Social Media Marketing

Size: px
Start display at page:

Download "Social Media Marketing"

Transcription

1 Social Media Marketing

2 Stampin Up! s social and web marketing efforts are all designed to capture new customers and ultimately introduce them to a Stampin Up! demonstrator. When we send customer to the online store, the pricing, checkout, and account creation process all invite customers to connect with you. Traffic to your DBWS sites are encouraged to shop, join as a demonstrator, or contact you directly for more information. We are in the business of introducing new customers to Stampin Up! and to you, our amazing demonstrators. We open the door for creating new relationships; the rest is up to you!

3 So What Do We Have in Common? We are both in the business of building relationships!

4 Online Engagement Core Network for Those Who Do Not Engage Socially Online 100 Core Network for Those Who Do Engage Socially Online 50 0

5 Why social media and why now? It s all about creating and maintaining meaningful relationships. A recent study conducted by the Pew Research Center showed that individuals who engage socially online (share photos, have conversations, etc.) have a 15% larger core network than those who do not engage online. The same study found that not only do online socializers have larger core networks, but those core networks are comprised of a more diverse audience than that traditional friends and family core network. In other words, social networking helps individuals reach out to a broader group of more individuals.

6 Also, studies have shown that we feel a real, meaningful connection with our associates in online networks. In fact many people agree that they are as connected with that group as they are with their offline (traditional) networks. These are real, valuable, honest connections and that really shows by how popular connecting online has become.

7 Did you know?

8 If Facebook Were a Country 1. China = 1,330,040, India = 1,148,000, Facebook = 350,000, United States = 303,825, Indonesia = 240,271, Brazil = 190,010, Pakistan = 174,570,000

9 Speaking of popular did you know that as of December 31, 2009, Facebook has over 350,000,000 active users? And of those 300 million, each has approximately 130 active friends? If Facebook were a county, it would be the third largest country in the world! That is just one of the many social avenues out there, but even on its own the numbers are impressive. Social networking is the next great way for you to connect with people and help people connect to Stampin Up! products and opportunities.

10 Social Networking Extends Your Warm Embrace

11 Social networking extends your warm embrace and gives your friends a way to extend your embrace for you. Here s a quick story of how Erica recently leveraged social media to get exactly what she wanted.

12

13 Erica is an expert cook on the popular recipes site allrecipes.com. Every day, allrecipes.com holds a favorite photo contest which simply asks users to submit their photos and then site visitors can view the submitted entries and vote for their favorites. Now, what you should know leading up to this is that Erica has submitted dozens of recipes with dozens of photos and has never placed 1 st. She has been close a time or two, but never taken the cake, so to speak. This last time around, Erica decided to unlock the power of social networking and posted her entry on Facebook.

14

15 As you can see, not only did Erica s post raise awareness, it also got people talking.

16

17 So much so that her Easy OREO Truffle recipe photo took 1 st place with 145 votes!

18 Easy OREO Truffles

19 Seriously, though, don t those just look yummy! This is the power of social media! We are sure you have been exposed to some common buzzwords and phrases and have probably at one time or another wondered what it all means. Let s demystify some of these terms and help you wrap your mind around all of this.

20 Social Media: Social media uses Internet and web-based technologies to transform broadcast media monologues (one-to-many) into social media dialogues (many-to-many).

21 Social Media: Social media uses Internet and web based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to-many). Instead of ing your downline (one to many) you can now engage with them and open up real dialogues online (many to many). When we refer to media as it relates to online activity, it is simply the content that is designed for use in social spaces. This can be anything from videos, to chat messages, to tweets, blog posts, you name it.

22 Social Media: Media is simply the content that is designed for use in social spaces. Videos, chat messages, tweets, blog posts, etc.

23 Viral / Viral Marketing: Viral simply refers to anything that gains popularity on its own without any sort of big promotion.

24 Viral: This kind of viral is actually a very good thing! The term viral simply relates to anything that gains popularity on its own without any sort of big promotion. Imagine, if you will, a funny video that you can t wait for your friends and neighbors to see. You decide to put it on YouTube and the five or 10 people you think will find it funny. As it turns out, they did find it funny and each of them send it on to five or 10 more, who send it on to five or 10 more, and so on, and so on. (Sound familiar? Your direct sales business grows in exactly the same way!) Before you know it, the audience for this video has grown exponentially and all you had to do was send an .

25 How many of you have seen the video David after the Dentist? (See it here: This is the perfect example of something going viral. All David s dad did was post the video online, send out a quick message to his family because they would think it s funny and the next thing you know, David has now been viewed by nearly 65 MILLION people! This is powerful stuff. Now, don t get me wrong, comedic content is really, really popular, but viral promoting can work well beyond fun and games. Imagine creating the greatest birthday card known to humankind. You your friends, neighbors, and downline a link to the project on your DBWS and, lo and behold, it gets passed around like a beach ball at an Eagles concert.

26 And here s the really great thing you don t need to have 65 million views for a viral piece to be considered effective. What if you posted information about Sale a Bration bookings online and got a call from a friend of a friend? The power of viral marketing is out there and it is waiting for the next great message why not make it yours?

