemental Information January 5, 2016 FY15 Supplemental Information January 5, 2016 Safe Harbor This document contains certain forward-looking statements. These statements are based on the company s current expectations as to the outcome and

More information

Self-Service Big Data Analytics for Line of Business

Self-Service Big Data Analytics for Line of Business I D C A N A L Y S T C O N N E C T I O N Dan Vesset Program Vice President, Business Analytics and Big Data Self-Service Big Data Analytics for Line of Business March 2015 Big data, in all its forms, is

More information

THE ROI OF CLOUD-BASED FINANCIAL APPLICATIONS

THE ROI OF CLOUD-BASED FINANCIAL APPLICATIONS RESEARCH NOTE January 2014 THE ROI OF CLOUD-BASED FINANCIAL APPLICATIONS THE BOTTOM LINE Nucleus has analyzed the experiences of many cloud customers over the years and found that cloud-based financial

More information

8 Characteristics of a Successful Data Warehouse

8 Characteristics of a Successful Data Warehouse Abstract Paper TU01 8 Characteristics of a Successful Data Warehouse Marty Brown, Lucid Analytics Corp Most organizations are well aware that a solid data warehouse serves as the foundation from which

More information

Using Analytics beyond Price Optimisation. Francisco Gómez-Alvado, Towers Perrin Marcus Looft, Earnix

Using Analytics beyond Price Optimisation. Francisco Gómez-Alvado, Towers Perrin Marcus Looft, Earnix Using Analytics beyond Price Optimisation Francisco Gómez-Alvado, Towers Perrin Marcus Looft, Earnix 1 Agenda Introduction Using PO techniques for improved business analytics Some business cases Discussion

More information

Cloud Sales Management System. Sales Leads Strategy

Cloud Sales Management System. Sales Leads Strategy Cloud Sales Management System Click Here to View a Presentation of the Sales Leads Strategy Effective Sales Leads + Effective Account Assignment = Improved Prospecting Performance & Profitable Sales Growth

More information

Discovering hidden costs in your data centre a CFO perspective

Discovering hidden costs in your data centre a CFO perspective Global Technology Services Thought Leadership Discovering hidden costs in your data centre a CFO perspective by Steven L. Sams Data Centre 2 Discovering hidden costs in your data centre a CFO perspective

More information

How Application Portfolio Management and Enterprise Architecture Add Up to IT Governance

How Application Portfolio Management and Enterprise Architecture Add Up to IT Governance How Application Portfolio Management and Enterprise Architecture Add Up to IT Governance Optimizing your organization s information system A MEGA White Paper By François Tabourot, Operational Governance

More information

Global Technology Services. Mike Daniels Senior Vice President Global Technology Services

Global Technology Services. Mike Daniels Senior Vice President Global Technology Services Global Technology Services Mike Daniels Senior Vice President Global Technology Services Global Technology Services: 2010 Roadmap Performance Historical PTI Performance 14.3% 11.3% 9.6% 9.4% Segment PTI

More information

How Eneco's Enterprisewide BI and Performance Management Initiative Delivered Significant Business Benefits

How Eneco's Enterprisewide BI and Performance Management Initiative Delivered Significant Business Benefits Research Publication Date: 13 June 2008 ID Number: G00158605 How Eneco's Enterprisewide BI and Performance Management Initiative Delivered Significant Business Benefits Nigel Rayner Eneco was faced with

More information

Segmentation strategies for retailers

Segmentation strategies for retailers Segmentation strategies for retailers Leverage customer insights to drive profitable growth As retailers compete to drive foot traffic and grow share-of-wallet, what varies is how well each retailer understands

More information

Colleen Johnston Group Head Finance & CFO TD Bank Financial Group. Citi Financial Services Conference

Colleen Johnston Group Head Finance & CFO TD Bank Financial Group. Citi Financial Services Conference Colleen Johnston Group Head Finance & CFO TD Bank Financial Group Citi Financial Services Conference January 28, 2009 Caution regarding forward-looking statements From time to time, the Bank makes written

More information

Banking. the way we see it. Customer Cross-Sell. Using advanced analytics and creating a marketing-it partnership to increase cross-sell penetration

Banking. the way we see it. Customer Cross-Sell. Using advanced analytics and creating a marketing-it partnership to increase cross-sell penetration Banking the way we see it Customer Cross-Sell Using advanced analytics and creating a marketing-it partnership to increase cross-sell penetration Contents 1 Executive Summary 3 2 Current Situation 4 2.1

More information

The Targeting Advantage: Improve Your Marketing Success

The Targeting Advantage: Improve Your Marketing Success White Paper The Targeting Advantage: Improve Your Marketing Success The Premier Site for Marketing & Sales for Professional Services Sponsored by: White Paper The Targeting Advantage: Improve Your Marketing

More information

Paper Maker Gains New Pricing Insight for Better Decision Making and Competitiveness

