Start With Trust 2012 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES
|
|
- Elvin Fowler
- 7 years ago
- Views:
Transcription
1 Start With Trust 2012 MARKETING PROGRAM FOR BBB ACCREDITED BUSINESSES
2 Welcome to a New Chapter in BBB Value Dear BBB Accredited Business, Never in history have there been so many ways to connect your business to your customers. To choose from today s media options and communication technologies requires strategic planning and the development of the right media relationships to reach the right customers in the right way. The Better Business Bureau s Start With Trust Marketing Program for Accredited Businesses provides a simple, strategic plan that will deliver your advertising and media messages with other like-minded Accredited Businesses and your BBB. This approach leverages the strength of your message, creating a broader, higher impact campaign - one centered on trust, honesty, ethics, integrity and superior customer service. To increase the value of your BBB accreditation, we have assembled a talented media team to guide your advertising choices. Our costeffective marketing programs include: BBB s Start With Trust TV and radio campaigns Detroit newspapers advertising Social media navigation BBB s Online Video Sponsorship program Our long-standing relationship with local media providers makes it possible for us to offer these programs exclusively to our Accredited Businesses, at reduced rates, with added benefits. The Start With Trust TV package, for instance, includes production fees that are normally charged over and above airtime. No matter what level of participation you choose, your BBB branded marketing and advertising will have more clout, increased visibility and carry with it a message of excellence in business. Sincerely, Melanie Duquesnel President & CEO 2
3 BBB Marketing Program for Accredited Businesses Overview This Marketing Program, created for BBB Accredited Businesses, is designed to support you as you market your business in a new and dynamic economy. Effective marketing is critical to your growth and expansion; cost-effective marketing is critical to your bottom line. That s why the BBB, in conjunction with our media partners, is introducing these reduced-rate marketing packages, designed to increase your sales and profitability. There is a minimum participation requirement for television, radio and newspaper programs. See individual program descriptions for details. How Does It Work? Your BBB has negotiated special rates and added value for you in these media opportunities. As a participant, you buy the advertising and services you want directly from our media partners. Each opportunity has been formatted to carry the BBB brand message, reinforcing the fact that Accredited Businesses are committed to ethics in the marketplace. The BBB framework helps educated consumers decide who gets their business. Who Can Participate? Any BBB Accredited Business in good standing can participate in this program. What Are The 2012 Media Opportunities? The Start with Trust Television Campaign The Start with Trust Radio Campaign The Detroit News & Detroit Free Press Friday Torch Report Campaign Social Media Presence and Management Services Search Engine Optimization Media Publicity & Press Release Services BBB Online Video Sponsorship How Do We Sign Up? On the following pages, you will find a summary for each media opportunity as well as a sample of the opportunities to help you decide what is best for your business. 3 Start With Trust BBB Marketing Program for Accredited Businesses
4 Key Marketing Program Dates 9/27/ Marketing Program Webinar - 2:00 to 3:00 PM 10/17/ Marketing Program Webinar - 2:00 to 3:00 PM 11/01/ Program Commitment Date 11/12/ TV Commercial Production 11/29/ TV Commercial Production 11/29/ TV Commercial Production 2/01/ TV and Radio Campaign Rollout 2/03/ February Newspaper Ad Copy Deadline 3/02/ March Newspaper Ad Copy Deadline 4/06/ April Newspaper Ad Copy Deadline For further information, please contact: 4
5 The Start with Trust TV Campaign Consumers spend nearly 70% of their media time with TV & Internet. We ve customized a three month, BBB targeted, TV advertisement program in both the Detroit and Flint television markets. Our bulk pricing makes it affordable for you, as a BBB Accredied Business, to have a minimum of 39 TV commercials air on prestigious and highly-watched networks such as HGTV, Fox News, Discovery, History, and CNN. Your Target: HGTV includes a wide variety of programming featuring expert information, practical advice and human drama. So, whether it s decorating, designing, landscaping or buying a house, HGTV tells the stories that start at home. Viewer ages FOX News Channel is a 24-hour general news service covering political, entertainment and business news, devoted to delivering fair and balanced coverage of the day s events. Viewer ages Discovery Channel provides viewers with high quality content that informs and entertains them about their world. For Discovery, it s not enough to explain how, they want their viewers to understand why. Viewer ages 18 and above The History Channel is a leading destination for revealing, award-winning, original non-fiction series and specials connecting history with viewers in an informative, immersive and entertaining way. Viewer ages 18 and above CNN is credible, comprehensive and unbiased coverage of events and news from around the world, around the clock. With global resources and a reputation for exceptional reporting, CNN is known for in-depth news coverage. Viewer ages You will receive a 15 second announcement within a 30 second BBB branded television commercial that will air over a three month campaign. The pricing is inclusive of production costs and air time. Shawne Duperon of ShawneTV is an excellent television producer. She s a total professional and produces wonderful spots that convey the exact message to attract the right customers, clients or volunteers. The spot she produced for the American Cancer Society even won an EMMY award. I highly recommend ShawneTV. You will love the finished product. Kate Dietrich, American Cancer Society 5 Start With Trust BBB Marketing Program for Accredited Businesses
