Letter from the MBA Tour s Managing Director

Transcription

1 Letter from the MBA Tour s Managing Director The MBA Tour is pleased to present our MBA recruiting tours for the 2009 and 2010 season. This year we have changed our regional tours for the needs of the market and expanded into new markets where we believe the format of our events are needed. We are looking forward to your participation in our events across Asia, Europe, India, Latin America, and North America. Please read through our event calendar on the following pages for more details. The MBA recruiting market has certainly changed over the last year and The MBA Tour is sensitive to the economic conditions facing many graduate programs. The uncertainty in the global economy has also had a significant impact on students seeking management education opportunities. Despite the disappointing business news, I continue to be optimistic about management education and its value for training tomorrow s business leaders. Regardless of what is happening in the world, the need for talent to address the complexities of the global economy will remain. Smart, motivated students will always look to education to improve their skills in order to solve the problems of tomorrow. The MBA Tour wants to be your preferred recruiting partner by providing the best opportunities for meeting those smart, motivated students. To address your needs in today s market, The MBA Tour has revised our tours to focus on those cities with the strongest candidates. We have also shortened some of the tours to reduce travel costs. Nevertheless, our tours in 2009 and 2010 will offer you more opportunities for brand recognition through individual school presentations, round table discussions, panels, and fairs. This year we will expand individual school presentations from 5 to 10 cities to include Bangalore, London, Mexico City, Paris, Santiago, Sao Paulo, Shanghai, Singapore, Tokyo, and Toronto. Bangalore will include a two day weekend conference format to allow more time for students and schools to exchange information. In addition, we will continue our automated registration and table scanning to allow schools immediate access to high priority candidates. Finally, we are testing a targeted marketing program this year to help match students with MBA programs. During registration, students will be asked to complete a survey that will match their school interests with selected schools. The MBA Tour has been working with our Advisory Board to integrate a targeted marketing program into our event formats. We will provide more information about this program in the weeks ahead. Despite the challenges of the global economy, I remain confident that the MBA degree will remain an attractive achievement. The MBA Tour has many exciting changes for 2009 and 2010 with more opportunities for schools to promote their brands and more activities to help you reach students. It is our mission to help you better market your program s strengths and then help you identify the best-qualified students for your program. We will achieve our mission through targeted marketing information about each market and each candidate, more effective event formats, and more opportunities to connect with students. I am excited about the tours we have planned for 2009 & 2010 and I look forward to joining you on the road. Peter von Loesecke, CEO and Managing Director

2 Client Services Client Services The MBA Tour services go beyond just recruiting events. As a preferred marketing resource, we want to help you focus on finding the best quality candidates. That means removing the hassle of travel planning and the delay from back office data entry. As you assess the recruiting market for 2009 and beyond, The MBA Tour is focused on helping you: Differentiate your school s brand through: Regional Tours Our regional tours offer the best opportunity for you to showcase your school in large event formats. Panel discussions and traditional fairs will allow you to meet qualified candidates that we recruit to our events. In selected cities we offer individual school presentations. We also provide tour members the chance to meet multiple educational advisors and their students in higher impact formats, giving you more exposure to strong applicants and opportunities to build connections in each market. These and other professional activities, such as market briefings and company visits, are included free of charge to full travel package tour members. This season s regional tours will travel to Asia, Canada, Europe, India, Latin America and The United States. Improving Event Formats In early 2009 The MBA Tour introduced the round table format in Europe and the United States. This format has proven to be very effective in India and Asia because they allow school representatives to meet a large number of candidates in a short period of time. In more mature markets, The MBA Tour may alter the round table format to accommodate the needs of an increasingly demanding market. We may also lengthen our events to two days in very large markets to accommodate the needs of students at various stages of the application pipeline and improve the information exchange between schools and potential applicants. In Bangalore, The MBA Tour will host a two day event designed for attendees wanting to learn about an MBA and attendees who are in the application process Round Table workshop Expanding Individual School Presentations Based on the success of individual school presentations in 2008, we will expand the number of events with individual school presentations in As we have learned, the MBA market has matured in a number of cities across Latin America, North America and Asia. This year we will offer individual school presentations in Bangalore, London, Mexico City, Paris, Santiago, Sao Paulo, Shanghai, Singapore, Tokyo, and Toronto. Individual school presentations are a great vehicle for branding the unique aspects of your program. Each presentation will be held in private rooms prior to the fair and will last approximately 30 minutes. Our Website The MBA Tour is in the process of upgrading our website to provide more information for students and participating schools. We will include increased information for students about event schedules and formats, participating schools, and tips on how to maximize their time at our events. For participating schools we will have suggestions on getting the most out of our events, how to best use tour professional activities, and how to best use data collected from students. 2

