Millennials and Cars: Disrupt the Cycle. This generation changed the car buying process. Google defined it. You can revolutionize it.
|
|
- Warren Simpson
- 7 years ago
- Views:
Transcription
1 This generation changed the car buying process. Google defined it. You can revolutionize it.
2 Entitled. Spoiled. Impatient. Apathetic. These are all things you may have been told to believe about Millennials, Generation Y, or buyers under the age of 35 if you re reluctant to assign labels. Whatever name you use to describe this group of consumers, they make up the newest generation of car buyers and are responsible for changing consumer shopping habits and how businesses market to consumers. Millennials have forced dealers to view the automotive retail landscape through different lenses. They ve disrupted old buying habits and old marketing tactics. They know no other way to shop other than how they shop. And they remember little about the economy outside its current state. What s more, other generations are following their lead. Because of their buying habits, Millennials have come under a lot of criticism and scrutiny. Some say they buy for instant gratification, that they re careless consumers who don t research their purchases. Others say they don t want to own cars, that they don t even know or care about the automotive industry. But these assumptions about Millennials are wrong, and you need to know this. If you ve been operating under these false assumptions, what decisions have you made in your dealership that have kept you from capturing their attention and their business? 855.NKD.LIME nakedlime.com 1
3 Actually Wrong Assumption 1: Millennials Buy for Instant Gratification Millennials conduct months of research online and with friends to gather facts and form opinions before they choose the first dealership to visit. This disrupts the historical trend of consumerism. Millennials conduct months of research online and with friends to gather facts and form opinions before they choose the first dealership to visit It used to be there were three steps in the car-buying process: Stimulus (feeling the need for a product). First Moment of Truth (encounter with the product). Second Moment of Truth (buying experience). That traditional model was interrupted by the internet and changes in the way consumers shop for goods and services, including vehicles. Now, there is the Zero Moment of Truth. The Zero Moment of Truth, or ZMOT, is the new step after the Stimulus when the buyer pre-shops and researches the product. A Google Automotive ZMOT study determined this moment generally lasts two or three months, during which the average shopper will consult more than 24 different sources before taking the first step toward buying a vehicle. This new step in the buying process, the ZMOT, contradicts the assumed Gen Y need for instant gratification. If anything, Millennials are spending more time online educating themselves on future major purchases, like that new car, and where to best spend their money. Is your dealership on their list? 855.NKD.LIME nakedlime.com 2
4 Disrupt the Process Combating Assumptions: Disrupt the Process It s important that your dealership be present during the ZMOT phase, when consumers are doing their research online, with friends, or in the media. That s one way of combating assumptions about Millennials and making sure your dealership is under consideration when they re ready to buy. Present customers with an attractive buying offer before they ve begun to look elsewhere. There s the disruption. But what can make a bigger impact than simply adapting to this new buying cycle? Disrupt it. Customers who are already thinking about buying a car are doing research during the ZMOT phase consulting at least two dozen sources to find the best price, the highest trade-in value, the lowest interest rates, the most attractive lease terms, and any other relevant information. While this information is helpful to the buyer, it can wreak havoc on dealership retention and dealer profits. There is a way for your dealership to regain the advantage: present customers with an attractive buying offer before they ve begun to look elsewhere. There s the disruption. The average retention rate among automakers was 49 percent in More than half of your customers will buy a different make the next time around unless you do something to stop them. Waiting until they have entered the traditional buying cycle is too late because they have already begun the search without you. What s more, the consumer Millennial or otherwise who thinks he can t afford a new car and isn t currently in-market won t just show up on your lot to request a test drive. Since the average age of cars on the road was 11.4 years in 2013, 2 that customer is far more likely to show up in your service drive in an effort to hang onto his current car for a few more years and a few more miles. But don t make the mistake of discounting him as a potential sales customer. 855.NKD.LIME nakedlime.com 3
5 Market to Customers in Your Service Drive You ve disrupted the cycle, generated a quality sales lead, and potentially stopped that customer from defecting to another dealership Marketing to customers in your service drive is effective for many reasons: They already have a business relationship with you, one you ve likely built on trust and pleasing experiences that keeps them coming back. Your dealership knows their current situation because of the information stored in your customer database. If they purchased their last car from you, you know how much equity they have accrued. If they re leasing, you know how long is left on the lease term. If they neither purchased nor leased from you, you still know the condition and trade value of their current vehicle. Knowing a customer s buying and servicing history, along with the current OEM incentives, allow you to put together an attractive offer as soon as the service appointment is made. You read that right prepare an offer as soon as the service appointment is made. It doesn t matter that the consumer is coming for service, not a sale. If you can offer a model for model, trim for trim, term for term match to their current vehicle, at a comparable or even better price, you ve now made them in-market. You ve disrupted the cycle, generated a quality sales lead, and potentially stopped that customer from defecting to another dealership for the next purchase. But we can anticipate your next question: What about Millennials and other consumers who aren t already in your customer database? 855.NKD.LIME nakedlime.com 4
