COURSE INFORMATION PACK DIPLOMA IN GRAPHIC WEB DESIGN AND WEB DEVELOPMENT

Transcription

1

2 COURSE INFORMATION PACK DIPLOMA IN GRAPHIC WEB DESIGN AND WEB DEVELOPMENT Contact Details (Head Office) Bellville Campus Bellville Business Park DJ Wood Street Bellville 7530 Tel: /7 Fax: Website: Prestige Academy accreditation status We comply with requirements for accreditation as a higher education institution, which includes quality assurance, quality promotion and ongoing quality improvement. Prestige Academy (Pty) Ltd is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, Registration certificate no. 2009/HE07/005 Prestige Academy (Pty) Ltd is accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education (CHE) to offer the Diploma in Graphic Web Design and Web Development Diploma accreditation status The Diploma in Graphic Web Design and Web Development is registered on the National Qualifications Framework (NQF) of the South African Qualifications Authority (SAQA), qualification ID Diploma entry requirements National Senior Certificate 30% or better in the language of learning & education (English) Rating 3, 40% or better in four designated or recognised (20 credit) subjects Designated subject list: Accounting, Agricultural Sciences, Business Studies, Dramatic Arts, Economics, Engineering Graphics and Design, Geography, History, Consumer Studies, Information Technology, Life Sciences, Mathematics, Mathematical Literacy, Music, Physical Sciences, Religion Studies, Visual Arts, Languages (one language of learning and teaching at a higher education institution and two other recognised language subjects) Recognised subjects: Hospitality Studies, Tourism, Computer Applications Technology, Design Subjects that are not recognised: Life Orientation Structure of the Diploma SAQA Qualification ID NQF Level 5 Total Credits 256 Duration of qualification Mode of delivery Accreditation Status 2 years full-time Contact (face-to-face) Registered with the Department of Higher Education and Training

3 Overview of the Diploma This 2-year Diploma encourages learners to be equipped with web design skills and techniques essential to develop interactive websites and animation. This Programme has been designed to teach students the range from basics to advanced web page design using JavaScript, web scripting and web programming. In addition they will focus on professional skills needed to work successfully in any business environment including interpreting briefs and project management. Gaining knowledge about the industry practice that entails establishing the target market, conceptualisation, web marketing, design skills and software. This highly sought after 2-year qualification will give you the skills you need to become an accomplished professional multimedia designer or web developer Course Content Year 1 Year 2 XHTML & CSS Image Creation and Composition (Adobe Photoshop) Interactive Creation (Adobe Flash) Website Design (Adobe Dreamweaver) Advanced e-graphics & Illustrator (Adobe Illustrator) Digital Audio Manipulation (Adobe Audition) Entrepreneurship JavaScript Advanced Database Creation (SQL Query Language) Web Marketing Web Development Section A : ASP.Net Web Development Section B : PHP Web Scripting HTML/JavaScript Animation Work-Based Learning COURSE SUBJECTS YEAR 1 Module 1: XHTML & CSS At the completion of this module, the student will have knowledge of basic HTML and CSS coding and its application to basic website design. Students will be able to plan the structure and apply the correct methodology in designing a website. XHTML is a language used to describe data and display content of the website. It is combination of HTML and XML. XHTML can work in many different kinds of browsers like Firefox, Chrome as well as on mobile phones. Students will also develop understanding of working with CSS, and the relationship between XHTML and CSS. Module 2: Image Creation and Composition (Adobe Photoshop) This module will develop essential skills in digital imaging using computer graphics and photographic software. It provides students with the opportunity to develop knowledge and apply skills in relation to these different software functions, as well as a range of imaging and editing tools specifically used for creating, manipulating and retouching computer graphics and photographs. Module 3: Interactive Creation In this module, students will explore vector drawing, animation and audio capabilities in building interactive content that can be shared over the internet. They will learn how to create dynamic motion graphics, including aesthetics of design, motion and sound. By constructing user interactive projects, students will be challenged to combine logical reasoning (basic programming), critical thinking and artistic creativity. Module 4: Website Design (Adobe Dreamweaver) This module will equip students with the necessary knowledge and a basic understanding of using a professional visual editor for creating and managing Web sites and pages. Student will be able to create and edit cross-platform, crossbrowser pages. It also sets a foundation for advanced design and layout tools, as well as making it easy to use Dynamic HTML features such as animated layers and behaviours without writing a line of code. Browser-targeting checks your work for potential problems on all popular platforms and browsers. Module 5: Advanced e-graphics & Illustrator (Adobe Illustrator) Students will acquire knowledge about vector illustrations and how to create and refine illustrations for a number of different applications. This includes corporate identities and web layout. In this way they will develop the necessary confidence to understand the various techniques and mediums of the discipline. Module 6: Digital Audio Manipulation (Adobe Audition) At the completion of this module, the student will have the knowledge to create mono and audio sounds, repairing sounds, manipulate sounds and add effects too. Working with video clips and animations by adding background sounds to it.

