2 Stampin Up! s social and web marketing efforts are all designed to capture new customers and ultimately introduce them to a Stampin Up! demonstrator. When we send customer to the online store, the pricing, checkout, and account creation process all invite customers to connect with you. Traffic to your DBWS sites are encouraged to shop, join as a demonstrator, or contact you directly for more information. We are in the business of introducing new customers to Stampin Up! and to you, our amazing demonstrators. We open the door for creating new relationships; the rest is up to you!
3 So What Do We Have in Common? We are both in the business of building relationships!
4 Online Engagement Core Network for Those Who Do Not Engage Socially Online 100 Core Network for Those Who Do Engage Socially Online 50 0
5 Why social media and why now? It s all about creating and maintaining meaningful relationships. A recent study conducted by the Pew Research Center showed that individuals who engage socially online (share photos, have conversations, etc.) have a 15% larger core network than those who do not engage online. The same study found that not only do online socializers have larger core networks, but those core networks are comprised of a more diverse audience than that traditional friends and family core network. In other words, social networking helps individuals reach out to a broader group of more individuals.
6 Also, studies have shown that we feel a real, meaningful connection with our associates in online networks. In fact many people agree that they are as connected with that group as they are with their offline (traditional) networks. These are real, valuable, honest connections and that really shows by how popular connecting online has become.
7 Did you know?
8 If Facebook Were a Country 1. China = 1,330,040, India = 1,148,000, Facebook = 350,000, United States = 303,825, Indonesia = 240,271, Brazil = 190,010, Pakistan = 174,570,000
9 Speaking of popular did you know that as of December 31, 2009, Facebook has over 350,000,000 active users? And of those 300 million, each has approximately 130 active friends? If Facebook were a county, it would be the third largest country in the world! That is just one of the many social avenues out there, but even on its own the numbers are impressive. Social networking is the next great way for you to connect with people and help people connect to Stampin Up! products and opportunities.
10 Social Networking Extends Your Warm Embrace
11 Social networking extends your warm embrace and gives your friends a way to extend your embrace for you. Here s a quick story of how Erica recently leveraged social media to get exactly what she wanted.
13 Erica is an expert cook on the popular recipes site allrecipes.com. Every day, allrecipes.com holds a favorite photo contest which simply asks users to submit their photos and then site visitors can view the submitted entries and vote for their favorites. Now, what you should know leading up to this is that Erica has submitted dozens of recipes with dozens of photos and has never placed 1 st. She has been close a time or two, but never taken the cake, so to speak. This last time around, Erica decided to unlock the power of social networking and posted her entry on Facebook.
15 As you can see, not only did Erica s post raise awareness, it also got people talking.
17 So much so that her Easy OREO Truffle recipe photo took 1 st place with 145 votes!
18 Easy OREO Truffles
19 Seriously, though, don t those just look yummy! This is the power of social media! We are sure you have been exposed to some common buzzwords and phrases and have probably at one time or another wondered what it all means. Let s demystify some of these terms and help you wrap your mind around all of this.
20 Social Media: Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).
21 Social Media: Social media uses Internet and web based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to-many). Instead of ing your downline (one to many) you can now engage with them and open up real dialogues online (many to many). When we refer to media as it relates to online activity, it is simply the content that is designed for use in social spaces. This can be anything from videos, to chat messages, to tweets, blog posts, you name it.
22 Social Media: Media is simply the content that is designed for use in social spaces. Videos, chat messages, tweets, blog posts, etc.
23 Viral / Viral Marketing: Viral simply refers to anything that gains popularity on its own without any sort of big promotion.
24 Viral: This kind of viral is actually a very good thing! The term viral simply relates to anything that gains popularity on its own without any sort of big promotion. Imagine, if you will, a funny video that you can t wait for your friends and neighbors to see. You decide to put it on YouTube and the five or 10 people you think will find it funny. As it turns out, they did find it funny and each of them send it on to five or 10 more, who send it on to five or 10 more, and so on, and so on. (Sound familiar? Your direct sales business grows in exactly the same way!) Before you know it, the audience for this video has grown exponentially and all you had to do was send an .
25 How many of you have seen the video David after the Dentist? (See it here: This is the perfect example of something going viral. All David s dad did was post the video online, send out a quick message to his family because they would think it s funny and the next thing you know, David has now been viewed by nearly 65 MILLION people! This is powerful stuff. Now, don t get me wrong, comedic content is really, really popular, but viral promoting can work well beyond fun and games. Imagine creating the greatest birthday card known to humankind. You your friends, neighbors, and downline a link to the project on your DBWS and, lo and behold, it gets passed around like a beach ball at an Eagles concert.