6 Car Ownership Simply owning a car, not the exclusivity of the car they own, has become an accomplishment. Wrong Assumption 2: Millennials Aren t Interested in Car Ownership Millennials account for roughly 25 percent of the country s workforce and contribute nearly $200 billion in annual spending. Estimates are that by 2020, they will take over as the majority of the workforce and double their spending power. 3 With the ZMOT in mind, we know how they shop, but knowing why they buy (or don t) has become the focus of many retail studies. One theory has been that younger buyers just aren t interested in owning cars. It s an understandable conclusion, given that vehicle sales to drivers under age 30 shrank to 8 percent of the market share in 2013, down from 10 percent in Since they re perceived as spoiled and entitled, if they really wanted a car, they d just go get one, right? The reality is that while some members of Gen Y might have grown up in a period of economic wealth, when they entered the workforce, they found that economic conditions were quite different. While 59.5 percent of men and 60.7 percent of women would prefer to change their vehicle as often as they upgrade their phone, for most it just isn t financially possible. 5 For that reason, cars have grown as a status symbol for the newest car buyers. Millennial buyers are 68 percent more likely than those over 35 to say owning a car is a sign of success. 6 While that seems to align with the generation s reputation for being frivolous and materialistic, the status motivator is highest for those with the lowest incomes. Simply owning a car, not the exclusivity of the car they own, has become an accomplishment. 855.NKD.LIME nakedlime.com 5
7 Make a change today. Combating Assumptions: Know the Market Research tells us that while Gen Y sees cars as status symbols, they are reluctant to buy cars they love only to suffer remorse after realizing how the cost can limit their spending options in other areas. 2 Dealership pricing is more important than ever because this generation needs to perceive value, even at a low price. Dealership pricing is more important than ever because this generation needs to perceive value, even at a low price. With this in mind, dealers who want continued success, particularly in used vehicle sales, will need to regularly and thoroughly evaluate their local market to develop inventory and pricing strategies that meet the expectations of consumers shopping for a car. During the recession, car dealers still retained a more favorable position to profit from used car sales. However, as the economy recovers, buyers are beginning to gain the advantage, as used car prices are expected to fall by 2 percent in When drivers held onto cars longer, there weren t enough used cars to keep up with demand and so a premium price was possible. Now more and more drivers are ready to upgrade, which will add more supply to the market. Leases also rebounded to 28 percent of all new vehicle sales in the first quarter of 2014, up from 17 percent in 2009, 7 which means more end-of-lease cars will be returned to the used car market in the coming years. Automakers with well-developed certified pre-owned programs are in the best position to deal with a flood of off-lease vehicles. For a Millennial buyer hoping to strike a balance between practicality and the status of a new car, a certified pre-owned vehicle might be a perfect fit. They can feel confident they aren t splurging on something that will instantly depreciate while still having the security and support of the manufacturer programs. For your dealership to capture these Millennial buyers, using market analytics to gain a deep insight into which models are selling in your area will help improve your inventory buying and selling decisions, as well as steer the direction of your marketing efforts. When the right inventory is combined with targeted marketing messages to Millennials sent at the right time, your inventory will turn faster, your retention rates will be higher, and your profits will increase. 855.NKD.LIME nakedlime.com 6
8 Pulling It All Together Don t Forget: Sell Across Generations While much of this discussion focused on Millennials, they certainly aren t the only generation to whom these strategies apply. In fact, what Millennials are doing is pulling the other generations along with them. So, while Millennial habits might be changing faster than most, the others are adopting the same shopping habits and buying criteria. Disrupting the buying cycle and understanding the market will improve the outlook of any dealership, no matter your target customer. Don t let your own incorrect assumptions drive your business and lead you down the wrong path. Focus on the fact that the buying process has changed and the way vehicles are bought and sold is different. Do that, and you ll see the results for your business now and for the long term. To learn more about Naked Lime s services, call 855.NKD.LIME, info@nakedlime.com, or visit nakedlime.com. 1 JD Power and Associates 2 Polk Data 3 Intelligence Group study 4 Strategic Vision New Vehicle Experience Study 5 Swapalease.com Survey 6 Nielsen Automotive Study 7 Edmunds.com 855.NKD.LIME nakedlime.com 7
Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.
Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives
More informationStop Using the Same Playbook as Your Competition. 3 New Marketing Plays to Help You Win
3 New Marketing Plays to Help You Win A few years ago, Google defined a new point in the customer decisionmaking journey: the Zero Moment of Truth, or ZMOT. 1 Traditionally, an advertising stimulus motivated
More information2015 MILLENNIAL OUTLOOK
TABLE OF CONTENTS INTRODUCTION: ABOLISHING STEREOTYPES 1 CAR SHOPPING: A DIFFERENT APPROACH 2 CAR OWNERSHIP: PRACTICAL CONCERNS 4 THE DEALERSHIP VISIT: NEW INFLUENCES 5 SERVICE: IN FOR THE LONG HAUL 6
More informationr e y n o l d s a n d r e y n o l d s Delivering the Vehicle and an Improved Customer Experience Jon Strawsburg Vice President, Product Planning
and an Improved Customer Experience Jon Strawsburg Vice President, Product Planning Ideally, the entire experience of car shopping from search, to research, to peer polling, to test drive, to purchase
More informationViewpoint. Every moment matters. Transforming the automotive consumer experience
Viewpoint Every moment matters Transforming the automotive consumer experience Table of contents 1 Adapt to cultural change 3 Transform to the changing landscape 4 Map the moments 5 Turn to an engagement
More informationTerminology and Scripts: what you say will make a difference in your success
Terminology and Scripts: what you say will make a difference in your success Terminology Matters! Here are just three simple terminology suggestions which can help you enhance your ability to make your
More informationMore and more digital conversations are happening
2011 2012 2013 2014 More and more digital conversations are happening * Based on the volume of digital conversations (chats and texts) between consumers and dealers facilitated via the Contact At Once!
More informationTelemarketing Selling Script for Mobile Websites
Telemarketing Selling Script for Mobile Websites INTRODUCTION - - - - - - - To person who answers phone - - - - - - - Record name of company, phone Good Morning (or Good Afternoon) I would like to speak
More informationBuy or Lease a Car. published by AAA Fair Credit Foundation
Buy or Lease a Car published by AAA Fair Credit Foundation Buy or Lease a Car 1. What is Leasing?................................................................. 2 2. The Pros and Cons of Leasing and
More informationSpecial Report. Women Buy Cars Too. by Tess Karesky, Market Research Analyst
Special Report Women Buy Cars Too by Tess Karesky, Market Research Analyst In 2015, it should go without saying that women are a large and important consumer group for the automotive industry. they need
More informationAutoSalesTraining. The Road to Success. Supplement included: Ten Step Road to the Sale
The Road to Success Supplement included: Ten Step Road to the Sale The Road to Success... 3 The Ultimate Objective of a Successful Salesperson... 6 Prompt Approach... 8 Proper Approach... 10 Gathering
More information7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever!
