2016 Shopper Trends. A deep understanding about retailers and shoppers in Taiwan. Shopper trends
|
|
- Laurel Shields
- 7 years ago
- Views:
Transcription
1 2016 Shopper Trends A deep understanding about retailers and shoppers in Taiwan Shopper trends
2 SAME AS 2014, STILL 85% OF SHOPPERS PERCEIVE RISING FOOD PRICE. YET, COMPARED WITH 2013, THE PERCEIVED INCREASE IN FOOD PRICE HAS BECOMES FLAT. PROPORTION OF RESPONDENTS PERCEIVE RISING FOOD PRICE 92% 85% 85% -7% (%) Q79. Are food prices in your country? 2
3 COMPARED WITH 2014, HYPERMARKET SHOWS A CONTINUOUS DOWNTREND, WHILE CVS GAINS SLIGHTLY MORE VISITS. Trade Sector Usage: Past 4 Weeks Visited 2014 vs Compared with % 0% +1% +3% Hypermarket Supermarket Personal Care Stores/ Pharmacy Convenience Stores Q7b. And wich store types have you visited in the past 4 weeks? [MA] 3
4 COMPARED WITH 2014, MORE SHOPPERS SPEND MOST MONEY AT SUPERMARKETS. Trade Sector that Spend Most at 2014 vs Compared with % +5% -2% +0% 4 Hypermarket Supermarket Personal Care Stores/ Pharmacy Convenience Stores Q7d. Now could you tell me which of these types of stores would be the one where you normally buy most of your food and grocery items? [SA] 4
5 HOW NIELSEN SHOPPTRENDS CAN HELP YOU Shopper trends
6 FULLY GRASP CONSUMERS AND CHANNEL DYNAMICS CONSUMER CHANNEL Where do they spend most? Are shoppers mainly looking for low prices? Do shoppers change their visit frequency in each channel? Which retailer gains more regular shoppers? Where do shoppers normally shop? Where do shoppers of store A also visit? Hypermarket? Supermarket? Any change in Taiwan s shopper profile? Does shopper profile of store A change? Are there more males? 6
7 DIFFERENT DEPARTMENTS COULD USE SHOPPER TRENDS TO HELP THEIR DECISION-MAKING PROCESS MANUFACTURER Are shopper switching channels? Any change of channel dynamics I should notice? MARKETING Brand positioning strategy Which channel image fits my brand? Target Communication Are shopper profile of retailers same as my TA? TRADE SALES Price and Promotion Which attributes are important to my shopper and retailer? In-Store communication What is the key message I should focus for this retailer? Identify opportunity to cooperate with key accounts Build the foundation for manufacturer-retailer discussion on: Portfolio management Pricing and promotions Success of retailers in delivering against their strategy How should I allocate my resource? Any potential cooperation opportunities that I could apply in order to drive sales in a store? Shopper trends 7
8 THROUGH SHOPPER TRENDS, YOU COULD KNOW Market overview How shoppers are influenced by the economy? Any expansion or recession occurring in the physical channels? To estimate change of market scale. To understand future trends of channel development. Shopping behavior Any change in the main shopper profile? What s shoppers perception of pricing and promotions? To dig out reasons behind shoppers channel choice. To understand shopping attitudes. Retailer performance Any change in channel shopper profile? Growth and decline of store equity? Key elements of retailer performance? To know how to enhance store loyalty. To comprehend improvement direction for stores as well as effectively attract broader consumer groups. 8
9 RESEARCH SCOPE & DESIGN Shopper trends
