Luviquat Sensation. Excellent Combability Superior Volume Control Soft and Natural Hair Feel

Transcription

1 Luviquat Sensation Luviquat Sensation Excellent Combability Superior Volume Control Soft and Natural Hair Feel

2 Luviquat Sensation Luviquat Sensation is a high performance conditioning polymer for rinse-off applications. In shampoos, Luviquat Sensation provides excellent wet and dry hair benefi ts without the use of silicones. Luviquat Sensation opens a new dimension in conditioning. Despite its high cationic charge density, Luviquat Sensation can be formulated with a broad variety of anionic surfactants. The high charge density ensures that damaged hair receives the exact amount of conditioner it needs to repair and revitalize itself. An extremely thin structure is formed without causing buildup, making the hair feel soft and natural. Depending on the usage concentration, hair volume can be effectively controlled and frizz is signifi cantly reduced. Moreover, stylability and coloring behavior improve. Luviquat Sensation is delivered in an aqueous solution, which makes it easy to formulate and to process. No pre-swelling or emulsifi cation is needed. More fl exibility and less complexity offer a new degree of freedom for formulating shampoos. Excellent Combability Superior Volume Control Soft and Natural Hair Feel 2

3 Luviquat Sensation Excellent Combability More than ever, hair is exposed to oxidative stress both from hair coloring habits and environmental factors. Thus, the bar is raised as consumers expect much more from a hair care product. Luviquat Sensation can help you to meet these expectations. An intelligent repair mechanism ensures excellent wet and dry combability. Wet Combing Force Reduction (Diastron method) Luviquat Sensation Polyquaternium 67 Polymer 6* Luviquat Sensation offers best in class wet combing benefits at concentrations as low as 0.2 wt. %. (Shampoo based on SLES and CAPB, wet bleached Caucasian hair) Guar Hydroxypropyltrimonium Chloride Polyquaternium Wet Combing Force Reduction [%] 0.2% active 0.5% active 0.2% active + 2.0% dimethiconol Atomic force microscopy measurements revealed that Luviquat Sensation forms an extremely thin patch network on the hair s surface where it reduces the friction of the hair fi bers. Its thickness is around 10 to 20 nm only. This implies very little weight so that volume can be preserved. Atomic force microscopy (AFM) images: untreated treated with a Luviquat Sensation shampoo 3

4 Superior Volume Control A lightweight conditioning system that preserves volume is crucial, especially for consumers with fi ne hair. At the same time, consumers with thicker hair want to control volume. Luviquat Sensation allows both by adjusting the use concentration. In addition, Luviquat Sensation provides visible anti-frizz benefi ts. Asian hair swatches were treated with a branded market shampoo claiming strong conditioning benefi ts. On the right example, 0.2 % Luviquat Sensation was added to this shampoo. Soft and Natural Hair Feel Consumer Test Results on Caucasian Hair Luviquat Sensation shampoos such as concept formulation Refreshingly Light show performance attributes that appeal to consumers with Caucasian hair. In a panel test, the majority rated the Luviquat Sensation shampoo equal or better than the silicon-based control. (33 consumers with Caucasian hair; Concept Formulation with 0.2 % Luviquat Sensation (cf. p. 6) vs. 0.2 % GHPTC and 1 % dimethiconol) cleaning effect wet combability wet hair feel dry combability dry hair feel shine volume hold of hairstyle electrostatic charging spreadability wash-out Rating Equal or Better [%] 4

5 Luviquat Sensation Improved Stylability and Easy Wash-Out Hair care does not stop at washing the hair. Luviquat Sensation shampoos also improve styling results. In addition, Luviquat Sensation features easy wash-out, which helps to avoid build-up and ensures maximum fl exibility. Wash-Out Behavior In comparison to GHTPC/silicone combinations, the graph shows Luviquat Sensation is more easily washed out with no long term build up observed. Wet combing force reduction [%] after treatment 1st 2nd 3rd Washing cycle Luviquat Sensation GHTP Consumer Test Results on Asian Hair Luviquat Sensation shampoos such as concept formulation Sensationally Soft show performance attributes that appeal to consumers with Asian hair. In a panel test, the majority rated the Luviquat Sensation shampoo equal or better than the silicon-based control. (15 consumers with Asian hair; Concept Formulation with 0.5 % Luviquat Sensation vs. 0.2 % GHPTC and 2 % dimethiconol) cleaning effect wet combability wet hair feel dry combability dry hair feel shine volume hold of hairstyle electrostatic charging spreadability wash-out Rating Equal or Better [%] 5