WINDOW FILM CUTTING SYSTEM 7 Ways To Explode Your Profits as a Tint Professional and Change your Life Forever! 2012 Tint Tek The automobile window tinting industry is a highly profitable trade and, for
More informationThe Easy Way To Flipping Domain Names
The Easy Way To Flipping Domain Names Published by http://rebirthmediagroup.com Disclaimer: The rights of this ebook are owned by Rebirth Media Group. You are not allowed to copy, reprint, or sell this
More information3.2 million consumer chats. 2 million consumer chats. Dealerships Use Chat WebWide. www. autodealerchat.com
3.2 million consumer chats 2013 2 million consumer chats The volume of chats between consumers and dealers (facilitated via the Contact At Once! auto chat network of sites) rose 60% in the first half of
More informationYOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. Car Buying 101
YOU CAN BUY A CAR LIKE A PRO. LET US SHOW YOU HOW. HOW MUCH CAN YOU AFFORD TO SPEND? RESEARCH, RESEARCH, RESEARCH BEFORE YOU SHOP. A good rule of thumb is to consider a monthly auto payment that should
More informationHow to Create a Digital Picture that Wins the Click. Love at First Sight. DriveDominion.com
How to Create a Digital Picture that Wins the Click Love at First Sight In today s changing digital landscape, it takes more than a website to get noticed. While the purpose of any dealership s website
More informationLeasing vs. Purchasing
How to overcome customers most common objections to financing Leasing vs. Purchasing Help your customers see the value of leasing their IT acquisitions The Equipment Leasing Association of America says
More informationThe Seven Deadly Sins Of Car Buying That Could Cost You Dearly, And How To Avoid Them
The Seven Deadly Sins Of Car Buying That Could Cost You Dearly, And How To Avoid Them The Car Business 101... 2 Sin #1: Shopping Based On Monthly Payment Instead Of Price... 3 Sin #2: Putting Money Down
More informationAnytime Adviser New Car Buying Coach
Anytime Adviser New Car Buying Coach Welcome. This interactive guide offers you strategies for getting the best deal on a new car. Let's begin. Interested in a little guidance to negotiate your best deal
More information5 Costly Inventory Mistakes (and how you can avoid them)
5 Costly Inventory Mistakes (and how you can avoid them) grow Discover the Inventory Secrets of Successful Retailers When you set out on your dream voyage to own your own retail store your dream may have
More informationProduct-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are
More informationUnderstanding Options: Calls and Puts
2 Understanding Options: Calls and Puts Important: in their simplest forms, options trades sound like, and are, very high risk investments. If reading about options makes you think they are too risky for
More informationUnleashing the Digital Storefront:
Unleashing the Digital Storefront: How Acura Carland leveraged digital retailing on their website to achieve a 35% closing ratio. F or decades, Acura Carland has been a local fixture in the Duluth, Georgia
More informationMay 25th, 2016--"Car Buying: How to Avoid the Extra Stress"--Mary Dittfurth
May 25th, 2016--"Car Buying: How to Avoid the Extra Stress"--Mary Dittfurth The car-buying process can get pretty stressful, especially if you re not prepared for it. Car buying is supposed to be exciting,
More informationMortgage Secrets. What the banks don t want you to know.
Mortgage Secrets What the banks don t want you to know. Copyright Notice: Copyright 2006 - All Rights Reserved Contents may not be shared or transmitted in any form, so don t even think about it. Trust
More information10 TIPS FOR BUYING MAILING LISTS
10 TIPS FOR BUYING MAILING LISTS A Guide to Purchasing Direct Mail Lists INTRODUCTION With over 30,000 different lists available, it is essential that you make informed and quality choices to ensure you
More informationWhat s the Big Deal About Big Data?
Reynolds and Reynolds What s the Big Deal About Big Data? How Using Big Data Smartly Can Increase Profit per Customer Kasi Westendorf, Vice President of Marketing Reynolds and Reynolds What s the Big Deal
More information10 Tough questions to ask before buying a vehicle
10 Tough questions to ask before buying a vehicle Thank you for visiting our dealership today. This message is provided by Heyward Allen Cadillac Buick GMC and was created as a public service for men and
More informationtap into the BUsiness protection market.
BUsiness protection research tap into the BUsiness protection market. Most businesses have key individuals that are essential to it s survival. In fact our research with the Institute of Directors shows
More informationCopyright 2014 GrooveCar Inc. All Rights Reserved June 2014. Auto Loan Growth from the Inside Out
Auto Loan Growth from the Inside Out New Auto Loan Growth up 14.7% for all CUs. (Callahan & Associates, 2014) R ecent data reports that auto loans have grown to a level not seen since 2007 while mortgage
More informationThe Total Loss Survival Guide How To Calculate The Value Of Your Vehicle After A Total Loss
The Total Loss Survival Guide How To Calculate The Value Of Your Vehicle After A Total Loss TheyWroteOffMyCar.com., 2014 Table of Contents 1. Introduction...3 2. What is a total loss?...3 3. What is "Replace
More informationContent Marketing. for Car Dealers
BEGINNER S GUIDE TO Content Marketing for Car Dealers It s no surprise that today s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research
More informationHow to Simplify Your Life
Life Reference: Matthew 6:24-34 Focus Verse: But seek ye first the kingdom of God, and his righteousness: and all these things shall be added unto you (Matthew 6:33). Stuff! Wonderful stuff everywhere!
