Arbonne Intelligence. Genius Key Selling Points NIGHTLY RESURFACING PADS & SOLUTION BOOSTER SERUM FOR BODY

Transcription

1 Arbonne Intelligence Genius Key Selling Points NIGHTLY RESURFACING PADS & SOLUTION BOOSTER SERUM FOR BODY

2 ARBONNE INTELLIGENCE GENIUS STORY Arbonne Intelligence products were developed with efficacious botanicals and other key ingredients to target the signs of aging and help achieve youthful, radiant, healthy-looking skin. Cutting-edge formulas integrate key ingredients to deliver targeted skin health results. Genius Nightly Resurfacing Pads & Solution and Genius Booster Serum for Body are designed to support skin health by using dermatologist-approved science balanced with botanicals to enhance the efficacy of your daily skincare regimen. Arbonne Intelligence Genius products are skincare solutions developed to deliver benefits typically achieved after a visit to a dermatologist, along with prescribed retinoid product. They have been inspired by the gold standard of anti-aging skincare, which typically includes a retinoid as a part of a daily regimen. When used with your Arbonne skin health regimen, Genius products produce the most significant, visible results. They deliver targeted benefits beyond hydration, including brightening, toning and radiance.

3 GENIUS NIGHTLY RESURFACING PADS & SOLUTION Works with any nightly Arbonne skincare regimen to help supercharge results. FEATURES Nightly skin resurfacing pads with a fresh pour active solution; fresh pour delivers the ingredients in their most active form Nightly use reveals youthful, radiant, luminous-looking skin in one easy step Helps maximize skin s youthful appearance, while minimizing the risk of irritation as a result of skin conditioners and soothing botanicals in the formula Helps deliver dermatologist results with an improved appearance of overall skin health without the irritation caused by peels or other retinol products Removes the dead, rough layer of skin to help maximize absorption of the remaining products in the nightly skin health regimen BENEFITS Retinoids, along with other ingredients, helps reduce the appearance of dark spots and skin discoloration; with continued use, skin tone and clarity is more evenly restored A proprietary blend of sea buckthorn oil and olive oil ceramide, with omega-3, 6, 7, and 9 fatty acids, helps retain surface hydration for soft, smooth, radiant-looking skin Mandelic acid encourages surface cell turnover, resulting in an even toned skin appearance as well as reducing the appearance of wrinkles

4 GENIUS BOOSTER SERUM FOR BODY KEY FEATURE Key ingredients in this serum work together to deliver targeted, faster results with lasting skin health benefits, with continued use, to the often neglected areas of our body from the neck down. Additional Features Lightweight, ultra-concentrated serum illuminates as well as improves the appearance of skin firmness and health, targeted to address the unique skincare needs of the body Can be mixed with any Arbonne body moisturizer to supercharge the product s benefits, or used by itself for targeted results BENEFITS A proprietary blend of sea buckthorn oil and olive oil ceramide, with omega-3, 6, 7, and 9 fatty acids, helps retain surface hydration for soft, smooth, radiant-looking skin Jania rubens, an extract from red algae, has ultra-moisturizing properties to help smooth and firm the skin surface, reducing the appearance of rough or uneven texture Peptides help support collagen and elastin, improving the look of skin firmness and elasticity Mica, a natural earth mineral, provides a sheer iridescent glow which helps create the appearance of smoother, softer, more radiant-looking skin

5 SOCIAL MEDIA PRODUCT TIPS Reach out through Facebook Messenger or to Clients who have previously ordered an Arbonne Intelligence or RE9 Advanced product to inform them of the head-to-toe anti-aging benefits of using Genius Nightly Resurfacing Pads & Solution and Genius Booster Serum for Body. SAMPLE FACEBOOK POSTS Genius Resurfacing Pads and Booster Serum for Body feature multitasking formulas. Both products are designed to target and provide solutions that support skin health by using dermatologist-approved science to enhance the efficacy of each person s daily skincare regimen. The unique blend of anti-aging ingredients in Arbonne Intelligence Genius Nightly Resurfacing Pads & Solution and Booster Serum for Body help boost the skin s natural repair system. The Arbonne proprietary PBR+ Complex in both Genius products delivers healthy skin benefits with vitamins A, C and E, along with a retinoid.

6 FACEBOOK/TWITTER SOCIAL MEDIA TIPS Use the official hashtag #outsmartyourskin on any posts to help spread awareness of these fabulous products. This is also a great way for Arbonne to identify and share your posts. SAMPLE FACEBOOK POSTS Doesn t your body deserve the same care and attention as your face? Arbonne Intelligence Genius Booster Serum for Body features a botanical and scientific retinoid, plus a unique blend of vitamins A, C and E to help boost the skin s natural repair system and deliver healthy skin benefits from head to toe! (Link to your personal website shopping page.) Skincare Tip: Daily use of Arbonne Intelligence Genius Nightly Resurfacing Pads reveals youthful, radiantly luminous-looking skin in one easy step. The formula s multitasking benefits include diminishing the appearance of wrinkles and promoting flawless clarity, while inspiring a stunning healthy glow. (Link to the Arbonne YouTube video of Genius Pads.) Did you know that a lightweight, concentrated body serum can help hydrate, illuminate and improve the look of skin firmness? Add a few drops of Arbonne Genius Booster Serum for Body to your favorite moisturizer to boost benefits, or use this luxurious serum by itself to enhance skin s natural radiance. (Include a supporting photo.) SAMPLE TWEETS Arbonne Intelligence Genius features a high-performance complex and retinoid to unveil your most radiant-looking skin. (Use a URL shortener to link to the Arbonne Intelligence Collection page.) Help improve the look and feel of skin texture to restore a radiant glow to dull skin with Arbonne Intelligence Genius. (Use a URL shortener to link to the Arbonne Intelligence Collection page.) Take your anti-aging skincare routine beyond just the face! Learn about the benefits of using a Booster Serum for body. (Use a URL shortener to link to your personal website shopping page.)

7 GENIUS BODY CHALLENGE Before-and-after photos are a powerful marketing tool that can help tell the Arbonne Intelligence story. Arbonne accepts beforeand-after photos and documentation that are compliant with product usage and photo guidelines. Photos for the Genius Body Challenge: Choose an area of focus, like your hands, décolleté or thighs. Take high-resolution before photos of your targeted area. Focus straight on your targeted area. Do not apply any makeup or skincare products before taking the photo, and do not apply any photo filters. The background should be neutral/solid. Apply two pumps of Genius Booster Serum for Body or mix with your favorite moisturizer, morning and evening. Keep applying as directed each night for 14 days. Each night, take a photo in the same lighting, camera angle, pose, clothing and background as the first photo, for 14 days in a row. Apply the product the same way, at the same time, each day. Send all the before-and-after photos in one to social@arbonne.com: Include your name and Arbonne ID. Let us know what you liked about Genius Booster Serum for Body and how your skin feels. Specify if you used serum with other Arbonne products (provide product names if you did), and if you followed the same routine each night. Please note you will be asked to sign a waiver if Arbonne uses your photos.