6 Concept Formulations Shampoos Refreshingly Light (08/00638) Sensationally Soft (08/00637) Total Repair (08/00641) Ingredient INCI name % % % A Luviquat Sensation Polyquaternium Preservative Preservative q.s. demin. water Aqua ad 100 ad 100 ad 100 B Preservative Preservative q.s. q.s. Texapon NSO Sodium Laureth Sulfate Tego Betain L7 Cocamidopropyl Betaine Standapol EA-3 Ammonium Laureth Sulfate 18.0 Standapol A Ammonium Lauryl Sulfate 41.6 Perfume Fragrance q.s q.s q.s. D-Panthenol USP Panthenol Edeta BD Disodium EDTA C Sodium Chloride Sodium Chloride Manufacturing: Mix phase A. Add components of phase B one after the other and stir until they have dissolved completely. Add phase C and stir again. ph value: 6 7 Viscosity: 08/00637 and 08/00638: 6,000 mpa s (Brookfield DV II+ sp. 4/20 rpm) 03/00641: 12,800 mpa s (Brookfield RVD VII+) Conditioning Rinse Sensational Care (03/00134) Ingredient INCI name % A Cremophor A 6 Ceteareth 6 (and) Stearyl Alcohol 1.0 Cremophor A 25 Ceteareth Lanette O Cetearyl Alcohol 1.5 B Cutina GMS Glyceryl Stearate 1.5 Luvitol EHO Cetearyl Ethylhexanoate 5.0 Paraffinum liq. Mineral Oil 3.0 1,2-Propylene Glycol Care Propylene Glycol 5.0 Luviquat Sensation Polyquaternium Demin. Water Aqua ad 100 Preservative Preservative q.s. C Perfume Fragrance q.s. Manufacturing: Heat phase A and B separately to 80 C. Stir phase B into phase A and homogenize shortly. Add phase C at approx. 40 C into phase A and B and shortly homogenize again. ph value: 6 7 6

7 Luviquat Sensation Formulator Benefi ts More freedom to formulate Conditioning properties can be adjusted by different use concentrations Allows silicone free formulations Excellent formulation stability in combination with anionic surfactants Tolerates broad viscosity range (2 12 Pa s) Easy handling and processing as a liquid Product Characteristics INCI CAS Polyquaternium and Appearance General Recommended usage Clear yellowish solution of 26 % solids in water Molecular weight: Cationic activity: ph (as is): Viscosity: Strong hair: Fine hair: Damaged hair: ca kda 5.2 meq/g (ph 5.5) 3.7 meq/g (ph 7.3) mpa s (Brookfield DV E sp. 2/60 rpm) wt.-% active wt.-% active 0.5 wt.-% active To learn more about Luviquat Sensation and its properties, performance, and opportunities, please contact your local BASF representative. 7

8 BASF SE Personal Care Ingredients Europe EMV/P - J Ludwigshafen, Germany personal-care-eu@basf.com Tel: Fax: Personal Care Ingredients Our assortment of personal care ingredients comprises UV filters, active ingredients, cosmetic polymers, surfactants and effect pigments. With that range of high quality products we are the partner of personal care industry in the areas of hair care, skin and sun care, oral care, body wash and shampoo and color cosmetics. BASF Corporation Personal Care Ingredients 100 Campus Drive Florham Park, NJ 07932, USA personal-care-na@basf.com U.S. and Canada: Tel: Fax: Mexico: Tel: Tel: BASF East Asia Regional Headquarters Ltd. Personal Care Ingredients 45/F Jardine House No. 1 Connaught Place Central, Hong Kong personal-care-hk@basf.com Tel: Fax: BASF S.A. Brazil Regional Headquarters for South America Personal Care Ingredients Av. Brigadeiro Faria Lima, Sao Paulo, Brazil personal-care-sa@basf.com Tel: Fax: This document, or any answers or information provided herein by BASF, does not constitute a legally binding obligation of BASF. While the descriptions, designs, data and information contained herein are presented in good faith and believed to be accurate, it is provided for your guidance only. Because many factors may affect processing or application/use, we recommend that you make tests to determine the suitability of a product for your particular purpose prior to use. It does not relieve our customers from the obligation to perform a full inspection of the products upon delivery or any other obligation. NO WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING WARRAN- TIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, ARE MADE REGARDING PRODUCTS DESCRIBED OR DESIGNS, DATA OR INFORMATION SET FORTH, OR THAT THE PROD- UCTS, DESIGNS, DATA OR INFORMATION MAY BE USED WITHOUT INFRINGING THE INTELLEC- TUAL PROPERTY RIGHTS OF OTHERS. IN NO CASE SHALL THE DESCRIPTIONS, INFORMATION, DATA OR DESIGNS PROVIDED BE CONSIDERED A PART OF OUR TERMS AND CONDITIONS OF SALE. Cremophor, Edeta, Luviquat, and Luvitol are registered trademarks of BASF SE. Cutina, Lanette, Standapol, and Texapon are registered trademarks of Cognis GmbH. Tego is a registered trademark of Evonik Goldschmidt GmbH. Contact us: EMM080304e