Evolution of our logo... 3
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1 Brand Guideline
2 TABLE OF CONTENTS Evolution of our logo... 3 Identity... 4 Findly logo... 5 Logo variations... 6 Clear space... 7 Sizing...8 Color palette... 9 Color usage guide Improper usage Imagery Graphics Photography Typography Primary typeface Secondary & online typeface... 14
3 Evolution of our logo The name Findly originated from the merging of the words find and friendly a nod to our products and our company being effective in helping employers find the right talent while also providing fun and delightful experiences. Our growth as a company in size, suite of product offerings and maturity necessitates a change in our branding. While we still aspire to providing delightful experiences to our customers, we want to convey a presence as a balanced enterprise-level solution.
4 Findly: Identity
5 Primary logo 5 This is our primary logo lock up. Findly logo will always be accompanied by our tagline On-Demand Talent and the trademark superscript.
6 Logo variations 6 Full color Our logo in full color. For detailed color breakdown please refer to page 9 Single Color For times when our logo needs to appear in a single color. Please note ly is in outline, this is to keep the differentiation of find and ly as in the full color version of our logo Knockout For times when our logo needs to be knocked out or white. Please note ly is in outline, this is to keep the differentiation of find and ly as in the full color version of our logo
7 Clear space 7 All purpose X-height To ensure our logo always looks its best and does not become cluttered or obstructed, please use x-height* as a guide for all communications. * X-height is distance between the baseline and mean line in a typeface. Generally this is the height of letter X in the font. Online use X-height In cases where layout constraints are placed due to programming needs, use the x-height* of On-Demand Talent as a guide. However, more clear space is generally preferred. * X-height is distance between the baseline and mean line in a typeface. Generally this is the height of letter X in the font.
8 Sizing 8 Standard size There is no limit to how large our logo can appear but please use good judgment to ensure it is completely visible and not over-powering other elements on the page or screen (12.44 mm) Minimum print size 1.5 w X 0.49 h is the acceptable minimum size for print use. 1.5 (38 mm) 49 px Minimum online size 150 px 150px X 49px is the preferred minimum size for online use.
9 Color palette 9 Primary corporate color gradient Findly color palette is bright and bold. It is important to maintain full saturation of color, tinted value of these colors is not permitted. PMS 000C CMYK 0, 66, 85, 10 RGB 230, 79, 34 HEX e64f22 PMS 000C CMYK 78, 38, 0 52 RGB 27, 76, 122 HEX 1b4c7a Supportive colors Please consider using the single color or knockout logo when using any of PMS 000C CMYK 0, 15, 92, 0 RGB 255, 217, 21 HEX ffd915 PMS 000C CMYK 100, 28, 0, 6 RGB 0, 173, 239 HEX 00adef PMS 000C CMYK 16, 16, 0, 76 RGB 51, 51, 61 HEX 33333d the supporting colors as a background. Also, limit use to one or two colors maximum at a time. Preferred color pairs shown (except for light gray which can be used as a third). PMS 000C PMS 000C PMS Cool Grey 2 C CMYK 0, 55, 100, 0 RGB 255, 116, 0 HEX ff7400 CMYK 100, 32, 0, 42 RGB 0, 101, 148 HEX CMYK 17, 14, 15, 0 RGB 84, 0, 1 HEX d2cfcd
10 Color usage guide 10 Backgrounds In most cases background should be white. Light gray (15% of black) is permitted but white is preferred. Please keep usage of color as accents to a layout. A A Covers and dividers For covers and page dividers, color are allowed but please keep to max of two colors and make sure to adjust text colors accordingly for legibility.
11 Improper usage 11 X X X Distortions of any form Do not change the scaling or proportions of the logo in any way. Do not rotate Our logo should always sit straight on it s baseline. Do not place on top of busy background Do not use the logo on top of a busy background or in the area of an image where the logo is not completely visible. X X X Do not place on top of similar color background Do not use the logo on top of a background that is similar in color to the logo. Make sure there is enough contrast for the logo to be visible. Do not use patterns in logos Do not use pattern or imagery within the logo, our logo should always be in company colors or knockout / white. No outline Do not outline entire logo.
12 Findly: Typography
13 Primary typeface 13 Museo Sans Quick brown fox jumped over lazy dog Museo Sans Museo is a semi-serif typeface with lucid, open forms and highly original details especially the pipe-like, bent half-serifs. Museo is great for cool-looking headlines but also very effective in medium-sized texts. Museo Slab Quick brown fox jumped over lazy dog Museo Slab Museo Slab is a robust slab serif with the friendliness of the well-known Museo. It s an ideal companion for Museo Sans, but it can do nice type tricks on its own. Museo Rounded Quick brown fox jumped over lazy dog Museo Rounded Museo Sans Rounded is based on the well-known Museo Sans. Note to creative: You can access all three typeface family from Adobe Typekit (included as part of Creative Cloud), for online and desktop use.
14 Secondary and online typeface 14 Display typeface The Learning Curve Dashed For occasional and display / headline use only. Microsoft, and other online typeface Arial Quick brown fox jumped over lazy dog Arial For times when a default font is required to meet the standards of older browsers and other business-related software. All non-creative departments should use Arial as their default company font.
15 Findly: Imagery
16 Graphics 16 Findly graphic elements consist of hexagons and dashed lines in homage to our legacy brand. Hard edge rectangle and square should be avoided. Round edges for boxes are preferred. Hexagons can be used to create patterns. Please use good judgment to not overpower overall layout.
17 Photography 17 When selecting photography, keep to settings outside of traditional office with diverse group of people doing everyday things. Some helpful keywords to keep in mind: Interconnectivity Touch Natural Warmth Engaged Depth Unique Mobile Enterprise Professional
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