27 Channels: Simply refers to the medium used to convey information from a sender to a receiver. In marketing, this is traditionally the means by which sellers communicate with buyers.

28 Another common term you may have heard is channels. Channels simply refer to the medium used to convey information from a sender (or transmitter) to a receiver. In marketing, this is traditionally the means by which sellers communicate with buyers.

29 Channels: SOCIAL MEDIA MARKETING involves 2-way communication channels which allow buyers and sellers to communicate equally in the same space.

30 SOCIAL MEDIA MARKETING involves two way communication channels, which allow buyers and sellers to communicate equally in the same space. The most familiar social marketing channels are Facebook, YouTube, Twitter, blogs, and yes, even your DBWS!

31 Channels: Leveraging each channel appropriately is the key to social marketing success.

32 Leveraging each channel appropriately is the key to social marketing success. There are many of you who are out there already leveraging the power of social networks. Whether you manage a blog, a website, or maintain your DBWS, you are already actively marketing yourself, and your Stampin Up! business in social spaces.

33 Your Online Social Profile Clear information that tells people what is important about you and what you do. This is your 30 second commercial with the information you want EVERYONE to know.

34 Now, if you aren t out there, or wish you had a better game plan, don t panic. We re covering the basics to make sure you have the steps to help you get going. First up, we need to identify your online social profile. This is a clear set of information that tells people what is important about you and what you do. This is your 30 second commercial with the stuff you want EVERYONE to know about you (because everyone can see it!).

35 Your Online Social Profile Having your online profile preplanned takes the guess work out of setting up new accounts and ensures you are representing yourself consistently.

36 Having your online profile preplanned takes the guess work out of setting up new accounts and ensures you are representing yourself consistently. If you haven t already, take some time to create your online profile. Remember, you are creating a web identity that reflects who you are and what you do as a Stampin Up! demonstrator. If you already have an about me section completed, this will be a good refresher exercise to help make sure you are communicating the best aspects about you to the world.

37 Which Channel Does What? DBWS, Personal Web Sites, Blogs: Great for telling the whole story With Version 5, DBWS is now a blog, a web site, and more A safe place to elaborate Serves as a customer destination

38 The next step is to make sure you are leveraging the best channels to get the word out about you and your business. So, which channel does what? DBWS, personal web sites and blogs: these are great for telling the whole story. With Version 5, DBWS is now a blog, a website, and more! Your DBWS site, blog, or personal web presence is a safe place to elaborate and create real, personal content. This is a great place to talk in detail about upcoming workshops or classes, tell quick little personal stories that add that human touch to your business, and to draw people back as a destination for updates about YOU!

39 Which Channel Does What? Answers the question: what s happening? Great for keeping visitors informed at a glance Drives visitors elsewhere

40 Twitter: Unlike your DBWS or blog, Twitter is not a place to ramble on. At 140 characters per post, you really aren t trying to tell the whole story here nor do you want to. Twitter is all about answering the age old question of what are you doing? Twitter is a great driving force to get audiences where you really want them to go. For example, a quick tweet about an upcoming workshop should lead your friends to a DBWS entry or blog post that outlines the whole event.

41 Which Channel Does What? Social communities give people a place to meet and connect online They embrace 2-way communication Highly interactive and encourage sharing A great place to connect with your downlines

42 Facebook, Ning and other social communities: Social communities find themselves right in the middle of the channel lineup. Not only can you post quick little updates about you and your Stampin Up! business, you can also tell stories, start conversations, interact with friends and colleagues, and share various forms of social media. And here s a great tip social communities are a great place to connect with your downline.

43 You are probably thinking to yourself, Does anyone really expect me to be in all of the spaces at once? I mean, c mon, websites, blogs, DBWS, Facebook, Twitter, Ning how the heck am I supposed to keep it all straight, let alone do anything meaningful with it?! Well, let use answer that question for you: Yes, you CAN do it and yes, and, if you re looking for new ways to attract people to your Stampin Up! business, you SHOULD do it. And how?

44 Creating the Right Content Driving Content: Exciting, quick, captivating content Think headlines and magazine ads Designed to captivate audience and grab attention

45 It s all about putting the right content on the right channel. Let s talk about the types of content you should be creating for your online spaces and, most importantly, what goes where.

46 Driving Content: This is the stuff that incites interest. This is kind of stuff that can captivate a general audience. Think headlines and magazine ads! Check out my latest offers! Get a glimpse at the cutest scrapbook page this side of the Mississippi! Driving content should be exciting and interesting enough that a reader just can t help but click through and see what s on the other side. This is the type of stuff you want to feature on Twitter or in the subject line of a blog post or an . Another key piece is that this should be share worthy or viral, and it should absolutely inspire action. Driving content is what you will post on Twitter, as updates on Facebook, and in the title lines of your blog entries.

47 Creating the Right Content Foundational Content: Where you spend 90% of your time Tells the story of you Turns your DBWS, blog, or web site into a DESTINATION Inspires visitors to come back for more

48 Foundational Content: This is really where you should spend 90% of your time. This is the story of you. It helps turn your website, DBWS, or blog into a destination. This is the type of content that makes visitors want to come back often to see what s new. The key here is frequent updates, about consistent topics. You want to keep your posts on task and make sure they accentuate your online profile. If you want to be thought of as THE SOURCE for Stampin Up! you need to make sure your posts reflect that. This is the content that goes on your DBWS, your blogs, and personal websites.