10 2016 SHOPPER TRENDS TOTAL RETAIL MARKETS (I) Macro Economics Environment Macroeconomic indices Retailing industry indices Reaction to increasing food prices Retailers advertising investment Trade Sector Overview Trade sector leverage Spent most money at, visited in past 7 days, visited in past 4 weeks, occasionally visited Usage Frequency for trade channels Average monthly purchase amount Food/ groceries/ personal goods, and fresh food Shopping missions Shopper profile for various trade channels Price Perception and Preference on Promotion Activity Price awareness Perceived channel at lowest prices Influence of promotion activity on shopping behaviors Preferred promotional activity Shopper trends 10
11 2016 SHOPPER TRENDS TOTAL RETAIL MARKETS (II) Membership cards Membership card ownership Reasons of applying the card The most often used card Best offer membership card Preferred benefits Information source of promotion for members Online shopping behaviors Visit and purchase on store websites / retailers websites Reasons to visit Changes on category purchase and shopping behaviors Impact of online shopping on other channels Private labels Awareness Shopping behaviors and purchase triggers Quality perception Change of shopping behaviors for quality perception Fresh Veg Purchase Behavior Channel of purchase fresh veg Change of channel selection Preferred channels for veg, fruit, seafood and meat Reasons of choosing abovementioned channels Shopper trends 11
12 Need More Information? Please contact: Michelle Li Tel: Matt Chiu Tel:
13
Cold Facts About Frozen Foods
Cold Facts About Frozen Foods HOT TOPIC REPORT October 2012 Update ver since Clarence Birdseye first developed a process to freeze and preserve food nutrients and flavor in 1944, the frozen food industry
More informationConsumers Tell All. Part 1: Online Shopping Frequency
Consumers Tell All Part 1: Online Shopping Frequency Online Shopping Frequency Overview 3 Methodology 4 Shopping Frequency All Online Shoppers 5 Shopping Frequency by Gender 6 Shopping Frequency by Age
More informationGuide from ShopperVista Channel Focus Online Channel. www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews
Guide from ShopperVista Channel Focus Online Channel www.shoppervista.igd.com shopper@igd.com +44 (0) 1923 851 956 @igdshoppernews Hello and welcome This guide is from IGD s ShopperVista Channel Focus
More informationThe Shopper Marketing Model case Dr. Oetker frozen pizza
The Shopper Marketing Model case frozen pizza TMA Congres 20 oktober 2009 Den Haag Allan Kamp Trade Marketing Manager A. Kamp / 20-10-2009 Agenda Introduction The checklist Interactive session 13:30-15:00
More informationGLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures
GLOBAL CONVENIENCE SYMPOSIUM growing demand, changing structures Individual presentation from session 1: EVOLUTION OF FORECOURT CONVENIENCE STORES IN SOUTH AFRICA EVOLUTION OF FORECOURT CONVENIENCE STORES
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Away-from-home Tissue and Hygiene in Thailand - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Table 1 Away-From-Home
More informationThe IMPACT of loyalty systems on shopping behaviour
GfK Consumer Tracking The IMPACT of loyalty systems on shopping behaviour (in Austria) GfK Austria Food Retailers: Further growth difficult to achieve 2 Everyone is visiting Every Store 78% 87% 81 % Each
More informationPantene myshampoo Marketing Management Project
SOCIAL SCIENCES INSTITUTE MBA PROGRAMME Pantene myshampoo Marketing Management Project Mehmet Nuri ÇANKAYA June, 2003 Table of Contents Selection Of The Product... 3 Market Segments and Target Markets...
