Jorij Abraham. Product Information. Management. Theory and Practice. ^ Springer

Transcription

1 Jorij Abraham Product Information Management Theory and Practice ^ Springer

2 1 What Is PIM? The Rise of PIM A Formal Definition Gore Processes and Features Collection (Konsolidation Enrichment Distribution Who Uses a PIM System? PIM's Position in the Enterprise Sources Channels PIM Is Gaining Gmund Related Systems Product Related Systems Content Related Process Related 13 Reference 14 2 Benefits of a PIM System Strategie Benefits Assortment Expansion Shorten Time to Market Uniform Customer Experience Across All Channels Tactical Benefits Manage Complexity Controlled Content Distribution Legal Compliance Operational Benefits Increased Turnover Less Cost (or Better Information) When to Consider a PIM System 23 References 24 ix

3 x Contents 3 The Product Data Model Kinds of Product Information Content Information Commercial Information Community Information How to Determine Your Information Need Key PIM Concepts Catalogs Product Categories Product Categorization Rules Product Classification Classes Features, Attributes and Values Units Digital Assets Products, Variants, Articles and SKUs Combining the PIM Concepts Creating a Product Data Model Determine the Internal Master Product Category Tree List All Attributes Per Category Transform to a Classification Structure Enrich Each Attribute Maintaining the Product Data Model 42 4 PIM Processes Master Data Management Importing Master Data Synchronization Supplier Consolidation Competitor Consolidation Brand Management Management of Composition Products Product Variant Creation Category Management Category Import, Synchronization and Mapping Category Enrichment Category Tree Management Category Product Assignment Product Ranking, Sort Order Definition Classification and Attribute Management Classification Management Attribute Management Standard Classification Systems Complex Attribute Definition Unit of Measurement Management Standard Units 53

4 xi Custom Units Unit Conversions Catalog and Assortment Management Catalog Maintenance Catalog Synchronization Data Quality Management Definition of Search Queries Definition of Reports and Scheduling Log and Error Handling User Change Control Product Lifecycle Management Publication Management Product Localization and Translation Authorization and User Management Media Asset Management Workflow Management Supplier Management Price Management Product Enrichment Mass Mutation Data Import/Export Management 65 5 PIM to Print The Death of Print? Printing Process Challenges Unclear Responsibilities Cumbersome Process PIM Systems in the Printing Processes PIM to Print Benefits 71 6 Selecting a PIM System Build or Buy Supplier Overview The PIM Selection Process Create a Decision Making Unit (DMU) Do Not Speak to Vendors Create Your Own Feature List Think Out-of-the-Box Include Other Criteria Rank Your Criteria List Create a Shortlist Demand an Intensive Demo Score the Vendors 79

5 xii Contents 7 Implementing a PIM Creating the Business Case Don't Underestimate the Costs Develop Agile... to Some Extent Check Your Data Quality Migration: Take It Slow Big Bang Incremental Shadow Start Product Enrichment as soon as Possible Governance and Organization Who Is Responsible? How to Organize a PIM Team Change Management Resistance Düring the Project Acceptance of the PIM System A PIM System Is Never Done 93 8 Appendix I: Cases Beter Bed Holding The Company The PIM Product Enrichment The Package Deal and Product Advisor The Organization Lessens Learned The Next Step Department Store De Bijenkorf The Company About the PIM System The PIM Organization Creating a Product Data Model PIM Benefits The Future Coca-Cola HBC Schweiz AG The Company WhyPIM? PIM Benefits Looking Back and Forward CRH Construction Materials The Company Why PIM? About the PIM System PIM Benefits Implementing the PIM Looking Forward 108

6 xiii 8.5 Fabory Group The Company A Long PIM History The Organization PIM Benefits TheFuture Manor The Company Why a PIM System? About the PIM System The PIM Organization Selecting the PIM Implementing the PIM System Looking Forward Nikon Europe The Company Why a PIM? About the PIM The PIM Process The PIM Organization Looking Forward PVG The Organization Creating a PIM Business Case Sources and Channels PIM Benefits Organization Lessens Learned The Look/PKZ The Company Opting for a PIM System The PIM Organization Product Enrichment and Look Looking Back and Forward Thomas Cook The Organization The PIM Sources and Channels PIM to Print PIM Benefits Organization Lessons Learned 128

7 9 Appendix II: PIM Software Vendors Agility Multichannel Ltd The Company Proposition Technical Overview Why Consider? CONTENTSERV The Company Proposition Technical Overview Why Consider? Eggheads The Company Proposition Technical Overview Why Consider? Enterworks The Company Proposition Technical Overview Why Consider Heiler Software AG The Company Proposition Technical Overview Why Consider? hybris Software (SAP) The Company Proposition Technical Overview Why Consider? IBM The Company Proposition Technical Overview Why Consider? INCONY The Company Proposition Technical Overview Why Consider 158

8 xv 9.9 ITB The Company Proposition Technical Overview Why Consider? Oracle Corporation The Company Proposition Technical Overview Why Consider? Riversand Technologies The Company Proposition Technical Overview Why Consider? Stibo Systems The Company Proposition Technical Overview Why Consider? SynchForce The Company Proposition Technical Overview Why Consider? 175 About Unic 177 About the Author 179