49 Creating the Right Content Action Content: Not necessarily stand-alone content The part of your Tweet, update, or post that calls your friends, family, downline, etc. to action! Read more, buy now, see how, book now, sign up today!

50 Action Content: This is not necessarily stand alone content. This is the part of your post, tweet, or update that calls your friends, family, downline, onlookers, etc., to action! Believe it or not, your customers and site visitors want you to tell them what to do. Let s face it, how many times have you clicked here simply because the web page told you to? This stuff really works. Your action content should be very obvious and leave nothing to the imagination. What do I want my customers to do? Read more, buy now, see how, book now, sign up today! Action content will be placed everywhere from tweets, to Facebook posts, to s anywhere you need your audience to do something else.

51

52 Looking back at Erica s Facebook post, you can see that she leveraged just the right amount of content and she used the right channel.

53 Things to Watch Out For: Do: share information about you and your Stampin Up! business. Don t: use Facebook, Twitter, or your blog as a place to close the sale. Instead, use your posts to create interest and engage your audience, and then, once you have their attention, ask for the sale. Use your posts to build rapport and credibility first.

54 There are some things to look out for as you post content on appropriate channels: Do: share information about you and your Stampin Up! business. Don t: use Facebook, Twitter, your blog as a place to close the sale. Instead, use your posts to create interest and engage your audience and then, once you have their attention, ask for the sale. Use your posts to build rapport and credibility first.

55 Things to Watch Out For: Do: mix business and personal information together in a single post as often as possible.

56 Do: mix business and personal information together in a single post as often as possible. I like to call these BizPer posts.

57 BizPer* Posts BizPer posts are a great way to add a personal touch to a business post. For example: I am so excited for my son s birthday party! The Lots of Bots invites turned out so cute.

58 BizPer posts are great way to add a personal touch to a business post. For example: I am so excited for my son s birthday party! The Lots of Bots invites turned out so cute. And anytime you talk about something visual, post an image and provide a link. Your readers will love to interact with you and your images.

59 Things to Watch Out For: Don t: forget to use your spell checker!

60 Don t: Forget to use your spell checker! Spelling and grammar checks are a great way to make sure your posts looks and sound intelligent. Remember, you want to be the EXPERT when it comes to the content you post online.

61 Things to Watch Out For: I have a spelling checker, It came with my PC. It plainly marks for my revue, Mistakes I cannot sea. I've run this poem threw it, I'm sure your please to no. It's letter perfect in every weigh, My checker tolled me sew. -- anonymous

62 Class Challenge Your challenge is to complete your online profile and create your first multi-channel post (about an upcoming workshop, event, promotion, etc.).

63 Class Challenge If you already have an online profile and are using it on an existing blog, web site, or your DBWS, this is a great opportunity to review what s out there and refresh if needed.

64 Challenge As you complete your class challenge, share your experience with us on Twitter! Remember to in your post

65 Remember to in your posts! This way they all connect back to Stampin Up!

66 For those of you who are now excited to get started, here are some suggestions to get going: Start with a DBWS. Your DBWS is a great place to store your foundational content. Your DBWS has a blog, an events calendar, a project gallery, the online IDA, and your very own storefront. DBWS is a great place to get started and makes a great home base. Once you have your DBWS rolling, join Twitter and leverage some good driving content to attract an audience and then point them to your DBWS. After you feel like you ve got all of that under control, put yourself, and your Stampin Up! business on Facebook. If you already have a Facebook profile for yourself, a fan page is a great way to give your business some space on Facebook and you can use that page to talk to customers, interact with your downline, and share all that is wonderful about you!

67 Thank You!

The Social Media Guide For Small Businesses

The Social Media Guide For Small Businesses The Social Media Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To Social Media

More information

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI

WSI White Paper. Prepared by: Baltej Gill Social Media Strategist, WSI Understanding the Buzz Around Social Media WSI White Paper Prepared by: Baltej Gill Social Media Strategist, WSI Introduction You might have heard that social media can help build your brand, promote your

More information

Bing Ads For Beginners Report

Bing Ads For Beginners Report Hey, thank you so much for entering your email and before we get started I want to introduce myself. My name is Michael Bashi and I am the founder of TheTrafficMaverick.com. And I am one of if not the

More information

How to Recruit Drivers Through SOCIAL MEDIA. A original publication of

How to Recruit Drivers Through SOCIAL MEDIA. A original publication of How to Recruit Drivers Through SOCIAL MEDIA A original publication of Introduction Do you want more function and flare on your social media sites? Would you like to recruit more drivers through social

More information

Twitter for Small Business

Twitter for Small Business Twitter for Small Business A GUIDE TO GET STARTED business.twitter.com @TwitterSmallBiz CASE STUDY A Twitter success story And it all started with that one little Tweet, said Roberta Dyer, whose independent

More information

The Power of Relationships

The Power of Relationships The Power of Relationships How to build long-lasting customer relationships to help you do more business 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business When

