Survey Shows Radio Delivers For Advertisers

Transcription

1 MEDIA KIT

2 Survey Shows Radio Delivers For Advertisers A comprehensive research study recently completed by Foundation Research provides further evidence why so many national and local advertisers are turning to radio to reach their target customers. Some of the highlights showing how radio adapts to the lives of busy Canadians from this national study of 1,028 consumers include: Radio accounts for 1/3 of Canadians daily media time. Canadians increased their daily radio listening in the last year by 5% to 2.3 hours per day. Hard to target groups like higher income adults and working women listen to radio daily, spending more time with radio than any other medium. Radio is the most compatible medium with the Internet as 42% of adults listen while on-line, either directly or streaming. On average 80% of Canadians listen while driving to and from a shopping trip and 60% identified radio as the last medium they were exposed to before a purchase occasion. Radio ads are heard! Only 26% of adults indicated that they avoided radio advertising, the lowest of all media, 10 points lower than the closest competitor. For more information, contact our sales department at

3 Radio works well for the retail community! Here s what some of our advertisers are saying I have been on the radio for 5½ years and have had a very good response. I very foolishly left the radio last year to try TV thinking I would get an amazing return for my money; however I was very disappointed with the results and now refer to it as a big waste of money. In hindsight I should have just stayed with what was working. the radio. - Sue Cousins, Aqua Massage Oshawa Inc. We have been advertising on KX96 and The Rock for about 6 years now we ran a campaign offering a free round of golf in the month of May if they went to my website and entered their address. We ran the campaign for 4 weeks and we had approximately 2,500 people sign up. I thought this campaign went very well and proved that if you make a good offer people will respond! - Karen Simpson, Four Seasons Country Club, Claremont We make a point of asking customers what s brought them into the store and on quite a few occasions it s been the radio. - Laurie Grady, Whitby Fabrics Sewing Centre, Whitby It s actually the largest return of investment in our marketing portfolio. I would strongly recommend radio advertising to anyone. - Matt Bowles, Lovell Drugs, Oshawa Well I ve noticed year round that almost on a daily basis, people come in to the store and say right away that they ve heard us on the radio. Over the years when we started our business we did other forms of advertising and we noticed from radio that we had more positive response and a longer lasting response with radio advertising. - Joe and Sonja Sanders, Jewellery By Sanders, Oshawa Isn t it time you got the Power of Radio working for you?

4 CKGEFM Who We Are 94.9 The ROCK Rockin the GTA from Oshawa! That s the position of 94.9 The Rock. CKGE-FM was launched in June of 2003 to serve radio listeners throughout Durham and the GTA. Its unique blend of Rock gives listeners the variety of rock music not heard elsewhere in the GTA. The new morning show with Craig Venn and Wendy Boomer is packed with great tunes, information, sports and humour. Midday host is Matt Diamond. Afternoons are hosted by new Program Director, Doug Elliot. Lee Eckley is in on week nights and weekends. Legendary David Marsden is in the studio Saturday and Sunday nights playing what he wants! The station broadcasts at 50,000 watts from Oshawa and is also available on-line at The Rock s audience totals 86,900 weekly. Nearly 72% of them are in the age group. Males account for about two thirds of the total weekly audience. The Rock listeners have young families and are well educated. One quarter of households have kids under twelve. Over 62% have some post secondary education. Work force 27.7% are executives/managers/professionals, another 20% work in the trades. They are also top income earners with over 16% from households of $150,000+ incomes! Source: BBM Fall 2012

5 CKGEFM Audience Profile 86,900 listeners tune in weekly Age Percent Gender Female 37% Male 63% Source: BBM Bureau of Measurement, Fall 2012 Full Coverage by percent of weekly reach

