Strategies for Value Creation October 11 th 2012

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1 Strategies for Value Creation October 11 th 2012 Mark van Meggelen March, Philips 2012 Healthcare Europe 1

2 Grand Societal Challenges - our innovation pipeline follows global developments in Healthcare Increase in Demand Ageing Society Access to health Healthy Food 2

3 3

4 Philips Ability to Innovate We believe in stopping the heart attack before it happens. We believe in anticipating today what will be needed tomorrow. We believe the hidden can be found. We believe the invisible can be made visible. We believe in finding the cancer even before Stage 1. We believe in defining the tumor while protecting the surrounding tissue.

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6 Innovation in areas Beyond Technologies Business Model Patient Experience Open MR and Ambient PPU Pay per use for private clinic in Austria. Complete technology and service solution, reduced risks around upfront capital investment and differentiation from competitors Healing Environments Designs for enhanced patient & staff centric healthcare experience environments based on the integration lighting, image and sound technologies Services Delivery eicu provides continuous Monitoring and intervention technology to enabler remote care teams to provide focused clinical oversight to ICU patients day and night 6

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8 Technology Innovation Affordable Access Confidential 8

9 Focus on Value Creation - Technology Partnership Crucial Role of partnerships for public healthcare Innovation Technology for Healthcare serves public needs Incorporation of new technologies will help to ease economic and social / demographic strains Collaboration Improve delivery of Healthcare Re-imagine the way diagnostic services are created, delivered and managed New Model for Value Creation via Partnerships Full Potential of Technology in Public Sphere not Fully Exploited 9

10 New Partnership Models? Confidential

11 Complexity From Conventional Procurement to Partnership Models - Value Creation Revenue Sharing / Clinical Outsourcing Different models Risk sharing between C Managed Equipment Services System Managed integration Service services Turnkey Solutions Hospital and Partner Full service rental Leasing Straight Sale Financing Pay per use Rental Pay per Usage Capex Flexibility

12 Partnership Solutions Strategic for Philips Royal Philips Electronics - Healthcare Analysts' Day, May 2012 New Business Models To Deliver Superior Value for our Customers 12

13 Complexity Finding Ways to Keep Healthcare Affordable Philips Value Creation Journey MediFlex Full service Rental MediOwn Financial lease CAPEX MediServ Managed Services MediGo Pay per usage Series1 Linear (Series1) Flexibility

14 Technology partnerships across Europe Netherlands Wolverhampton Netherlands Norway UK Spain UK France Spain Netherlands Netherlands Germany *part of the PHS reference projects Spain

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16 Add Value to the Patient Care Process Isala Clinics, Zwolle, Netherlands 1,000 beds, 98,000 treatments 550,000 outpatients Collaboration improve the quality of patient care Ensure state of the art technologies to increase the level of care Fits in trend to move from role of systems supplier towards service provider from innovation to advisory services for an optimal infrastructure of care processes there is an urgent need to partner with the joint purpose to guarantee improved medical care for a growing number of patients Isala Clinics CEO Mrs. Marjanne Sint Confidential 16

17 Unlock Philips Expertise to Support Radiology Confidential

18 The power of partnering :-) #1 Increased Role of Partnerships for Future of Diagnostic Service Provision Designed to improve Efficiencies Increased patient and hospital staff satisfaction New Models are a Critical Enabler for Partnerships Philips Keen to Support Radiology Function on this Journey Enhanced hospital reputation Clinical Excellence

19 Gently building The Future of A Sustainable Diagnostic Service 19

20 Confidential 20

21 Feel Free to Contact: Mobile Philips Partnerships - Healthcare Solutions Market Group Europe

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