More information

Social Media Playbook

Social Media Playbook Social Media Playbook Personalized Experience Social technologies are changing the way we collaborate and communicate with each other. Many traditional forms of marketing and advertising have been replaced

More information

Military Community and Family Policy Social Media. Guide. Staying Connected

Military Community and Family Policy Social Media. Guide. Staying Connected Military Community and Family Policy Social Media Guide Staying Connected Introduction...3 Table of Contents Social Media Tools and Platforms...3 Social Networks...3 Blogs and Microblogs...7 Podcasts...8

More information

Planning a Successful Facebook Fan Promotion

Planning a Successful Facebook Fan Promotion Planning a Successful Facebook Fan Promotion 10 things you need to do to make your campaign a success 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business What is

More information

Top 4 Ways Social Media is Helping to Reshape Marketing

Top 4 Ways Social Media is Helping to Reshape Marketing Top 4 Ways Social Media is Helping to Reshape Marketing How implementing social media into your business strategy can position your brand for the better Inside, you ll find information on: The ever-changing

More information

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media

DIGITAL MARKETING STRATEGY. Setting up, Raising Awareness For and Monitoring Social Media DIGITAL MARKETING STRATEGY Setting up, Raising Awareness For and Monitoring Social Media INTRODUCTION 1 INTRODUCTION 1 Social media first emerged as a personal means of communication; enabling new connections,

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

The Right Marketing Mix

The Right Marketing Mix a The Right Marketing Mix Guide to Creating the Right Marketing Mix for Your Business A brought to you by www.mumsinc.com How To Create the Right Marketing Mix for Your Business Introduction Marketing

More information

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC

Social Media Tips & Tools for Customer Engagement and Growth. Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Social Media Tips & Tools for Customer Jessica Wilkins Byerly PIP Printing and Marketing Services Burlington, NC Who Is Growth Marketing? Why should your business use social media? Why should your business

More information

DEVELOPING A SOCIAL MEDIA STRATEGY

DEVELOPING A SOCIAL MEDIA STRATEGY DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social

More information

Blogging Made Simple

Blogging Made Simple Blogging Made Simple Your Step-by-Step Guide For Creating High Quality Blogs MC Chowdury www.candyboxmarketing.com Contents Why Blog?... 2 Determining the Right Topic... 4 Blogging: Best Practices... 5

More information

IFF SOCIAL MEDIA GUIDE

IFF SOCIAL MEDIA GUIDE IFF SOCIAL MEDIA GUIDE 2014 INTERNATIONAL Table of content Social Media in short:...2 Basic Social Media Guidelines...2 Social Media Use Policy in short...3 The Golden Rules of Social Marketing (Marketo)...4

More information

Persuasive. How to Write Persuasive. Social Media Proposals

Persuasive. How to Write Persuasive. Social Media Proposals Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals How to Write Persuasive Social Media Proposals! You got started in social media because you wanted to connect with people

More information

Discover How To Swarm Your Website With 1,000-5,000-10,000+ Daily Visitors Using YouTube - for FREE!

Discover How To Swarm Your Website With 1,000-5,000-10,000+ Daily Visitors Using YouTube - for FREE! Attention: Internet Marketers Looking to Boost Their Website Traffic Discover How To Swarm Your Website With 1,000-5,000-10,000+ Daily Visitors Using YouTube - for FREE! This Online Workshop Reveals The

More information

How to Name Your Tours & Activities: A Data Driven Guide

How to Name Your Tours & Activities: A Data Driven Guide How to Name Your Tours & Activities: A Data Driven Guide How much thought do you put into naming your tours and activities? If you have your hands full running your business I m guessing it s not high

More information

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING

THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction

More information

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals.

SALES EMAIL TEMPLATES. for prospecting, scheduling meetings, following up, networking, and asking for referrals. 36 SALES EMAIL TEMPLATES for prospecting, scheduling meetings, following up, networking, and asking for referrals. INTRODUCTION: A LOST OPPORTUNITY Here was the scenario: We make a valuable connection

More information

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI

WSI White Paper. Prepared by: Drew Himel Internet Consultant, WSI Online Video Marketing How video is changing the way we find prospects and convert sales online WSI White Paper Prepared by: Drew Himel Internet Consultant, WSI Introduction Video is fast becoming one

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

Keepers Step-by-Step Guide To Kick-Starting Your Internet Marketing Campaign!

