JYOTSNA MUKHERJI Windfall Rd. Department of Management and Marketing. Phone Fax

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1 JYOTSNA MUKHERJI Home: Office: 3229 Windfall Rd. Department of Management and Marketing Laredo, TX Texas A & M International University Tel: (956) University Boulevard Laredo, TX Phone Fax jyo@tamiu.edu POSITION From August 1998 to present Assistant Professor of Marketing at Texas A & M International University, Department of Management and Marketing, College of Business Administration, Laredo, TX EDUCATION Ph. D. Business Administration The University of Memphis, 2000 Major - Marketing Dissertation topic - Understanding Goal-Directed Behaviors: The Role of Intergenerational, Social Network, and Media Influences Post Graduate Diploma in Industrial Relations and Personnel Management Xavier Labor Relations Institute, Jamshedpur, India, 1979 Major - Management and Industrial Relations Bachelor of Arts St. Joseph's College, Andhra University Visakhapatnam, India, 1977 Major - English Literature REFEREED JOURNAL ARTICLES AND PUBLISHED PROCEEDINGS J. Mukherji and A. Mukherji. Measuring Competitive Advantage: Assessing Longitudinal Changes In Capabilities And Relationships. Forthcoming in Journal of Global Competitiveness. Mukherji, J. Is Cultural Assimilation Related To Environmental Attitudes And Behaviors? Forthcoming in Advances in Consumer Research (2004). 1

2 A. Mukherji and J. Mukherji. A study of host governments, subsidiary autonomy, and product market strategies in developed and developing markets. Forthcoming in Competition Forum (2004). Mukherji, J. and A. Mukherji. Outsourcing to China and India: Its Impact on U.S. Manufacturing and Service. Forthcoming in Competition Forum (2004). Mukherji, A., and J. Mukherji. A Longitudinal Study of Competitive Advantage: Changes In Capabilities And Relationships. In Competition Forum, v. 1 (1), pp , (2003). Mukherji, A. and J. Mukherji. Understanding Strategy: Why Is Strategy So Difficult? In Advances in Competitiveness Research, v. 11, no. 1, pp (2003). (Also published in Global Competitiveness, v. 9, no. 1, pp , 2001.) Mukherji, J. and Mukherji, A. "The relationship among knowledge, opportunity, and ethical perceptions: A cross-national investigation." Teaching Business Ethics, 6, pp , (2002). Mukherji, A., P. Wright, J. Mukherji, and P. S. Hurtado. Cohesiveness and goals in agency networks: Explaining conflict and cooperation. In Global Competitiveness, v. 10(1), pp , (2002). Mukherji, A., J. Mukherji, and P. S. Hurtado. Competitive advantage and international business: Examining path dependencies in international business. In Global Competitiveness, v. 10(1), pp , (2002). Mukherji, A. and J. Mukherji. Understanding Strategy: Why Is Strategy So Difficult? In Global Competitiveness, v. 9, no. 1, pp , (Also published Advances in Competitiveness Research, v. 11, no. 1, pp. 1-19, 2003.) Mukherji, A. and J. Mukherji. Structuring Organizations for the Future: Analyzing and Managing Change. Management Decision, 36, (4), pp , (1998). Mukherji, J., S. Nikovich, and A. Mukherji. Understanding Dependency and Use of the Internet: A Uses and Gratifications Perspective." in Proceedings of the American Marketing Association's Summer Educators' Conference, Boston, MA, (1998). Mukherji, J. "Consumption of Child care: A Social Construction Perspective." In Advances in Consumer Research, xxiv: (1997). Mukherji J., R. Peterson, and A. Mukherji. "Entry Mode and Internationalization: An Integrating Framework for International Expansion," Proceedings of the Annual Meeting of the Academy of International Business - Southeast, (Fall), pp (1996). Wamwara, W., J. Mukherji, E. Babakus, and D. Pedrick. "Total Quality Management with a Diverse Workforce," Proceedings of the International Management Development Association, 2