Paper Maker Gains New Pricing Insight for Better Decision Making and Competitiveness Microsoft SQL Server Customer Solution Case Study Paper Maker Gains New Pricing Insight for Better Decision Making and Competitiveness Overview Country or Region: United States Industry: Manufacturing

More information

Explode Six Direct Marketing Myths

Explode Six Direct Marketing Myths White Paper Explode Six Direct Marketing Myths Maximize Campaign Effectiveness with Analytic Technology Table of contents Introduction: Achieve high-precision marketing with analytics... 2 Myth #1: Simple

More information

NEWS RELEASE BNCCORP, INC. REPORTS THIRD QUARTER NET INCOME OF $1.9 MILLION, OR $0.40 PER DILUTED SHARE SERIES A PREFERRED STOCK TO BE REDEEMED

NEWS RELEASE BNCCORP, INC. REPORTS THIRD QUARTER NET INCOME OF $1.9 MILLION, OR $0.40 PER DILUTED SHARE SERIES A PREFERRED STOCK TO BE REDEEMED NEWS RELEASE FOR FURTHER INFORMATION: WEBSITE: www.bnccorp.com TIMOTHY J. FRANZ, CEO TELEPHONE: (612) 305-2213 DANIEL COLLINS, CFO TELEPHONE: (612) 305-2210 BNCCORP, INC. REPORTS THIRD QUARTER NET INCOME

More information

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK

5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK 5 Big Data Use Cases to Understand Your Customer Journey CUSTOMER ANALYTICS EBOOK CUSTOMER JOURNEY Technology is radically transforming the customer journey. Today s customers are more empowered and connected

More information

ECONOMICS & COUNTRY RISK. Solution Overview for Manufacturing Companies

ECONOMICS & COUNTRY RISK. Solution Overview for Manufacturing Companies ECONOMICS & COUNTRY RISK Solution Overview for Manufacturing Companies Shifting economic power and emerging risks creates uncertainty across global markets. In order to maintain a competitive advantage

More information

Small Business Brief How to Build and Use Credit Policies to Your Advantage

Small Business Brief How to Build and Use Credit Policies to Your Advantage How to Build and Use Credit Policies to Your Advantage Customers are your bread and butter, but they can also be your biggest risk. Now more than ever, small businesses need to take a page from some of

More information

Five Ways Retailers Can Profit from Customer Intelligence

Five Ways Retailers Can Profit from Customer Intelligence Five Ways Retailers Can Profit from Customer Intelligence Use predictive analytics to reach your best customers. An Apption Whitepaper Tel: 1-888-655-6875 Email: info@apption.com www.apption.com/customer-intelligence

More information

WHITEPAPER. Creating and Deploying Predictive Strategies that Drive Customer Value in Marketing, Sales and Risk

WHITEPAPER. Creating and Deploying Predictive Strategies that Drive Customer Value in Marketing, Sales and Risk WHITEPAPER Creating and Deploying Predictive Strategies that Drive Customer Value in Marketing, Sales and Risk Overview Angoss is helping its clients achieve significant revenue growth and measurable return

More information

Key Metrics for Determining ROI for Business Intelligence Implementations. Elliot King, Research Analyst August 2007

Key Metrics for Determining ROI for Business Intelligence Implementations. Elliot King, Research Analyst August 2007 Key Metrics for Determining ROI for Business Intelligence Implementations Elliot King, Research Analyst August 2007 Sponsored by Produced by 2 TABLE OF CONTENTS Introduction and Key Findings............................................................................................................................3

More information

Workforce Planning Benefits

Workforce Planning Benefits Workforce Planning Benefits Seven Ways Workforce Planning Can Help Your Organization While surveys show that upwards of 90-percent of companies aren t getting the results they expected from a talent management

More information

Wealth management offerings for sustainable profitability and enhanced client centricity

Wealth management offerings for sustainable profitability and enhanced client centricity Wealth the way we do it Wealth management offerings for sustainable profitability and enhanced client centricity The wealth management business is transforming. To delight their clients, firms must adopt

More information

Basic Performance Review

Basic Performance Review Basic Performance Review For the period ending 12/31/2009 Provided By GreenPage Accounting LLP Richard Dailey 866.603.7029 x570 1 of 8 1/13/11 10:57 PM 2 of 8 1/13/11 10:57 PM This report is designed to

More information

Improving Financial Advisor Productivity through Automation

Improving Financial Advisor Productivity through Automation Wealth Managment the way we see it Improving Financial Advisor Productivity through Automation How wealth management firms are embracing change by developing next generation advisor platforms Contents

More information

Social Media and Sales Quota

Social Media and Sales Quota Social Media and Sales Quota The Impact of Social Media on Sales Quota and Corporate Revenue (A Research Report for B2B Companies) SOCIAL MEDIA & SALES QUOTAS 2 TABLE OF CONTENTS Executive Summary...3

More information

Best in Class Referral Programs

Best in Class Referral Programs Take your business to the next level Best in Class Referral Programs Lower cost per sale, Higher Retention, Increased Profits Free Sales and Marketing Audit Call 410-977-7355 Best in Class Customer Referral