Keepers Step-by-Step Guide To Kick-Starting Your Internet Marketing Campaign! Keepers Step-by-Step Guide To Kick-Starting Your Internet Marketing Campaign! The World of Internet Marketing is huge. If you haven t yet dipped your toes into the water, you should. That s the purpose

More information

Earn Money Sharing YouTube Videos

Earn Money Sharing YouTube Videos Earn Money Sharing YouTube Videos Get Started FREE! Make money every time you share a video, also make money every time the videos you have shared get watched! Unleash The Viral Power of Social Media To

More information

Social Media Strategy: 2014 Changes & How to Adapt in 2015

Social Media Strategy: 2014 Changes & How to Adapt in 2015 Social Media Strategy: 2014 Changes & How to Adapt in 2015 WWW.LIFELEARN.COM Social Media Strategy: To paraphrase the ancient Greek philosopher Heraclitus, the only constant is change and this seems particularly

More information

Eastern University Social Media Policy & Guidelines for Use

Eastern University Social Media Policy & Guidelines for Use Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started

More information

Cost Per Action Marketing 101

Cost Per Action Marketing 101 1 Cost Per Action Marketing 101 By Duncan Wierman 2 CONTENTS Contents... 2 Introduction: What is Cost Per Action Marketing?... 4 The Benefits Of CPA Marketing... 5 The Top CPA Marketing Networks... 5 Applying

More information

5 - Low Cost Ways to Increase Your

5 - Low Cost Ways to Increase Your - 5 - Low Cost Ways to Increase Your DIGITAL MARKETING Presence Contents Introduction Social Media Email Marketing Blogging Video Marketing Website Optimization Final Note 3 4 7 9 11 12 14 2 Taking a Digital

More information

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE!

The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! The 12 Step Follow Up System Finally A Follow Up System That s Simple, FUN and Most Importantly PROFITABLE! Copyright 2013, All Rights Reserved Nancy Matthews Page 1 Congratulations! Welcome you to the

More information

ONLINE SAFETY TEACHER S GUIDE:

ONLINE SAFETY TEACHER S GUIDE: TEACHER S GUIDE: ONLINE SAFETY LEARNING OBJECTIVES Students will learn how to use the Internet safely and effectively. Students will understand that people online are not always who they say they are.

More information

Social Media Marketing for Small Business Demystified

Social Media Marketing for Small Business Demystified Social Media Marketing for Small Business Demystified General Overview, Strategies and Tools for Small Business Marketing on Social Media [Learn How to Effectively Use the Social Media for Making Connections

More information

Welcome to the Stewart Marketing Social Media Training for Independent Agencies

Welcome to the Stewart Marketing Social Media Training for Independent Agencies Presentation Date: August 8, 2012 Welcome to the Stewart Marketing Social Media Training for Independent Agencies Provided by: Stewart Marketing HOST Jenny Cooper Sr. Marketing Manager PRESENTER Dena LeBlanc

More information

5 Point Social Media Action Plan.

5 Point Social Media Action Plan. 5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There

More information

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking.

Email #1 Subject: The Most Effective Online Marketing Tool in the World. It s not Facebook, Twitter, Pinterest, or face- to- face networking. Email #1 Subject: The Most Effective Online Marketing Tool in the World Want to know the marketing technique that has made the biggest difference in my business over the last five years? It s not Facebook,

More information

TeachingEnglish Lesson plans. Kim s blog

TeachingEnglish Lesson plans. Kim s blog Worksheets - Socialising (3): Social networking TeachingEnglish Lesson plans Previous post Posted Friday, 25 th November by Kim Kim s blog Next post What I learned about social networking I used to think

More information

Digital Strategy Social Media Branding & Design Search Mobile Marketing

Digital Strategy Social Media Branding & Design Search Mobile Marketing How should NGOs leverage Social Media? Social media is all about conversations It is about reaching out to your desired target audience and making it worth their while to interact with you on a social

More information

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address

Step One Create a featured listing landing page on your website. Step Two Name your photos of the listing with the full property address OVERVIEW We have set in place a 10-Step Real Estate Marketing strategy at our associated brokerage, GoodLife Realty, because we want our website to be the authority on our listings. In order to compete

More information

Integrating Social Into Traditional Marketing: , Direct And Advertising

Integrating Social Into Traditional Marketing:  , Direct And Advertising Integrating Social Into Traditional Marketing: E-Mail, Direct And Advertising Paul Gillin Curator, Infoboom Author: The New Influencers Secrets of Social Media Marketing Social Marketing to the Business

More information

User Profiles People create profiles with photos, lists of personal interests, contact information, and other personal information.

User Profiles People create profiles with photos, lists of personal interests, contact information, and other personal information. SOCIAL MEDIA Facebook is a social networking service that lets you connect with friends, co-workers, and others who share similar interests with you. You can post pictures, updates, about activities or

More information

SMM Brochure. #discoverdigital

SMM Brochure. #discoverdigital SMM Brochure Certification in Facebook Marketing Certification in Twitter Marketing Certification in LinkedIn marketing Professional Diploma in Social Media Marketing Online Mode Classroom Mode #discoverdigital

More information

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.

Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations

More information

Marketing. Marketing Your Business. The Ground Work

Marketing. Marketing Your Business. The Ground Work Marketing Your Business Marketing is a complex process of bringing your business to the attention of the right clients. It s often difficult to link marketing activities to results and that drives business

More information

BUSINESS GUIDE Social Media in Business

BUSINESS GUIDE Social Media in Business BUSINESS GUIDE Social Media in Business Social media in Business By Barnaby Page Whether it's celebrity tweets or teenage Facebook parties, social media are rarely far from the news. What's not so often

More information

IDS was thrilled to begin 2014 by completing our 100th custom office! Look inside to see what amazing dental offices we ve been creating over the

IDS was thrilled to begin 2014 by completing our 100th custom office! Look inside to see what amazing dental offices we ve been creating over the IDS was thrilled to begin 2014 by completing our 100th custom office! Look inside to see what amazing dental offices we ve been creating over the last few months as we work towards our next 100 offices!