6 The Start with Trust TV Campaign TELEVISION PLACEMENT: DETROIT This package targets DETROIT market, includes southeast Michigan. You will receive a 15 second announcement within a 30 second BBB branded television commercial. This 30 second spot will air 13 times per month, 39 times within three months. Three month commitment: $4,997. There is a minimum requirement of ten BBB Accredited participants, to secure this pricing. February, March & April Targeting Adults Ages 25 and above, DETROIT Network Day Time Duration Week #1 Week #2 Week #3 Week #4 Spots HGTV M-F 5am-9am 30 sec FOX News M-F 5am-9am 30 sec History Channel M-F 5am-12am 30 sec CNN M-F 5am-12am 30 sec One Month Total TELEVISION PLACEMENT: FLINT This package targets FLINT market. You will receive a 15 second announcement within a 30 second BBB branded television commercial. This 30 second spot will air 30 times per month, 90 times within three months. Three month commitment: $4,997 February, March & April Targeting Adults Ages 25 and above, FLINT Network Day Time Duration Week #1 Week #2 Week #3 Week #4 Spots HGTV M-F 4pm-12am 30 sec HGTV S/Sun 11am-7pm 30 sec FOX News M-F 5am-9am 30 sec History Channel M-F 7pm-12am 30 sec History Channel S/Sun 11am-7pm 30 sec Discovery Channel S/Sun 11am-7pm 30 sec CNN M-F 5am-12am 30 sec One Month Total Cost: Specs: 15 second commercial message within a 30 second branded message from the BBB. Three month commitment: $4,997 per market. Copywriting/production fees included. Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% of three month commitment due at contract signing. 6
7 The Start with Trust Radio Campaign Detroit The BBB has created a cost-effective radio advertisement package that extends your outreach to over 500,000 Detroit metro adults, ages 18 and above. This comprehensive radio package includes a three month campaign which airs 30 second BBB branded spots profiling your company on stations such as All News Radio, WWJ-AM 950; Detroit s Greatest Hits, WOMC-FM 104.3; and Detroit s Exclusive Station for Country, WYCD-FM There is a minimum requirement of ten BBB Accredited participants, to secure this pricing. Audience Info: Detroit s EXCLUSIVE All News Radio Station. Live, local and committed. Core Demo: Adults, ages Sex: Male 58% Female 42% Bobby Mitchell with Chuck Gaidica in the Morning has great popularity in the Morning and Detroit s Greatest Hits all day long. Core Demo: Adults, ages Sex: Male 53% Female 47% Detroit s EXCLUSIVE station for Country. Core Demo: Adults, ages Sex: Male 48% Female 52% Run date(s): February, March & April Two weeks per month DETROIT Day Week #1 Week #2 Week #3 Week #4 Spots WWJ Newsradio M-F 5am-8pm M-Sun 5am-5am WOMC Classic Hits M-F 5am-8pm M-Sun 5am-5am WYCD-Country M-F 5am-8pm M-Sun 5am-5am Totals Cost: Specs: DETROIT 30 second commercials: 43 per month total commercials Three month commitment: $3,997 Copywriting/production fees included. Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% of three month commitment due at contract signing. 7 Start With Trust BBB Marketing Program for Accredited Businesses
8 The Start with Trust Radio Campaign Flint The BBB has created a cost-conscious radio advertisement package that extends your outreach to over 400,000 adults in the Flint market, ages 18 and above. This all inclusive radio package includes a three month campaign that airs 30 second BBB branded spots profiling your company on stations such as Flint s Exclusive Country Station B95, WFBE-FM; Super Talk Radio 1570, WWCK-AM; and the Classic Rock Authority, Fox 103.9, WRSR-FM. There is a minimum requirement of ten BBB Accredited participants, to secure this pricing. Audience Info: The FOX (WRSR) is personality driven throughout the day. Non-offensive format, it s Flint s Classic Rock Authority and is community focused. WRSR is #1 men 18-49, #3 women 25-54, and draws affluent listeners 25-54, college educated or greater, household income of $75k+, and plan to buy cars and have investments. The Super Talk 1570 is Flint s exclusive news/talk radio station, line up consisting of both local and national personalities. It is personality driven throughout the day. Programming includes MSU Sports, local programming and expert shows. B95 Flint s Country, is Genesee County s Exclusive Country Station, playing Flint s Hit Country. B95 s core audience is Adults years old (60% Female). It delivers well in both Adults and Adults Run date(s): FLINT Cost: Specs: February, March & April Four weeks per month Day Week #1 Week #2 Week #3 Week #4 Spots WRSR-FM-Classic M-F 6am-7pm MpF 7pm-12am WWCK-Am-News/Sports MpF 6am-7pm M-F 7pm-12am WFBE-Country M-F 6am-10am M-F 10am-7pm Totals FLINT 30 second commercials: 46 per month total commercials Three month commitment: $3,997 Copywriting/production fees included. Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% of three month commitment due at contract signing. 8
9 The Detroit News & Detroit Free Press Friday Torch Report Campaign Over one million consumers read the Detroit News and Detroit Free Press every Friday. The BBB has partnered with the Detroit News & Detroit Free Press and negotiated discounted advertising opportunities. This inclusive package is a full-run advertising feature in the business sections of both The Detroit News & Detroit Free Press, running one Friday per month for three consecutive months. These black and white feature ads will showcase your support of BBB standards and ethics. There is a minimum requirement of eight ads, among BBB Accredited participants, to secure this pricing. Audience Info: Readership: One million every Friday. Readers average 53 years of age, $65K household incomes, 26% are college educated and 86% are homeowners. Run Dates: February, March & April 2012 Second Friday each month for three consecutive months. This program is only available to BBB Accredited Businesses in good standing. You can submit either your current ad or submit graphics, logo and your sales offer to our team and we ll create an ad for you. Deadline for submission is seven days prior to print. Ad Unit Size BBB Rates 1/16th Page 3 column x 2.25 $992 per month, $2,975 for three months Cost: Monthly frequency: Second Fridays of February, March & April 2012 Three month commitment: $2,975 Specs: Copywriting/production fees included. Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% of three month commitment due at contract signing 9 Start With Trust BBB Marketing Program for Accredited Businesses