3 Client Services Improve your productivity on the road with the MBA Tour s Services: Scanners & Registration Lists In 2009 we will continue the use of university scanners on our international tours. Not only do scanners help you record the candidates you met, they also help you eliminate the back office costs of re-entering data from events while you are on the road. The MBA Tour staff will upload the information you scanned at your table which will then be available for you to download. To appropriately target your message, you can download three sets of lists: all event registrants, event attendees, and attendees you scanned at your table. (Please note: On-site registrants will be uploaded within one week of the event date) Dedicated s To help you market your own events and additional recruiting efforts throughout the year, we offer the opportunity to send s to a selected group of prospective students prior to an event. The message is crafted by you and sent to our database of event registrants in a certain region. Once your is sent, we can provide success measures such as open rates and click-through rates. Improve your marketing message through our information services: Registration Profiles Prior to our events, we ask students to share personal information during registration. The MBA Tour staff will provide you with a pre-registration profile that will cover important candidate demographic information such as median age, programs of interest, their employer industry and profession. Post-event Surveys The MBA Tour staff will send out post-event surveys to prospective students. In each survey we ask candidates to tell us which schools they will now apply to as a result of their attending the The MBA Tour event. We will share the results with you in our tour reports. We will also ask students about important factors influencing their choice of an MBA program. From a list of ten factors, students are asked to identify no more than five factors that will heavily influence their choice. Schools participating in our fall and spring tours have already read the results from these surveys and now can tailor their presentations to the needs of students in these markets US Tour Report: Post Event Survey- Event Effectiveness 82 percent of candidates said they planned to apply to one more programs at the event Chicago Houston NY Washington DC Atlanta Boston San Francisco Los Angeles size: Sample Source: The MBA Tour 517 Attendance The MBA Tour Scholarship The scholarship foundation will offer two 20,000 USD scholarships to two students who meet the award criteria. Schools may nominate one candidate and each student may receive only one school nomination. Registration Profile Example: Fall Asia Tour Number of students apply to one or more schools Taipei Tokyo Seoul Shanghai Beijing Median age (Years) Percent taken GMAT 32% 22% 36% 29% 27% Experience at matriculation (Years) Degree status* Attending university 6% 1% 6% 7% 11% Undergrad complete 64% 62% 68% 57% 52% Post grad certificate 7% 6% 4% 9% 8% Masters complete 21% 19% 18% 25% 26% Other advanced degree 2% 3% 3% 2% 3% Matriculation year % 7% 7% 5% 5% % 68% 68% 55% 54% % 17% 22% 23% 25% % 3% 8% 7% 7% Undecided 9% 6% 5% 10% 9% Source: The MBA Tour 3

4 Tours It was a great opportunity for me to learn the specialty of each school from the individual school presentation. The back to back sessions enable me to easily make comparisons among schools San Francisco Event Attendee Asia India United States Latin America Canada Europe 4