More informationIndustries Retail-Brand Insights
Source: BrandSpark s Annual Marketers Survey looks at trends in marketing tactics and media spending, as well as marketers own attitudes to shopping and new products. The study is a companion to the annual
More informationshopper marketing model
shopper marketing model kompas voor de trade marketeer Den Haag 20 oktober 2009 Prof. Gino Van Ossel Eva Pelgrims Retail & Trade Marketing Research Centre Reep 1-9000 Gent - Belgium tel ++32/9/210.98.67
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Dog Food in Taiwan - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 3 Category Indicators... 4 Table 1 Dog Owning Households: % Analysis
More informationInternet PIN Debit: Aligning the Needs of Merchants, FIs and Consumers for Online Payments
Internet PIN Debit: Aligning the Needs of Merchants, FIs and Consumers for Online Payments By Javelin Strategy & Research June 2009 2009 Javelin Strategy & Research All Rights Reserved Executive Summary
More informationThe State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save
The State of Coupons and the Role of Mobile How Consumers Leverage Mobile to Save February 2016 KEY FINDINGS This study of 10,843 consumers uncovered four key findings around how shoppers use coupons for
More informationTransforming Carrefour to create value. Lars Olofsson, CEO
Transforming Carrefour to create value Lars Olofsson, CEO 1 Agenda Transforming Carrefour to create value 1. Our plan to transform Carrefour 2. Delivering on our strategy 3. On track to achieve our 2012
More informationFood & Coffee Offers New Ideas to Drive Non Fuel Income
RPS Energy is part of RPS Group, a FTSE 250 company with a turnover of $700m. RPS Energy is one of the world s leading suppliers of independent commercial advisory services, project management support,
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES in Morocco - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 3 Category Data... 4 Table 1 Machine Sales: 2005-2010... 4 Table 2 Retail
More informationMODULE TITLE: Foundations of Marketing
SCHOOL OF ARTS, SOCIAL SCIENCES AND MANAGEMENT DIVISION OF BUSINESS, ENTERPRISE AND MANAGEMENT LEVEL 1 DIET 1 MODULE CODE: B1072 MODULE TITLE: Foundations of Marketing DATE: 16/12/2014 WRITING TIME: 2
More informationMonitoring the Online Marketplace
Market Track s Actionable Insights Monitoring the Online Marketplace Developing a plan to stay on top of fluctuations in products and pricing online Key Questions Do you know how your products are priced
More informationCollaborative CRM Workshop. 02 Partner Alignment & Project Objectives
Collaborative CRM Workshop 02 Partner Alignment & Project Objectives 1 Collaborative CRM 2005 02 Partner Alignment & Project Objectives Copyright ECR Europe 2005. All rights reserved. Version 7.0 June
More informationIntegrating Social Media Insights to drive growth
Integrating to drive growth Contents 1 Why social media matters 3 2 Finding insights from social media 8 3 TNS 13 4 Integrating 22 5 Case study: Driving growth by maximising online sales channels 26 6
More informationNavigating. the New Path to Purchase
Navigating the New Path to Purchase TRAVEL: Hotel Bookers today Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create a chaotic reality.
More informationMasterIndex Report: Grocery Shopping Experience
2008 MasterIndex Report: Checking Out the Canadian Grocery Shopping Experience 2008 MasterIndex Report: Checking Out the Canadian Grocery Shopping Experience [ 1 ] 2008 MasterIndex Report Grocery shopping
More informationThe Future of Loyalty. Rupert Duchesne President & C.E.O. Groupe Aeroplan Inc.
The Future of Loyalty Rupert Duchesne President & C.E.O. Groupe Aeroplan Inc. 1 Today s Talk Trends that are shaping our collective futures The Rise of the Datarati Credit Card Rewards under Pressure The
More informationBridging Branding and Strategic Planning A Practical Toolkit