10 Social Media Presence Setup With more than one-billion people engaged on Social Media sites like Facebook, Twitter and LinkedIn; setting up customer-driven profiles and business pages on these site is critical to your business. Whether you are starting out in social media or already up and running, the BBB has partnered with industry experts who will help you define and refine your social media presence. This service powerfully promotes your business and attracts your target customers. Social Media Presence Creating Facebook Fan page, Twitter profile and LinkedIn company profile. Setup includes: Facebook Page Setup: Twitter Presence Setup: LinkedIn Presence Setup: Facebook Page setup includes: Design and develop customized reveal (Welcome) Tab Reveal tab will have a video and web form Design and develop Services tab to showcase various services Connect Twitter with Facebook Page Custom profile graphic with call to action copy Twitter profile setup includes: Create a customized Twitter Profile. Create engaging bio to entice people to visit client s website Add custom background image to match existing branding LinkedIn presence setup includes: Create company page on LinkedIn with company details and logo Add products/services provided by company Add promotion about products/services Add YouTube videos about product/services Cost: $1197 one-time fee, includes one hour training Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% due with contract signing PR Easy offers great social media service where they create your social media presence and manage it for you! I didn t have to know anything about social media and they took care of everything. For a busy professional it is money well spent. They are very friendly and you can tell they love what they do for a living. I d highly recommend their social media services. Call PR Easy NOW! - John Pullum, Motivational Speaker & Host - More Than Human show on Discovery Channel 10
11 Social Media Management Services When it comes to social media marketing management, the BBB is putting you in the driver s seat of a marketing vehicle that will be seen and heard over all the marketing noise. Our team of social media marketing experts focuses on building your audience, keeping them engaged and bringing them to your website for increased sales conversion, both online and off. Social Media Monthly Service: Social Media Monthly service is a performance based service. We will manage your social media marketing for you. We will perform the following on a monthly basis: 20 interest piquing Facebook fan page posts/month 20 Tweets (Twitter updates)/month Send posts on new services, initiatives etc. Custom create promotional tweets about client s services Encourage Fans to share their experience with client s products/services 100 new Facebook fans/month 100 new Twitter followers/month Promote LinkedIn company profile to get more followers Set up client appreciation events/promotion on Facebook Monitor and comment back to Fans when they post on fan page. Monitor and respond replies and direct messages on Twitter Cost: Three month minimum contract: $1,797 Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% of three month commitment due at contract signing. I was almost going to lose my home to foreclosure and my business was down with no clients. I came across your company and tested your service. I would ve spent thousands of dollars for classified ads, signs and who knows what else and now I m getting more leads for my clock repair than I can handle! Fred Bartholomew, Clock Repair, Royal Oak, Michigan 11 Start With Trust BBB Marketing Program for Accredited Businesses
12 Search Engine Optimization Getting found online by your potential customers is essential for growing your business. The BBB brings you a team of Search Engine Optimization experts to help you get your business found online and dominate your market. This service provides robust, web marketing of your company, to unlimited potential customers for increased sales and profitability. Search Engine Optimization (SEO) Analysis And Keyword Research SEO is achieved in three steps: Initial SEO Analysis of Website and Keyword Research Check website for SEO readiness and identify target keywords that prospects are searching for products and services by client. On- Page Optimization Dress-up client website to attract search engines Off- Page Optimization & Local Search Engine Optimization Dominate top search engine rankings by creating content building links to client s website We analyze your website for optimal keyword research to improve search engine rankings and gauge your marketplace competitiveness. Upon completion, you will receive a page, detailed SEO report with website analysis and keyword research for immediate implementation. SEO Analysis and Keyword Research Cost: SEO Analysis and Keyword Research (a one-time fee): $297 Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% due at contract signing. 12
13 Media Publicity & Press Release Services Scoring free publicity, when done right, can catapult your business both online and off. Partnering with the BBB, ShawneTV has created a media package and training program designed to get the word out about your business, services or non-profit, plus teach you to keep your business in the media spotlight. One story reported by the news can yield publicity that might cost thousands in real advertising dollars. When businesses know how to work with reporters and pitch stories for free coverage, a new level of word of mouth sales and profitability emerges for your business. You will receive a customized written press release that includes BBB logo and verbiage to instill trust and integrity in your brand. Upon your approval, the release will be distributed throughout the state with our PR Newswire service. You ll also receive a ½ hour consultation for media followup suggestions, along with two audio programs on press release creation and distribution. This publicity package also includes participation in a media training of your choice: our live Media Mastery Bootcamp or ShawneTV s online Media & Marketing Training course. Standard pricing for this package exceeds $3500. Cost: $1497 Specs: Press release approved by you, ShawneTV and BBB. Copywriting/production fees ` included. Billing Info: Payments by major credit card or check are accepted. Make checks payable to: ShawneTV 100% due at contract signing 13 Start With Trust BBB Marketing Program for Accredited Businesses