More information

Case Study: How a Scalable E-Commerce Platform Supports Growth

Case Study: How a Scalable E-Commerce Platform Supports Growth Case Study: How a Scalable E-Commerce Platform Supports Growth Featuring: Steve Miller, Xcentium; Randy Higgins, Insite Software Moderated by: Jenel Stelton-Holtmeier, Modern Distribution Management Sponsored

More information

Talent & Organization. Change Management. Driving successful change and creating a more agile organization

Talent & Organization. Change Management. Driving successful change and creating a more agile organization Talent & Organization Change Management Driving successful change and creating a more agile organization 2 Organizations in both the private and public sectors face unprecedented challenges in today s

More information

InfoGlobalData specialise in B2B Email Lists and Email Appending Services.

InfoGlobalData specialise in B2B Email Lists and Email Appending Services. InfoGlobalData specialise in B2B Email Lists and Email Appending Services. We provide high quality mailing lists for your email marketing needs. Our data intelligence service can provide valuable insight

More information

Oracle Buys Taleo Adds Leading Talent Management Cloud Offering to the Oracle Public Cloud

Oracle Buys Taleo Adds Leading Talent Management Cloud Offering to the Oracle Public Cloud D R A F T Oracle Buys Taleo Adds Leading Talent Management Cloud Offering to the Oracle Public Cloud April 5, 2012 Oracle is currently reviewing the existing Taleo product roadmap

More information

Source: SiriusDecisions, Inc SiriusDecisions Analytics Proficiency Study

Source: SiriusDecisions, Inc SiriusDecisions Analytics Proficiency Study Today, only 69 percent of organizations have defined performance objectives. Even worse, only 15 percent of organizations are using analytics to drive their objectives. You can do better. Research shows

More information

The Customer Experience

The Customer Experience The Customer Experience Anne Lockie EVP, Sales & Marketing Segment Overview Key Markets Growth Markets Prime Markets Commercial Markets Youth Nexus Small Business Borrowers & Builders Business Agriculture

More information

Accenture Procurement BPO Services

Accenture Procurement BPO Services Business Process Outsourcing Accenture Procurement BPO Services Generating value, reducing costs and driving high performance through procurement outsourcing Research shows that companies that are mastering

More information

Data Quality Where did it all go wrong? Ed Wrazen, Trillium Software

Data Quality Where did it all go wrong? Ed Wrazen, Trillium Software Data Quality Where did it all go wrong? Ed Wrazen, Trillium Software Agenda Examples of data quality problems Why do data quality problems occur? The impact of poor data Why data quality is an enterprise

More information

It s the instant people connect to address pressing needs, pursue revolutionary solutions, and drive new opportunities - advancing the creativity,

It s the instant people connect to address pressing needs, pursue revolutionary solutions, and drive new opportunities - advancing the creativity, It s the instant people connect to address pressing needs, pursue revolutionary solutions, and drive new opportunities - advancing the creativity, ingenuity, and passion that only true partnership can

More information

www.wipro.com OPPORTUNITY AHEAD SaaS Delivery A Growing Opportunity SaaS claims the future, changing the playing field Hemanth Kumar Aswathanarayana

www.wipro.com OPPORTUNITY AHEAD SaaS Delivery A Growing Opportunity SaaS claims the future, changing the playing field Hemanth Kumar Aswathanarayana www.wipro.com OPPORTUNITY AHEAD SaaS Delivery A Growing Opportunity SaaS claims the future, changing the playing field Hemanth Kumar Aswathanarayana Table of Contents 03----------------------------------------------------Introduction

More information

Wealth Management and Securities Services

Wealth Management and Securities Services U.S. Bancorp Investor Day Wealth Management and Securities Services Terry Dolan Vice Chairman September 12, 2013 # Forward-looking Statements and Additional Information The following information appears

More information

Life & Protection. Scott Ham CEO. John Hunter COO. Analyst & Investor Conference

Life & Protection. Scott Ham CEO. John Hunter COO. Analyst & Investor Conference Life & Protection Scott Ham CEO John Hunter COO Analyst & Investor Conference New York City, December 2010 Key messages Grow profitable new sales Leverage expertise to increase recruiting and expand existing

More information

IT Workforce snapshot

IT Workforce snapshot 2013 IT Workforce snapshot TEKsystems IT Workforce Snapshot is designed to provide a high-level view of trends impacting IT spending, IT employment, workforce supply and demand, compensation and geographical

More information

Nevada State Bank Small Business Survey

Nevada State Bank Small Business Survey 2013 Nevada State Bank Small Business Survey 1 TRENDS + CONCERNS page 4 2 CASH FLOW + FINANCING page 6 3 PROFESSIONAL RELATIONSHIPS page 8 4 LEGISLATION page 10 5 FIVE-YEAR GROWTH page 12 6 NEVADA STATE

More information