5 Tour Asia Market Demographics and Information: The overall Asian MBA market continues to grow as testing activity and average GMAT scores remain strong China in particular is a growing and diverse market. In , the total number of GMAT tests taken increased by 47% and women represented 61% of all GMAT tests takers. In addition, China s average GMAT of 610 is the highest among major Asian markets Students at our September 2008 Asian events were academically qualified: 90% had completed their undergraduate degree and 28% had completed all or part of a post-graduate degree Overall, students attending our 2008 Asia events were prepared and ready to apply. In particular, our July events attracted the largest percentage of prepared prospective students defined by admissions representatives Asia Tour July 2008: Median Years Experience at Planned Matriculation Seoul and Tokyo had the most experienced students in July September Asia Tour Report: Post Event Survey- Event Effectiveness Post event surveys of students indicate a strong interest in applying to programs participating on the Asia Tour Taipei Tokyo Seoul Shanghai Beijing Source: The MBA Tour Shanghai Bejing Seoul Tokyo Average Years Experience The MBA Tour Differentiators: High-impact Formats: The Fall Asia Tour offers a traditional fair event format for visibility through admissions and alumni panel discussions and, in Tokyo, Shanghai, and Singapore, individual school presentations. Regional Awareness: Participation in planned professional activities outside events provides further opportunities to meet candidates, advisors and HR contacts, and enhance your knowledge of important social, cultural, economic, and educational trends. The July Tour events are workshop style events similar to the professional activities in September. Event Effectiveness: 85 percent of the students who answered the post event surveys for the Asian Tours say that they will apply to one or more schools met at the fairs. Our strength, our Media Partners: The success of the tours is in part due to our strong collaboration with local partners. Asia s most promising companies in the personal development field carefully select MBA candidates to attend our fairs in September and July. Sample size: Source: The MBA Tour Appropriate Timing: On the July Tour, The MBA Tour works only with Asian advisors to provide schools access to students earlier in the application cycle when schools are most effective in influencing program choice. The fair events in September are the first major events in the region and provide schools a solid visibility to highly qualified MBA candidates throughout the region. Asia July Workshop 2009 Tour July 11 17, 2009 Shanghai, Beijing, Seoul, Tokyo Format: Round Table workshops Asia September 2009 Tour September 2 17, 2009 Tokyo, Seoul, Taipei, Beijing, Shanghai, Bangkok, Singapore Attendance Number applying to one or more schools Format: Traditional Fair, Panel Presentations, Individual School Presentations (Tokyo, Shanghai, & Singapore) 5

6 Tour India Market Demographics and Information: The MBA market in India remains strong for The academic year saw a 42% increase in the number of GMAT tests administered over and represented 36.6% of all tests administered in Asia India candidates in 2008 had a strong average GMAT score of 561 (GMAC) US universitites receive the largest portion of GMAT scores from India, yet in 2008 compared to previous years, an increase of students sent their scores to Indian and European universities indicating a growing interest in the home and European MBA market The Indian government and its public sector banks are acknowledging the difficult financing situation in 2009 and are developing programs to help. Recently, the Indian Banks Association asked its members to offer females education loans at discounted rates and extend the borrowing limit for studies in India and abroad (Rupee Times 2/09). Average Annual Growth in GMAT Tests Taken Since 2003 Number of GMAT Tests Administered Change in where Indian students sent GMAT scores from Shifting geographic interest of Indian students from North America to other regions 8% 18,950 5% 6,026 7,080 9,222 13,324 United States Canada -2% 1% 1% India UK France Other % Source: GMAC The MBA Tour Differentiators: Effective Events: Based on post event surveys from our Fall 2008 events in India, we estimate that 84 percent of the attendees are now applying to one or more of the schools they met at the event. Appropriate Timing: The Fall India Tour is first in the market for meeting the most competitive MBA candidates while the January-February India Tour is an opportunity to build a pipeline of strong candidates months before they apply and to interview potential candidates for Fall 2010 matriculation. High-Impact Formats: The Fall India Tour offers a traditional event format, including school presentations and admissions panels. In 2009, our well-attended Bangalore event will extend two days to maximize the schools exposure. The January-February tour utilizes the unique round table format whereby admissions representatives have the opportunity to interact with each participating prospective student. Source: GMAC Regional Awareness: Participation in planned professional activities outside the fair events in each city enables admissions representatives to meet candidates and key contacts in the region, enhance knowledge of important social, cultural, economic and educational trends, and become familiar with local company HR contacts. India September 2009 Tour September Bangalore (New two-day event), Delhi, and Mumbai Format: Traditional Fair, Panel Presentations, and *Individual School Presentations (*Bangalore only) India January/February 2010 Tour January 2010 TBD Delhi, Bangalore, and Mumbai Format: Round Table workshops 6