26 And here s the really great thing you don t need to have 65 million views for a viral piece to be considered effective. What if you posted information about Sale a Bration bookings online and got a call from a friend of a friend? The power of viral marketing is out there and it is waiting for the next great message why not make it yours?
27 Channels: Simply refers to the medium used to convey information from a sender to a receiver. In marketing, this is traditionally the means by which sellers communicate with buyers.
28 Another common term you may have heard is channels. Channels simply refer to the medium used to convey information from a sender (or transmitter) to a receiver. In marketing, this is traditionally the means by which sellers communicate with buyers.
29 Channels: SOCIAL MEDIA MARKETING involves 2-way communication channels which allow buyers and sellers to communicate equally in the same space.
30 SOCIAL MEDIA MARKETING involves two way communication channels, which allow buyers and sellers to communicate equally in the same space. The most familiar social marketing channels are Facebook, YouTube, Twitter, blogs, and yes, even your DBWS!
31 Channels: Leveraging each channel appropriately is the key to social marketing success.
32 Leveraging each channel appropriately is the key to social marketing success. There are many of you who are out there already leveraging the power of social networks. Whether you manage a blog, a website, or maintain your DBWS, you are already actively marketing yourself, and your Stampin Up! business in social spaces.
33 Your Online Social Profile Clear information that tells people what is important about you and what you do. This is your 30 second commercial with the information you want EVERYONE to know.
34 Now, if you aren t out there, or wish you had a better game plan, don t panic. We re covering the basics to make sure you have the steps to help you get going. First up, we need to identify your online social profile. This is a clear set of information that tells people what is important about you and what you do. This is your 30 second commercial with the stuff you want EVERYONE to know about you (because everyone can see it!).
35 Your Online Social Profile Having your online profile preplanned takes the guess work out of setting up new accounts and ensures you are representing yourself consistently.
36 Having your online profile preplanned takes the guess work out of setting up new accounts and ensures you are representing yourself consistently. If you haven t already, take some time to create your online profile. Remember, you are creating a web identity that reflects who you are and what you do as a Stampin Up! demonstrator. If you already have an about me section completed, this will be a good refresher exercise to help make sure you are communicating the best aspects about you to the world.
37 Which Channel Does What? DBWS, Personal Web Sites, Blogs: Great for telling the whole story With Version 5, DBWS is now a blog, a web site, and more A safe place to elaborate Serves as a customer destination
38 The next step is to make sure you are leveraging the best channels to get the word out about you and your business. So, which channel does what? DBWS, personal web sites and blogs: these are great for telling the whole story. With Version 5, DBWS is now a blog, a website, and more! Your DBWS site, blog, or personal web presence is a safe place to elaborate and create real, personal content. This is a great place to talk in detail about upcoming workshops or classes, tell quick little personal stories that add that human touch to your business, and to draw people back as a destination for updates about YOU!
39 Which Channel Does What? Answers the question: what s happening? Great for keeping visitors informed at a glance Drives visitors elsewhere
40 Twitter: Unlike your DBWS or blog, Twitter is not a place to ramble on. At 140 characters per post, you really aren t trying to tell the whole story here nor do you want to. Twitter is all about answering the age old question of what are you doing? Twitter is a great driving force to get audiences where you really want them to go. For example, a quick tweet about an upcoming workshop should lead your friends to a DBWS entry or blog post that outlines the whole event.
41 Which Channel Does What? Social communities give people a place to meet and connect online They embrace 2-way communication Highly interactive and encourage sharing A great place to connect with your downlines
42 Facebook, Ning and other social communities: Social communities find themselves right in the middle of the channel lineup. Not only can you post quick little updates about you and your Stampin Up! business, you can also tell stories, start conversations, interact with friends and colleagues, and share various forms of social media. And here s a great tip social communities are a great place to connect with your downline.
43 You are probably thinking to yourself, Does anyone really expect me to be in all of the spaces at once? I mean, c mon, websites, blogs, DBWS, Facebook, Twitter, Ning how the heck am I supposed to keep it all straight, let alone do anything meaningful with it?! Well, let use answer that question for you: Yes, you CAN do it and yes, and, if you re looking for new ways to attract people to your Stampin Up! business, you SHOULD do it. And how?
44 Creating the Right Content Driving Content: Exciting, quick, captivating content Think headlines and magazine ads Designed to captivate audience and grab attention
45 It s all about putting the right content on the right channel. Let s talk about the types of content you should be creating for your online spaces and, most importantly, what goes where.
