Campaign Support Pack v1

Transcription

1 Campaign Support Pack v1 Please download campaign resources from

2 We d Really Welcome Your Support! End Hunger UK is the title of a two-year campaign which will launch on Sunday 16 October 2016 World Food Day. The End Hunger UK campaign is part of the work being done by the newly formed Food Poverty Alliance (FPA). The FPA comprises all the major third sector organisations working to alleviate food poverty and hunger in the UK. The focus of the first six months will be on having a Big Conversation about how to End Hunger in the UK and the role Government need to play in this with members of the various Alliance networks and also members of the public. The aim is to build a network of people/ groups who get on board and engage with the campaign. We envisage different levels of engagement, from sharing something on social media to collecting stories of people with lived experience of food poverty, to the highest level. Supporting Us We would love it if you could help us to spread the word with your audiences. We have created this campaign support pack and resources to make it really easy for you to do so. In this pack we have provided the content and resources for you to be able to: Post about the campaign on social media Post about the campaign on your online news and digital channels Promote the campaign as part of your Footer your friends, family and colleagues about the campaign Put on a Big Conversation event Advertise the campaign at your events or on your plasma TV screens Print and display a poster on your noticeboard Resources You will find the digital resources that we have listed in the Campaign Resources section available for download at Step up to the plate: we can t do it alone

3 Supporting us online: Please help us spread the word online to our target audiences: You can help by doing one or all of the following: News article Share a news article about our campaign and its key messages to inform your teams about our campaign. See page 05 for an example. Logo link Download the campaign logo from our resources pack. You can host this on a relevant page of your site or in the footer. Link the image to our campaign site using the hyperlink Article links When you are publishing relevant articles about hunger or food poverty consider including hyperlinks to our website: footer You can use a.png logo file to include in your signature and hyperlink it to the campaign URL: or post a leaflet the E flyer (found in the resource pack) out to your contacts or post it on your social media platforms. TIP: You can use one of the social media images from our campaign resources in your news posts or as a web banner.

4 Tweets and Posts: Please support us on your social media channels. We have provided some pre-written tweets below to copy and paste onto your social media accounts. Where possible link to and use our hashtag: Posts: Across the UK, millions of people are struggling to put food on the table. Join the Big Conversation to LINK What s the one thing you think government should do to? Join the Big Conversation LINK Charities across the UK see people who are struggling to feed themselves. Join the Big Conversation about what can be done. LINK We re part of joining in the Big Conversation on ending hunger in the UK Find out more. LINK TIP: Use one the social media images from our campaign resources to ensure your posts are on brand. It s time we. Join the Big Conversation and tell us what you think needs to be done. LINK Why are 8.4 million people in the UK at risk of going hungry? Join to discuss solutions LINK Facebook Specific (Use the Big Conversation image from the campaign social media resources): When 8.4 million people in the UK struggle to put food on the table, we know it s time we all step up to the plate. We re supporting End Hunger UK, a new campaign calling on us all to take part in a Big Conversation on hunger, and what needs to happen to end it. Find out more and join in: LINK

5 Press Release: We have created this news article for you to use in your online and offline news or to send to local media contacts. Copy and paste from below or select the Microsoft Word version from our campaign resources. Local groups and leading charities combine forces to call for big conversation on UK hunger [insert name of local group] and some of the UK s leading charities and community groups working with people affected by hunger have combined forces for the first time, to launch a campaign that aims to end hunger in the UK. A recent report from the United Nations Food & Agricultural Organisation suggested that as many as 8.4 million people in the UK struggle to put enough food on the table, equivalent to the entire population of London. Working here in [local area], we know many residents go without adequate and nutritious food for all sorts of reasons. [Insert local case study to illustrate the problem and how you are helping relieve it] Like us, the other charities behind the new End Hunger UK campaign () work first-hand with thousands of local community groups and projects across the UK that support people affected by hunger, and while they believe the voluntary sector s support can be life-changing, they say longer term solutions are urgently needed to tackle the issue. [Add local quote from your organisation] Speaking on behalf of the charities behind the campaign, Niall Cooper, Director at Church Action on Poverty, said: You might imagine that in modern day Britain we all have enough food to eat, or that hunger is only experienced by the few. Yet we see working parents missing meals so that their kids can eat, and vulnerable individuals turning to charities on a daily basis to get a meal. This is simply unacceptable. That s why we re calling for an urgent, national conversation about what needs to be done, by the Government and others, to ensure that children get the food they need to give them the best start in life, and that nobody in the UK needs to go hungry. People affected by hunger, or with ideas about how the Government should tackle the issue, are being urged to add their voice to the campaign by joining End Hunger UK s Big Conversation online, on social media using the hashtag, or at local charity and community group events being held across the UK, until March [Add details of local events taking place]. -Ends- Notes to editor For more information, images or interviews, please contact [insert details] Charities supporting End Hunger UK include Child Poverty Action Group, Church Action on Poverty, Fabian Commission on Food and Poverty, FareShare, First Steps Nutrition, Food Ethics Council, Food Matters, Independent Food Aid Network, Magic Breakfast, Nourish Scotland, Sustain: the alliance for better food and farming, The Food Foundation, and The Trussell Trust. The UN report on food poverty can be downloaded at and a briefing is available from The Food Foundation at uploads/2016/07/foodinsecuritybriefing- May-2016-FINAL.pdf