More information

Easy $100-$150 per Day with CPA offers

Easy $100-$150 per Day with CPA offers Easy $100-$150 per Day with CPA offers by Alex Sol http://extra-paycheck.com/ *You have the right to give this guide out for free and to sell this guide, suggested retail price: $7 ** You do not have the

More information

Voter Registration: A How to Guide

Voter Registration: A How to Guide Voter Registration: A How to Guide Introduction In 2008, more young voters cast a ballot than in any other election since 18-20 year olds won the right to vote in 1971. Between now and Election Day 2012,

More information

Transactional messages: go the extra mile to boost your sales

Transactional messages: go the extra mile to boost your sales Whitepaper Transactional messages: go the extra mile to boost your sales Transactional messages: go the extra mile to boost your sales A huge amount of companies still do it. Sending a single email to

More information

Measuring your Social Media Efforts

Measuring your Social Media Efforts Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional

More information

The Public Sector Guide to Social Media Strategy and Policy

The Public Sector Guide to Social Media Strategy and Policy The Public Sector Guide to Social Media Strategy and Policy Use social media with confidence. This guide contains practical steps that will help public sector agencies, organizations and departments develop

More information

Pinterest has to be one of my favourite Social Media platforms and I m not alone!

Pinterest has to be one of my favourite Social Media platforms and I m not alone! Pinterest has to be one of my favourite Social Media platforms and I m not alone! With 79.3 million users, 50 billion pins and 1 billion boards it is host to an enormous amount of content. But many of

More information

STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK. a publication of

STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK. a publication of 5 STEPS TO COLLECTING AMAZING CUSTOMER FEEDBACK a publication of Contents INTRODUCTION....1 STEP 1: SET GOALS...2 STEP 2: CHOOSE A SOLUTION...3 STEP 3: PUT IT EVERYWHERE...5 STEP 4: RESPOND IN A TIMELY

More information

A 7-Step Analytics Reporting Framework

A 7-Step Analytics Reporting Framework A 7-Step Analytics Reporting Framework By Feras Alhlou, Principal Marketing Consultant 2 Marketing Optimization Imagine that you just attended a conference on digital marketing and analytics. You re pumped

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

A Social Media Primer for Lawyers

A Social Media Primer for Lawyers A Social Media Primer for Lawyers Introduction What Is Social Media and Should You Be Using It? Many lawyers have questions about the new social media phenomena. What is it? Should they use it? What is

More information

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options

Build Your Online Social Network & Your Business. 87% of homebuyers used the Internet to research their options Are You Building Your Social Network Online? Your Clients and Competitors Are! Consider This: 87% of homebuyers used the Internet to research their options 90% of Internet homebuyers found their REALTOR

More information

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE

6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE 6 BEST SOCIAL SELLING TECHNIQUES TO HELP YOU MOVE THE CONVERSATION NEEDLE Sponsored by: Follow us on: JACK KOSAKOWSKI Jack Kosakowski covers Buffer, Crowdfire App and Hootsuite. Here is his LinkedIn profile

More information

Facebook Content Promotion Secrets

Facebook Content Promotion Secrets Facebook Content Promotion Secrets How The Pros Leverage Facebook To Distribute Branded Content A Social Fulcrum ebook 707.234.5365 info@socialfulcrum.com www.socialfulcrum.com In This ebook Let s Get

More information

Appreciation Marketing Tips

Appreciation Marketing Tips 9 E E R F! T R O REP Appreciation Marketing Tips Designed to Help Keep Customers FOR LIFE Marketing Services for Small Businesses Before you go any further reading this report, let me ask you these 3 questions.

More information

Global Social Media Policy

Global Social Media Policy Page 1 of 11 Global Social Media Policy Social Media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating

More information

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com

Easy Strategies for using Content (Ctrl) in your Email Marketing Today www.contentctrl.com Field Guide to the Social Email (R )Evolution Easy Strategies for using Content (Ctrl) in your Email ing Today www.contentctrl.com Welcome To The Party You ve added a social sharing button to your email

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

Hootsuite Campaigns. Product Guide

Hootsuite Campaigns. Product Guide Hootsuite Campaigns Product Guide Hootsuite Campaigns empowers digital marketers with more than 15 types of different social contests, sweepstakes and galleries to attract followers and drive leads. Hootsuite

More information

Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs

Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Community Blue Box Promotion and Education (P&E) programs can be a challenge. With so much information out there, it

More information

Do you wish you could attract plenty of clients, so you never have to sell again?

Do you wish you could attract plenty of clients, so you never have to sell again? The 9 Secrets to Signing up Clients Without Selling Do you wish you could attract plenty of clients, so you never have to sell again? Imagine having an endless supply of great clients who approach you

More information

OVERVIEW OF INTERNET MARKETING

OVERVIEW OF INTERNET MARKETING OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What

More information

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program

Childcare. Marketing Tips. 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program Childcare Marketing Tips 10 Must-Do Marketing Tips to Grow the Enrollment of Your Early Childhood Program July 2012 Be Found on Your Local Map Over the past 10 or 15 years, and especially within the last

More information

First Things First. Hi,

First Things First. Hi, Hi, Congratulations for downloading this pdf guide on lead generation. At least you've taken a step forward in the right direction. You are going to learn 15 free sources to get leads online for your business.

