ENGLAND & GB HOCKEY PARTNERSHIPS OVERVIEW

Transcription

1 ENGLAND & GB HOCKEY PARTNERSHIPS OVERVIEW JOIN US ON THE ROAD TO RIO England Hockey is the nominated country for GB and responsible for its management

2 The concept of people working together towards a greater goal has always appealed to us it is how we do business, and we like sport that revolves around teams. The attitude England Hockey has is relationshipinteractive, common goal orientated, team-based and very much can do. They want to work with us. It s not an entitlement mindset, it s a cooperative mindset. Raymond van Niekerk Investec Global Head of Marketing

3 ENGLAND HOCKEY IN A SNAPSHOT National Governing Body for hockey in England, and responsible for Great Britain Hockey Strategic vision for England to be a Nation Where Hockey Matters Brand values of Pride, Teamwork, Respect and Openness Hockey is the only team Olympic and Commonwealth Sport 630,000 spectators at London 2012, third biggest sport and Team GB s only team medal 3.3m hockey fans, 10.2m hockey followers in Britain; over twice as likely to choose a sports sponsor over a rival brand (Repucom 2011) 180,000 regular players in 900 clubs; every year 900,000 children play in 15,000 schools Players - 52% female, 48% male the most equal gender sport Nationwide geographical spread and played by all ages New Home of Hockey on Queen Elizabeth Olympic Park opened in June 2014 England is hosting the 2015 EuroHockey Championships, 2016 Women s Champions Trophy, 2017 Men s World League and 2018 Women s World Cup

4 ASSOCIATE WITH INTERNATIONAL SUCCESS Men 2013 World League silver medallists 2014 World Cup fourth place 2014 Commonwealth bronze medallists Women 2012 Olympic bronze medallists 2013 European silver medallists 2014 Commonwealth silver medallists 64 centrally contracted athletes, role models and opinion formers, plus expert staff

5 GENERATE REACH THROUGH TV AND MEDIA Hockey s global TV audience is growing and in the FIH have secured a $250m broadcast deal with Star Sports ( ). In the UK, working alongside Sky Sports and BBC, England Hockey events reached a cumulative audience of 13m between July 2013 and July Highlights 2013 EuroHockey Championships BBC 1.11m viewers in the UK European audience of 105m 2014 World Cup Sky Sports m audience over 138 hours in the UK England Hockey Club Finals 150k viewers FIH You Tube 1.05m annual views in UK From our Meltwater reports, an international tournament will generate a reach of between m online and in print

6 YOUR BRAND AT OUR MAJOR EVENTS Growing England Hockey s fan-base and increasing the sports visibility is at the heart of our strategy. With 3,000 seats but the ability to scale up to 15,000, the Lee Valley Hockey and Tennis Centre on Queen Elizabeth Olympic Park will be the home of all outdoor events. International events August 2015 EuroHockey Championships (women and men) June/July Women s Champions Trophy June/July Men s World League 7-21 July Women s World Cup Investec London Cup (annual no fixed date) NOW: Pensions Nations Cup (annual no fixed date) Domestic club events (Outdoor) NOW: Pensions Men s League Finals (annual - April) Investec Women s League Finals (annual - April) (Indoor) Hockey 5s Finals Wembley Arena (annual - January)

7 ACTIVATION WITHIN LOCAL COMMUNITIES Recreational hockey is largely played within schools and clubs in a league or competition format. It is very inclusive sport being dual gender and played by all ages. England Hockey has developed a series of products to target different customer groups to help grow the sport. Quicksticks introductory version for Primary Schools In2Hockey transitional game to adult hockey Rush Hockey 5-a-side of hockey for the casual participant Back to Hockey - reintroduction to hockey for men and women (30-55 years old) Masters Hockey - played locally and internationally by men and women in age bands from over 35s to over 75s We are also developing a variant of the game for people with disabilities. 60,000 coaches, umpires and volunteers support and deliver this participation activity Those new to the sport can find playing and watching opportunities at

8 ALIGNING WITH THE HOCKEY AUDIENCE Professional Rewards Suburban Mindset Liberal Opinions Alpha Territory Career and Kids 18%, mostly married, children, managerial, broadsheet readers 13%, semi-detached housing, regional press, respond to DM 13%, young professionals, sports fans, web savvy, disposable income 9%, well-educated, career-driven, cash rich but time poor 9%, young couples, family activities, high internet use 180,000 regular players in 900 clubs - average age of 26 Players - 52% female, 48% male the most equal gender sport 60,000 coaches, umpires and volunteers average age of 38 ABC1 demographic - 78% (management, professional, self-employed, student) and earnings (average salary 42K) Heavy consumers of media, early adopters of new technology, family audience, healthy lifestyles Broad geographical spread across the UK 630,000 London 2012 ticket buyers over-indexed in Professional Rewards and family purchases including U16s

9 *Repucom International 2011 REACHING THE HOCKEY AUDIENCE England Hockey (Clubs) - 180,000 players/60,000 umpires/coaches/volunteers 70,000 e-newsletter subscribers and 120,000 unique web visitors pcm 5,000 club officials disseminate info via digital/social media or physically at clubs 250,000 social media followers Quarterly magazine with readership of 20,000 per issue England Hockey (Schools) 900,000 children playing hockey in schools every year across 15,000 hockey playing schools 30,000 schools postal addresses and addresses for direct marketing 5,000 focus schools actively working with and receive our schools newsletter 15,000 addresses of families in our Junior Talent Pathway General UK Hockey enthusiasts - 3.3m hockey fans, 10.2m hockey followers Access to 4.3m Be Inspired London 2012 database 12.3m monthly reach through Telegraph, Official Newspaper, partnership See Tickets database 3.6m subscribers, 107k Facebook and 64k Twitter London and Partners Visit London 2.2m unique users pcm, 583k across social media FIH You Tube 1.05m annual views in UK and FIH Facebook 42,000 monthly reach in UK

10 OUR PARTNERSHIP LANDSCAPE Investec Principal Partner adidas Notts Sport Berlei WellChild Official Partner Gullivers Travel Iceni Water Debenhams OPRO Grange Hotels Sigvaris Polar Harrod UK Official Supplier 26 companies are members of England Hockey s Business Club The 1908 Club

11 CURRENT AVAILABLE OPPORTUNITIES England Hockey tailors partnership packages around the individual needs of the prospective partner, whilst being mindful of supporting the strategic objectives of England Hockey. Properties currently available, on which more detailed information can be provided. England and Great Britain Men s Principal Partner 2015 EuroHockey Championships Major Events England Hockey Junior Player Pathway England Hockey Coaches Hockey 5s England Hockey s Indoor Club Finals Men s Hockey League Rush Hockey England Hockey Masters International and Community England Hockey is a not-for-profit governing body and all sponsorship income is reinvested to support the development and growth of our sport. Official Supplier packages are available across a range of categories

12 WHY TAKE THE LEAP? Associate with high performing teams, inspiring leaders and Olympic ideals Touch the hearts of an AB, family audience through the incomparable platform of sport Generate new business through targeted promotions Add value for your customers, entertain stakeholders and motivate your staff Support a well-regarded, ambition business through a seminal period for its sport

13 FIRST STEPS For a closer inspection of the opportunities available and to discuss a rights package that can be tailored to the needs of your brand, please get in touch. Jonathan Cockcroft Commercial Director at England Hockey jonathan.cockcroft@englandhockey.co.uk