More informationChina Grand Auto: Partnering with SAP on a State-of-the-Art Platform for a Multibrand Dealer Group
2015 SAP SE or an SAP affiliate company. All rights reserved. China Grand Auto: Partnering with SAP on a State-of-the-Art Platform for a Multibrand Dealer Group Company China Grand Automotive Services
More informationVSCs and The Buyers That Love Them
A consumer insight study sponsored by Assurant Solutions. VSCs and The Buyers That A Guide to VSC Plan Fans... and how to win them over. Vehicle protection programs deliver more than just revenue-producing
More informationc01_1 09/18/2008 1 CHAPTER 1 COPYRIGHTED MATERIAL Attitude Is Everything in a Down Market http://www.pbookshop.com
c01_1 09/18/2008 1 CHAPTER 1 Attitude Is Everything in a Down Market COPYRIGHTED MATERIAL c01_1 09/18/2008 2 c01_1 09/18/2008 3 Whether you think you can or you think you can t, you are right. Henry Ford
More informationINVESTIGATING CAR HISTORIES CLERICAL AND ROUTINE WORK, GREAT VALUE
INVESTIGATING CAR HISTORIES CLERICAL AND ROUTINE WORK, GREAT VALUE Overview The NCLC s Autofraud manual has over 40 pages of detailed discussion about investigation of a vehicle s history, and an appendix
More informationSetting the record straight about accusations by Consumer Reports regarding automobile dealer Trick selling practices.
Setting the record straight about accusations by Consumer Reports regarding automobile dealer Trick selling practices. The following information includes excerpts from an article entitled Tricks of the
More informationDigital Marketing Program FAQ
Digital Marketing Program FAQ About the Program Q: Why is Infiniti launching an authorized digital program for the retailer network? A: In today s automotive shopping environment, a consistent Infiniti
More informationGENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY.
GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY. fueled by challenge. powering success. sm 1,500 dealer programs in 27 markets Parts wholesale has the potential to significantly contribute
More informationCommon Scams to Avoid when buying your next vehicle
Common Scams to Avoid when buying your next vehicle 1 THE INTERNET LOW BALL Many customers today do their homework over the internet and request a price quote from several dealerships. More often than
More informationGetting the most out of your gift card program A white paper published by National Gift Card Corp.
Getting the most out of your gift card program A white paper published by National Gift Card Corp. Introduction / Executive Summary This white paper and accompanying research is intended to help incentive
More informationCould a Managed Services Agreement Save Your Company Tens of Thousands of Dollars Each Year?
MANAGED IT SERVICES Could a Managed Services Agreement Save Your Company Tens of Thousands of Dollars Each Year? A lot of business owners, executives, and managers have a love-hate relationship with managed
More informationCash Flow Exclusive / September 2015
Ralf Bieler Co-Founder, President, CEO Cash Flow Exclusive, LLC My 2 Cents on The Best Zero-Cost Strategy to Improve Your Business To achieve better business results you don t necessarily need to have
More informationUnderstanding barcodes. www.brightpearl.com. White paper
White paper Understanding barcodes. Barcodes turn manual product look-ups into an automated process that s efficient and virtually errorfree. In this white paper, you ll learn what they are, when to use
More informationConducting your Needs Analysis to Make the Right Sales vs. Any Sale
Conducting your Needs Analysis to Make the Right Sales vs. Any Sale The following information comes from working with: 36 Large Media Sales Organizations (Ad Agencies, Newspapers, Yellow Pages, Direct
More informationMobile App Development: How to Create a Useful App
Mobile App Development: How to Create a Useful App Written by Bethany Poole Published May 2016 Topics Apps, Mobile, Micro-Moments These days, it s easy to get caught up in cool, new technology and mobile
More informationGuide to buying a car
Where to start when buying a car? Before you get behind the wheel, it s worth taking time to research your options. From choosing between new and used cars to finding the right make and model, test driving,
More informationINBOUNDMARKETING. For Beginners. Everything you need to know to get started.
INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound
More informationDoes Your Company Lack Real Customer Focus in Your Sales Process?
Does Your Company Lack Real Customer Focus in Your Sales Process? Perhaps your management processes are standing in the way I n recent years, forward-thinking companies have put a lot of emphasis on being
More informationTest your talent How does your approach to talent strategy measure up?