Bridging Branding and Strategic Planning A Practical Toolkit Patricia McQuillan, Sharon Paskowitz, Samantha Taylor and other members of CMA s Branding and Strategic Planning Council Contents Overview 3
More informationFive Ways Retailers Can Profit from Customer Intelligence
Five Ways Retailers Can Profit from Customer Intelligence Use predictive analytics to reach your best customers. An Apption Whitepaper Tel: 1-888-655-6875 Email: info@apption.com www.apption.com/customer-intelligence
More informationHYPERMARKET OF TOMORROW J. DUBOC. Executive Managing Director, Hypermarkets
THE GEANT CASINO HYPERMARKET OF TOMORROW J. DUBOC Executive Managing Director, Hypermarkets OVERVIEW Vision Challenges Concept-based differentiation Operating excellence Improving margins Performance of
More informationLisa Byfield-Green Senior Retail Analyst, Online & Digital. 25 November 2015
Lisa Byfield-Green Senior Retail Analyst, Online & Digital 25 November 2015 Today s presentation UK channel overview Drivers of growth Future trends Winning strategies for retailers / suppliers Source:
More informationPointofview. The Modern Day Food Gatherer. Colin Ho and Junmeng Chen
Pointofview The Modern Day Food Gatherer Colin Ho and Junmeng Chen Connecting What s Now to What s Next While we generally gravitate towards what is simple and efficient, there is mounting evidence that
More informationMSU Product Center Strategic Marketing Institute. The Market for Orange Juice Challenges and Opportunities. Getachew Abate
MSU Product Center Strategic Marketing Institute Working Paper 2-102605 The Market for Orange Juice Challenges and Opportunities Getachew Abate MSU Product Center For Agriculture and Natural Resources
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. ) NOVEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Spotlight on the Financial Services Ad Vertical 4 Mobile Advertising Engagement
More informationHelping Shoppers Overcome the Barriers to Choosing Healthful Foods
Helping Shoppers Overcome the Barriers to Choosing Healthful Foods Table of Contents Introduction...3 Are We Meeting Shopper Needs?...4 Providing Guidance in the Store...6 Eating Healthy or Not?...7 Minding
More informationSPORT MARKETING MIX STRATEGIES
Alexandru Lucian MIHAI Faculty: Marketing, Academy of Economic Studies, Bucharest, Romania SPORT MARKETING MIX STRATEGIES Keywords Sport marketing Marketing mix Market position JEL Classification M31 Abstract
More informationManagement Presentation Q2/2012 Results. 8 August 2012
Management Presentation Q2/2012 Results 8 August 2012 Cautionary statement This presentation contains forward-looking statements which involve risks and uncertainties. The actual performance, results and
More informationThe Hispanic Supermarket Consumer
The Hispanic Supermarket Consumer April 2008 Funded by The Beef Checkoff Latinos are the main source of growth for the grocery industry Latino households spend 46% more than the general population on groceries
More informationINDUSTRY METRICS. Members of the food supply chain have. Eye on Economics: Do the Math. Private labels add up ROBERTA COOK, PH.D. Sharing Information
BY ROBERTA COOK, PH.D. Eye on Economics: Private labels add up Members of the food supply chain have competed in one of the toughest economic downturns in decades. Restaurants lost sales as did many fast
More informationCustomer Retention. COMEX, Implement 29 th April 2016. Bjørn Büchmann-Slorup Head of Sales Development & Analytics Danske Bank
Customer Retention COMEX, Implement 29 th April 2016 Bjørn Büchmann-Slorup Head of Sales Development & Analytics Danske Bank 1 Setting the scene Sales Development & Analytics Reporting lines Personal Banking
More informationINCLUDED IN: DIMENSIONS ESSENTIALS
DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.
More informationTHAILAND B2C E-COMMERCE MARKET 2015
PUBLICATION DATE: AUGUST 2015 PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9
More informationTHE DECLINE OF THE BIG WEEKLY SHOP?