3 (July), Istanbul, Turkey (1995). CONFERENCE PRESENTATIONS Mukherji, J. Is Cultural Assimilation Related to Environmental Attitudes and Behaviors? A paper accepted for presentation at the 2004 Association of Consumer Research in Portland, OR in October Mukherji J., and A. Mukherji. Acculturation, Advertising Attitudes and TV Mediation Behaviors: A Study Of Hispanic Mothers. A paper accepted for presentation at Academy of Marketing Science Cultural Perspectives on Marketing Conference in Puebla, Mexico in October Mukherji J. Globalization And Public Health: Observations From The Colonias. A paper presented at the Free Trade in the Western Hemisphere Conference at The Center for the Study of Western Hemispheric Trade, Texas A&M International University, Laredo, TX, in March Mukherji, J. and A. Mukherji. Restricted Consumption: The Lived Experience of the Colonia Residents. A paper presented at the 2002 AMA Summer Marketing Educators Conference Proceedings held in San Diego, CA in August Mukherji, A. and Mukherji, J. The Changing Role Of Governments In Business: The Move From Tactics To Strategies. A paper presented at the Free Trade in the Western Hemisphere Conference at The Center for the Study of Western Hemispheric Trade, Texas A&M International University, Laredo, TX in April Mukherji, A., Mukherji, J. and A. Desai. The Occident And The Orient: Examining Bowman's Risk-Return Paradox In The International Context A paper presented at the Southwest Academy of Management Conference in St. Louis, MO in March Mukherji, A. and Mukherji, J. "Understanding strategy: Why is Strategy so difficult?" In Global Competitiveness, v. 9, No. 1, pp , the annual research volume of the American Society for Competitiveness Conference held in October 2001 in Arlington, VA. Mukherji, J. and Mukherji, A. "The Relationship among Knowledge, Opportunity, and Ethical Perceptions: A Cross-National Investigation." A paper presented at the Annual Meeting Academy of Management in Washington, D.C in August Mukherji, A., Kedia, B. L., and Mukherji, J. "The Influence of Behavioral and Transactional Factors on International Control and Strategic Action." A paper presented at the 2000 Academy of International Business Conference in Phoenix, AZ in November Mukherji, J., and Dan Sherrell. " Socialization in Context: The Differential Effects of Family, Peers, and Market Communications." A paper presented at Association for Consumer Research Conference, Salt Lake City, UT in October

4 Mukherji, A., Mukherji, J., & Dibrell, C. C. "Assessment and Valuation of Knowledge in International Acquisitions: A Conceptual Analysis." A paper presented at the Academy of Management meeting in Chicago, IL in August Mukherji, J. and A. Mukherji. "Does Investing in R&D Result in Competitiveness?" presented at the American Society for Competitiveness Conference in Atlanta, GA in October PAPERS UNDER REVIEW Mukherji, J. Maternal Communication Patterns, Advertising Attitudes, And Mediation Behaviors In Urban India. A paper under review with Journal of Marketing Communications. Mukherji, A., J. Mukherji, and C. C. Dibrell. Assessing and valuing knowledge in international acquisitions: Factors leading to escalations and overbidding. A paper under review with International Business Review. Mukherji, A., B. L. Kedia, and J. Mukherji. The impact of transactional and behavioral factors on control and decision making in international joint ventures A paper under editor recommended revise and resubmit with Journal of Business Strategies. Mukherji, A., P. Wright, J. Mukherji, and P. S. Hurtado. Cohesiveness and Goals in Agency Networks: Explaining Conflict and Cooperation. A paper under editor recommended revise and resubmit with Journal of Socio-Economics. HONORS Was named College of Business Administration's 2003 Teacher of the Year Received a Summer Research Award of $8000 for 2004 Received a grant of $4500 from the Texas Excellence Fund for 2002 Received a grant of $2750 from the Texas Center for 2002 Nominated for the Caroline Dexter Best International Paper Award for "The relationship among knowledge, opportunity, and ethical perceptions: A cross-national investigation." A paper presented at the Annual Meeting Academy of Management in August 2001 in Washington, D.C. Received a grant of $3000 from the Texas Center for 2001 Received a Summer Research Award of $8000 for 2001 Received a Summer Research Award of $8000 for