7 Tour United States Market Demographics and Information The United States represents the largest MBA market in the world with over 50 percent of the global GMAT test taking activity Largest MBA markets are located in Atlanta, Boston, Chicago, Houston-Dallas, Los Angeles, New York City, San Francisco, and Washington DC Markets with the largest proportion of MBA candidates interested in study outside the US are in New York City, San Francisco and Washington DC Each metropolitan area is a recruiting opportunity for diversity in profession and experience: (e.g. Engineers in Houston, San Francisco, and Boston; women in Boston, New York City and Washington DC In State Program School Presentations Attract Far More Candidates than the Number Already Planning to Apply West Coast Program Southeast Program Mid Atlantic Program Northeast Program Local Program Number of Attendees Planning to Apply to this School Source: The MBA Tour Attendance at School Presentations The MBA Tour Differentiators: Early in the Market: The September US Elite school tour is early in the market for US candidates applying to US schools, while the International school tour in March reaches candidates early in the decision cycle to recruit them for program opportunities outside the US. Diversity: The MBA Tour recruits underrepresented minorities to our events through a variety of minority MBA organizations and media outlets. Effective Events: 82 percent of last year s attendees plan to apply to one or more new schools they met at an US MBA Tour event. School Exposure: Both the September and March tours provide maximum school exposure through individual school presentations. In recent events, school presentations attract far more students than attendee preferences would indicate (see example above). US Elite School September 2009 Tour* September 3 27, 2009 Houston, Chicago, Atlanta, New York, Boston, Washington DC, Los Angeles, San Francisco Format: Traditional Fair, Panel Presentations, Individual School Presentations (all cities) *Participation in the US events is offered on an invitation-only basis Elite International School US March 2010 Tour* March 2010 San Francisco, Washington DC, New York Format: Traditional Fair, Panel Presentations, Individual School Presentations (New York only) *Participation in the US events is offered on an invitation-only basis 7

8 Tour Latin America Market Demographics and Information: Slowdown in the global economy has weakened local currencies making tuition in North America and Europe more expensive In 2009 financial aid will be much more important for choosing a program The strongest markets continue to be Chile and Argentina where tertiary education and average GMAT scores remain the highest across the region (see chart) There remains a significant appeal for European schools in Mexico; 31% of Mexicans who pre-registered for our Mexico City event listed Europe as their first choice The Colombian government continues to promote education as a vehicle for development offering incentives for students to return to Colombia and create employment; ICETX and Colfuturo are actively promoting scholarships and loans to students wanting to study outside the country In education background, Chile and Argentina will have the strongest candidates across Latin America Tertiary enrollment: in percent of population 5 years after secondary school enrolled in tertiary level education % 17% 38% 23% 21% 29% Argentina Brazil Chile Colombia Mexico Peru Average GMAT Average education of an adult in years Source: Nationmaster and GMAC 7.6 The MBA Tour Diffentiators Effective Events: Almost 60 percent of the 2008 registrants planned to apply to one or more of the schools they met at the event. Qualified Candidates: Registrants at our 2008 events will have had from 3 to 5 years work experience before applying to an MBA program; anywhere from 70 to 85 percent of those registering plan to apply within 2 years. A Full Schedule of Activities: The 2009 Latin America tour is focused on 6 key markets and is less than two weeks; however, like last year, the tour will offer round table events with local partners, visits to local companies, and briefings by market experts. Exposure to Educational Advisors and Strong Candidates: Meet and greet sessions and round table events with students from local test prep and advising centers will give more exposure to strong candidates and opportunities to build connections in each market. More School Visibility: In addition to school presentations in Sao Paulo and Mexico City, The MBA Tour is offering schools the opportunity to make school presentations in Santiago; these presentations combined with admissions and alumni panels, maximizes school exposure across the region. Tour Leader Experience: JoBeth Brudner, the Latin America Tour Leader is an expert in the region and lives in Buenos Aires. Peter von Loesecke, Co-Tour Leader, is making his fourth trip with the tour in He is coordinating promotional activities across the region. Latin America October 2009 Tour October 20 31, 2009 Buenos Aires, Santiago, São Paulo, Lima, Bogotá, Mexico City Format: Traditional Fair, Panel Presentations, Individual School Presentations (Santiago, São Paulo, Mexico City) 8

