FAIRTRADE Cotton & your business

Size: px

Start display at page:

Download "FAIRTRADE Cotton & your business"

Bethany Summers
7 years ago
Views:

1 FAIRTRADE Cotton & your business Fear Wear Summit Linz, Regina Dicken, Head of Marketing FAIRTRADE Austria

2 Content FAIRTRADE Vision & Mission The FAIRTRADE-Mark for Cotton FAIRTRADE-Standards Consumer trust & FAIRTRADE Sales FAIRTRADE & your business

FAIRTRADE Vision & Mission Our vision: A world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future.

3 FAIRTRADE Vision & Mission Our vision: A world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential and decide on their future. Our mission: Our mission is to connect producers and consumers, promote fairer trading conditions and empower producers to combat poverty, strengthen their position, and take more control over their lives. ***** Vision & Mission

4 The FAIRTRADE-Mark for Cotton The FAIRTRADE Mark most widely recognised social and development label on thousands of products in around 50 countries The FAIRTRADE Mark for Cotton introduced in 2005 distinguishes textiles made of Fairtrade certified cotton demonstrates that FAIRTRADE-Standards have been met ***** The FAIRTRADE-Mark for Cotton

5 Fairtrade Cotton Standards Development of FAIRTRADE Standards: FLO -> FAIRTRADE Labelling Organizations International Umbrella organisation of all LI s Producer training and information Social Environmental STANDARDS for FAIRTRADE Cotton Economic ***** Fairtrade Cotton Standards

Social & Economic Standards Minimum Price

Minimum Price Democratic decision on usage

6 Social & Economic Standards Minimum Price => security for farmers Ranging from 0,41 to 0,55 Euro/kg (depending on region) Social premium => paid on top of the Minimum Price Democratic decision on usage Investment in social, environmental or economic projects E.g.: new & safe water sources, schools, agricultural facilities Other criteria: Prohibition of child labour, prefinancing, democratic organisation ***** Fairtrade Cotton Standards

7 Environmental Standards Environmental protection: no use of GMO FLO prohibited materials list Efficient use of water Reduction in use of pesticides Reduction in use of energy Higher FAIRTRADE price for organic cotton ***** Fairtrade Cotton Standards

Producer organisations worldwide 35 co-operatives E.g. in India, Cameroon, Mali, Senegal, Egypt, Nicaragua Most important regions: West Africa & India Production volume 2008 2009: 34.

8 Producer organisations worldwide 35 co-operatives E.g. in India, Cameroon, Mali, Senegal, Egypt, Nicaragua Most important regions: West Africa & India Production volume : MT cotton lint produced = MTseed cotton 37 % organic cotton ***** Fairtrade Cotton Standards

9 Control of FAIRTRADE-Standards FLO CERT GmbH Independent and autonomous certification company ISO65 certified Control of producers, traders and importers On-site audits once a year Control of trade volumes, payments and social indicators => ensures that all certified products have been traded acording to FAIRTRADE-Standards All trade-chain companies have a FLO-ID Number ***** Fairtrade Cotton Standards

10 Processing of FAIRTRADE Cotton Traders need to provide evidence of their efforts to comply with key ILO conventions Indicators of compliance: E.g. IFAT (WFTO) membership certificate, SA 8000 certificate, or social audits via FLO-Cert ***** Fairtrade Cotton Standards

11 Consumer trust & FAIRTRADE Sales Frequency with which Consumers Have Seen the Fairtrade* Label By Country, 2008, GlobeScan Only British consumers are more likely than Austrians to have seen the FT label. ***** Consumer trust & FAIRTRADE Sales

12 Perceived Strictness of Fairtrade-Label Very and Somewhat Strict, by Country, 2008 ***** Consumer trust & FAIRTRADE Sales

13 Level of Trust in the Fairtrade-Label A Lot of Trust and Some Trust, by Country, 2008 Along with familiarity and perceived strictness of standards, level of trust in FT is significantly higher than average in Austria. ***** Consumer trust & FAIRTRADE Sales

14 FAIRTRADE & Your business Film: The business case for FAIRTRADE-Cotton Our licencees (selection): Göttin des Glücks Reiter Betten & Vorhänge GmbH EZA Fairer Handel GmbH How to become a licencee-partner? ***** FAIRTRADE & Your business

15 To become a Licencee pls Contact: regina.dicken@fairtrade.at Make a difference, choose fairtrade cotton

Fairtrade certified cotton. How do I get the Fairtrade Certification Mark on a cotton product and what difference will it make?

Fairtrade certified cotton. How do I get the Fairtrade Certification Mark on a cotton product and what difference will it make? Fairtrade certified cotton How do I get the Fairtrade Certification Mark on a cotton product and what difference will it make? Photography: Kennet Havgaard, Morten Holtum, Simon Rawles and Stefan Lechner.