6 HAMILTON CKGE-FM Coverage Map Dial Position: 94.9 FM 11 WASHAGO 400 ORILLIA FENELON FALLS BARRIE LAKE SIMCOE 7 LINDSAY KESWICK SUNDERLAND PETERBOROUGH VAUGHAN BRAMPTON 9 NEWMARKET 404 RICHMOND HILL UXBRIDGE STOUFFVILLE MARKHAM 2 PICKERING SCARBOROUGH 12 WHITBY AJAX 7A PORT PERRY 94.9 FM COURTICE COBOURG PORT HOPE NEWCASTLE OSHAWA BOWMANVILLE LAKE ONTARIO BELLEVILLE PRINCE EDWARD COUNTY GUELPH KITCHENER OAKVILLE TORONTO MISSISSAUGA CAMBRIDGE BURLINGTON

7 CKGE-FM Weekday News Sponsorship People rely on radio all day long for their news. The Durham Radio News team delivers more current, up-to-date local news than any other Durham news source. Sponsorship of The ROCK News, Monday to Friday, offers a credible, prestigious environment to enhance your business image. Your message is presented as the exclusive sponsor. Sponsorship includes: 1 opening name credit daily 1 x :30 second commercial daily in the newscast Commercials rotate throughout newscasts daily outlined as follows: 6:00 a.m. 8:30 a.m. (on the half hour) 4:00 p.m. 6:00 p.m. (on the hour) Call us today for a quote! Durham Radio Inc. June 2012

8 CKGE-FM Weekend News Sponsorship Weekend newscasts hit The Rock s listeners working, at home, in the yard, at the beach or on the way to shop! Perfect before making that major weekend purchase! Sponsorship of The ROCK News, Saturday and Sundays, offers a credible, prestigious environment to enhance your business image. Your message is presented as the exclusive sponsor. Sponsorship includes: 1 opening name credit daily 1 x :30 second commercial daily in the newscast Commercials rotate throughout newscasts daily outlined as follows: 7:00 a.m. 11:00 a.m. (Saturdays) 9:00 a.m. 12:00 p.m. (Sundays) Call us today for a quote! Durham Radio Inc. June 2012

9 CKGEFM Traffic Report Sponsorship Durham commuters want local, up-to-date traffic conditions to get them around and that s what The ROCK delivers! This is your opportunity to reach commuters in their cars where commercial recall is 50% greater than in their home or office. Traffic report tags rotate equally from throughout the entire day, 5:30am to 9am in the morning and again 3pm to 6pm in the afternoon. Your message is presented as the exclusive sponsor. Sponsorship includes: 1 opening name credit 1 x :10 second LIVE selling message Call us today for a quote! Durham Radio Inc. June 2012

10 CKGEFM 3 Hour Remote Package Your 3 hour remote includes: 3 x 60 second live cut-ins per hour for a total of 9 30 x 30 second (or 20 x 60 second) commercials during the week of your event 5 x 15 second promotional announcements per day for 3 days prior to your event, total of 15 the Boom Box or Cruiser on location for 3 hour on-air talent on location for 3 hours plus lots of prizes and giveaways! Call us today for a quote!

11 CKGE-FM David Marsden Sponsorship He s won numerous awards for writing and assisting dozens of Canadian Artists realize their dreams, including Communicator Extraordinaire Award presented by eight international record labels as a tribute to developing major talents. He s been showcased in permanent tribute at The Rock & Roll Hall Of Fame in Cleveland. His ability to communicate with his audience was the focus of a complete chapter in the media Bible by Marshall McLuhan, Understanding Media. No other living radio broadcaster was recognized in this way. After being absent from Toronto radio for over 12 years, 94.9 The Rock has brought David back to what he likes to do best play great music and talk to his audience! David s show on Saturday and Sunday nights from 7pm to midnight on 94.9 has been a huge success since it hit the airwaves in the summer of 2003! As a weekly sponsor, you will receive: 6 x 30 second commercials (3 per show on Sat. & Sun. from 7pm to midnight) 10 name credits (5 per show on Sat. & Sun. from 7pm to midnight) 14 name mentions within live and recorded promotional announcements per week Monday to Friday Call us today for a quote! Durham Radio Inc. June 2012 ** Available to 2 non-conflicting sponsors, 13 week commitment