9 Tour Canada Market Demographics and Information: Canada is the fourth largest MBA market in the world behind the US, India, and China Canada has a highly competitive MBA market that consists of 30 quality MBA programs While Canadians prefer to stay at home to get an MBA, a significant number of them go to the US, Europe and Asia The population in the prime MBA age bracket (25-29) is projected to grow over the long term An average of 65% of event attendees have completed their undergrad, and have four years of work experience 2008 event saw a 96% yield of attendees who pre-registered and actually attended the event as opposed to a 71% yield in 2007 Geographic Preferences for MBA Canadidates in Canada A substantial number of Canadians are attracted to their home market Canada USA Europe Asia Australia 63% 13% 6% 17% 34% 8% 7% 15% 21% 8% 1% 2% 0% 1% 5% First Second Third Source: The MBA Tour 2008 Canada Post Event Survey The MBA Tour Differentiators: Effective Events: 2008 post-event survey suggests 65 percent of attendees will apply to one or more schools at the event that they had not previously considered Target Markets: The MBA Tour travels to Canada s population growth centers where one in three Canadians live: Vancouver, Toronto and Montréal. More School Visibility: The MBA Tour Canadian events offer schools enhanced visibility through individual school presentations, panel discussions and in Calgary our unique round table format where school representatives will have a chance to interact with all student attendees. Canada November 2009 Tour November 10-16, 2009 Calgary, Vancouver, Toronto, Montréal Format: Calgary: Round Table workshops with maximum 11 schools, approximately students, followed by a networking reception Vancouver: Traditional Fair and Panel Presentations Toronto: Traditional Fair, Panel Presentations and Individual School Presentations Montréal: Traditional Fair and Panel Presentation 9

10 Tour Europe Market Demographics and Information: With an increase of almost 17% of GMAT tests administered in 2008, Germany has a very educated and technically skilled applicant pool looking to study outside their home country London is by far the most important business hub outside of New York with a vibrant recruitment market and is an essential MBA recruiting destination Europe is a strong market for recruiting women. Statistics show that female GMAT test takers over the last 3 years increased by 55% in Russia, 61.3% in Italy, 23.4% in Germany and 18% in the UK (GMAC) Europe has a strong pool of female MBA applicants according to the GMAT tests administered in Russia Italy Germany UK France Total Tests Administered Female Tests Administered Source: GMAC The MBA Tour Differentiators: Appropriate Timing: The school surveys have confirmed the importance of returning to Europe for both US and International Business schools. This year The MBA Tour is offering the possibility to travel in the fall and winter to strategic locations. As we understand that timing is important, both tours will target early applicants allowing schools to build pipelines of strong candidates. High-impact Formats: Round table discussions provide programs more visibility and interaction with candidates. Individual presentations are The MBA Tour s trademark. They allow Business schools maximum visibility in any given market and are part of a regular fair format. Individual school presentations are available at the Paris and London events. Market Influencing Events: Each event will be followed up with post event surveys to assess the schools recruiting effectiveness. Regional Awareness: With professional activities such as HR meetings, Business schools can build greater corporate awareness and strong networks with our partner organizations. Europe September 2009 Tour September 17-20, 2009 Münich, Paris, London Format: Münich: Round Table workshops Paris & London: Traditional Fair, Panel Presentations, Individual School Presentations Europe January/February 2010 Tour January/February, 2010 London, Germany (city TBD), Moscow Format: Round Table workshops 10

11 Round Table Event The round table set-up was most helpful. It was the most professional event I had ever attended. How you managed all students to be seated on tables and have the admissions directors spend 15 minutes at each table made sure that every student meets every representative Delhi Event Attendee Panel Presentation 11