14 BBB Online Video Sponsorship Increase your BBB Accredited Business s online exposure, to the highly qualified consumers visiting at a special low cost. The BBB Online Video Sponsorship program provides premium placement of your business logo, banner and video commercial on our website with a minimum of 10,000 impressions annually. Your ad will be featured on our Home Page and News Center Page. In addition, you will receive targeted ad placement on the Business Search Page where your ads will be delivered based on the type of business criteria used in consumer searches. Includes: Cost: Exclusive placement on Your Banner Ad featured alongside video content proves to be 10 times more effective than static banner ads. Graphical Logo premium placement on Business Search Pages, Home Page, & News center of your BBB s local website. Video Commercial (optional) Your own commercial is played before BBB educational video content. Also includes targeted banner placement and monthly reports. Every month you will receive a report on our sponsorship, specific to your banner, logo, and video views. CREATIVE SERVICES (all sponsorship material subject to BBB approval) Creation or editing of a 15 second (or less) video commercial - $200 Creation of a custom banner ad - $50 Can submit own banner and/or video ad - FREE (video must be 15 seconds or less) PAYMENT INFORMATION & OPTIONS 12 Month Online Video Sponsorship: $900 annual Month-to-Month Online Video Sponsorship: $100 per month (automatic charge card billing - cancelled upon written request) Christina Moeller (248) , cmoeller@easternmichiganbbb.org Billing Info: Payments by major credit card or check are accepted. Make checks payable to: Better Business Bureau Terms: Option I: 12 months in advance, due at contract signing: $900 Option II: Monthly, first payment due at contract signing: $100 per month. Diamond Vault of Troy has found the upgrade to the 15 second video and having our business logo throughout the BBB site has been beneficial for initial traffic to our website and increased our phone volume. It also has allowed us to reach a new customer base in our local market. I recommend this marketing program to all Accredited Businesses. Timothy Mayer, President of Diamond Vault of Troy 14
15 ShawneTV Media & Marketing Team Our team has more than 25 years of marketing and media experience, working with clients across the globe. Meet the team: Shawne Duperon Six-time EMMY Award winner Shawne Duperon has been in the television business for nearly 20 years. She has taught thousands across the globe how to powerfully communicate in business. She works with corporations, universities, government agencies and business owners - and will teach you how to strategically create epidemics in traditional and social media that can exponentially grow your business or career. Shawne has interviewed presidents and politicians, sports stars and celebrities. She s currently a PhD candidate, creating leading-edge research on the relationship between mass media and gossip - the best word of mouth marketing. One of her personal passions is the work she does with multicultural groups to help delete media stereotypes. Janak Mehta Known as the Web Traffic Guy, Janak is a passionate internet marketer who thrives on serving, consulting and training business owners and organizations on how to get more traffic to their website. Using various Internet Marketing strategies such as driving customers to articles, PR, video marketing, SEO, SEM and social media marketing, Janak s services will increase your online presence, which brings qualified prospects to your website and expands your social media presence. Dawnaree Demrose Dawnaree Demrose is a high energy sales and marketing professional who generates exciting advertising campaigns that have a proven return on investment (ROI) for small to medium sized businesses. Her entrepreneurial focus has provided key opportunities to network and consistently develop strong business relationships within diverse business sectors such as nonprofit, retail, and B2B industries. She consistently develops long-term business relationships by listening to her clients and creating successful niche-marketing campaigns. She, along with her award-winning team, deliver fresh ideas to their clients by offering innovative marketing techniques to deliver outstanding results. 15 Start With Trust BBB Marketing Program for Accredited Businesses
16 Social Networking Your BBB is social networking... are you? NEED TO UPDATE YOUR BUSINESS INFORMATION, DOWNLOAD BBB SEALS AND LOGOS, FIND OUT ABOUT THE LATEST BBB EVENTS, OR TAKE ADVANTAGE OF EXCLUSIVE SAVINGS OFFERS? Access your Accredited Business Only portal at:
30+ football sites 10m+ unique visitors The first football-only ad network
30+ football sites 10m+ unique visitors The first football-only ad network Commercial Partners About is a collection of the best football blog websites across the globe. We aim to entertain, provoke and
More informationWhy Your Business Needs a Website: Ten Reasons. Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com
Why Your Business Needs a Website: Ten Reasons Contact Us: 727.542.3592 Info@intensiveonlinemarketers.com Reason 1: Does Your Competition Have a Website? As the owner of a small business, you understand
More informationTop 4 Ways Social Media is Helping to Reshape Marketing
Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing
More informationSocial Media & Internet Marketing :: Menu of Services
Social Media & Internet Marketing :: Menu of Services Social Networking Setup & Manage Company profiles on major social networks; Facebook, Linkedin and Twitter (includes custom background) see info below
More informationWe Add Vibe to Brands Worldwide
www.advybepr.com AD VYBE COMMUNICATION Press Release December 2012 Communicate with the world using mass media solutions We Add Vibe to Brands Worldwide ADDING VIBE TO BRANDS On National Cable Television
More informationSearch Engines are #1 Way to be Found
Search Engines are #1 Way to be Found 85-90% Of on-line traffic begins at a search engine! 33% of Internet Users Believe Companies Found in Top Search Results Must Be a Major Brand -- Indicating That Top
More informationBrought to you by. Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up.
