OUR STATIONS OUR REACH

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1 OUR STATIONS OUR REACH Rate Card Effective 01 July 2015

2 East Coast Radio FM Hot KwaZulu-Natal Mediamark Radio Represents East Coast Radio Gagasi FM Heart FM Jacaranda FM Kaya FM Smile 90.4FM Gagasi FM 99.5 FM Hot Urban KwaZulu-Natal Heart FM FM Greater Western Cape Jacaranda FM 94.2 FM Gauteng, Limpopo, Mpumalanga, North West, Lowveld Kaya FM 95.9 FM Gauteng Smile 90.4FM 90.4 FM Cape Town We collectively reach 6.9 million unduplicated weekly listeners (RAMS 2015/3)

3 Standard Rates Effective 01 July 2015 East Coast Gagasi FM Heart FM Jacaranda FM Smile 90.4FM Time Channel Rate Rate Rate Rate Rate 00:00-04: :00-06: :00-09: :00-12: :00-15: :00-19: :00-22: :00-00: :00-06: :00-09: :00-12: :00-15: :00-19: :00-00: Sunday 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-00: Rates exclude VAT standard terms and conditions apply. E&OE. Duration Multiply by *Duration over 50 to be approved by station prior to booking and broadcast KAYA FM Time Channel Rate 00:00-05: :00-06: :00-09: :00-12: :00-15: :00-17: :00-19:00 (Monday-Thursday) 17:00-19:00 (Friday) :00-22: :00-00: :00-05: :00-06: :00-10: :00-14: :00-18: :00-22: :00-00: Sunday 00:00-05: :00-06: :00-10: :00-14: :00-18: :00-22: :00-00: Please note: Kaya Biz with Stevie B and Today with John Perlman, only broadcast Mon-Thurs 17h00-19h00. Please note on Friday Time Channel is 15h00-19h00 with rate R 7 780

4 East Coast Radio and Jacarada FM Combo Effective 01 July 2015 East Coast Radio and Jacaranda FM Combo Time Channel Rate 00:00-04: :00-06: :00-09: :00-12: :00-15: :00-19: :00-22: :00-00: :00-06: :00-09: :00-12: :00-15: :00-19: :00-00: Sunday 00:00-06: :00-09: :00-12: :00-15: :00-19: :00-00: Combo Terms and Conditions: Advertising spots can only be purchased by time channel. The campaign dates to be the same across both stations. Spots must be placed in the same time channel pattern across both stations. Cannot be combined with any other incentive or commitment deal. No live reads. No preferred time spots. No features or sponsorships. Invoicing for airtime will be under consolidated rates and not by individual station. Spot length on each station with these packages must be of the same duration, e.g. all 30 seconds or 40 seconds, etc. Rates exclude VAT standard terms and conditions apply. E&OE. Duration Multiply by *Duration over 50 to be approved by station prior to booking and broadcast

5 Jacaranda FM Split and Regional Rates Effective 01 July 2015 Gauteng (incl. North West) Limpopo Mpumalanga (incl. Lowveld) Time Channel Rate Rate Rate 00:00-04:00 n/a n/a n/a 04:00-06: :00-09: :00-12: :00-15:00 15:00-16: n/a Part of Jacaranda Regional Broadcast :00-19: :00-22:00 n/a n/a n/a 22:00-00:00 n/a n/a n/a 00:00-05:00 n/a n/a n/a 05:00-09: :00-10: :00-12:00 12:00-14:00 n/a Part of Jacaranda Regional Broadcast :00-15: :00-19: :00-00:00 n/a n/a n/a Rates exclude VAT standard terms and conditions apply. E&OE. Jacaranda Regional Jacaranda FM splits refer to Gauteng, Limpopo and Mpumalanga (including Lowveld). Jacaranda FM split broadcast conditions: No live reads. No preferred time spots. No features or sponsorships. Spots are placed by time channel. Only 1 ad break per hour. No broadcast on Sundays n/a = not available on splits but it is available on Jacaranda FM s full footprint Material deadline is 5 working days prior to broadcast. Jacaranda Regional (previously known as RMFM) refers to a combined Limpopo and Lowveld broadcast area. Jacaranda Regional broadcasting times: 12:00-16:00 10:00-14:00 Jacaranda Regional broadcasting conditions: No broadcast on Sundays Additional notes: The time channels have been split to accommodate specific broadcasting times. Standard time channels remain the same. Standard time channels are: : 15h00-19:00 : 09h00-12h00 and 12h00-15h00 Features on Jacaranda FM are only available on full footprint including Jacaranda Regional. Duration Multiply by *Duration over 50 to be approved by station prior to booking and broadcast

6 Terms and Conditions Effective 01 July 2015 Loadings Feature loading 30% Preferred spot loading 40% Live read loading 60% Added Value is subject to availability at time of booking and broadcast. Added Value is calculated off the investment amount, excluding VAT and based on rate card value. All sponsorship rates are by negotiation, and are subject to change with the issuing of revised rate cards. Preferred spots, requested by advertising break or hour, carry a 40% surcharge, and will be adjusted with revised rate cards. This is negotiable depending on duration of campaign. Live reads carry a 60% surcharge. This is negotiable depending on duration of campaign. All rates quoted are in respect of 30 second commercials. The rates for other durations are calculated as per the table on the rate card, and rounded up to the nearest Rand. Feature Sponsorship Terms Consists of an Opening Billboard (OBB) and a generic spot. All OBB s allow for 10 words following the sponsors name. Live Read commercials, as part of a feature sponsorship, will carry an additional 60% surcharge. Subject to availability at time of booking and broadcast. Broadcast sequence differs according to station programming format, e.g. OBB, Feature, Generic spot. Programming reserves the right to change the timing and format of a sponsorship. Programming reserves the right to cancel certain sponsorships on Public Holidays. Features on Jacaranda FM are only available on full footprint including Jacaranda Regional. Material Requirements The material deadline for advertising material is 3 working days prior to broadcast. Material deadline on the Jacaranda FM split is 5 working days prior to broadcast. Mediamark accepts material on CD or via . Acceptable format for advertising material: a) CD or Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGS b) CD or Format: WAV Stereo Bit Rate: 44.1kHz MP3 is NOT an acceptable broadcasting format Acceptable Broadcast Language for Commercials East Coast Radio: English only Gagasi FM: English and Zulu only Heart FM: English and Afrikaans only Jacaranda FM: English and Afrikaans only Kaya FM: English only Smile 90.4FM: English and Afrikaans only Cancellation of Airtime Booked Cancellation must be submitted in writing to Mediamark no later than 28 days prior to broadcast, regardless of date of application. Failure to do so will result in a 100% cancellation penalty. Annual Commitment Incentives All annual volume incentives require the recipient s written approval. Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed. General Rates quoted exclude VAT. Rate card effective from 01 July This rate card is a gross rate card and includes agency commission, where applicable. This rate card is issued for the information of advertisers and advertising agencies and does not constitute an offer by Mediamark. Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued. Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed. Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted. Airtime orders received by 30 June 2015 will qualify for rate protection until 30 September Spot and duration changes will be allowed, provided that these changes do not reduce the original spend committed. The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within Mediamark s portfolio. The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates. E&OE.

7 Mediamark Johannesburg mediamark house. 36 homestead road. rivonia. po box rivonia tel: fax: Mediamark Cape Town mediamark. first floor. building 2. fusion quarter. waterford mews. century boulevard. century city. tel: fax:

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