THE DECLINE OF THE BIG WEEKLY SHOP? Mail audience insights reveal a shift in supermarket shopping behaviours CONTEXT MATTERS New ways of watching films and television have created a shift in tastes. The
More informationAt The Crossroads of Marketing and Technology. Top 6 Tips for Success in the Digital World
At The Crossroads of Marketing and Technology Top 6 Tips for Success in the Digital World Introduction As a small business, you have enough challenges keeping your head above water and focusing on how
More informationX5 Retail Group Capital Markets Day
X5 Retail Group Capital Markets Day Presentation for Investors Janusz Lella 11 th October, 2013 General Director of Perekrestok 11 October 2013 Disclaimer This presentation does not constitute or form
More informationProcedia - Social and Behavioral Sciences 197 ( 2015 ) 2080 2085
Available online at www.sciencedirect.com ScienceDirect Procedia - Social and Behavioral Sciences 197 ( 2015 ) 2080 2085 7th World Conference on Educational Sciences, (WCES-2015), 05-07 February 2015,
More informationTypes of Job in Retail
Types of Job in Retail There are nine job areas that cover the multitude of career options in the retail sector: Store Operations Human Resources / Training Finance and Administration Buying Customer Contact
More informationConsumer needs not being met by UK grocery market A British Brands Group research publication
Consumer needs not being met by UK grocery market A British Brands Group research publication INTRODUCTION The British Brands Group provides the voice for brand manufacturers in the UK. It is a membership
More information2015 8 TH ANNUAL GLOBAL SHOPPER STUDY. June 2015
2015 8 TH ANNUAL GLOBAL SHOPPER STUDY June 2015 2015 Global Shopper Study One of the most important insights from the 2015 Shopper s Study is that in the world of channel convergence, shoppers are demanding
More informationMarketing (Marketing Principles)
Marketing (Marketing Principles) Main Aim(s) of the Unit: To provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the
More informationMICHIGAN TEST FOR TEACHER CERTIFICATION (MTTC) TEST OBJECTIVES FIELD 036: MARKETING EDUCATION
MICHIGAN TEST FOR TEACHER CERTIFICATION (MTTC) TEST OBJECTIVES Subarea Marketing Foundations Marketing Functions Technology, Ethics, and Career Development Approximate Percentage of Questions on Test 40%
More informationTowards transparency and freedom of choice An unbundled pricing model for retail banks
Towards transparency and freedom of choice An unbundled pricing model for retail banks Tian Yu Wu Manager Advisory & Consulting Strategy, Regulatory & Corporate Finance Deloitte Arek Kwapien Manager Advisory
More informationOverview of the Belgium Retail & Food Service market. November 2008
Overview of the Belgium Retail & Food Service market November 2008 Overview Economy: The Belgian economy grew by 2.7% in 2007 (forecast 2008: 2.1%) Unemployment rate at end of Sept. 2008: 6.6% Belgian
More informationBUSINESS INTELLIGENCE
Insight Report FINANCIAL SOLUTIONS BUSINESS INTELLIGENCE Data from arvato s payment systems yields valuable insights into customer behaviours and trends. Convenience in every transaction Executive summary
More informationCustomer Segmentation and Predictive Modeling It s not an either / or decision.
WHITEPAPER SEPTEMBER 2007 Mike McGuirk Vice President, Behavioral Sciences 35 CORPORATE DRIVE, SUITE 100, BURLINGTON, MA 01803 T 781 494 9989 F 781 494 9766 WWW.IKNOWTION.COM PAGE 2 A baseball player would
More informationLike all football clubs, PSG suffered from unsold seats for the less-popular games. Even when it was able to sell tickets for
Case Studies, E. Thompson Research Note 2 January 2004 Paris Saint-Germain Football Club Scores With CRM Strategy French soccer club Paris Saint-Germain switched from mass marketing to more targeted customer
More informationMarketing Management. 1 Many people are surprised when they realize how may different ideas and activities are included in the term.