1 Brought to you by Technology changes fast. From new apps to digital marketing, it can feel impossible to keep up. At The Paperless Agent, our mission is to help real estate professionals from all experience
More informationCAM Coach. How Technology Supports Complementary and Alternative Practice
The www.onlinetherapyinstitute.com CAM Coach How Technology Supports Complementary and Alternative Practice Mark Shields In 2012, The CAM Coach book was launched in the U.K. This book has become known
More information866.414.ALMA. AlmaLasers.com. For more information, contact your Alma Lasers sales representative by calling. Alma Lasers Marketing Assistance
For more information, contact your Alma Lasers sales representative by calling 866.414.ALMA Alma Lasers Marketing Assistance P R O G R A M S UNITED STATES 485 Half Day Road, Suite 100 Buffalo Grove, IL
More informationTHE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE. 2015-16 Marketing Guide
THE WORLD IS A STAGE, BUT THE ARENA IS WHERE THE FANS ARE 2015-16 Marketing Guide Dear Prospective Sponsor: The Santa Rosa Junior College Ice Hockey Club is making plans for the upcoming hockey season.
More informationAnalyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
More informationOrganic Authority Advertising
2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:
More informationAdvertise With BizPin 365
Advertise With BizPin 365 BizPin 365 provides a unique opportunity for national advertisers looking to connect with small businesses across South Africa and other parts of Africa. Our dedication to helping
More informationppliconic About us Content Writing
About us Mobile App Advertising We have access to hundred of web and mobile advertising channels where we can get your marketing messages directly to the audience your app best serves. We offer a blended
More informationHITECH Answers Overview 2012
HITECH Answers Overview 2012 HITECHAnswers.net HITECH Answers is an independent resource for providers and hospitals to understand the full spectrum and impact of EHR adoption. The first incarnation of
More informationPlus, although B2B marketing budgets have increased, the number of channels may far surpass what you can do with your budget.
1 CNBC s list of the Top 10 Most Stressful Jobs of 2011 revealed that the sixth most stressful job was that of an advertising account executive. The reason today s account executives are so stressed is
More informationLOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationIntroduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...
Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can
More informationstarting your website project
starting your website project Here are three comprehensive posts from our blog, refined and updated through feedback from our clients. Together, they cover the essentials of building a successful website.