6 Campaign Resources: Please download campaign resources from: Use the download campaign resources link at the top of the website to help spread the word about End Hunger UK... Logos: The Big Conversation Quick Guide: THE BIG CONVERSATION The Big Conversation Quick Guide provides you everything you need to know to host your own Big Conversation. What does our government need to do to End Hunger in the UK? IT S TIME TO STEP UP TO THE PLATE Please share this to anyone in your network or community who is considering hosting a Big Conversation. #endhungeruk

7 Campaign Resources: Please download campaign resources from: Use the download campaign resources link at the top of the website to help spread the word about End Hunger UK... Social media images IT S TIME TO STEP UP TO THE PLATE We have created a selection of social media images for you to use as profile backgrounds, profile images and to include with your posts so messages are on brand and eye-catching.

8 Campaign Resources: Please download campaign resources from: Use the download campaign resources link at the top of the website to help spread the word about End Hunger UK... Flyer/E-flyer Host an event poster: Advertise an event poster: IT S TIME TO STEP UP TO THE PLATE Join the Big Conversation. Urge politicians and government to take the issue of hunger in the UK seriously. What should I do? Host your own Big Conversation. Organise an event and invite your members or local community along. Ask the question: How canwe end hunger in the UK and what does Government need to do to help make this areality? It s time to step up to the plate Ask everyone at your event to write their answer to the Big Conversation question on a paper plate, and post a picture of them holding it or just the plate, if they prefer on social media using the hash tag. You could also send all your plates to your local MP and invite them to step up to the plate as well. When should I do it? We are asking you to hold a Big Conversation any time between October 2016 and March 2017 to add your voice to our national call for action. Why should I get involved? Our vision is to live in a country where everyone has access to good food and no one goes to bed hungry. Add your voice to thousands of others, and help build a groundswell of pressure on politicians and government so that they take the issue of hunger in the UK seriously. Join the campaign and play your part in ensuring that people don t go hungry for any reason. Who s behind it? End Hunger UK is supported by many national organisations, including: Child Poverty Action Group; Church Action on Poverty; Fareshare; First Steps Nutrition; Food Ethics Council; Fabian Commission on Food and Poverty; The Food Foundation; Food Matters; Nourish Scotland; Sustain: the alliance for better food and farming; and Trussell Trust. Hold your own Big Conversation and demand that the government takes the issue of hunger in the UK seriously This is the first time in the UK that charities have come together to highlight the issue of food poverty and to campaign for change, creating a consistent voice and working to represent local solutions and local stories. IT S TIME TO STEP UP TO THE PLATE Come along to our Big Conversation and demand that the government takes the issue of hunger in the UK seriously Location: Date: Time: We really want to hear your thoughts on how we can work together to end hunger in the UK. This is the first time in the UK that charities have come together to highlight the issue of food poverty and to campaign for change, creating a consistent voice and working to represent local solutions and local stories. IT S TIME TO STEP UP TO THE PLATE This flyer explains what The Big Conversation is and why people should get involved. You can select a printer friendly version or a E flyer version to send via . This poster encourages people to host a Big Conversation event. You can select a printer friendly version to put on notice boards or select an E poster to post online and social media. This poster encourages people to attend a Big Conversation event. There is space to write in your event details. You can select a print or online version of this poster.

9 Campaign Resources: Please download campaign resources from: Use the download campaign resources link at the top of the website to help spread the word about End Hunger UK... PowerPoint templates We have created a selection of PowerPoint templates for you to use for presentations, on plasma screens and as a backdrop for your Big Conversation events.

10 THANK YOU FOR YOUR SUPPORT!