Google Sitemaps. Overview Sitemap Pages Setting Up Google Sitemaps Checklist Creating a Google Account...

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1 Google Sitemaps Overview... 2 Sitemap Pages... 2 Setting Up Google Sitemaps... 3 Checklist... 3 Creating a Google Account... 3 Verifying Your Website... 3 Creating a Sitemap... 4 Services from Radiant Systems... 5 Google Implementation Services... 5

2 Google Sitemaps OVERVIEW Google Sitemaps provide an easy way for you to submit all your URLs (i.e., unique web addresses to each page on your website) to the Google search engine. Once you set up Google Sitemaps, you can easily submit all of the pages from your CPOnline storefront just by clicking a button. With Google Sitemaps, you can automatically keep Google informed of all your web pages to help improve your Google coverage. You can control the freshness and accuracy of your Google Sitemap file by creating a new sitemap as often as once per day. Google also provides detailed reports about the visibility of your pages. It s free to submit your site to Google Sitemaps! SITEMAP PAGES CPOnline: Marketing Tools / Google Sitemaps / CPOnline Sitemap Info The Google Sitemap created by CPOnline includes the following pages in your CPOnline storefront: Home About Us Contact Us New Items Specials What's New Returns Policy Shipping Policy Privacy Policy Category page for every active category and sub-category Item Detail page for every active item (for the item s primary category) Active Extra Pages set to show on site map To view additional information about your sitemap, select Marketing Tools / Google Sitemaps / CPOnline Sitemap Info. Google Sitemaps 2

3 SETTING UP GOOGLE SITEMAPS After you set up your Google Sitemap, you can easily submit new content to Google just by clicking a button in CPOnline Store Management. For best results, submit your site to Google once a day! Google: CHECKLIST 1. Create a Google Account (learn more on page 3) 2. Verify your website (learn more on page 3) CPOnline: 3. Create a sitemap (learn more on page 4) CREATING A GOOGLE ACCOUNT Google Create a Google Account at If you already have a Google account for Gmail, Google Analytics, AdWords, etc., you can skip this step and sign in using your and password for your Google account and select Webmaster Tools. VERIFYING YOUR WEBSITE Google / Webmaster Tools Once you ve logged into Google and selected Webmaster Tools, you need to verify your website by clicking Verify. Select Verify Select Upload an HTML file as the verification method. Google will display a unique filename (e.g., googlef195738a75f5d829.html) that must be ed to CPOnline Support. The file is blank. The file s only purpose is to allow Google to verify that you are the owner of your website. Copy this filename and the name to CPOnline Support at cponline@radiantsystems.com.

4 Select Upload an HTML file this filename to CPOnline Support Click I ll verify later. Do not click Verify until after you receive a confirmation from CPOnline Support Once you receive a confirmation from CPOnline that we have received your filename and added it to your store directory, you may return to Google and click Verify. Please wait at least two hours for Google to process the request. Do not attempt to verify the file until we have responded to your . If you click Verify before the file is in place, the verification process can not be completed. CREATING A SITEMAP CPOnline: Marketing Tools / Google Sitemaps / Create Sitemap After your sitemap is set up, go to CPOnline and select Marketing Tools / Google Sitemaps / Create Sitemap and click the Create New Sitemap button to submit your URLs to Google. Click Create New Sitemap as often as once per day Google Sitemaps 4

5 SERVICES FROM RADIANT SYSTEMS Proper implementation of Google s tools is an important part of your online success. Not only will these tools help your search engine rankings, they will also give you access to critical data about your business. GOOGLE IMPLEMENTATION SERVICES For a small fee, Radiant Systems will create a Google account for you and set up the following suite of tools for your CPOnline store: Google Analytics: Tracks critical data about your website, the search engines driving traffic to your site, and the shoppers who buy from you Google Product Search: Helps shoppers find the items you sell Google Sitemaps: Keeps Google informed of all your web pages to help improve your Google coverage Google Site Search Tracking: Tracks the products that shoppers search for on your website Ecommerce Tracking: Tracks ecommerce conversions (how many visitors purchase items from you) and how the visitors found your site Funnel Visualization: Allows you to define sales goals and track how these goals are performing. For example, we can define a goal to decrease your abandoned cart rate so you can improve your checkout process. For more information about Google Implementation Services, call (800) or cponline@radiantsystems.com. Google Sitemaps 5