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationValidus Investor Relations
Validus Investor Relations Service Summary Introduction: Validus Advisory Group Validus Investor Relations Engaging Investors Integrated Marketing Marketing Channels Content and Marketing Options Introduction
More informationcprax Internet Marketing
cprax Internet Marketing cprax Internet Marketing (800) 937-2059 www.cprax.com Table of Contents Introduction... 3 What is Digital Marketing Exactly?... 3 7 Digital Marketing Success Strategies... 4 Top
More informationMultichannel Media Capabilities
Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge
More informationThe Most Common Objections to Advertising on a Newspaper Website 2011 and How to Overcome Them
The Most Common Objections to Advertising on a Newspaper Website 2011 and How to Overcome Them This Year list of Objections Objection #1 Your cost per click on banner ads does not Objection #2 I bought
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making your brand famous in your location TABLE OF CONTENTS Introduction 01 Chapter I Managing Business Listings and Social Pages 02 Chapter II Optimizing Websites for Local Audiences
More informationMaster Paid Advertising in Social Media
Master Paid Advertising in Social Media Reach People Interested in Your Services Guide Introduction There is a plethora of marketing options within social media. Think your budget and business isn t big
More informationPower MEDIA KIT 2013
MEDIA KIT 2013 Power MISSION STATEMENT Integrating all the right ingredients to create Love This City TV that perfect cocktail PEOPLE JUST CAN T GET ENOUGH, AND THAT IS WHY WE ARE GROWING DAILY AT SUCH
More informationBBB SERVING SAN DIEGO, ORANGE AND IMPERIAL COUNTIES
happy reviews live here 2014 annual report BBB SERVING SAN DIEGO, ORANGE AND IMPERIAL COUNTIES Dear Accredited Business, I am pleased to welcome you and your local business to 2015! I hope that this year
More informationAUDIENCE PROFILE. Call today to learn more! (800) 826-3893 lhsales@homebuyerpubs.com
AUDIENCE PROFILE LogHome.com Audience Profile: Visitors to LogHome.com are actively searching for information and resources to help them plan, build, restore, and decorate their primary or vacation log
More informationSponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists
Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE
More informationMonetizing Mobile. How Broadcasters Can Generate Revenue With Mobile Apps. 2016 jācapps
Monetizing Mobile How Broadcasters Can Generate Revenue With Mobile Apps 2016 jācapps Contents Mobile Revenue Growth 4 5 Principles for Monetizing Mobile. 6 1: An Ad is Not an Ad 7 2: Embrace What Differentiates
More information8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM
8 STEPS TO AN EFFECTIVE CONTENT MARKETING SYSTEM Produced by Katie Wilson Aspire Internet Design www.aspireid.com @aspireid Overview... 2 1: Set Goals and Create a Set of Metrics for Your Content Marketing
More information$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ MARKETING PLATFORMS ADVERTISING MEDIA PUBLIC RELATIONS SOCIAL MEDIA WEB MARKETING PROMOTIONS
MARKETING BENEFIT MARKETING PLATFORMS RELATIVE COST CONSTRAINTS & LIMITATIONS INTEGRATION STARTERS Generate positive impressions / awareness ADVERTISING Need to control the message content/timing/audience
More informationEngaging New Audiences
OurState.com Engaging New Audiences Digital Media Kit Display Advertising Premium Promotions Newsletters Sweepstakes The Brand Our State magazine is North Carolina s premier statewide magazine devoted
More informationThe Role of Media Influencers is Changing. The Media s Appetite for Digital Content is Strong
The Role of Media Influencers is Changing The role of media influencers has changed dramatically in the last few years. These changes are not just challenges, they are opportunities. As the D S Simon Media
More informationUsing the Power and Emotion of the Spoken Word to Produce Results for Business!
Using the Power and Emotion of the Spoken Word to Produce Results for Business! 704-983-1580 * PO Box 549 Albemarle, NC * * wspc@1010wspc.com 1. TO REACH NEW CUSTOMERS. The marketplace is always changing.
More informationDigital Marketing Services Product Overview
Digital Marketing Services Product Overview What is Digital Marketing? Digital Marketing is the practice of promoting products and services using digital distribution channels, reaching targeted consumers,
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationInternet and Digital Marketing Certificate
Internet and Digital Marketing Certificate This program focuses on helping marketers build and sustain successful, integrated digital media marketing programs, an indispensable part of effective marketing.
More informationBritepaper. How to grow your business through events 10 easy steps
Britepaper How to grow your business through events 10 easy steps 1 How to grow your business through events 10 easy steps As a small and growing business, hosting events on a regular basis is a great
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationCampaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationAdvertising & Sponsorship Opportunities
Advertising & Sponsorship Opportunities VoiceAmerica is the single largest producer of original Internet talk radio programming in the world, with unparalleled scope and reach. That should be enough to
More informationHow To Optimize your Marketing Strategy with Smart WiFi
How To Optimize your Marketing Strategy with Smart WiFi The Case for Smart WiFi When it comes to acquiring fans, large corporations like Nike may be at an advantage compared to a neighborhood ice cream
More informationAnalysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen
Analysis of Competitive Edge College Advisors Google Adwords Campaign 6/23/15 Carter Jensen I. Introduction Competitive Edge College Advisors (CECA) would like to maximize revenue per click by developing
More informationBeeSocial. Create A Buzz About Your Business. Social Media Marketing. Bee Social Marketing is part of Genacom, Inc. www.genacom.
BeeSocial M A R K E T I N G Create A Buzz About Your Business Social Media Marketing Bee Social Marketing is part of Genacom, Inc. www.genacom.com What is Social Media Marketing? Social Media Marketing
More informationEssential. Guide to Inbound Marketing. For Business Owners & Executives. The
The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t
More informationGet New Customers With YouTube Advertising
Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your
More informationACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS
ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS KSHB KANSAS CITY MEDIA KIT SCRIPPS DIGITAL MEDIA KSHB Kansas City KSHB Kansas City KSHB Kansas
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationStudy Guide #2 for MKTG 469 Advertising Types of online advertising:
Study Guide #2 for MKTG 469 Advertising Types of online advertising: Display (banner) ads, Search ads Paid search, Ads on social networks, Mobile ads Direct response is growing faster, Not all ads are
More informationcreativity ADAPTABIlITY PASSION www.webcon.co.in
creativity ADAPTABIlITY PASSION www.webcon.co.in TABlE OF contents 01 EXECUTIVE SUMMARY 02 BUSINESS STATEMENT 03 WEB DESIGN 04 SEO SERVICES 05 SOCIAL MEDIA 06 WHY WEBCON TECHNOLOGIES 07 QUALLTY ASSURANCE
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationAdvertising Options That Work With Your Budget
Advertising Options That Work With Your Budget Gain Invaluable Exposure for Your Business and Get Families Talking! List camps, classes, child care and private school information for the same low price!!
