EXPORT READINESS CHECKER

Transcription

1 EXPORT READINESS CHECKER Test your export readiness in less than 5 minutes. CBI's export readiness checker consists of 15 questions. You will get the immediate results on-line after completing the test. Please bear in mind that it is a test and not an official audit. The test results can guide you in fine-tuning certain aspects for your European market preparation. Explanations, recommendations and hyperlinks are provided for further preparation. No rights can be derived from completing the test successfully. However, it may be a stepping stone to completing the official CBI audit. Step 1 Step 2 Step 3 Step 4 Results Principio del formulario 1 Motivation My organisation wants to export to West European markets because It enables us to obtain foreign currency for equipment investment The competition in the local and regional markets becomes very tough The West European markets have such demand and spending power that profit levels are much higher Our domestic and regional market positions are solid and internationalisation will improve our overall competitiveness 2 Analysis We think we will be successful in the West European markets because We have made an assessment of our internal organisation and the West European market environment The labour costs in our country are very low We have received a number of demands from western companies to send in samples We are flexible enough to produce large quantities at buyers specifications 3

2 Market information We think we can anticipate the buying behaviour in West European markets because We understand it through the use of TV and international magazines We consider it in line with our routine experience in the domestic market We plan to keep updated on the trends by making regular visits to the markets We conduct systematic research through Internet and relevant European trade publications 4 Market information We believe that when West European industries want to outsource production capacity, the main criterion for choosing a supplier is To have a traceable quality management system in place To demonstrate reliability through a track record with long standing customer relationships To have compatible production and administrative processes and a low total cost of ownership To have a competitive price-performance ratio 5 Competitor assessment Our perceived position regarding our competitors is We know the countries with which we have to compete, but realize we do not know everything We know our main domestic and international competitors We know our main domestic and international competitors, as well as their strengths and weaknesses We are not worried about the competition 6 Objectives Our objectives for internationalisation are To develop a strong position in a niche market To develop a few long term partnerships To make higher profit than in the local market To reduce our dependence on the volatile economy of the home market 7

3 Plan Our export planning is Carried out on an ad hoc basis Based on a competitive analysis Based on a competitive analysis and translated into an operational Marketing Activities Plan (MAP) Based on a competitive analysis, translated into a MAP, implemented and monitored, including budget control 8 Product development Our product development is Initiated by the engineering department Limited since we have a traditional well recognized product (line) Based on buyer specifications Based on purchasing trends and customer satisfaction assessment 9 Organisation The export activities are Managed directly by the general manager who can spend between 10 and 20 percent of his time to that task Managed by the marketing manager who allocates 25-50% of his time to international marketing Managed by a dedicated export manager Picked up by whoever has time available at that moment 10 Our employees Get a salary that is in accordance with at least the legally set minimum wage standard and overtime paid according to labour law Are skilful and low cost which makes us competitive internationally Do not stay long with the company Receive a premium salary and training programmes to develop professional and social skills

4 11 Our export marketing team is formed on the basis of Affinity with other cultures Marketing diploma s and the willingness to travel Communication skills and cosmopolitan attitude International marketing experience and the capability to represent our company in foreign business cultures 12 Financial resources To finance our export venture We will keep our investments in line with the expected yields of the first transactions We have planned and reserved an amount to cover expenses for the first two years We have some cash in the bank We will contact the banks where we can avail of a loan 13 Quality management Our quality system is based on Checking of the products before shipping ISO 9000 certification and continuous performance improvement Systematic monitoring of different aspects of the production process A quality plan, which includes staff training, standardized procedures and quality assessment of suppliers 14 Market entry regulations Our response to the increasing international market entry regulations is Our products comply with the relevant standards and legislation in the European Union The protectionist measures of the Western governments are discriminatory and have to be turned back in the WTO We are aware of the regulations and acknowledge that we need professional or importers advice to meet the requirements

5 We have documented proof that we are in the process of meeting the minimum standards and/or obtaining appropriate certification 15 Market entry activities Our experience with market entry activities in the European market is We have participated in a trade mission to West Europe We have participated in a relevant trade fair in Western Europe We have not yet participated in any relevant West European trade fair or trade mission We have visited a relevant West European trade fair before PREVIOUS STEP NEXT STEP RESULTS Final del formulario Competitor assessment Our perceived position regarding our competitors is We know the countries with which we have to compete, but realize we do not know everything We know our main domestic and international competitors We know our main domestic and international competitors, as well as their strengths and weaknesses We are not worried about the competition 6 Objectives Our objectives for internationalisation are To develop a strong position in a niche market To develop a few long term partnerships To make higher profit than in the local market To reduce our dependence on the volatile economy of the home market 7 Plan Our export planning is Carried out on an ad hoc basis