Marketing Management 1 Many people are surprised when they realize how may different ideas and activities are included in the term. 1. Marketing 2. Manufacturing 3. Labeling 2 One of the most important
More informationProduct-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success
Product-centric to Customer-centric: Why CRM is the Business Strategy for School Market Success As the education market matures, companies seeking to sell to ever-moresavvy product and service buyers are
More informationExecutive Cover Memo. The Allround brand is in a favorable position, but the cold medicine is also becoming a
Executive Cover Memo The Allround brand is in a favorable position, but the cold medicine is also becoming a cash cow. I believe that Allround needs to increase its unit sales with both grocery stores
More informationStrategic Brand Management Building, Measuring and Managing Brand Equity
Strategic Brand Management Building, Measuring and Managing Brand Equity Part 1 Opening Perspectives 开 放 视 觉 Chapter 1 Brands and Brand Management ------------------------------------------------------------------------
More informationExplaining Retail Brand Performance An Application Of Prior Knowledge
Explaining Retail Brand Performance An Application Of Prior Knowledge Byron Sharp (Director), Erica Riebe (Senior Research Associate) and Monica Tolo (Research Associate) Marketing Science Centre University
More informationHow consumers want Charities to communicate with them
How consumers want Charities to communicate with them A summary of the latest research findings 2 Listening to consumers Supporters of not-for-profit organisations range from individual donors who make
More informationCivicScience Insight Report
CivicScience Insight Report Consumer Sentiment Toward Data Privacy Part 1 of 2: Internet-Based Data Sharing and Collection Our lives as consumers in a modern society have become characterized by digitized
More informationYour reputation is important. ONLINE REPUTATION
Your reputation is important. ONLINE REPUTATION M A N A G E M E N T Your reputation is important. Unflattering news, pictures, negative reviews, blog posts, and comments about your person, your business,
More informationNewspaper Multiplatform Usage
Newspaper Multiplatform Usage Results from a study conducted for NAA by Frank N. Magid Associates, 2012 1 Research Objectives Identify typical consumer behavior patterns and motivations regarding content,
More informationLIST OF CONTENTS AND TABLES
LIST OF CONTENTS AND TABLES Bottled Water in South Korea - Category analysis... 1 Headlines... 1 Trends... 1 Competitive Landscape... 2 Prospects... 2 Category Data... 3 Institutional Bottled Water Sales...
More informationDelivery Matters. Understanding the needs of online shoppers in the USA in 2015. USA Edition
Home Delivery Matters Leading Insight Online Shopping Delivery Matters Understanding the needs of online shoppers in the in 2015 Home > Delivery Matters > Contents Home > Delivery Matters > Welcome Contents
More informationBest practices to optimize CPG digital targeting
Best practices to optimize CPG digital targeting Digital targeting has evolved That was then Until recently, digital marketing tactics have largely focused on scale and placement: advertisers served content
More informationthe combination of varying methods and strategies to get your into the minds and hands of prospective buyers. Marketing is
Marketing for Growth Wayne Brass Art Mahoney Bill McKown Heather Bender the combination of varying methods and strategies to get your product or service into the minds and hands of prospective buyers.
More informationFMCG in Italy: from stagnation to relaunch. Low inflation and better use of promotional activities.
IRI POINT OF VIEW FMCG in Italy: from stagnation to relaunch. Low inflation and better use of promotional activities. An overview and lessons for other European countries % Daniele Gilli, Commercial Director,
More informationUSA & CANADA WILD BIRD FEEDING INDUSTRY BENCHMARK RESEARCH 2013
WILD BIRD FEEDING INDUSTRY RESEARCH FOUNDATION USA & CANADA WILD BIRD FEEDING INDUSTRY BENCHMARK RESEARCH By Ask Your Target Market - AYTM.com 1 PAST RESEARCH RESEARCH METHODOLOGY AND KNOWN FACTS WILD
More informationPlanning Brand Strategy Consumer Perceptions BRAND IMAGE How the brand is now perceived Marketing Communication Process Company Intentions BRAND IDENT
Strategic Brand Management Exeter MBA and MSc Day 2 Brand Strategy Aaker s Brand Identity System BRAND IMAGE BRAND IDENTITY BRAND POSITION How the brand is now perceived How strategists want the brand
More informationA Proactive Tool for Monitoring the Microloan Portfolio. EMN Conference London June 24, 2010
A Proactive Tool for Monitoring the Microloan Portfolio EMN Conference London June 24, 2010 Overview The Challenge and the Solution Monitoring Tool Development Process Implementation Strategy and Policy
More informationRetail market of cosmetics in Poland 2015. Market analysis and development forecasts for 2015-2020
2 Language: Polish, English Date of publication: March 2015 Delivery: pdf Price from: 1800 Find out Which cosmetics products rank most highly among Polish consumers? Where do Polish consumers prefer to
More informationTHE ART OF EFFECTIVE ADVERTISING
FEATURED INSIGHTS DELIVERING CONSUMER CLARITY THE ART OF EFFECTIVE ADVERTISING THE 3-C FRAMEWORK OF CONTENT, CONTEXT AND CONSUMER Only one out of five advertising campaigns on television turn out efficient
More informationTobacco Questions for Surveys A Subset of Key Questions from the Global Adult Tobacco Survey (GATS) 2 nd Edition GTSS
GTSS GLOBAL TOBACCO SURVEILLANCE SYSTEM Tobacco Questions for Surveys A Subset of Key Questions from the Global Adult Tobacco Survey (GATS) 2 nd Edition GTSS GLOBAL TOBACCO SURVEILLANCE SYSTEM Tobacco
More informationOnline Credit Card Report
Measuring the digital world. TM Online Credit Card Report April 2011 FOR FURTHER INFORMATION, PLEASE CONTACT: Sarah Lenart comscore, Inc. (703) 234 8689 slenart@comscore.com Stephanie Houck comscore, Inc.