More informationTweeting for Community Bankers
Tweeting for Community Bankers You've heard it before; social media is becoming increasingly important not only as a personal connector but also as a professional business tool. But how does it pertain
More informationOnline Video in the Insurance Industry
Whitepaper Online Video in the Insurance Industry The Importance of Video as a Marketing Tool RG Stephens & Associates Email: Rick@RGStephens.com Phone: 972-578-7895 Web: www.rgstephens.com The impact
More informationDay Marketer. Presented by: Kara Holder
Cloud Marketing On A Sunny Day: How To Evolve Into A Modern Day Marketer Presented by: Kara Holder OVERWHELMED WITH ALL THE NEW METHODS TO MARKET YOUR BUSINESS ONLINE? 2 What is Revenew and who is Kara
More informationHow Companies Are Building Their Brands with Video
How Companies Are Building Their Brands with Video By Todd Johnson Your company spends time and money to develop a unique brand that will resonate in the minds of your customers. The brand is more than
More informationCoaching Packages VIP Days PR Bursts & More
Coaching Packages VIP Days PR Bursts & More Personalized Coaching - One-on-One Calls Why do you need a coach? Mainly you need one who can not only support you and guide you in your daily business decisions,
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationYour Social Media Starter Kit For Content Marketing
Your Social Media Starter Kit For Content Marketing L et s assume you ve created a white paper or some other form of content. Doing so involves research, writing, editing, rewriting and design. The cost
More informationGuide for Local Business Google Pay Per Click Marketing!
Guide for Local Business Google Pay Per Click Marketing! Guide for Google Pay Per Click Marketing - Leverage The Power Of Adwords To Grow Your Business FAST You re about to discover the secrets of fast
More informationLIFTdigital Milwaukee, WI (414) 272-0557
We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.
More information117 No-Brainer Ways to Attract New Clients. By Rick Telberg cpatrendlines.com
117 No-Brainer Ways to Attract New Clients By Rick Telberg 1 Do Something, Anything, NOW! I call these no-brainers because, although they require some thought and effort, there s nothing revolutionary
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationINTRODUCING THE YOC GROUP
INTRODUCING THE YOC GROUP Products offering flexible options YOC MEDIA NETWORK YOC PERFORMANCE NETWORK YMN YOC Advantage Open Network Premium Media Extensive targeting options Full portfolio of formats
More informationVANCITY BUZZ? WHY ADVERTISE WITH
SPONSORSHIP Photo by flickr.com/carefool WHY ADVERTISE WITH VANCITY BUZZ? Since 2008, Vancity Buzz has been reporting on events, entertainment, food, fashion, sports, and developments in the city of Vancouver.
More informationINCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION.
214 INTERACTIVE CONTACT DREW PICKARD 214-991-1298 DIRECT DREW@214INTERACTIVE.COM INCREASE YOUR VISIBILITY. IMPROVE YOUR REPUTATION. LET US HELP YOU SHOW UP AND SHOW OFF. 214 INTERACTIVE IS A FULL SERVICE
More informationAdvertising Rates Effective January 2016. Recruitment. The New York Times
2016 Advertising Rates Effective January 2016 Recruitment 1 The New York Times RC 2016 Recruitment Advertising Rates & Units New York Times Unit Size Contract % Broadsheet Advertising Special Size Number
More informationMember Marketplace for Small Business A GUIDE TO GETTING STARTED
Member Marketplace for Small Business A GUIDE TO GETTING STARTED A Member Marketplace Success Story I was excited to see the Chamber roll out Member Marketplace, and I immediately took advantage of the
More informationSOCIAL MEDIA SUCCESS IN 14 STEPS
SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION
More informationSINCE 1880 MEDIA PACK 2015-2016 SINCE 1880
MEDIA PACK 2015-2016 Standing out in the performing arts industry The Stage is the only weekly publication for the performing arts industry and this, alongside our thriving website, makes The Stage the
More informationWhy Your Local Business Needs a Website
Why Your Local Business Needs a Website Let's face it; times have changed and the way people look for new products and services has changed. Think about it when was the last time you picked up a phone
More informationHow to Use Social Media to Enhance Your Web Presence USING SOCIAL MEDIA FOR BUSINESS. www.climbthesearch.com
USING SOCIAL MEDIA How to Use Social Media to Enhance Your Web Presence FOR BUSINESS www.climbthesearch.com s Share WRITTEN Khoi Le Marketing Director khoi@climbthesearch.com 2 INTRODUCTION If you or the
More informationBenefits of Implementing a B2B Social Media Strategy. Gianna Galle Top Shelf Digital & Social Media Marketing
Benefits of Implementing a B2B Social Media Strategy Gianna Galle Top Shelf Digital & Social Media Marketing Today s Social Media Landscape Social Media Statistics Social Media Examiner s 2014 Social Media
More informationHow an Innovative Email Marketing Strategy Can Pave the Way to New Customers