More information

Your Guide to Free Online Tools

Your Guide to Free Online Tools Your Guide to Free Online Tools Easy-to-Use Web, Mobile and Social Applications to Build Your Business The Tools You Need To Build The Business You Want NOW YOU HAVE ACCESS TO A WEALTH OF EXCLUSIVE, FREE

More information

The Next Step in Viral Facebook Marketing

The Next Step in Viral Facebook Marketing The Next Step in Viral Facebook Marketing 1 The Next Step in Viral Facebook Marketing by Chris Munch of Munchweb.com Copyright Munchweb.com. All Right Reserved. This work cannot be copied, re-published,

More information

Generate Leads With. -YouTube- Creating YouTube Ads

Generate Leads With. -YouTube- Creating YouTube Ads Generate Leads With -YouTube- Creating YouTube Ads How does a company launch a simple video on YouTube and within a couple of hours make a sale for $7,500? How does another company gain millions of views

More information

Website Design Checklist

Website Design Checklist Website Design Checklist Use this guide before you begin building your website to ensure that your website maximizes its potential for your company. 3 THING YOU SHOULD NEVER SAY ON YOUR WEBSITE (That I

More information

The Evolution of Social Media Marketing: 9 trends to know now.

The Evolution of Social Media Marketing: 9 trends to know now. The Evolution of Social Media Marketing: 9 trends to know now. It s hard to think of a time when social media didn t exist when people of all ages weren t snapping photos of their food, sharing selfies

More information

HOW TO PRIME + GROW your audience FOR YOUR FIRST INFO PRODUCT

HOW TO PRIME + GROW your audience FOR YOUR FIRST INFO PRODUCT HOW TO PRIME + GROW your audience FOR YOUR FIRST INFO PRODUCT By Melyssa Griffin TheNectarCollective.com #InfoProductBiz Welcome and Stuff Oh hey. That s me. Melyssa. This picture was taken after the photographer

More information

Video Marketing for Financial Advisors

Video Marketing for Financial Advisors Video Marketing for Financial Advisors How financial advisors can use online video to attract prospects and enhance their reputation Make It A Great Day, Inc. Email: info@miagd.com Phone: (360) 335-3393

More information

5 KEYS TO BECOMING FLUENT

5 KEYS TO BECOMING FLUENT THIS EBOOK IS ABSOLUTELY FREE! THE 5 KEYS TO BECOMING FLUENT IN ENGLISH ANYONE CAN BECOME FLUENT: THIS EBOOK WILL SHOW YOU HOW! BY JACK ASKEW INTRODUCTION Thank you for downloading The Five Keys to Becoming

More information

Social Networking is Big It CAN Help Your Business This Guide Will Give You a Start.

Social Networking is Big It CAN Help Your Business This Guide Will Give You a Start. Social Networking is Big It CAN Help Your Business This Guide Will Give You a Start. In the physical world, networking is an indispensable part of a business operation. It helps establish and maintain

More information

5 Tips to a Successful & Profitable ecommerce Website

5 Tips to a Successful & Profitable ecommerce Website 5 Tips to a Successful & Profitable ecommerce Website 2011 Keystone Click LLC www.keystoneclick.com www.facebook.com/keystoneclick www.twitter.com/keystoneclick 414-810-6650 info@keystoneclick.com Congrats

More information

Everything you need to know on using SMS keywords to boost your database, collect contacts and engage with customers.

Everything you need to know on using SMS keywords to boost your database, collect contacts and engage with customers. S 1 S 1 M 3 SMS Marketing Guide Everything you need to know on using SMS keywords to boost your database, collect contacts and engage with customers. Including tips, ideas and success stories. Introduction.

More information

Your Company Slogan. Your Competitive Advantage in Today s Real Estate Market. Agent Name. 123 Any Street. City, State Zip Code (231)

Your Company Slogan. Your Competitive Advantage in Today s Real Estate Market. Agent Name. 123 Any Street. City, State Zip Code (231) Your Company Slogan Your Competitive Advantage in Today s Real Estate Market Agent Name 123 Any Street City, State Zip Code (231) 947-8687 www.yourrealestatecompany.com Agent@realestatecompany.com My 360

More information

Your Guide To Crowdfunding With Superior Ideas

Your Guide To Crowdfunding With Superior Ideas Your Guide To Crowdfunding With Superior Ideas TIP GUIDE 1.0 Table Of Contents: From Our Team... 3 Welcome! Crowdfunding... 4 Questions to ask yourself Creating Your Project... 6 Project set up & multimedia

More information

Step-by-Step Guest Blogging for Lawyers

Step-by-Step Guest Blogging for Lawyers Step-by-Step Guest Blogging for Lawyers By James Druman In this short guide, you will learn how to harness one of the most powerful content marketing strategies on the Internet guest blogging. What is

More information

How to create even more authority and presence using the web. Your ultimate weapon to getting and sustaining change.

