Time Spent With Media

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Laurel Rachel Stanley
7 years ago
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2 Time Spent With Media Average amount of time spent with each medium per day, among year-olds: 4 3 3:51 Total :14 Prerecorded TV :32 Videos/DVDs :04 TV Watching TV and videos 1:44 Total :32 CDs/ Tapes/ MP3s :55 Radio Listening to music 1:02 Total :14 Other :48 Online Using a computer :49 :43 Total Total Newspapers :17 Handheld :14 Magazines :32 Console :23 Books Playing video games Reading

3 Time Spent With Media Average amount of time spent with each medium per day, among year-olds: :33 Total :25 Movies :43 Reading :49 Video games 1:02 Computers 6:21 Total :44 3:51 Music TV/ videos 0 Total media exposure Total media use

4 Changes Over Time Changes in the average amount of time spent with each medium per day, among year-olds: 4 3 3:05 3: :49 1:44 1 :27 :32 :43 :43 :26 :49 :27 1:02 0 TV Videos Music Print Video games Computers

5 Media Multitasking Percent of year-olds who say they are using another media most of the time while: Listening to music 33% Using a computer 33% Reading 28% Watching TV 24% 0% 20% 40% 60% 80% 100%

6 Media Multitasking Proportion of total media time spent using more than one medium at a time, among year-olds: Not multitasking 16% 26% Multitasking 84% 74%

7 Trends in Media Use Cable vs. Broadcast In a typical day, proportion of year-olds who watch: 100% % 69% 69% 60% 50% 49% 40% 20% 0% Cable Broadcast Cable Broadcast

8 Trends in Media Use Online Integration Percent of year-olds who go online while watching TV, to do something related to the show: Never Often/Sometimes 28% 48% 24% Rarely

9 Trends in Media Use Online Integration Percent of year-olds with a home computer who can see a TV from the keyboard: No Yes 40% 60%

10 Trends in Media Use New Media Activities Percent of year-olds who have ever: Used Instant Messaging 66% Downloaded music from the Internet 64% Streamed radio from the Internet 48% Created a personal Web site or page 32% 0% 20% 40% 60% 80% 100%

11 Portable Media Percent of all year-olds who own their own: Discman/Walkman Handheld video game player 55% 61% Cell phone 39% MP3 player 18% Handheld Internet device 13% Laptop 12% 0% 20% 40% 60% 80% 100%

12 Computers and the Internet Change in percent of year-olds who have: A computer at home 73% 86% Two or more computers at home 25% 39% Internet access at home 47% 74% A computer in their bedroom Internet access in their bedroom 10% 21% 20% 31% % 20% 40% 60% 80% 100%

13 Internet Access Percent of year-olds who have Internet access at home: RACE White Hispanic Black PARENT EDUCATION College degree or more Some college High school or less MEDIAN COMMUNITY INCOME $35,000 - $50,000 Less than $35,000 61% 67% 68% 66% 74% 72% 80% 82% More than $50,000 84% 0% 20% 40% 60% 80% 100%

14 Media Use The Role of Parents

15 Media in the Bedroom Percent of year-olds with each medium in their bedroom: TV 68% VCR/DVD player Video game console 49% 54% Cable/satellite TV Computer 31% 37% Premium cable channels Internet access 20% 20% 0% 20% 40% 60% 80% 100%

16 TV Rules Percent of all year-olds who say they have: No rules about TV Any rules about TV 53% 46%

17 TV Rules Percent of all year-olds who say they have: No rules about TV TV rules that are enforced most of time 20% 53% 26% TV rules that are enforced some, a little or never

18 Household Media Environment Percent of year-olds living in homes where: TV not usually left on during meals TV is usually on during meals 36% 63%

19 Household Media Environment Percent of year-olds living in homes where TV is on even if no one is watching: A A little of the time Never 13% 5% Most of the time 51% 30% Some of the time

20 Household Media Environment Average amount of time year-olds spend watching TV per day, by household environment: 4 3:37 3 2: TV on most of the time even if no one is watching TV on some/little/never

21 Impact of Bedroom Media Average amount of time year-olds spend watching TV per day, by bedroom media: 4 3: : TV in bedroom No TV in bedroom

22 Impact of Rules Average amount of time year-olds spend watching TV per day, by TV rules: 4 3:19 3 2: Don t t have TV rules Have TV rules that are enforced

23 Media Use and Reading Average amount of time spent reading per day by 8-18 year-olds who: 2 Have a TV in Their Bedroom Have Rules About TV Live in Constant TV Households 1 :54 :55 :55 :38 :39 :37 0 Yes No No TV rules TV rules TV on most of time TV on a a little / never

25 Printer Yahoo Games Trig I. M. Hot Mail Cell Phone TV Boom Box School Essay Netscape Radio Fax/ Phone

27 Printer Yahoo Games Trig I. M. Hot Mail Cell Phone TV Boom Box School Essay Netscape Radio Fax/ Phone

Children, Media, and Race Media Use Among White, Black, Hispanic, and Asian American Children

Center on Media and Human Development School of Communication Northwestern University Children, Media, and Race Media Use Among White, Black, Hispanic, and Asian American Children June 2011 Introduction