How an Innovative Email Marketing Strategy Can Pave the Way to New Customers AN EMAIL MARKETING STRATEGY WHITE PAPER EMAIL MARKETING PROGRAMS According to the Direct Marketing Association, email marketing
More informationLocal SEO Marketing Company
Local SEO Marketing Company CAPTAIN MARKETING is a California-based web marketing company providing small and mid-sized companies with what they desperately need. We re masters of SEO, SEM, Social Media,
More informationEXHIBIT AT RIMS 14 AND ELEVATE YOUR SALES AND MARKETING EFFORTS
EXHIBITOR PROSPECTUS TAKE YOUR MARKETING PROGRAM TO NEW HEIGHTS RIMS ANNUAL CONFERENCE & EXHIBITION DENVER, COLORADO EXHIBITION DATES: APRIL 28-30, 2014 WWW.RIMS.ORG/RIMS14 EXHIBIT AT RIMS 14 AND ELEVATE
More informationWhat s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com
What s s So Important About Search Engine Optimization (SEO)? Presented by, B Line Marketing www.blinemarketing.com Do You Recognize These Logos? Your Customers Do! Don t you want a marketing company that
More informationPublicity / Marketing Packages & More
Publicity / Marketing Packages & More Note: We do have retainer plan options and blocks of time plans available as well. Let me know if you d like information on those programs. PR/Marketing Bronze Package
More informationAbout 0 to 60 Marketing
About 0 to 60 Marketing Let the experts take your business from 0 to 60 in less than 90 days! Approach. Technology. Support. All Inclusive Founded in 2010 0 to 60 Marketing has helped numerous businesses
More informationSponsorships and Events
Sponsorships and Events Sponsorship rates, events calendar and event descriptions for 2016 Signature Events...2 Premier Events...3 Benefits...4 Questions...5 For sponsorship questions, contact jbaker@bizjournals.com
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationVideo Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation
How financial advisors can use online video to attract prospects and enhance their reputation Hundreds of people visit your website long before they step foot in your office for this reason, it s important
More informationUser s Manual For Chambers
Table of Contents Introduction and Overview... 3 The Mobile Marketplace... 3 What is an App?... 3 How Does MyChamberApp work?... 3 How To Download MyChamberApp... 4 Getting Started... 5 MCA Agreement...
More informationYour Game Plan for Generating Leads and Building Brand Awareness!
Your Game Plan for Generating Leads and Building Brand Awareness! OVERVIEW: A game plan for generating leads and building brand awareness is key to a successful marketing strategy. Leveraging the ButleriConnect
More informationA Business Owner s Guide to: Pay-Per-Click
A Business Owner s Guide to: Pay-Per-Click A Business Owner s Guide to: Pay-Per-Click In today s world, the most important business tool you have when it comes to attracting new customers is the Internet.
More informationDivision of Communications Strategic Plan
February 20, 2013 Division of Communications Strategic Plan The Division of Communications is team of talented, dedicated communications professionals who work to tell the story of Eastern Michigan University.
More informationThe Most Visited Sales Niche Job Board in North America.
Media Kit Sales Professionals are the Elite Athletes of the Business World The Most Visited Sales Niche Job Board in North America. www.salesgravy.com www.salesgravyjobs.com 1 Overview A Powerful Alternative
More information2015 SPONSOR OPPORTUNITIES
2015 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary 2014 Sponsors Top 10 Reasons to Sponsor the 2015 Uptown Art Fair Sponsor Benefit Grid Sponsor Option Packages Additional Information Request
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More information6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE
6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile
More informationSALES CASE STUDY CONTEST WINNER: JENNA OVERALL
SALES CASE STUDY CONTEST WINNER: JENNA OVERALL NAME: Jenna Overall - CBS Outdoor AWARD: Simple and Efficient Use of EYES ON in a Small Market, Small Client Scenario CLIENT: Baby Love Shoppe MARKET: Flint,
More informationOnline Tel 01494 755000
Why online advertising is good for business More people online The total online audience is continuing to grow. An estimated four million people were online every month in the UK in 2011 1. You use the
More information11 emerging. trends for DIGITAL MARKETING FINANCIAL SERVICES. By Clifford Blodgett. Demand Generation and Digital Marketing Manager
11 emerging DIGITAL MARKETING trends for FINANCIAL SERVICES By Clifford Blodgett Demand Generation and Digital Marketing Manager Exploiting your Technology Vendors Customer Engagement and Maintaining a
More informationAdwords & Online Marketing
Adwords & Online Marketing #LexisSeminar Join in the discussion LexisClick s vision The digital marketing experts for ambitious SMEs on their journey to becoming market leaders Introduction to LexisClick
More informationCurate Your Own Online Marketplace
Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools
More information