How to create even more authority and presence using the web. Your ultimate weapon to getting and sustaining change. Change Management Consultant Guide Bonus ebook How to create even more authority and presence using the web Your ultimate weapon to getting and sustaining change 1 Stuart Corrigan Vanguard Scotland Ltd

More information

Building Social Media Success. Gaining referrals and revenues in the digitized world

Building Social Media Success. Gaining referrals and revenues in the digitized world Building Social Media Success Gaining referrals and revenues in the digitized world INTRODUCTION: Marketing Where the Customer Talks Back Imagination is a powerful thing. Michael Chrisman of Bookbinders

More information

SOCIAL MEDIA SUCCESS IN 14 STEPS

SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS DELIVERING ENGAGING CONTENT ON SOCIAL MEDIA PLATFORMS IS AN EFFECTIVE WAY TO REACH A TARGET AUDIENCE. IN THE LAST FIVE YEARS, SOCIAL MEDIA MARKETING HAS GONE FROM EXPERIMENTATION

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

COMMUNITY IMPACT PROGRAM Communications tools for grantees

COMMUNITY IMPACT PROGRAM Communications tools for grantees COMMUNITY IMPACT PROGRAM Communications tools for grantees CREATING A SOCIAL MEDIA FRAMEWORK Your social media framework is the roadmap for social media activity related to the Community Impact project.

More information

American Graduate: Let s Make It Happen Social Media Best Practices

American Graduate: Let s Make It Happen Social Media Best Practices American Graduate: Let s Make It Happen Social Media Best Practices Making the best of your American Graduate efforts includes creating a social media strategy. How do I post in 140 characters? What makes

More information

HOW TO FIND AND CONNECT WITH SOCIAL MEDIA INFLUENCERS

HOW TO FIND AND CONNECT WITH SOCIAL MEDIA INFLUENCERS HOW TO FIND AND CONNECT WITH SOCIAL MEDIA INFLUENCERS Building strong social media connections should be an essential part of any marketer s or businesses digital marketing strategy, and some of the most

More information

27 Killer Facebook Post Ideas for Small Business Owners

27 Killer Facebook Post Ideas for Small Business Owners 27 Killer Facebook Post Ideas for Small Business Owners PUBLISHED BY: Boom! Social 3750 Gunn Highway, Suite 201 Tampa, Florida 33618 Copyright 2015 Boom! Social Media Marketing LLC All rights reserved.

More information

New! Social Networking. See inside >> 3 ] TURN CONTACTS INTO SALES WITH TOP PRODUCER 8i: YOUR 3 STEP MARKETING PLAN

New! Social Networking. See inside >> 3 ] TURN CONTACTS INTO SALES WITH TOP PRODUCER 8i: YOUR 3 STEP MARKETING PLAN New! Social Networking Tips for 8i users. See inside >> TURN CONTACTS INTO SALES WITH TOP PRODUCER 8i: YOUR 3 STEP MARKETING PLAN [ 3 ] Turn contacts into sales with top producer 8i: Your 3-Step Marketing

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

23 Ways to Sell More Using Social Media Marketing

23 Ways to Sell More Using Social Media Marketing 23 Ways to Sell More Using Social Media Marketing 1. Be visible Don't just tweet/post once or twice and think your job is done. Get online and speak to people. Network and let your target market get to

More information

Best Practices for Reaching Business Owners on Social Media

Best Practices for Reaching Business Owners on Social Media Best Practices for Reaching Business Owners on Social Media A Guide to Optimizing Your Social Media Strategy to get more Leads and Sales. Table of Contents Introduction... 3 Types of Social Media... 4

More information

There are different places, locations, buildings that we eventually have to visit in life.

There are different places, locations, buildings that we eventually have to visit in life. SERMON OUTLINE WEEK 1 I LOVE MY CHURCH INTRODUCTION Key Passage: John 13:34-35 Projected Aim: To introduce the concept that loving the church means loving the people. Before the Message: Have dry erase

More information

Presentations language determiners pairwork Student A once only Any (= no determiner)

Presentations language determiners pairwork Student A once only Any (= no determiner) Presentations language determiners pairwork Student A Choose one of the sections below and read out one of the example sentences with a gap or noise instead of the determiner (a, an, the, etc). Your partner

More information

Why Your Job Search Isn t Working

Why Your Job Search Isn t Working Why Your Job Search Isn t Working 6 mistakes you re probably making and how to fix them I t s easy to think that your lack of success in finding a new job has nothing to do with you. After all, this is

More information

see, say, feel, do Social Media Metrics that Matter

see, say, feel, do Social Media Metrics that Matter see, say, feel, do Social Media Metrics that Matter the three stages of social media adoption When social media first burst on to the scene, it was the new new thing. But today, social media has reached

More information

Meet the new Windows.

Meet the new Windows. Meet the new Windows. 2012 Microsoft Corporation. All rights reserved. Meet the new Windows. Windows has been reimagined to be all about you. Put what matters most right on your Start screen, and get instant

More information