5 Awarded the American Marketing Association Doctoral Consortium Fellow 1997, and attended the Doctoral Consortium at Cincinnati in July/ August PROFESSIONAL DEVELOPMENT Participated in the AMA sponsored seminar on Electronic Commerce at Texas A & M University, College Station in July Participated in a conference titled: Mastering the International Research Dimension. The conference was held at St. Mary s University, San Antonio, in October Participant, International Marketing- Faculty Development in International Business, Sponsored by the Centers for International Business Education and Research (CIBERs) at Duke University, The Georgia Institute of Technology, University of Connecticut and The University of Memphis, June, (Doctoral Student Award). SERVICE ACTIVITIES Nominated as Sames Scholar since Spring Duties include mentoring 3 Alexander High School students. I have to meet my students once a month. Serve every year as judge for extemporaneous speaking competition at the University Interscholastic League (UIL) in Alexander High School Reviewer for the Association of Consumer Research conference. Reviewer for the International Management Development Association conference. Reviewer for Society for Marketing Advances conference COMMITTEES Member of COBA Dean Search Committee in Fall 2003 Member of the College of Business Graduate Admissions Committee ; Member of the University Marketing and Advertising Committee from 2001 to ACADEMIC AND TEACHING EXPERIENCE External faculty at the Indian Institute of Advanced Management, in Visakhapatnam, India from 1989 to As a faculty member, I participated in the review and design of various courses and as a mentor for the students' summer research projects. I taught the following courses: 5

6 Business and Society,, International Marketing, Advertising and Sales Management, Organizational Design and Development, and Human Resources Management At the University of Memphis I taught the following: Fall, 1996 Spring, 1997 Summer, 1997 Fall, 1997 International Marketing At Texas A&M International I have taught the following: Fall 2004 Spring 2004 Fall 2003 Spring 2003 Fall 2002 Spring 2002 Fall 2001 Spring 2001 Fall 2000 Marketing Management Marketing Management Marketing Research Marketing Management Marketing Research Marketing Research 6

7 Spring 2000 Fall 1998 Spring 1999 Marketing Channels Business Research Methodology Marketing Research Marketing Concepts INDUSTRY EXPERIENCE In the United States: Doctors Hospital (2003) Conducted a training seminar for hospital managers on Customer Service Training. Laredo Convention and Visitors Bureau (2000). Conducted a Convention Study for the Spring 2000 advertising campaign. In India: Alpha Fotos, Visakhapatnam, India ( ) Assisted in setting up and operating a color photo processing business. This project involved a detailed study of the local market. Responsible for advertising, marketing and customer service. Dolphin Hotels Limited, Visakhapatnam, India ( ). Front Office Manager responsible for marketing and sales. Maser Private Limited, Calcutta and New Delhi, India ( ) Worked as a consultant on a number of diverse projects. Conducted a market survey to study the feasibility of introducing rubber tiles in India for Dunlop India Limited. Developed a business plan including a detailed market survey for setting up a polyester filament plant for Shaw Wallace Limited. Undertook a study for Calcutta Port Trust, identified problems and suggested a business plan highlighting potential areas for growth. Crompton Greaves Limited, Bombay, India ( ) Worked as a Personnel Officer. Major areas of responsibilities included: Recruitment and selection of executive staff, training and development, grievance handling and daily industrial relations issues, and conducting surveys on compensation structures in comparable companies. A.F. Ferguson & Company, Bombay, India ( ) As a management consultant, worked on the following assignments: Job evaluation for Cadbury India Limited, review and design of organization structure for Britannia India Limited, review 7

8 and design of compensation structure for Herdellia Chemicals, and design of a management development program for the Deccan Herald group of publications. References: 1. Dr. Dan Sherrell Professor of Marketing Fogelman College of Business and Economics The University of Memphis Memphis, TN Phone: (901) ; Fax: (901) dsherrll@memphis.edu 2. Dr. O. C. Ferrell Marketing Chair and Professor 012 Rockwell Hall Colorado State University Fort Collins, CO Phone: ; Fax: oferrell@lamar.colostate.edu 3. Dr. Stef Nicovich Assistant Professor- Marketing Whittemore School of Business & Economics University of New Hampshire McConnell Hall 15 College Road, Durham, New Hampshire Phone: (603) ; Fax: (603) nicovich@cisunix.unh.edu 8