Bristol Alliance of Companies Brand Guidelines

Transcription

1 Bristol Alliance of Companies Brand Guidelines United By Excellence

2 Bristol Alliance of Companies Brand Standards THE BRISTOL ALLIANCE LOGO Acceptable Logo Usage: The official logo of the Bristol Alliance of Companies TM (Bristol) is a core element in Bristol s branding and visual identity. It should be present on every item produced for Bristol and its suite of services. Bristol is an alliance of companies offering diversified lines of service, including engineering, construction, environmental remediation, fuel systems, and range and UO services. Our marketing focuses on Bristol and its service lines, not individual companies. BRISTOL COMPANY LOGOS When and where can I use my company logo? Occasionally, it is necessary to use the logos of the individual companies (examples include proposals and legal documents). In situations like this, it is appropriate to use the logo(s) of individual Alliance companies. Please direct any questions regarding the brand standards and logo use to Bristol Creative Services at (907) (Amy Hastings), #CreativeServices or creativeservices@bristol-companies.com. Example A. Example B. 2 inches or larger Where are the Logos? 2 inches or larger Logo files are available for download from: A breakdown of the logos Typography treatment Example C. "The Button" Capability line Example D. Typography treatment Example E. "The Button" Capability line 2

3 ACCEPTABLE LOGO USE Size All logos (both Alliance and individual companies) should be a minimum of 2 inches wide and should be large enough to keep all text at a readable size. There are no limitations to how large the logos can be used on materials. Placement There are no limitations to placement of the Alliance logo in a design. However, the Bristol in the logo has to be visibly larger than any text below the logo. The Alliance logo should fit nicely into the overall layout of the marketing piece. The Alliance logo should be used on all Bristol materials. Free space should be observed at all times around all logos. This space is equal to the height of the black graphic bar in the Bristol Alliance logo at any given size (Example A). When using a company logo, this space is equal to the height of the icon box adjacent to the capability line (Example B). Using these standards, proper clear space can be assured. Text should always be set outside the for both Alliance and company logos. Images may print up to the outside edge of the, but should never be placed behind the logos; instead, use a rounded white or 20-percent grey box around the logo (Example C) this white box will allow for the appropriate. If you must have a color behind the logo other than grey, use all black or white logos (Example D). A rounded white or 20-percent grey box should always be used when the Full Color Bristol Alliance logo is presented on a colored or photo background (Example E). A rounded white or 20-percent grey box should also be used behind individual company logos when presented on a dark background or photo background (for example, proposal covers). Outside use of logos Do not permit other companies or individuals to use our logos without approval. Approval is obtained from Bristol s Creative Services Department. Contact us at (907) , #CreativeServices or creativeservices@bristol-companies.com. Modifications There is only one effect allowed with any of the logos: drop shadow. A conservative drop shadow in 40-percent black or lower behind a whiteboxed Bristol logo is allowed (Example F). Consistent use The Bristol logo is used on all materials associated with the company. As a graphic element The logo cannot be cropped off a page. Digital media Example F. The logo must be visible and adhere to all guidelines. It cannot be distorted (pixelated, skewed) in any way. Please use official RGB versions. If you need logos for online media or need to provide the official RGB colors, see page 8. Web address usage Bristol s URL address should be included in the body of printed material as 3

4 The following applications are NOT acceptable uses of the Bristol logo or any Bristol company logo: Do not alter the position of any of the elements. Do not decorate or embellish the logo. Do not retype or recreate a typeface for any part of the logo. ALLIANCE OF COMPANIES Do not use the logo in any orientation other than horizontal (our business cards and other documents produced by Creative Services are an exception). Do not use the logo as part of text. Instead write the name Bristol. NOT acceptable: Rely on for high-quality... Do not stretch or shorten the logo in any way. Contact Creative Services for assistance with logo resizing. We are happy to help. Do not crowd the logo with a logo from another company. When another company is being represented along with Bristol, the two logos should be displayed separately, observing the proper. Do not use a reversed-out full color logo. Instead: use the all black or white version: YC COMPANY Acceptable: Rely on Bristol for high-quality services. 4