1 Test your talent How does your approach to talent strategy measure up? Talent strategy or struggle? Each year at Head Heart + Brain we carry out research projects to help understand best practice in
More informationSection 1 Overview. Section 2 The B2B Brain. www.madisonlogic.com
Section 1 Overview Today s b2b buyer knows that he must marshal an unique set of tactics if they re going to reach the contemporary b2b buyer. The b2b buyer is increasingly younger, creating challenges
More information50 Tough Interview Questions
You and Your Accomplishments 1. Tell me a little about yourself. 50 Tough Interview Questions Because this is often the opening question, be careful that you don t run off at the mouth. Keep your answer
More informationHow to Flip Domain Names
How to Flip Domain Names Published by http://www.anticareer.com Disclaimer: The rights of this ebook are owned by Anticareer.com. You are not allowed to copy, reprint, or sell this ebook. Violation of
More informationSupplemental Document 1. Facebook by Ad Objective
Supplemental Document 1 Facebook by Ad Objective Learn how Facebook, as a paid media channel, will benefit your dealership. Facebook has emerged as a powerful tool for connecting auto dealerships to consumers,
More informationBuying a used car? Check it don t regret it!
Buying a used car? Check it don t regret it! Autumn 2013 Introduction This briefing provides an introduction to the often problematic issue of buying a used car, and explains how you and your organisation,
More informationHOME BUSINESS INSURANCE MADE SIMPLE
HOME BUSINESS INSURANCE MADE SIMPLE Working with the profession to simplify the language of insurance PRACTICAL HOME WORK For a growing number of people, working from home is an attractive option. It frees
More informationWhy Buy Certified? 5200 Lake Worth Road Greenacres, FL 33463 BramanHondaPB.com 561-459-8924
Why Buy 5200 Lake Worth Road Greenacres, FL 33463 561-459-8924 1 During the car buying process, you have to make a lot of decisions. Before you even step foot in the dealership, you have to decide whether
More informationThe Concept of Present Value
The Concept of Present Value If you could have $100 today or $100 next week which would you choose? Of course you would choose the $100 today. Why? Hopefully you said because you could invest it and make
More informationWhy Do Software Selection Projects Fail?
Why Do Software Selection Projects Fail? 2012 Solutions All rights reserved Charles C. Chewning, Jr. cchewning@accountinglibrary.com http://www.accountinglibrary.com/ Why Do Software Selection Projects
More informationIntroduction. What is the Lemon Law?
Introduction This guidebook is an introduction to the California Lemon Law. It is not intended to convey legal advice. The goal is to allow you to protect and educate yourself. You should still consult
More informationCDK Digital Marketing Websites
CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget
More informationConverting More Online Shoppers to Sales
DEALIX RETAIL STRATEGY BRIEF: JULY 2008 Converting More Online Shoppers to Sales Leveraging recent findings from the R. L. Polk & Co. research study: Consumer Expectations for Internet Lead Marketing Table
More informationchapter >> Consumer and Producer Surplus Section 3: Consumer Surplus, Producer Surplus, and the Gains from Trade
chapter 6 >> Consumer and Producer Surplus Section 3: Consumer Surplus, Producer Surplus, and the Gains from Trade One of the nine core principles of economics we introduced in Chapter 1 is that markets
More informationFINANCING 101. The smartest way to finance.
