KEPUSTAKAAN. Belch, G. E., & Belch, M. A. (2001). Advertising and Promotion an Integrated Marketing Communications Perspective, New York: McGraw Hill.
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1 KEPUSTAKAAN Allen, C. T. (2008). Brands and their meaning makers, in Haugtvedt, C.P., Herr, P. and Kardes, F.R. (Eds), Handbook of Consumer Psychology, New York: Psychology Press. Belch, G. E. & Belch, M. A. (2005). Advertising And Promotion: An Integrated Marketing Communications Perspective 5 th edition, New York: McGraw Hill. Belch, G. E., & Belch, M. A. (2001). Advertising and Promotion an Integrated Marketing Communications Perspective, New York: McGraw Hill. Cangara, H. (1998). Pengantar Ilmu Komunikasi, Jakarta: Raja Grafindo Persada. Chan, K. (2015). Impact of Celebrity Endorsement in Advertising on Brand Image among Chinese Adolescents. Journal of Young Consumers. Vol. 14, No. 2, pp Choi, S. M. (2001). It is A Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness. Journal of Psychology & Marketing. Vol. 29, No. 9, pp Dharmmesta, B.S. & Handoko, H. (2000). Manajemen Pemasaran: Analisis Perilaku Konsumen, Yogyakarta: BPFE. Ermec, A., Catli, O. & Korkmaz, S. (2014). Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey, International Review of Management & Marketing (IRMM). Vol. 4, No. 1, pp. 66. Fink, J. S., Parker, H. M., Cunningham, G. B., & Cuneen, J. (2011). Female Athlete Endorsers: Determinants of Effectiveness. Journal of Sport Management. Vol 15, No. 2, pp Friedman, H. H. & Friedman, L. (1997). Endorser Effectiveness by Product Type. Journal of Advertising Research. Vol. 19, No. 5, pp
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3 Johnson, L. W. (2015). Celebrity Endorsement, Self-brand Connection and Consumer-based Brand Equity. Journal of Product and Brand Management. Vol. 24, No. 5, pp Jewler, A. J. & Drewniary, B. L. (2005). Creative Strategy in Advertising 8th ed, USA: Thompson Wadsworth. Kelley, H.H. (1971), Attribution: Perceiving the Causes of Behavior, Morristown: General Learning Press. Kotler, P. (2004). Manajemen Pemasaran, Alih Bahasa: Drs.Benyamin Molan Jilid 1, Jakarta: Index Kelompok Gramedia. Kotler, P. & Armstrong, G. (2013). Principles Of Marketing 14 th ed., New Jersey: Pearson Education. Laroche, M., Bergeron, J. & Forleo, G.B. (2001). Targetting Consumers Who are Willing to Pay More for Environmentally Friendly Products. Journal of Consumer Marketing. Vol. 18, No. 6, pp Lubis, M., (2015, April 8). Nielsen Holdings N. V., Retrieved December 18, 2015, from Nielsen Web site: Lutz, R. J., Mackenzie, S. B., & Belch, G. E. (1983). Attitude toward The Ad as A Mediator of Advertising Effectiveness: Determinants and Consequences. Advances in consumer research. Vol. 10, pp Mackenzie, S. B., Lutz, R. J. & Belch, G. E. (1986). The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A test of Competing Explanations. Journal of Marketing Research. Vol. 23, No. 2, pp McGuire, W.J. (1985). Attitudes and attitude change, New York: Random House. Mowen, J. C. (2003), Perilaku Konsumen Jilid 1, Jakarta: Erlangga. 114
4 Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers Perceived expertise, Trustworthiness, and Attractiveness. Journal of Advertising. Vol. 19, No. 3, pp O Mahony, S. & Meenaghan, T. (1998). The Impact of Celebrity Endorsements on Consumers. Journal of Irish Marketing. Vol. 10, No. 2, pp Peng, N. & Chen A. H. (2015). Diners Loyalty toward Luxury Restaurants: The Moderating Role of Product Knowledge. Journal of Marketing Intelligence & Planning. Vol. 2, No. 3, pp Peter, J. P. & Jerry, C. O. (1999). Consumer Behavior: Perilaku Konsumen dan Strategi Pemasaran. Jakarta: Erlangga. Phelps, J. E. & Hoy, M. G. (1996). The Aad-Ab-PI Rlationship in Children: The Impact of Brand Familiarity and Measurement Timing. Psychology & Marketing. Vol. 13, No. 1, pp Rafique, M. (2010). Impact of Celebrity Advertisement on Consumer s Brand Perception and Purchase Intention. Asian Journal of Business and Management Sciences. Vol. 1, No. 11, pp Rahayu, S. (2005). SPSS Versi 12.00, Dalam Riset Pemasaran, Bandung: Alfabeta. Ranchhod, A. (2010). Brand Name and Global Positioning. Journal of Marketing Intelligence and Planning. Vol. 29, No. 4, pp Ranjbarian, B., Shekarchizade, Z. & Momeni, Z. (2010). Celebrity Endorser Influence on Attitude Toward Advertisements and Brands. European Journal of Social Sciences. Vol. 13, No. 3, pp Ruslan, R. (2004). Metode Penelitian Public Relations dan Komunikasi, Jakarta: Raja Grafindo Persada. Rodney C. R., Lear, K. E. & Whitlaker, W. H. (2009). Sports Celebrity Endorsements in Retail Products Advertising. International Journal of Retail & Distribution Management. Vol. 10, No. 2, pp
5 Roy, S. & Ibs, H. (2012). To Use the Obvious Choice: Investigating the Relative Effectiveness of an Overexposed Celebrity Author, Journal Research of Consumers. Vol. 2., No. 22, pp Royan, F. M. (2005). Marketing Selebritis, Jakarta: Elek Media Komputindo. Sallam, M.A. (2011). The Impact of Source Credibility on Saudi Consumer s Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity, International Journal of Marketing Studies, Vol. 3, No. 4, pp Sallam, M. A. & Wahid (2012), Endorser Credibility Effects on Yemeni Male Consumer s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand. Attitude toward Print Advertisement: The Moderating Role of Brand Familiarity. International Journal of Marketing Studies, Vol. 5, No.4, pp Santoso, S. (2005), Menguasai Statistik di Era Informasi, Jakarta: Elek Media Komputindo. Sekaran, U. (2003). Research Methods for Business 4 th ed, New York: John Wiley & Sons, Inc. Sekaran, U. & Bougie, R. (2010). Research Method For Business: A Skill Building Approach 5 th ed, New York: John Wiley & Sons, Inc. Silvera, D. H. & Benedikte A. (2003). Factors Predicting the Effectiveness of Celebrity Endorsement Advertisements, European Journal of Marketing, Vol. 38, No. 11/12, pp Sugiyono (2010). Metode Penelitian Bisnis, Bandung: Alfabeta. Shimp, T. A. (2000). Advertising Promotion and Supplement Aspect of Integrated Marketing Communication 5 th Edition; Alih Bahasa: Periklanan Promosi dan Aspek Tambahan Komunikasi Pemasaran Terpadu, edisi ke-5, Terjemahan: Reyvani Syahrial, Jakarta: Erlangga. Spray, A. (2009). Celebrity Endorsment, Brand Credibility and Brand Equity. European Journal of Marketing. Vol. 45, No. 6, pp
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