5 - The Technical Stuff FILE FORMATS - Where and When to use Microsoft programs, online usage and as needed printed materials: Full Color (CMYK) JPG (Joint Photographic Experts Group) The CMYK JPG files are also high-quality enough for print, but JPG files should never be converted and re-saved because they lose quality each time they are saved. PowerPoint and online usage: (RGB) GIF (Graphics Interchange Format) or PNG (Portable Network Graphics) For digital presentations and other electronic uses, use the GIF file (RGB). All GIF files are transparent and have a resolution of 150 pixels per inch. DO NOT use the RGB file for any documents that will be printed. If you are planning on printing out your PowerPoint, then JPG or PNG files will produce a higher print quality. All professionally printed materials: Full Color (CMYK) TIF (Tagged Image File Format) and EPS Encapsulated PostScript For full color documents that will be printed at a professional print shop, use the Full Color (CMYK) TIF (.tif) or EPS (.eps) file. All TIF files have a resolution of 300 dots per inch and can be resized up to 6 inches by 4 inches, if needed. For banners, large signs, etc., please see "Special Use," below. COLOR In most cases, when printing the full color Bristol Alliance of Companies logo, or full color company logos, you will want to use the full color version (see below). Logo colors will vary slightly, depending on whether they are printed using spot color (Pantone PMS) or process color (CMYK). RGB is for materials that will be viewed on a computer screen (website and PowerPoint). Refer to the color charts on pages 6 and 8 for the Bristol Alliance and individual company brand colors. Our logos are available in CMYK, RGB, Pantone PMS colors, and both black and white versions. No other colors may be used to represent the Bristol brand or companies. Full Color versions (CMYK) should always be used when possible. However, if Full Color cannot be used, please use the alternative Bristol logos made for 1-color use (black logo or white logo) (Example D, or see page 2). For special situations in which a very simple B&W logo is needed (example: newspaper ad), please contact Creative Services at (907) , #CreativeServices or creativeservices@bristol-companies.com. We can send you the appropriate file. Full Color For documents printed on an office printer, use a JPG (CMYK) for full color files. For documents being sent to a professional print shop, use the full color (CMYK) TIF(.tif) file. Special Use For documents printed using Pantone colors or "PMS" printing at a print shop (such as most business cards), use the Special Use logos, or contact Creative Services. We have special use logos that were designed to allow printing with Pantone colors. These are a more expensive ink option for print, but the color quality is always consistent. For large-format, signage, or other special needs, ask the printer if spot (Pantone) or process (CMYK) color is needed, and provide the appropriate EPS file. All EPS files provided on this page are saved with fonts converted to outlines. Contact Creative Services at (907) , #CreativeServices or creativeservices@bristol-companies.com with any questions regarding logos or logo usage. 5

6 Special Color Information Please note that when printing the full color Bristol Alliance of Companies logo, or full color company logos, you will want to use the full color version of the logo(s). Logo colors will vary slightly, depending on whether they are printed using spot color (Pantone PMS) or process (CMYK) color. RGB is for computer screen material (website and PowerPoint). Paper Choice Can Affect Color The official Bristol Construction Services yellow is 123C for coated paper/121u for uncoated paper. If using uncoated paper, 121U must be used to avoid an orangey look. The default spot color used with our PMS file is 123C, but be aware that it must be changed to 121U to get the right color if you are using uncoated paper. ( Uncoated is a printing term, and most papers are coated in some way, so please check.) Our CMYK formula is specially chosen to retain the correct coloration on any paper. (Contact Creative Services for assistance, or pass this information onto your printer.) Bristol Construction Services, LLC Bristol Yellow PMS 123C/121U c0 m15 y100 k0 R255 G212 B0 Button Yellow 23%C / 37%U c0 m6 y20 k0 R255 G237 B206 TYPEFACE Bristol has designated the following fonts for brand identity in word documents, PowerPoints, etc., unless required to do otherwise (as with some proposals): Times New Roman for headline fonts Arial for body and subheader fonts. These include the entire font families. Times New Roman ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Arial ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz Typesetting Bristol documents are designed for maximum readability. To help achieve this, do not be afraid of white (clear) space. Sufficient white space allows important text to stand out. Type Style: Size/Contrast/Emphasis As a general rule, the smallest type size for body copy of a printed piece is 10 point. Please note that specific uses, such as some job proposals, require specific font sizes. A hierarchy of text size is a useful tool in the creation of layouts, creating contrast, improving readability, and contributing to the look and feel of the piece. Text color is restricted to either black or colors from the color palette (see page 8). There must be a good contrast between text and background color. Dark type on a white or light background is the most visually readable. White type 6