FINANCING 101 Vehicle financing can be complicated, but it doesn t have to be. To help you weigh your options, we ve simplified key information about buying, leasing and the basics of financing. The smartest
More informationMBU VANCOUVER* MONDAY, MAY 11th. REGISTRATION MBU Staff
MBU VANCOUVER* þ Pre- registration Required! Technical Topic " Business Topic N Recommended if it's your first MBU # Webinar Version Included MONDAY, MAY 11th 8:15-9:00AM REGISTRATION MBU Staff 9:00-10:00AM
More informationCommon Stocks and Uncommon Profits. Aesha Shah Ayush Banthia Prerna Chaudhary
Common Stocks and Uncommon Profits Aesha Shah Ayush Banthia Prerna Chaudhary Mr. Philip Arthur Fisher Philip A. Fisher started his money management firm, Fisher & Co., in 1931 and over the next seven decades
More informationYour guide to ANZ Home Loans. Be certain about your choice
Your guide to ANZ Home Loans Be certain about your choice C O N T E N T S 3 The more you know, the easier it is 4 What do you need the loan for? 5 How much can I borrow? 7 Home loan choices for everyone
More informationThe Franchise due diligence process
The Franchise due diligence process The purpose of this article is to assist those with an interest to own their franchise and use an investigative process and to set the stage for subsequent interaction
More informationTHE OPTIMIZER HANDBOOK:
THE OPTIMIZER HANDBOOK: LEAD SCORING Section 1: What is Lead Scoring? Picture this: you re selling vehicles, and you have a list that features over two hundred different leads, but you re only allowed
More informationNAVIGATING NAVIGATIN MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS
NAVIGATIN NAVIGATING MOBILE MARKETING A DEALER S GUIDE TO WINNING SMARTPHONE SHOPPERS SHOPPERS HAVE ENTERED THE MOBILE FAST LANE TABLE OF CONTENTS Smart mobile devices have changed the game by putting
More informationGetting Family Business Owners Off the Dime: How to Get Them Started on Estate and Succession Planning
Getting Family Business Owners Off the Dime: How to Get Them Started on Estate and Succession Planning Cash Flow For a Surviving Spouse...2 The Trustee...4 Tax Charging Clauses...8 The direction to Retain
More informationSAMPLE THANK YOU NOTES
SAMPLE THANK YOU NOTES Thank You - In Person Visit (Prospect) 1. Thank you for stopping by today. I look forward to working with you in the future. 2. It was a pleasure to meet you today. We pride ourselves
More informationManaging Customer Loyalty in the Auto Industry
Managing Customer Loyalty in the Auto Industry January 2010 2010 R. L. Polk & Co. All rights reserved. www.polk.com Managing Customer Loyalty in the Auto Industry About the Authors DAN ZETU is an Analytic
More informationTestimony of. Greater New York Automobile Dealers Association National Automobile Dealers Association
Testimony of Greater New York Automobile Dealers Association National Automobile Dealers Association October 28, 2014 City Council Consumer Affairs Committee City of New York Presented by: Mark Schienberg,
More informationHOW TO PREPARE FOR YOUR PARENT INTERVIEW By The Testing Mom
HOW TO PREPARE FOR YOUR PARENT INTERVIEW By The Testing Mom If you are applying to a private kindergarten, the parent interview is just one of the hoops you ll be jumping through. Many gifted programs,
More informationHOW TO SELL A STOCK BY KELLY GREEN
HOW TO SELL A STOCK BY KELLY GREEN HOW TO SELL A STOCK In our first report, How to Buy a Stock, we took you step-by-step through selecting a broker and making your first trade. But we also pointed out
More informationBuying a Car. A Car Means Convenience. Which Car is Right for You?
Buying a Car A Car Means Convenience It s Wednesday morning and you are sleeping soundly, dreaming about that Hawaiian vacation you d like to take. Suddenly you hear, instead of ocean waves, a loud buzz.
More informationTALKING POINTS HIGH SCHOOL STUDENTS PRESENTED BY JEAN CHATZKY AND PASS FROM AMERICAN EXPRESS SM
INTRODUCTION Give your kids a heads-up that tonight you re going to make some time to talk about money. It won t take all night, but they should finish their homework, tell their friends they re not available,
More informationCompany Improves Data Analysis and Reporting with Business Intelligence Solution
Microsoft SQL Server Customer Solution Case Study Company Improves Data Analysis and Reporting with Business Intelligence Solution Overview Country or Region: United States Industry: Manufacturing Automotive
More informationNEW DRIVERS HOW TO TAKE THE ON-THE-ROAD SKILLS TEST. KELLY MANNING: Welcome to DMV Infocast, an audio production of the
NEW DRIVERS HOW TO TAKE THE ON-THE-ROAD SKILLS TEST KELLY MANNING: Welcome to DMV Infocast, an audio production of the Connecticut Department of Motor Vehicles. This is Kelly Manning, Infocast Editor.
More informationSAMPLE INTERVIEW QUESTIONS
SAMPLE INTERVIEW QUESTIONS Interviews and interview styles vary greatly, so the best way to prepare is to practice answering a broad range of questions. For other great interview strategies, see our Successful
More informationHOW A MOBILE CRM MAKES YOU MORE SUCCESSFUL
Book 2 of 4 HOW A MOBILE CRM MAKES YOU MORE SUCCESSFUL PART OF THE CRM SUCCESS SERIES Introduction THE MODERN CRM Customer relationship management (CRM) solutions have been used by companies to sell, service,
More informationStyles of leadership. Styles of leadership
Styles of leadership Do you recognise different styles of leadership? Do you use different styles of leadership? Are you accountable for decisions made by your team? In the BS2 session What is leadership?