More informationThe Future of Direct Mail and Integration with Mobile Technology. Coakley Workman United States Postal Service Direct Mail & Periodicals
The Future of Direct Mail and Integration with Mobile Technology Coakley Workman United States Postal Service Direct Mail & Periodicals Value of Mail 80% look at their mail daily as a valuable news source
More information2013FIRSTHALFRESULTS. JERÓNIMO MARTINS Strategic Overview
2013FIRSTHALFRESULTS JERÓNIMO MARTINS Strategic Overview Disclaimer Statements in this presentation that are forward-looking statements are based on current expectations of future events and are subject
More informationThe Customer Value Strategy in the Competitiveness of Companies
Vol. 4, No. 2 International Journal of Business and Management 136 The Customer Value Strategy in the Competitiveness of Companies Maohua Li The Basic Education College of Zhanjiang Normal University Zhanjiang
More information30 Ways To Do Real-Time Personalization
30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized
More informationSTATS WINDOW. Retail industry
Volume 8, Issue 4, October 2015 STATS WINDOW The Pacific Business Review International has taken an initiative to start a section which will provide a snapshot of major Global & Indian economic indicators
More informationThe Trend Behind the Spend:
The Trend Behind the Spend: A Study of Trade Promotion and Merchandising Spending in the Consumer Packaged Goods (CPG) Industry The Trend Behind the Spend reveals insights into today s CPG trade promotion
More informationUNDERSTAND HOW B2B IT AUDIENCES CONSUME information. Insight. a guide for the B2B technology marketer. Tel: +44 (0) 2034 4053188 www.pulsecomms.
Insight Balancing your content distribution strategy across paid, earned and owned channels Insight UNDERSTAND HOW B2B IT AUDIENCES CONSUME information a guide for the B2B technology marketer 1 Tel: +44
More informationOne Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy
One Size Doesn t Fit All: How a Segmentation Approach Can Help Guide CE Product Strategy Presenters Joe Bates Director of Research Gina Woodall Vice President More than 2,100 members Top 20 Trade Association
More informationUnderstanding Drivers and Barriers to Consumption of South East Queensland Local and Regional Foods
Understanding Drivers and Barriers to Consumption of South East Queensland Local and Regional Foods 1 Prepared for: Queensland Government Regional Services Level 1, 60 Wises Road PO Box 5395 Maroochydore
More informationBetter connections: What makes Australians stay with or switch providers? March 2015
Better connections: What makes Australians stay with or switch providers? March 2015 Contents p2 Methodology p3 Audience segments p4 Executive summary p6 Which companies do Australians commonly interact
More informationmeet and exceed customer expectation not just on price Read the example of McDonald s outlined on Jobber, pages 11-12.