12 Event Pricing Asia July 10-17, 2009 Package 1: USD 8000 ($9000 after May 15, 2009) Cities: Shanghai, Beijing, Seoul, Tokyo Includes 6 workshop events, 8 hotel nights, airfare, professional events & more US Elite September 3-27, 2009 Event-only: USD 3250 ($ days after invitation) Cities: Houston*, Chicago*, Atlanta*, New York*, Boston*, Washington DC*, Los Angeles*, San Francisco* These events are Event-only; no travel arrangements or packages offered *Participation in the US events is offered on an invitation-only basis Europe September 17-20, 2009 Event-only: Munich: USD 2300 ($2400 after May 15, 2009) Paris*: USD 3250 ($3350 after May 15, 2009) London*: USD 3250 ($3350 after May 15, 2009) These events are Event-only, travel arrangements may be provided if enough interest Asia September 1-17, 2009 Event-only: USD 2450 ($2550 after May 15, 2009) Package 1: USD 17,200 ($18,200 after May 15, 2009) Cities: Tokyo*, Seoul, Taipei, Beijing, Shanghai* Includes 5 fairs, 12 hotel nights, airfare, professional events & more. Package 2: USD 6000 ($7000 after May 15, 2009) Cities: Bangkok, Singapore* Includes 2 fairs, 4 hotel nights, airfare, professional events & more Package 3: USD 23,750 ($24,750 after May 15, 2009) Cities: Tokyo*, Seoul, Taipei, Beijing, Shanghai* Bangkok, Singapore*, Includes 7 fairs, 17 hotel nights, airfare, professional events & more India September 10-26, 2009 Event-Only: USD 2450 ($2550 after May 15, 2009) Package 1: USD 9750 ($10,750 after May 15, 2009) Cities: Bangalore*, Delhi, Mumbai Includes 3 fairs, 9 hotel nights, airfare, professional events & more Latin America October 19-31, 2009 Event-Only: USD 2450 ($2550 after May 15, 2009) Package 1: USD 16,875 ($17,875 after May 15, 2009) Cities: Santiago*, São Paulo*, Lima, Bogota, Mexico City* Includes 5 fairs, 11 hotel nights, airfare, professional events & more Add Buenos Aires to Package 1: USD 2450 ($2550 after May 15, 2009) Cities: Buenos Aires Includes 1 fairs, 2 hotel nights, airfare, professional events & more Canada November 9-16, 2009 Event-Only: USD 2550 ($2650 after May 15, 2009) Package 1: USD 9000 ($10,000 after May 15, 2009) Cities: Calgary, Vancouver, Toronto* Includes 3 fairs, 6 hotel nights, airfare, professional events & more Package 2: USD 9000 ($10,000 after May 15, 2009) Cities: Vancouver, Toronto*, Montréal Includes 3 fairs, 6 hotel nights, airfare, professional events & more Package 3: USD 6000 ($7000 after May 15, 2009) Cities: Vancouver, Toronto* Includes 2 fairs, 4 hotel nights, airfare, professional events & more Europe January/February 2010 dates: TBD Event-only: USD 2300 (Estimate) Cities: London, Germany (city TBD), Moscow *Price and date subject to change India January/February 2010 dates: TBD Package 1: USD 10,000 (Estimate) ($11,000 after November 15, 2009) Cities: Delhi, Bangalore, Mumbai *Price and date subject to change US International School Tour March 2010 dates: TBD Event-Only: Price TBD These events are Event-only; no travel arrangements or packages offered Cities: San Francisco, Washington DC, New York City* * Indicates school presentations offered in that city 12

13 Event Pricing *School Presentations Individual school presentations are available in cities indicated by an asterisk (*) Price: USD 400 per city Dedicated s We offer to send dedicated s on your behalf to prospective students in cities to which you are traveling. Price: USD 300 per city Event-Only Professional Options Professional activities, included in full tour packages, are available to event-only travelers. Price: USD 100 for activities that do not include prospective students Price: USD 250 for activities with prospective students Discounts cities: USD 750 discount cities: USD 1500 discount 30+ cities: USD 2250 discount Payment & Cancellation Policy Deposits/Payments: If you apply by the early registration deadline May 15, 2009, you will be invoiced for a $1,500 USD non-refundable deposit. Full invoice balances will be sent three months prior to a tour. Our terms are net 45 days, after which a 3% finance charge applies. Cancellation policy: If a school cancels its participation between 90 and 60 days prior to the start of the tour, 25% of the tour / event fees will be charged. If a school cancels its participation within 60 days prior to the start of a tour, 100% of the tour/ event fees will be charged. Furthermore, the school will reimburse The MBA Tour for all loss, liability, damages, and expenses which The MBA Tour incurs or sustains as a result of a cancellation of participation by the school at any time after the non-refundable $1, deposit is due. 13