More informationVDPs. Setting Up Google Analytics to Measure Your Dealership s Website Performance. A Digital Marketer s Guide
Setting Up Google Analytics to Measure Your Dealership s Website Performance VDPs A Digital Marketer s Guide Guide to setting up Google Analytics to measure what s really important. VDP Efficiency and
More informationHow Selling Your House To A Real Estate Investor Stacks Up Against Your Other Options
How Selling Your House To A Real Estate Investor Stacks Up Against Your Other Options Pros, cons, costs, and timeline of each option So, you need to sell your house. Selling in a market like today s can
More informationMobile Banking Adoption: Where Is the Revenue for Financial Institutions? Understanding the Value of Engaging Consumers in the Mobile Channel
Mobile Banking Adoption: Where Is the Revenue for Financial Institutions? Understanding the Value of Engaging Consumers in the Mobile Channel It goes without saying that mobile is an important channel
More informationThe Commission Cutting Report
The Commission Cutting Report Why they re being cut and what you can do about it! By Mike Ferry Page 1 of 17 THE COMMISSION CUTTING REPORT Why am I writing a report of this type? Why is a report of this
More informationCustomers Want. ThaT Means More ProfiT for Today s Car dealer
Customers Want ThaT Means More ProfiT for Today s Car dealer From the desk of the President We chose transparency for the topic of this white paper because it summarizes how the internet has changed the
More informationOperations and Supply Chain Management Prof. G. Srinivasan Department of Management Studies Indian Institute of Technology Madras
Operations and Supply Chain Management Prof. G. Srinivasan Department of Management Studies Indian Institute of Technology Madras Lecture - 41 Value of Information In this lecture, we look at the Value
More informationUnderstanding Vehicle Financing
Understanding Vehicle Financing Understanding Vehicle Financing With prices averaging more than $31,000 for a new vehicle and $17,000 for a used model from a dealership, you might consider financing or
More informationTips for Avoiding Bad Financial Advice
Tips for Avoiding Bad Financial Advice This guide is a free public service from Paladin Registry. It contains information that will increase your awareness about issues that concern advisors and help you
More informationReducing Customer Churn
Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just
More informationMethodology. Insurance Study Part 1: The Changing Path to Purchase. Highlights
Insurance Study Part 1: The Changing Path to Purchase Today, consumers especially Millennials increasingly prefer selfdirected approaches over traditional ones when engaging with insurance carriers throughout
More informationTop 5 Mistakes Made with Inventory Management for Online Stores
Top 5 Mistakes Made with Inventory Management for Online Stores For any product you sell, you have an inventory. And whether that inventory fills dozens of warehouses across the country, or is simply stacked
More informationChapter 1: The Principles of Successful Trading
Chapter 1: The Principles of Successful Trading Over many years of trading, I ve found certain principles to be true. Understanding and using basic principles provides an anchor of sanity when trading
More informationAuto Buying. Tips for you to get the most out of your auto dollars
Auto Buying Tips for you to get the most out of your auto dollars Table of Contents 3 Factors to Consider When Buying a Vehicle 3 Car Buying Tips 4 Car Buyers Worst Mistakes 5 Buy the Safest Car You Can
More informationCooperating with Customers On Warranty & Reverse Logistics: Taking the Pain Out of Warranty Returns
Cooperating with Customers On Warranty & Reverse Logistics: Taking the Pain Out of Warranty Returns Automotive Aftermarket Suppliers Association July 2015 Delivered by UPS : Taking the Pain Out of Warranty
More informationReaching, Attracting and Retaining Service Customers Never Let Them Forget You
Feature Reaching, Attracting and Retaining Service Customers Never Let Them Forget You By Trey Hiers As I talk to dealers about the new challenges of customer relationship management (CRM) coming out of
More informationonline classified sites. Souce: Google 2013 Automotive study.
Powerd by Autonet Daily manual posting from your inventory feed Unique vehicle landing pages Leads generated and tracked via phone, webform, credit applications and test drive forms Leads generated on
More information