46 Driving Content: This is the stuff that incites interest. This is kind of stuff that can captivate a general audience. Think headlines and magazine ads! Check out my latest offers! Get a glimpse at the cutest scrapbook page this side of the Mississippi! Driving content should be exciting and interesting enough that a reader just can t help but click through and see what s on the other side. This is the type of stuff you want to feature on Twitter or in the subject line of a blog post or an . Another key piece is that this should be share worthy or viral, and it should absolutely inspire action. Driving content is what you will post on Twitter, as updates on Facebook, and in the title lines of your blog entries.
47 Creating the Right Content Foundational Content: Where you spend 90% of your time Tells the story of you Turns your DBWS, blog, or web site into a DESTINATION Inspires visitors to come back for more
48 Foundational Content: This is really where you should spend 90% of your time. This is the story of you. It helps turn your website, DBWS, or blog into a destination. This is the type of content that makes visitors want to come back often to see what s new. The key here is frequent updates, about consistent topics. You want to keep your posts on task and make sure they accentuate your online profile. If you want to be thought of as THE SOURCE for Stampin Up! you need to make sure your posts reflect that. This is the content that goes on your DBWS, your blogs, and personal websites.
49 Creating the Right Content Action Content: Not necessarily stand-alone content The part of your Tweet, update, or post that calls your friends, family, downline, etc. to action! Read more, buy now, see how, book now, sign up today!
50 Action Content: This is not necessarily stand alone content. This is the part of your post, tweet, or update that calls your friends, family, downline, onlookers, etc., to action! Believe it or not, your customers and site visitors want you to tell them what to do. Let s face it, how many times have you clicked here simply because the web page told you to? This stuff really works. Your action content should be very obvious and leave nothing to the imagination. What do I want my customers to do? Read more, buy now, see how, book now, sign up today! Action content will be placed everywhere from tweets, to Facebook posts, to s anywhere you need your audience to do something else.
52 Looking back at Erica s Facebook post, you can see that she leveraged just the right amount of content and she used the right channel.
53 Things to Watch Out For: Do: share information about you and your Stampin Up! business. Don t: use Facebook, Twitter, or your blog as a place to close the sale. Instead, use your posts to create interest and engage your audience, and then, once you have their attention, ask for the sale. Use your posts to build rapport and credibility first.
54 There are some things to look out for as you post content on appropriate channels: Do: share information about you and your Stampin Up! business. Don t: use Facebook, Twitter, your blog as a place to close the sale. Instead, use your posts to create interest and engage your audience and then, once you have their attention, ask for the sale. Use your posts to build rapport and credibility first.
55 Things to Watch Out For: Do: mix business and personal information together in a single post as often as possible.
56 Do: mix business and personal information together in a single post as often as possible. I like to call these BizPer posts.
57 BizPer* Posts BizPer posts are a great way to add a personal touch to a business post. For example: I am so excited for my son s birthday party! The Lots of Bots invites turned out so cute.
58 BizPer posts are great way to add a personal touch to a business post. For example: I am so excited for my son s birthday party! The Lots of Bots invites turned out so cute. And anytime you talk about something visual, post an image and provide a link. Your readers will love to interact with you and your images.
59 Things to Watch Out For: Don t: forget to use your spell checker!
60 Don t: Forget to use your spell checker! Spelling and grammar checks are a great way to make sure your posts looks and sound intelligent. Remember, you want to be the EXPERT when it comes to the content you post online.
61 Things to Watch Out For: I have a spelling checker, It came with my PC. It plainly marks for my revue, Mistakes I cannot sea. I've run this poem threw it, I'm sure your please to no. It's letter perfect in every weigh, My checker tolled me sew. -- anonymous
62 Class Challenge Your challenge is to complete your online profile and create your first multi-channel post (about an upcoming workshop, event, promotion, etc.).
63 Class Challenge If you already have an online profile and are using it on an existing blog, web site, or your DBWS, this is a great opportunity to review what s out there and refresh if needed.
64 Challenge As you complete your class challenge, share your experience with us on Twitter! Remember to in your post
65 Remember to in your posts! This way they all connect back to Stampin Up!
66 For those of you who are now excited to get started, here are some suggestions to get going: Start with a DBWS. Your DBWS is a great place to store your foundational content. Your DBWS has a blog, an events calendar, a project gallery, the online IDA, and your very own storefront. DBWS is a great place to get started and makes a great home base. Once you have your DBWS rolling, join Twitter and leverage some good driving content to attract an audience and then point them to your DBWS. After you feel like you ve got all of that under control, put yourself, and your Stampin Up! business on Facebook. If you already have a Facebook profile for yourself, a fan page is a great way to give your business some space on Facebook and you can use that page to talk to customers, interact with your downline, and share all that is wonderful about you!
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