THE CHALLENGE OUR SOLUTION THE OPPORTUNITY. 1.1 billion potential customers in Africa. Reaching them. Digital research

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1 THE OPPORTUNITY 1.1 billion potential customers in Africa THE CHALLENGE Reaching them OUR SOLUTION Digital research

2 Why Digital? 75% mobile penetration in Africa 1 87% of people in Africa use mobile devices as their main connection to the Internet 2 1 Source: BuddeComm, Africa - Mobile Voice Market and Major Network Operators, Source: GSMA, The Mobile Economy, 2014

3 Why Digital? Sub-Saharan Africa is the fastest growing mobile region in the world 2020 Penetration % Year % % 91% % Mobile Smartphone There are currently more people with mobile network access, than with access to electricity at home 20x increase in the number of people accessing the Internet via mobile devices over the next 5 years, twice the global rate of growth Source: GSMA, The Mobile Economy, Sub-Saharan Africa 2014

4 Africa has leapfrogged the PC era, finding economic momentum in the age of mobile devices. Where other countries thinking is still grounded in desktops, Africa is growing up with the versatility of mobile technology as standard.

5 Pondering Panda Leading digital research on the African Continent

6 We engage with consumers across the digital spectrum... Device & channel specific research design Feature phones reach low-income consumers in emerging markets USSD SMS Smartphones PCs provide access to respondents through online surveys & panels Feature phones IVR PCs/Laptops MOBILE APPS WEBLINKS Smartphones are increasingly reaching a broader spectrum of the market Tablets Tablets are great for reaching higher-income consumers

7 How does it work? Online panels Population segments Channels/ devices Mobile communities & databases Social networks Specialist providers Pondering Panda

8 How does it work? INSIGHTS Client

9 Personal Engagement With access to multiple channels, we can engage customers via the digital platform they use most often and feel most comfortable with

10 Custom-built technology Our proprietary software has been designed & optimised for digital research, allowing for... SNEAK PEEK Complex routings & rotations Multiple question types Multimedia capabilities (images, video, audio) Date & time stamping Split cell integration Demographic targeting Full or partial technical integration with our sample partners

11 Our surveys are expertly designed for the digital world...

12 Digital devices aren t just tools of productivity, they are also tools of democracy increasing our awareness of the world around us and our ability to engage with it. They help our voice to make a difference.

13 Market coverage

14 Tunisia Egypt Research in Africa Niger Ethiopia Nigeria Benin Kenya Access to over 20 African markets Sierra Leone Liberia Rapidly growing market coverage Ghana Cameroon Uganda Tanzania Quantitative & qualitative data collection via DRC SMS, USSD, IVR & apps Rwanda Zimbabwe Malawi Madagascar Mobile Focus South Africa Mozambique

15 Research in Africa Who do we speak to? year olds Broad geographic coverage* *excluding deep rural Men & women

16 Research in South Africa Consumers are reached through a variety of devices & channels, from SMSs to mobile apps & web links Demographic Coverage LSM year olds Men & women All race groups LSMs 5-10 Across all 9 provinces

17 For people across the social and economic spectrum, their phone is their way of staying connected to the world, and for lower-income groups it s also their primary way of accessing the Internet

18 More about Pondering Panda

19 What we re doing with digital research AD TESTING PRICE SENSITIVITY TESTING CONCEPT TESTING TRIGGERS & BARRIERS CUSTOMER SATISFACTION BRAND HEALTH/ COMMITMENT BRAND IMAGE MAPPING DRIVER ANALYSIS PRODUCT/ AUDIENCE PROFILING ONLINE COMMUNITIES ONLINE FOCUS GROUPS/ CHATS AD HOC PROJECTS

20 What we re doing with digital research Proprietary tools for brands Perform driver analysis and track your brand's versatility Test & track consumer commitment digitally

21 The Pondering Panda Story X Mobile pioneers in Africa Leading digital Over 7 million interviews conducted digitally Access to 20 different African markets 1.2 million interviews conducted to improve our understanding of digital research and respondent behaviour Our award-winning researchers have been invited to present at major international conferences

22 Why choose Pondering Panda? DIGITAL EXPERTS GROWING REACH INTO AFRICA Smart Phones Feature Phones CHANNEL AGNOSTIC Tablets PCs/Laptops INSIGHTS THAT ANSWER YOUR MOST IMPORTANT QUESTIONS VALID & RELIABLE DATA

23

24 Ultimately it s about staying connected. It s about your friends, relevant apps, and the latest news. The device is just the means, and it s becoming less important as more people are able to immerse themselves in rich new content and social engagement.

25 For many Africans, a mobile phone is a gateway to services that were previously difficult to access. From banking and health to agriculture and education, having access to a phone can open up the world for them.

26 Thank

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