Customer value = Perceived benefits perceived sacrifice Or we can put this another way: the gain (acquisition of the product or service) must outweigh the pain of acquisition (cost, difficulty of obtaining
More informationChapter 12: Impact of CRM on Marketing Channels
Chapter 12: Impact of CRM on Marketing Channels Overview Topics discussed: CRM and Marketing Channels CRM and Multichannel Design CRM and Multichannel Management 2 CRM and Marketing Channels CRM and Marketing
More informationScorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T. )
DECEMBER CONTENTS 2 Millennial Media s Mobile Landscape 3 Advertising Vertical Growth Q4 in Review 4 Mobile Advertising Engagement Data Q4 in Review Mobile Campaign Targeting Methods 6 Summary & Reporting
More informationBRAND POSITIONING. Page I. Definition of Positioning 14. II. Importance of Positioning 14. III. Elements of the Positioning Statement 15
BRAND POSITIONING Page I. Definition of Positioning 14 II. Importance of Positioning 14 III. Elements of the Positioning Statement 15 A. Market Target 15 B. Frame Reference 16 C. Meaningful Point of Difference
More informationTHE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING
THE EFFECT OF RETAIL FOOD NEWSPAPER ADVERTISING ON CONSUMER DECISION MAKING by Robert S. Welsh Central Michigan University Mt. Pleasant, Michigan Presents results of a study of consumers reaction to newspaper
More informationThe 2013 Traveler. November 2013. google.com/think
The 2013 Traveler November 2013 WHAT WE WANTED TO KNOW How have the attitudes and behaviors of leisure and business travelers changed over the past year? 2 WHAT WE FOUND The Traveler s Mindset Travelers
More information1Current. Today distribution channels to the public have. situation and problems
1Current situation and problems Today distribution channels to the public have proliferated. The time when purchases were made at grocery stores which held all kinds of goods in a small space has long
More informationThe Shopping Mall: A Study on Customer Experience Executive Summary
The Shopping Mall: A Study on Customer Experience Executive Summary Introduction 917 telephone interviews were conducted nationally with American consumers between October 29 and November 9, 2008. The
More informationCasino Hypermarkets and Supermarkets. nalyst. Focus on the new organisation. A.Lucas
Casino Hypermarkets and Supermarkets Focus on the new organisation A.Lucas 1 Outline Overview Objectives of the new organisation Strategic priorities for hypermarkets & supermarkets 2 A market environment
More informationWebinar and Marketing Technology Purchase Decision Analysis Prepared for ON24
Webinar and Marketing Technology Purchase Decision Analysis Prepared for ON24 December 2015 www.hanoverresearch.com Table of Contents Introduction and Methodology.. P 3 Executive Summary and Key Findings..
More informationWebinar Series. 1 st Annual BABY PRODUCTS US MARKET STUDY
Webinar Series 1 st Annual BABY PRODUCTS US MARKET STUDY March 30 th, 2016 METHODOLOGY Consumer Survey fielded by Toluna to 2,000 Adults 18-75 in March 2016 Areas of Questioning: Product Types purchased
More informationMARKETING OPPORTUNITIES FOR NATURAL BEEF PRODUCTS IN THE INTERMOUNTAIN WEST by Jennifer Grannis and Dawn Thilmany
Cooperative Extension, Colorado State University http://dare.agsci.colostate.edu/extension/pubs.html Department of Agricultural and Resource Economics, Fort Collins, CO 80523-1172 June 2000-AMR 00-02 MARKETING
More informationMark Scheme (Results) Summer 2014. Pearson Edexcel GCE In Applied Business (6925) Paper 01
Mark Scheme (Results) Summer 2014 Pearson Edexcel GCE In Applied Business (6925) Paper 01 Edexcel and BTEC Qualifications Edexcel and BTEC qualifications are awarded by Pearson, the UK s largest awarding
More informationCASE STUDY-YAM EXPORT
CASE STUDY-YAM EXPORT This is a presentation by followed by a discussion of the issues raised Project Description: To ensure penetration of UK an Irish market for Nigerian Yam Partners: FPro Development
More informationTHE ROLE OF MARKET RESEARCH IN THE MODERN SHOPPING CENTRE
THE ROLE OF MARKET RESEARCH IN THE MODERN SHOPPING CENTRE BACKGROUND Historically, shopping centre developers focused on two areas; capital cost and rental return. There was no real interest in the shopper
More information