14 Calendar Calendar Asia U.S. Europe India Latin America Canada SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY July Shanghai 11 Shanghai 12 Beijing 13 Beijing Seoul 16 Tokyo September 2009 Boston Washington DC London Bangalore Tokyo 3 4 Seoul 5 6 Taipei 7 Chicago 8 9 Beijing Shanghai Bangkok Singapore Bangalore Delhi Los Angeles 26 San Francisco October 2009 November Buenos Aires Santiago São Paulo Lima Bogotá Mexico City Calgary Vancouver Toronto Montréal Houston Atlanta Munich New York Paris Mumbai 14

15 Join the tour Join the Tour Application Process To Participate in a Tour or Event Business schools interested in The MBA Tour must submit an application in advance of the tour. MBA programs are selected on their quality, their commitment to international recruiting, services for international students, and the diversity (curriculum, philosophy, program cost, geography) that they would add to the tour. With few exceptions, the MBA programs included in our events are taught in English. Apply for a Tour Applying for tour is easy. Simply link to our on-line application form and follow the instructions: Once you have filled out the application, you will receive a confirmation . However, we cannot confirm your participation until your university profile has been updated. If you have additional questions please feel free to contact us: info@thembatour.com Our Selection Process The MBA Tour limits the number of business schools on a tour to ensure that each program has good exposure at our events and receives the same level of high service that we aim to provide. Priority is given to returning schools. New schools are selected on the basis of several criteria: Global Qualifications: Length of time in MBA market Offer a Full Time MBA Program Offer a campus-based MBA program Hold non-profit status Have already traveled with us within the last 5 years Local Qualifications: USA: AACSB accreditation Europe and UK: EQUIS, AMBA or EFMD accreditation For those countries without regional MBA accreditation: all global qualifications must be met; must be recognized and respected by peer schools in country; must have local certification or accredited partner program Will draw qualified students to the event that otherwise might not come In some of our local markets, there are schools that will add value to our tour events by targeting specific populations of students. For this reason, we consider them Schools of Opportunity. Schools of Opportunity would be invited to the market in which they are located: Inside the US, these are city-specific markets Outside the US, these are country-specific markets Examples of Schools of Opportunity in the US include: MBA programs geared towards underrepresented minorities MBA programs geared towards women MBA programs with unique academic or practical opportunities Local MBA programs that offer at home opportunities Please note: If you are a school applying to one of our tours for the first time, your application will be reviewed by our Advisory Board, and we will notify you of the decision. Our policy is to allow schools that have participated in our past tours to apply by the deadline, and then if there is space remaining on the tour you are applying for, your application will be considered at that time. Business School Representatives Business School representatives in events organized by The MBA Tour must be full-time, campus-based professionals and should have extensive knowledge of their programs and admissions requirements. Throughout the tour, university representatives have the opportunity to collaborate in panels and school presentations that orient students and colleagues to current information and trends. It is important that the person designated by the university to travel with us be capable of contributing to an ongoing professional dialogue with prospective students and local colleagues about admissions issues and innovations in MBA programs. 15

16 Tour Staff Peter von Loesecke CEO & Managing Director ex Tour Leader: Asia July, Latin America Oct, Europe Sept Melisa Broussin Director, Europe & Asia France/Satellite office 2009 Tour Leader: Asia July & Sept, Europe Sept JoBeth Brudner Regional Director, Latin America Argentina/Satellite office 2009 Tour Leader: Latin America Oct Lori Devir-Carroll Event Manager ex 104 Contact for: Tour applications, invoicing, travel logistics Patty Katsaros Director, North America ex Tour Leader: Asia Sept, Latin America Oct, Canada Nov Alyssa Lee Marketing Manager ex 102 Contact for: dedicated s, student registration information Kathy Pattison Tour Leader, Asia & India Virginia/ Satellite office 2009 Tour Leader: India Sept Greg Walker Tour Leader, India, Southeast Asia & India New York/ Satellite office 2009 Tour Leader: Southeast Asia Sept, India Sept 35 Forest Ridge Road Suite 240 Concord, MA Tel: (978) Fax: (978)