engage > interact > sell > service > Do Business Here
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- Candace Robbins
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1 engage > interact > sell > service > Do Business Here
2 why mobile matters today s customer is shopping your store with their smartphone 80% of dealers are missing $7k - $16k in gross to competitors in 3 key areas 2
3 the missing mobile opportunity smartphone shoppers Few dealers utilize apps despite huge growth in the segment Previous apps lacked downloads, usage, and engagement traditional shoppers Today s app platforms drive high level usage and conversion 3
4 what we do AutoMotion captures and converts missing mobile sales and service opportunities. we add 4 deals monthly from app shoppers we win 2 monthly competitive deals from app shoppers we add 10 monthly ROs from app shoppers
5 what we do: ROI we put 15+ new app shoppers on the lot each month 25% closing ratio 4 new deals from app shoppers $4,576 per month* we bring back 3+ deals each month from competitors 67% conversion ratio 2 won competitive deals from app shoppers $2,288 per month* we create 10+ ROs each month $193 average gross RO 10 service ROs from app shoppers $1,930 per month *new car gross only. excludes f&i
6 we drive results the AutoMotion platform drives engaged, low-funnel app shoppers to your dealership average downloads per store per year thousands of apps means experience with every major brand 1,250 AutoMotion leading competitor ,250 average number of app shoppers per store 9x the average number of times each app is used per shopper
7 how we do it APP SHOPPERS DISCOVERY SHOWROOM COMPETITION SERVICE App installs are low funnel, opt-in shoppers, ready to buy. App SEO allows the dealership to be found by smartphone customers. AutoMotion Beacons allow customers to interact with each vehicle while on the lot and in the showroom. Location Targeting identifies closest competitors, and automatically delivers an incentive to the customer s smartphone the moment they set foot on a competitor s lot. Real-time app scheduling gives customers the easiest way to book their next service and creates a long-term service revenue channel. 80% 33% 72% 67% 55% of dealers don t have a mobile app. of mobile shoppers now use an app for shopping. of customers who showroom will visit another dealership. of customers who come back to the dealership will close. incremental mobile service appointment traffic with an app.
8 1. APP SHOPPERS: We help drive opportunities from the smartphone shoppers Generate additional on-the-lot-shoppers through an app. App installs are low funnel, opt-in shoppers, ready to buy. 8
9 2. DISCOVERY: We help mobile exposure here Build awareness among mobile shoppers through a mobile app. App SEO allows the dealership to be found by smartphone customers. 33% of mobile shoppers now use a dealer s app for shopping. 9
10 3. SHOWROOM: We help sell more here Close more mobile only shoppers with a smartphone enabled shopping experience. AutoMotion Beacons allow customers to interact with each vehicle while on the lot and in the showroom.
11 4. COMPETITION: We help win competitive deals Win competitive deals. Location Targeting identifies your closest competitors, and automatically delivers an incentive directly to the customer s smartphone the moment they set foot on a competitor s lot or service area. 11
12 5. SERVICE: We help drive more appointments here Generate additional service ROs and increase scheduled appointments. Real-time app scheduling gives your customers the easiest way to book their next service and creates a longterm service revenue channel. 12
13 Service App ROI Monthly Service RO Analysis Per Store app 24% click to appt conv show rate 54% average RO $ $ total RO $ value $6, web appointments for 100 dealers September 2016
14 pricing $899 per month no activation fee no minimum monthly commitment no DMS integration $5,000 $3,750 uncaptured monthly gross opportunities 4 deals $4,576 own your customers you own your app developer account $2,500 plug and play full integration with existing software and 3rd party tools, including inventory, service and specials. 90 day guarantee you will receive a minimum of 25 low-funnel shoppers each month or we refund your investment $1,250 $0 2 deals 10 ROs $1,610 $2,288 sales deals competitive deals service ROs total estimated monthly gross: $8K+ 9x return on monthly spend
15 what we do next what we need from you what we do for you partnership we need your duns # and name your app. we create your custom app, setup your app developer account, submit app to store and launch it. adding a powerful new mobile communication channel that will drive sales & service revenue for you, and provide a better experience for your customers. setup in only 4-6 weeks
16 optimized mobile vs. old method traffic from app shoppers 359,667 downloads (optimized) 68,062 downloads (old method) Apr 14 May 14 Jun 14 Jul 14 Aug 14 Sep 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Apr 15 Mar 15 Jun 15 Jul 15 Aug 15 Sep 15 Oct 15 Nov 15 Dec 15 Jan 16 Feb 16 Mar 16 total downloads 2yr period 16
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