4 Module 7: Entrepreneurship This module introduces the student to the entrepreneurial world and creates a platform for more advanced studies in this field. Students will explore the unique characteristics of the Entrepreneur as an individual with limited resources who seizes opportunities to develop new products and services which satisfy the multiple needs of consumers. Specific techniques for releasing creativity in the development and growth of new business ventures will be presented in practical terms. The differences between concepts such as: Entrepreneurship and Intrapreneurship ; creativity and innovation ; feasibility and viability, will also be explained with the aim to sensitise students for business opportunities even within existing and well established business environments. This module finally introduces the student to the requirements of a structured mini-business plan. The role of women as emerging entrepreneurs is also highlighted, accompanied with base-line knowledge of the advantages and disadvantages of the existing legal business forms available to entrepreneurs in South Africa. YEAR 2 Module 1: JavaScript JavaScript teaches the student the basic structure of programming. At the completion of this module, the student will have knowledge of JavaScript programming, interacting with controls on the client side, doing calculations and create a small animation for the website as well as create client-side forms using the same structure as in Web Scripting and in.net programming. Module 2: Advanced Database Creation (SQL Query Language) SQL (Structured Query Language) is a database computer language designed for the retrieval and management of data in relational database management systems, database schema creation and modifications. SQL is a standard interactive and programming language for querying and modifying data and managing databases. The core of SQL is formed by a command language that allows the retrieval, insertion, updating, and deletion of data. Module 3: Web Marketing Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e- marketing, is referred to as the marketing (generally promotion) of products or services over the internet. E-marketing is used as an abbreviated form for internet marketing and is considered to be broad in scope because it not only refers to marketing on the internet, but also includes marketing done via and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together the creative and technical aspects of the internet, including design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, marketing, mobile advertising, and Web 2.0 strategies. Furthermore the module also covers the management of online interaction with customers. Module 4: Web Development A: (ASP.Net) At the completion of this module, the student will have knowledge of designing Client and Server side Websites, communication between Client and Server side coding, using Web services between Websites projects, XML technology, as well as SQL database to save and retrieve information. This will be done in the Microsoft environment using MS Visual Studio. Module 5: Web Development B: (PHP) At the completion of this module, the student will have knowledge of designing Client and Server side Websites, using open source technologies, creating and modifying PDF and Text File. It includes creating and connecting to addresses and store information on MYSQL database as well as using MVC frameworks in PHP. Module 6: Web Scripting (HTML/JavaScript Animation) This module equips the student with knowledge on constructing an interactive & animation-based web product by using software suitable for this purpose. In particular, attention is paid to development language, commands to create a functional animation product, how to construct a complete web scripting product using various technical features, and evaluating an interactive web product. The modern version allows far more control and code reusability when building complex animation-based applications. Web interaction with HTML5 & JavaScript are the future of the web. By completing this module, you will set foot in the right direction towards web animation scripting. Module 7: Work-Based Learning Work-based learning (also called internship or professional practicum) happens in your final year of study. It involves learning through placement at a company for the purpose of gaining hands-on experience through executing actual tasks and assignments. Work-based learning is structured around a clear purpose, performance (outcome) targets and procedures in collaboration with the employer and lecturer(s) concerned. It provides students with an opportunity to

5 acquire first-hand experience of the world of work in the industry concerned. Students should acquire an in-depth knowledge of workplace practices as well as a broad knowledge and understanding of how the host organisation operates. They should develop competencies that are impossible or highly unlikely in the classroom environment, for instance the ability to deal with challenges and problems within context of the workplace itself. They will also develop the ability to integrate knowledge and skills across all program modules practical level. Career Opportunities Web Designer Web Project Manager ASP.Net Developer PHP Developer Multimedia Designer Web Marketer Content Developer JavaScript Developer Web Developer