6 Based on a competitive analysis Based on a competitive analysis and translated into an operational Marketing Activities Plan (MAP) Based on a competitive analysis, translated into a MAP, implemented and monitored, including budget control 8 Product development Our product development is Initiated by the engineering department Limited since we have a traditional well recognized product (line) Based on buyer specifications Based on purchasing trends and customer satisfaction assessment 9 Organisation The export activities are Managed directly by the general manager who can spend between 10 and 20 percent of his time to that task Managed by the marketing manager who allocates 25-50% of his time to international marketing Managed by a dedicated export manager Picked up by whoever has time available at that moment 10 Our employees Get a salary that is in accordance with at least the legally set minimum wage standard and overtime paid according to labour law Are skilful and low cost which makes us competitive internationally Do not stay long with the company Receive a premium salary and training programmes to develop professional and social skills 11 Our export marketing team is formed on the basis of

7 Affinity with other cultures Marketing diploma s and the willingness to travel Communication skills and cosmopolitan attitude International marketing experience and the capability to represent our company in foreign business cultures 12 Financial resources To finance our export venture We will keep our investments in line with the expected yields of the first transactions We have planned and reserved an amount to cover expenses for the first two years We have some cash in the bank We will contact the banks where we can avail of a loan 13 Quality management Our quality system is based on Checking of the products before shipping ISO 9000 certification and continuous performance improvement Systematic monitoring of different aspects of the production process A quality plan, which includes staff training, standardized procedures and quality assessment of suppliers 14 Market entry regulations Our response to the increasing international market entry regulations is Our products comply with the relevant standards and legislation in the European Union The protectionist measures of the Western governments are discriminatory and have to be turned back in the WTO We are aware of the regulations and acknowledge that we need professional or importers advice to meet the requirements We have documented proof that we are in the process of meeting the minimum standards and/or obtaining appropriate certification 15 Market entry activities

8 Our experience with market entry activities in the European market is We have participated in a trade mission to West Europe We have participated in a relevant trade fair in Western Europe We have not yet participated in any relevant West European trade fair or trade mission We have visited a relevant West European trade fair before Organisation The export activities are Principio del formulario Managed directly by the general manager who can spend between 10 and 20 percent of his time to that task Managed by the marketing manager who allocates 25-50% of his time to international marketing Managed by a dedicated export manager Picked up by whoever has time available at that moment 10 Our employees Get a salary that is in accordance with at least the legally set minimum wage standard and overtime paid according to labour law Are skilful and low cost which makes us competitive internationally Do not stay long with the company Receive a premium salary and training programmes to develop professional and social skills 11 Our export marketing team is formed on the basis of Affinity with other cultures Marketing diploma s and the willingness to travel Communication skills and cosmopolitan attitude International marketing experience and the capability to represent our company in foreign business cultures 12

9 Financial resources To finance our export venture We will keep our investments in line with the expected yields of the first transactions We have planned and reserved an amount to cover expenses for the first two years We have some cash in the bank We will contact the banks where we can avail of a loan 13 Quality management Our quality system is based on Checking of the products before shipping ISO 9000 certification and continuous performance improvement Systematic monitoring of different aspects of the production process A quality plan, which includes staff training, standardized procedures and quality assessment of suppliers 14 Market entry regulations Our response to the increasing international market entry regulations is Our products comply with the relevant standards and legislation in the European Union The protectionist measures of the Western governments are discriminatory and have to be turned back in the WTO We are aware of the regulations and acknowledge that we need professional or importers advice to meet the requirements We have documented proof that we are in the process of meeting the minimum standards and/or obtaining appropriate certification 15 Market entry activities Our experience with market entry activities in the European market is We have participated in a trade mission to West Europe We have participated in a relevant trade fair in Western Europe We have not yet participated in any relevant West European trade fair or trade mission We have visited a relevant West European trade fair before

10 PREVIOUS STEP NEXT STEP RESULTS Final del formulario Quality management Our quality system is based on Checking of the products before shipping ISO 9000 certification and continuous performance improvement Systematic monitoring of different aspects of the production process A quality plan, which includes staff training, standardized procedures and quality assessment of suppliers 14 Market entry regulations Our response to the increasing international market entry regulations is Our products comply with the relevant standards and legislation in the European Union The protectionist measures of the Western governments are discriminatory and have to be turned back in the WTO We are aware of the regulations and acknowledge that we need professional or importers advice to meet the requirements We have documented proof that we are in the process of meeting the minimum standards and/or obtaining appropriate certification 15 Market entry activities Our experience with market entry activities in the European market is We have participated in a trade mission to West Europe We have participated in a relevant trade fair in Western Europe We have not yet participated in any relevant West European trade fair or trade mission We have visited a relevant West European trade fair before