Go-to-Market Approach & Sales Execution. Eric Eichmann President & COO Mollie Spilman Chief Revenue Officer

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1 Go-to-Market Approach & Sales Execution Eric Eichmann President & COO Mollie Spilman Chief Revenue Officer

2 Safe harbor statement This presentation contains forward-looking statements that are based on our management s beliefs and assumptions and on information currently available to management. Forward-looking statements include information concerning our possible or assumed future results of operations, business strategies, financing plans, competitive position, industry environment, potential growth opportunities, potential market opportunities and the effects of competition. Forward-looking statements include all statements that are not historical facts and can be identified by terms such as anticipates, believes, could, seeks, estimates, intends, may, plans, potential, predicts, projects, should, will, would or similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our management s beliefs and assumptions only as of the date of this presentation. You should read the Company s most recent Annual Report as filed on Form 20-F, on March 27, 2015, including the Risk Factors set forth therein and the exhibits thereto, completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. This presentation includes certain non-ifrs financial measures as defined by SEC rules. As required by Regulation G, we have provided a reconciliation of those measures to the most directly comparable IFRS measures, which is available in the Appendix slides of the PDF version on our website. 2

3 Go-to-Market Approach Eric Eichmann President & COO

4 Strong track record of geographic expansion 6 Employees 2005 Opening year of first country office Japan , Russia China Spain Italy Singapore 2015 Canada Turkey Dubai Germany Australia France U.K. U.S. South Korea Brazil Sweden Netherlands 4

5 The result: A truly global business AMERICAS EMEA ASIA- PACIFIC Q REVENUE EX-TAC MIX 25 offices 75 national markets 21% 46% 33% Americas EMEA Asia-Pacific 5

6 The result: A large and diversified client base OUR TOP 10 CLIENTS REPRESENT LESS THAN 15% of our revenue** 7,800+ clients * Source: Criteo, Q figures ** In fiscal year

7 Compelling drivers of future growth Expand our client base Increase value delivered to clients Cross device Midmarket expansion New channels Geo expansion Enhanced technology 7

8 Both drivers are already generating strong growth Year-over-year growth in Revenue ex-tac Q Q Q Q Q total existing clients new clients 8

9 Midmarket expansion Expand client base 6% market penetration in midmarket As of Q1 2015, based on the number of addressable midmarket clients in our current geographies 9

10 Expand into new markets Expand client base LatAm Continue to develop earlystage markets Southeast Asia Middle East, Africa Eastern Europe India China 10

11 Our approach to enter new markets Expand client base Activate RTB networks Upsell large global clients into new geographies Sign local clients Sign local direct publishers 11

Upsell clients into new markets Expand client base Growth of multimarket clients 1100 1000 956 997 900 800 700 637 671

12 Upsell clients into new markets Expand client base Growth of multimarket clients Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15 Clients active in more than 1 market 12

13 Upsell clients into new markets Expand client base Multimarket client examples Number of countries live 13

New devices and channels Increase value delivered to clients 2013 2014 2015 Devices Desktop Desktop Desktop Tablets Tablets

14 New devices and channels Increase value delivered to clients Devices Desktop Desktop Desktop Tablets Tablets Smartphones Smartphones X-device Marketing channels Display Display Social Display Social In-app In-app Search? 14

15 Our proven approach Scalable and proven international expansion Consistent signing of new clients at accelerating pace Successful upselling mechanisms 15

16 Sales Execution Mollie Spilman Chief Revenue Officer

17 Tiering: Clear delineation Tier 1 Midmarket 17

18 Structured to win Tier 1 3 Regional Teams: Account service Creative service Technical service Business intelligence Sales Business development Product specialists ( , in-app, etc.) AMERICAS Boston, MA Chicago, IL Los Angeles, CA Miami, FL New York, NY Palo Alto, CA San Francisco, CA Sao Paulo EMEA Amsterdam Barcelona Dubai Grenoble London Madrid Moscow Munich Milan Paris Stockholm ASIA-PACIFIC Beijing Osaka Seoul Singapore Sydney Tokyo 18

19 Structured to win Midmarket Boston Barcelona Hubs in the Americas and EMEA Hybrid model in Asia-Pacific Tokyo Singapore Sao Paulo 19

20 Structured to win Operations Process and practice establishment: Business intelligence, technical solutions, creative solutions, global accounts, product roll out Sales enablement/ training, sales operations 20

21 Focused and disciplined Targeted approach Real Estate Initial focus on Retail Financial Travel Automotive Others TelCo 21

22 Focused and disciplined Incentives: All teams are commissioned on quarterly targets (mixture of new business and/or current business retention/growth) Q1 Q2 Q3 Q4 22

23 Best-in-class service Technical Solutions Business Intelligence Creative Services Monitoring & Service 24/7 Management 23

24 Technical solutions Technical integration: Catalog/trackers Technical support: Get more data from the client 24

25 Business intelligence Pre-sales analysis, A/B tests Campaign performance optimization 25

26 Creative services Product customization Improved user experience 26

27 Tried. Tested. Trusted. Tried: Our approach is not threatening because we just ask for a chance to show the results we can deliver. * Based on 88% in the US / UK H2H tests over 2014-April 2015 Tested: We know that our product and engine perform better than anyone else 90% win rate*. Trusted: We continually work with our clients to meet their KPIs and show our value in a transparent manner. 27

Global Real Estate Outlook

Global Real Estate Outlook August 2014 The Hierarchy of Economic Performance, 2014-2015 China Indonesia India Poland South Korea Turkey Australia Mexico United Kingdom Sweden United States Canada South