7 should only be used on very dark backgrounds, such as black or the dark Bristol grey (Pantone Cool Gray 11C or c0 m10 y0 k80). Text can be right-justified, left-justified, and centered depending on the layout. Never full-justify text. Bold fonts are used for emphasis to make certain words and phrases stand out from surrounding text. Bold fonts can be used for headlines to increase the contrast between headlines and body text. Bolding a "call to action," the action you wish the reader to take, also draws attention to the instruction. Italics create subtle emphasis and set apart certain names and titles. Italic fonts can also be used to add creative contrast, such as for pull-quotes or initial caps. Use only one style at a time do not bold and italicize text. Number of fonts per piece maximum three, including the entire font family. Avoid using too many fonts. Embroidery When embroidering Bristol logos, no text should be sewn smaller than a 1/4-inch tall. When selecting thread colors, refer to the Robison Anton Color Card No 122.SR-8 and the colors below, which correspond to the Bristol Companies PMS colors. Pantone Robison Anton Color Card PMS 306 Bristol Blue 2307 Aquamarine PMS 382 Bristol Green 6708 Dark Green PMS 123 Bristol Yellow 2464 Nectar PMS 485 Bristol Red 2263 Foxy Red PMS 201 Bristol Maroon 2249 Burgundy White 2297 Snow White Black 2296 Black DESIGN BASICS Less is more is an excellent rule to follow when producing any type of communication. Studies have shown that people are more likely to pay attention to and retain information when it is clear, simple and has a singular focus. Limit the number and sizes of typefaces you use. Generally, you should not use more than three different typefaces in one piece. Decide on one single message that you want to convey don t clutter or confuse your piece. Keep visual elements pictures or graphics to a minimum. Don t be afraid of a little white space. Clear space draws attention to the publication. Little reminders: Keep it simple No more than three typefaces One single message = attention 7

8 The Bristol Alliance Logo The Bristol Company Logos Color Panotone CMYK RGB Bristol Blue PMS 306 c79 m0 y6 k5 R0 G176 B218 Bristol Green PMS 382 c32 m0 y82 k0 R184 G214 B91 Bristol Yellow PMS 123C/121U c0 m15 y100 k0 R255 G212 B0 Bristol Red PMS 485 c0 m93 y95 k0 R239 G56 B41 Bristol Maroon PMS 201 c7 m100 y65 k32 R138 G19 B55 Please see our guidelines on page 6, Paper Choice Can Affect Color, when professionally printing the Bristol Alliance or Bristol Construction logo. Bristol Yellow PMS 123C/121U c0 m15 y100 k0 R255 G212 B0 Button Yellow 23%123C 37%123U c0 m6 y20 k0 R255 G237 B206 Please see our guidelines on page 6, Paper Choice Can Affect Color, when professionally printing the Bristol Alliance or Bristol Construction logo. Bristol Green PMS 382 c32 m0 y82 k0 R184 G214 B91 Button Green 36% PMS 382 c13 m0 y34 k0 R224 G236 B185 Bristol Maroon PMS 201 c7 m100 y65 k32 R138 G19 B55 Bristol Grey PMS CG 11C c30 m15 y18 k43 R115 G127 B130 Button grey PMS CG 6C Bristol Red PMS 485 c0 m93 y95 k0 R239 G56 B41 Button Pink 27% PMS 485 c0 m26 y26 k0 R251 G198 B177 Bristol Light Blue PMS 645 c47 m15 y0 k10 R134 G168 B206 Bristol Brown PMS 499 c46 m66 y90 k51 R88 G59 B29 Button Light Blue 25% PMS 645 c13 m4 y0 k4 R208 G221 B236 Bristol Blue PMS 306 c79 m0 y6 k5 R0 G176 B218 Button Blue 37% PMS 306 c28 m0 y2 k0 R178 G226 B244 Bristol Purple PMS 266 c86 m100 y0 k12 R72 G39 B131 Button Purple 22% PMS 266 c17 m20 y0 k0 R206 G198 B227